{"id":20433,"date":"2025-03-25T17:53:23","date_gmt":"2025-03-25T10:53:23","guid":{"rendered":"https:\/\/b-company.jp\/?p=20433"},"modified":"2025-05-27T11:18:19","modified_gmt":"2025-05-27T04:18:19","slug":"vietnam-beer-market-and-the-participation-of-foreign-brands","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/vietnam-beer-market-and-the-participation-of-foreign-brands\/","title":{"rendered":"\ubca0\ud2b8\ub0a8 \ub9e5\uc8fc \uc2dc\uc7a5\uacfc \uc678\uad6d \ube0c\ub79c\ub4dc\uc758 \ucc38\uc5ec"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

B&Company\ub294 2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud22c\uc790 \ucee8\uc124\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/em><\/p>\n

\uc774\ubc88 "\ubca0\ud2b8\ub0a8 \ube0c\ub9ac\ud551" \uc139\uc158\uc5d0\uc11c\ub294 B&Company\uc758 \uc80a\uc740 \uc5f0\uad6c\uc790\ub4e4\uc774 \ubca0\ud2b8\ub0a8\uc758 \uc0b0\uc5c5 \ub3d9\ud5a5, \uc18c\ube44\uc790 \ub3d9\ud5a5, \uc0ac\ud68c \uc6b4\ub3d9\uc5d0 \ub300\ud55c \uc2dc\uae30\uc801\uc808\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/em><\/p>\n

\uc774 \uae30\uc0ac\ub294 \uc601\uc5b4\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70 \ub2e4\ub978 \uc5b8\uc5b4 \ubc84\uc804\uc5d0\ub294 \uc790\ub3d9 \ubc88\uc5ed\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc815\ud655\ud55c \ub0b4\uc6a9\uc740 \uc601\uc5b4 \ubc84\uc804\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. \uc6d0\ub798 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \uac01 \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\ub85c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud574\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4. <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

\ubca0\ud2b8\ub0a8\uc758 \ub9e5\uc8fc \uc2dc\uc7a5\uc740 \uc678\uad6d \ube0c\ub79c\ub4dc\uc758 \ucc38\uc5ec\uac00 \uc99d\uac00\ud558\ub294 \uc5ed\ub3d9\uc801\uc774\uace0 \ubb38\ud654\uc801\uc73c\ub85c \uc911\uc694\ud55c \uc0b0\uc5c5\uc785\ub2c8\ub2e4. \ube44\uc6a9 \uc0c1\uc2b9\uacfc \uc5c4\uaca9\ud55c \uaddc\uc81c\uc640 \uac19\uc740 \ucd5c\uadfc\uc758 \uacfc\uc81c\ub85c \uc778\ud574 \uc774 \uc0b0\uc5c5\uc740 \uc18c\ube44\uc790\uc758 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uc120\ud638\ub3c4\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud574 \ube60\ub974\uac8c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8 \ub9e5\uc8fc \uc2dc\uc7a5 \uac1c\uc694<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8\uc740 \uc138\uacc4 \ub9e5\uc8fc \uc2dc\uc7a5 \uc911 \uac00\uc7a5 \ud070 \uaddc\ubaa8\ub85c, 2015\ub144\ubd80\ud130 \uafb8\uc900\ud788 \uc18c\ube44\ub7c9 10\uc704\uad8c\uc5d0 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. 2023\ub144\uc5d0\ub294 \uc138\uacc4 7\uc704\ub97c \ucc28\uc9c0\ud558\uba70, \uc138\uacc4 \ub9e5\uc8fc \uc2dc\uc7a5\uc758 \uc57d 46\uc5b5 \ub9ac\ud130, \uc989 2.4%\ub97c \uc18c\ube44\ud588\uc2b5\ub2c8\ub2e4.[1]<\/a>. ASEAN \uc9c0\uc5ed\uc744 \uc120\ub3c4\ud558\uace0 2022\ub144\uc5d0\ub294 \uc77c\ubcf8\uc744 \uc81c\uce58\uace0 \uc911\uad6d\uc5d0 \uc774\uc5b4 \uc544\uc2dc\uc544\uc5d0\uc11c \ub450 \ubc88\uc9f8\ub85c \ud070 \ub9e5\uc8fc \uc2dc\uc7a5\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \ucd5c\uadfc \uad6d\ub0b4 \ub9e5\uc8fc \uc2dc\uc7a5\uc740 \ud070 \uaca9\ubcc0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \ucd1d \ub9e4\ucd9c\uc740 2023\ub144\uc5d0 27\uc5b5 \ub2ec\ub7ec\ub85c \uac10\uc18c\ud558\uc5ec \uc804\ub144 \ub300\ube44 14.4% \uc774\uc0c1 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.[2]<\/a> \uad6d\ub0b4 \uc18c\ube44\uac00 13.8% \uac10\uc18c\ud558\uba74\uc11c[3]<\/a>. \uad6d\ub0b4 \uc0dd\uc0b0\uc740 2018\ub144\ubd80\ud130 2023\ub144\uae4c\uc9c0 \uc608\uc0c1\ub41c 5.2% \uc131\uc7a5\ub960\ubcf4\ub2e4 \ub4a4\ucc98\uc84c\uc2b5\ub2c8\ub2e4.[4]<\/a>, \uadf8\ub9ac\uace0 2024\ub144 1~3\ubd84\uae30\uc5d0\ub294 \ub9e5\uc8fc \ud310\ub9e4\ub7c9\uc774 \uc804\ub144 \ub300\ube44 4% \uac10\uc18c\ud558\uba74\uc11c \uc5c4\uccad\ub09c \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4.[5]<\/a>. \uc2dc\uc7a5 \uc120\ub3c4 \uae30\uc5c5\uc778 \ud558\uc774\ub124\ucf04 \ubca0\ud2b8\ub0a8 \ube0c\ub8e8\uc5b4\ub9ac(Heineken Vietnam Brewery)\ub3c4 \uc218\uc694 \ubd80\uc871\uacfc \uacbd\uc81c\uc801 \uc5b4\ub824\uc6c0 \uc18d\uc5d0\uc11c \uaf5d\ub0a8\uc131\uc5d0 \uc788\ub294 \uc790\uc0ac \uacf5\uc7a5\uc744 \uc77c\uc2dc\uc801\uc73c\ub85c \ud3d0\uc1c4\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud558\uba70 \uc5b4\ub824\uc6b4 \uacbd\uc81c \uc0c1\ud669\uc744 \ubd80\uac01\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.[6]<\/a>.<\/p>\n

2015\ub144\ubd80\ud130 2023\ub144\uae4c\uc9c0 \ubca0\ud2b8\ub0a8 \uad6d\ub0b4 \ub9e5\uc8fc \uc0dd\uc0b0\ub7c9 (\ub2e8\uc704: 10\uc5b5\ub9ac\ud130)<\/strong><\/p>\n

\"Domestic<\/em><\/p>\n

\uc6d0\ucc9c: <\/em>\ube44\uc8fc\uc5bc\ubca0\uc774\uc9c1<\/em>, <\/em>MB\uc99d\uad8c<\/em><\/a>, B&Company \ubca0\ud2b8\ub0a8 \uc885\ud569<\/em><\/p>\n

\ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc774 \uc2dc\uc7a5 \uce68\uccb4\uc5d0 \ud070 \uc5ed\ud560\uc744 \ud558\ub294 \ubc18\uba74, \uc815\ubd80\uc758 \uc74c\uc8fc\uc6b4\uc804 \ub2e8\uc18d \ucea0\ud398\uc778\uc740 \uad6d\ub0b4 \ub9e5\uc8fc \uc18c\ube44\ub97c \ud06c\uac8c \ubc29\ud574\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2019\ub144\uc5d0 \uc11c\uba85\ub41c \ubc95\ub839 \uc81c100\/2019\/ND-CP\ub294 2\ub95c\ucc28\uc758 \uacbd\uc6b0 \ucd5c\ub300 800\ub9cc VND, 4\ub95c\ucc28\uc758 \uacbd\uc6b0 \ucd5c\ub300 4,000\ub9cc VND\uc758 \ubc8c\uae08 \uc218\uc900\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4.[7]<\/a>, \ub9e5\uc8fc \ubc0f \uae30\ud0c0 \uc54c\ucf54\uc62c \uc74c\ub8cc \uc18c\ube44\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uacbd\uc81c \ubd88\ud655\uc2e4\uc131\uc740 \uc7ac\ub8cc \ube44\uc6a9\uc774 20~40% \uc0ac\uc774\ub85c \uc0c1\uc2b9\ud568\uc5d0 \ub530\ub77c \uc591\uc870\uc7a5\uc758 \ucd5c\uc885 \uc774\uc775\uc5d0 \ub354\uc6b1 \uc555\ubc15\uc744 \uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.[8]<\/a>.<\/p>\n

Heightened control and zero-tolerance policy for driving under the influence of alcohol<\/em><\/p>\n

\"Heightened<\/em><\/p>\n

\uc6d0\ucc9c: <\/em>\ud0c4\ub2c8\uc5d4 \uc2e0\ubb38<\/em><\/a><\/p>\n

\ubca0\ud2b8\ub0a8 \ub9e5\uc8fc \uc2dc\uc7a5\uc758 \uc5ed\ub3d9\uc131\uacfc \ucd94\uc138<\/strong><\/h3>\n

\uad6d\ub0b4 \ub9e5\uc8fc \uc0b0\uc5c5\uc740 \ud604\uc7ac \uc0c1\ud669\uc5d0 \ube44\ucd94\uc5b4 \ud070 \ubcc0\ud654\ub97c \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790 \ud589\ub3d9\uc774 \uadf9\uc801\uc73c\ub85c \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \uc0b0\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \uc18c\ube44 \ud2b8\ub80c\ub4dc\ub97c \ubaa9\uaca9\ud588\ub294\ub370, \uadf8 \uc911 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uac83\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2013 \uc624\ud504\ud2b8\ub808\uc774\ub4dc \uc18c\ube44\uc758 \uc99d\uac00: <\/strong>\uc74c\uc8fc\uc6b4\uc804 \ub2e8\uc18d\uc73c\ub85c \ub9e5\uc8fc \uc81c\ud488 \uad6c\ub9e4 \ucc44\ub110\uc774 \ud06c\uac8c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. \uc628\ud2b8\ub808\uc774\ub4dc(\ub808\uc2a4\ud1a0\ub791, \uc220\uc9d1, \ubc14 \ub4f1) \ud310\ub9e4\ub7c9\uc740 2017\ub144\ubd80\ud130 2022\ub144\uae4c\uc9c0 55% \uc774\uc0c1 \uac10\uc18c\ud55c \ubc18\uba74, \uc624\ud504\ud2b8\ub808\uc774\ub4dc(\uc288\ud37c\ub9c8\ucf13, \ud3b8\uc758\uc810, \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc \ub4f1) \ud310\ub9e4\ub7c9\uc740 \uac19\uc740 \uae30\uac04 \ub3d9\uc548 80% \uae09\uc99d\ud588\uc73c\uba70 2022\ub144\ubd80\ud130 2026\ub144\uae4c\uc9c0 \uc5f0\uac04 7.5% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub418\uc5c8\uc2b5\ub2c8\ub2e4.[9]<\/a>.<\/p>\n

2017\ub144\ubd80\ud130 2022\ub144\uae4c\uc9c0 \uc628\ud2b8\ub808\uc774\ub4dc \ubc0f \uc624\ud504\ud2b8\ub808\uc774\ub4dc \ucc44\ub110\uc758 \ub9e5\uc8fc \ud310\ub9e4\ub7c9 (\ub2e8\uc704: %)<\/strong><\/p>\n

\"Sales<\/em><\/p>\n

\uc6d0\ucc9c: <\/em>VN\ub2e4\uc774\ub809\ud2b8<\/em><\/a><\/p>\n

\u2013 \ub9e5\uc8fc \uc81c\ud488\uc758 \ud504\ub9ac\ubbf8\uc5c4\ud654:<\/strong> \uc774 \ub098\ub77c\uc758 \ubd80\uc720\uce35\uc774 \ub298\uc5b4\ub098\uba74\uc11c \ud504\ub9ac\ubbf8\uc5c4 \ub9e5\uc8fc \uc81c\ud488 \uc18c\ube44\uac00 \ub298\uc5b4\ub0a0 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4.[10]<\/a>. \ubcf4\ub3c4\uc5d0 \ub530\ub974\uba74, 2022\ub144\uc5d0 \ucd5c\ub300 88%\uc758 \uc18c\ube44\uc790\uac00 \ub354 \ub098\uc740 \ud488\uc9c8\uc758 \ub9e5\uc8fc \uc81c\ud488\uc744 \uc704\ud574 \ub354 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4.[11]<\/a>. \uc774\ub7ec\ud55c \ucd94\uc138\ub294 \ud558\uc774\ub124\ucf04 \ubca0\ud2b8\ub0a8\uacfc \uac19\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ub9e5\uc8fc \ube0c\ub79c\ub4dc\uc758 \ubd80\uc0c1\uc744 \ucd09\uc9c4\ud588\uc73c\uba70, \ud0c0\uc774\uac70 \ud50c\ub798\ud2f0\ub118, \uc0ac\uc774\uacf5 \uc2a4\ud398\uc15c \ubc0f \ud604\uc9c0 \uc218\uc81c \ub9e5\uc8fc \uc0b0\uc5c5\uacfc \uac19\uc740 \uc0c8\ub85c\uc6b4 \uace0\uae09 \uc635\uc158\uc744 \ud0c4\uc0dd\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.[12]<\/a>.<\/p>\n

\u2013 \ubb34\uc54c\ucf5c \ubc0f \uc800\uc54c\ucf5c \ub9e5\uc8fc\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4 \uc99d\uac00: <\/strong>\ubc95\ub839 \uc81c100\/2019\/ND-CP\ud638\uc758 \uc555\ubc15\uacfc Z\uc138\ub300\uc758 \ubb34\uc54c\ucf5c \uc74c\ub8cc \uc218\uc694\uc5d0 \ub530\ub77c[13]<\/a>, \ub9ce\uc740 \uc591\uc870\uc7a5\uc774 \ud558\uc774\ub124\ucf04 0.0, \uc0ac\uace0\ud0c0, \uc0b0\ud1a0\ub9ac \uc62c\ud504\ub9ac \ub4f1 \ubb34\uc54c\ucf5c \ub9e5\uc8fc\ub97c \ubca0\ud2b8\ub0a8 \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Non-alcoholic beers being promoted in modern trade channels<\/em><\/p>\n

\"Non-alcoholic<\/em><\/p>\n

\ucd9c\ucc98: B&Company Vietnam<\/em><\/p>\n

\uad6d\ub0b4\uc2dc\uc7a5\uc758 \uc678\uad6d \ube0c\ub79c\ub4dc<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8 \ub9e5\uc8fc \uc2dc\uc7a5\uc740 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc73c\uba70, \ud558\uc774\ub124\ucf04 \ubca0\ud2b8\ub0a8, \uc0ac\ubca0\ucf54, \ud558\ubca0\ucf54, \uce7c\uc2a4\ubc84\uadf8 \ubca0\ud2b8\ub0a8\uc774 2023\ub144 \uad6d\ub0b4 \uc2dc\uc7a5 \uc810\uc720\uc728 90% \uc774\uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8 \ube0c\ub79c\ub4dc\uac00 \uc800\ub834\ud55c \uc911\uac04 \uac00\uaca9\ub300 \uc81c\ud488\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \ubc18\uba74, \ud558\uc774\ub124\ucf04 \ubca0\ud2b8\ub0a8, \uce7c\uc2a4\ubc84\uadf8 \ubca0\ud2b8\ub0a8, \uc0bf\ud3ec\ub85c \ubca0\ud2b8\ub0a8 \ub4f1\uacfc \uac19\uc740 \uad6d\uc81c \ube0c\ub79c\ub4dc\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ubc0f \ub2e4\uac01\ud654\ub41c \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub85c \uc5c5\uacc4 \ub3d9\ud5a5\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc88b\uc740 \uc704\uce58\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uc774\ub7ec\ud55c \ud68c\uc0ac\ub294 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub192\uc774\uace0 \uc810\ucc28\uc801\uc73c\ub85c \ud604\uc9c0 \uacbd\uc7c1\uc0ac\ub97c \uc55e\uc9c0\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2019\ub144\ubd80\ud130 2023\ub144\uae4c\uc9c0 \ubca0\ud2b8\ub0a8 \ub9e5\uc8fc \uc2dc\uc7a5 \uc810\uc720\uc728(\ub2e8\uc704: %)<\/strong><\/p>\n

\"Market<\/em><\/p>\n

\uc6d0\ucc9c: <\/em>Vn\uc775\uc2a4\ud504\ub808\uc2a4<\/em><\/a><\/p>\n

\uad6d\ub0b4 \uc2dc\uc7a5 \uc5ed\uc2dc \uc9c0\ub09c 10\ub144 \ub3d9\uc548 \uc0c8\ub85c\uc6b4 \uad6d\uc81c \uae30\uc5c5\uc774 \uc9c4\uc785\ud558\uba74\uc11c \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc0bf\ud3ec\ub85c\ub294 2011\ub144 \ubca0\ud2b8\ub0a8\uc5d0 \uacf5\uc7a5\uc744 \uc138\uc6b4 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uc591\uc870\uc7a5\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.[14]<\/a>. 2012\ub144 AB InBev\ub294 \ubca0\ud2b8\ub0a8 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud588\uace0 2015\ub144 \ube48\uc988\uc5c9\uc5d0 \ucd5c\ucca8\ub2e8 \uc591\uc870\uc7a5 3\uacf3\uc744 \uc124\ub9bd\ud558\uba74\uc11c \ube60\ub974\uac8c \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \uc77c\ubcf8\uc758 \ub300\ud45c\uc801\uc778 \uc591\uc870\uc7a5\uc778 \uc544\uc0ac\ud788\ub294 2024\ub144 \ud604\uc9c0 \uacf5\uc778 \uc720\ud1b5\uc5c5\uccb4\ub97c \ud1b5\ud574 \ub300\ud45c\uc801\uc778 \uc544\uc0ac\ud788 \uc288\ud37c \ub4dc\ub77c\uc774\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Some foreign beer brands in Vietnam<\/em><\/p>\n

\"Some<\/em><\/p>\n

\ucd9c\ucc98: B&Company \ubca0\ud2b8\ub0a8 \uc885\ud569<\/em><\/p>\n

\uae30\ud68c\uc640 \ub3c4\uc804<\/strong><\/h3>\n

\ub5a0\uc624\ub974\ub294 \ud2b8\ub80c\ub4dc\uc640 \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \uc120\ud638\ub3c4\ub294 \uc131\uc7a5 \uae30\ud68c\uc758 \uae38\uc744 \uc5f4\uc5b4\uc90d\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc740 \ubcc0\ud654\ud558\ub294 \uc218\uc694\ub97c \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \uc2dc\uc7a5 \uc81c\uacf5\uc744 \ud655\ub300\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc2b9\ucc28 \uacf5\uc720 \uc11c\ube44\uc2a4\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc57c\uac04 \uc8fc\ucc28 \uc11c\ube44\uc2a4 \ubc0f \uc81c\ud734 \ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c\uc758 \ud2b9\ubcc4 \ud504\ub85c\ubaa8\uc158\uacfc \uac19\uc740 \ub3c5\ud2b9\ud55c \uc11c\ube44\uc2a4\ub85c \uc628\ud2b8\ub808\uc774\ub4dc \ucc44\ub110\uc744 \ub418\uc0b4\ub9ac\ub294 \ubc29\ubc95\uc73c\ub85c \ud64d\ubcf4\ub429\ub2c8\ub2e4. \uc2dc\uc7a5 \ub9ac\ub354\uac00 \uad6d\ub0b4 \uc18c\ube44\uc790\ub97c \uc0ac\ub85c\uc7a1\uace0 \uc2dc\uc7a5\uc5d0\uc11c \uc785\uc9c0\ub97c \uad73\uac74\ud788 \ud558\uae30 \uc704\ud574 \uad11\uace0\ub3c4 \uad8c\uc7a5\ub429\ub2c8\ub2e4. \ud558\uc774\ub124\ucf04 \ubca0\ud2b8\ub0a8\uc740 \uc774\ub7ec\ud55c \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc9c0\ubc30\uc801\uc778 \uc704\uce58\ub85c \uc131\uc7a5\ud558\ub294 \ub370 \uc55e\uc7a5\uc11c \uc628 \uae30\uc5c5\uc785\ub2c8\ub2e4.[15]<\/a>. \uad6d\uc81c \uc2dc\uc7a5\uc740 \uad6d\ub0b4 \uc591\uc870\uc5c5\uccb4\uc5d0\uac8c\ub3c4 \uc720\ub9dd\ud55c \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \uc218\ucd9c \uac00\uce58\ub294 2016\ub144\ubd80\ud130 2023\ub144\uae4c\uc9c0 CAGR 11%\ub85c \uafb8\uc900\ud788 \uc99d\uac00\ud588\uc73c\uba70, \uc774\ub294 \uac00\ub2a5\ud55c \ud655\uc7a5 \uae30\ud68c\ub97c \uac15\uc870\ud569\ub2c8\ub2e4.[16]<\/a>.<\/p>\n

Grab\u2019s overnight parking spot under partnership with Heineken Vietnam<\/em><\/p>\n

\"Grab\u2019s<\/em><\/p>\n

\uc6d0\ucc9c: <\/em>Vn\uc775\uc2a4\ud504\ub808\uc2a4<\/em><\/a><\/p>\n

\uadf8\ub7ec\ub098 \uc2dc\uc7a5\uc740 \uc5ec\uc804\ud788 \uc0c1\ub2f9\ud55c \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\uc73c\uba70, \ud2b9\ud788 \uc815\ubd80 \uaddc\uc81c\ub85c \uc778\ud574 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc758 \ud2b9\uc131\uc0c1 \ub9e5\uc8fc \uc18c\ube44\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc815\ubd80\uc5d0\uc11c \uc5b5\uc81c\ud558\uace0 \uc788\uc73c\uba70, \ub192\uc740 \ud589\uc0ac \uc138\uc728\uacfc 2% VAT \uac10\uba74 \uc81c\uc678\ub97c \ud1b5\ud574 \ub098\ud0c0\ub0a9\ub2c8\ub2e4.[17]<\/a>. \ub610\ud55c \uc7ac\ubb34\ubd80\ub294 \ub9e5\uc8fc\uc758 \ud589\uc0ac\uc138\uc728\uc744 2018\ub144\ubd80\ud130 \ud604\uc7ac \uc801\uc6a9\ub418\ub294 65%\uc5d0\uc11c 2030\ub144\uae4c\uc9c0 100%\ub85c \uc810\uc9c4\uc801\uc73c\ub85c \uc778\uc0c1\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4.[18]<\/a>. \ud589\uc0ac\uc138 \uc778\uc0c1\uc73c\ub85c 2026\ub144\ubd80\ud130 2030\ub144\uae4c\uc9c0 \uc5c5\uacc4 \ubd80\uac00\uac00\uce58 62\uc870 VND \uc190\uc2e4 \uc608\uc0c1[19]<\/a>.<\/p>\n

2024\ub144 \uc7ac\ubb34\ubd80\uac00 \uc81c\uc548\ud55c \ud2b9\ubcc4\uc18c\ube44\uc138\ubc95(\uac1c\uc815) \ucd08\uc548\uc5d0 \ub530\ub978 \ub9e5\uc8fc\uc81c\ud488\uc5d0 \uc801\uc6a9\ub418\ub294 \ud589\uc0ac\uc138\uc728<\/strong><\/p>\n\n\n\n\n\n\n\n\n
\ub144\ub3c4<\/strong><\/td>\n\uc635\uc158 1 (\ub2e8\uc704: %)<\/strong><\/td>\n\uc635\uc158 2 (\ub2e8\uc704: %)<\/strong><\/td>\n<\/tr>\n
2026\ub144\ubd80\ud130<\/td>\n70<\/td>\n80<\/td>\n<\/tr>\n
2027\ub144\ubd80\ud130<\/td>\n75<\/td>\n85<\/td>\n<\/tr>\n
2028\ub144\ubd80\ud130<\/td>\n80<\/td>\n90<\/td>\n<\/tr>\n
2029\ub144\ubd80\ud130<\/td>\n85<\/td>\n95<\/td>\n<\/tr>\n
2030\ub144\ubd80\ud130<\/td>\n90<\/td>\n100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\uc6d0\ucc9c: <\/em>\uc815\ubd80<\/em><\/a><\/p>\n

\uacb0\ub860<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8 \ub9e5\uc8fc \uc2dc\uc7a5\uc740 \uaddc\uc81c\uc801 \uc81c\uc57d\uacfc \uc218\uc694 \ubcc0\ud654\ub85c \uc778\ud574 \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc678\uad6d \ube0c\ub79c\ub4dc\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ubc0f \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc0c1\ub2f9\ud55c \uc9c4\ucd9c\uc744 \uc774\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0\uacfc \uc801\uc751\ub825\uc73c\ub85c \ubca0\ud2b8\ub0a8 \ub9e5\uc8fc \uc2dc\uc7a5\uc740 \uc55e\uc73c\ub85c\ub3c4 \uad6d\ub0b4 \ubc0f \uad6d\uc81c \uc591\uc870\uc5c5\uccb4 \ubaa8\ub450\uc5d0\uac8c \ub9e4\ub825\uc801\uc778 \ubaa9\uc801\uc9c0\ub85c \ub0a8\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\n

[1]<\/a> \uae30\ub9b0 \ud640\ub529\uc2a4. 2023\ub144 \uad6d\uac00\ubcc4 \uae00\ub85c\ubc8c \ub9e5\uc8fc \uc18c\ube44\ub7c9\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[2]<\/a> B&Company \ubca0\ud2b8\ub0a8 \uae30\uc5c5 \ub370\uc774\ud130\ubca0\uc774\uc2a4<\/p>\n

[3]<\/a> \uae30\ub9b0 \ud640\ub529\uc2a4. 2023\ub144 \uad6d\uac00\ubcc4 \uae00\ub85c\ubc8c \ub9e5\uc8fc \uc18c\ube44\ub7c9\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[4]<\/a> MB Securities. \uc8fc\uc2dd \ub9ac\uc11c\uce58 \u2013 Saigon Beer-Alcohol-Beverage Corporation\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[5]<\/a> VnExpress. \uc74c\uc8fc\uc6b4\uc804 \ub2e8\uc18d, \ube44\uc6a9 \uc99d\uac00\ub85c \ub9e5\uc8fc \uc0b0\uc5c5 \uc5b4\ub824\uc6c0\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[6]<\/a> \ubca0\ud2b8\ub0a8 \ub9e5\uc8fc-\uc54c\ucf54\uc62c-\uc74c\ub8cc \ud611\ud68c(VBA). \uc0dd\uc0b0\uc744 \uc548\uc815\ud654\ud558\uace0 \uacbd\uc81c\ub97c \ud68c\ubcf5\ud558\ub824\uba74 \uae30\uc5c5\uc5d0 "\ucda9\uaca9"\uc744 \ud53c\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[7]<\/a> TVPL. \ub3c4\ub85c \uad50\ud1b5 \uc704\ubc18 \ubc0f \ucca0\ub3c4 \uc6b4\uc1a1 \uc704\ubc18\uc5d0 \ub300\ud55c \ud589\uc815 \ucc98\ubc8c\uc5d0 \uad00\ud55c \ubc95\ub839 \uc81c100\/2019\/ND-CP\ud638\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[8]<\/a> VBA. \uc0dd\uc0b0\uc744 \uc548\uc815\ud654\ud558\uace0 \uacbd\uc81c\ub97c \ud68c\ubcf5\ud558\ub824\uba74 \uae30\uc5c5\uc5d0 "\ucda9\uaca9"\uc744 \ud53c\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[9]<\/a> KPMG. \uc794\uc744 \ucc44\uc6b0\uace0 \ubca0\ud2b8\ub0a8 \ub9e5\uc8fc \uc2dc\uc7a5\uc5d0\uc11c \uae30\ud68c\ub97c \uc3df\uc544\ub0b4\ub2e4\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[10]<\/a> KPMG. \uc794\uc744 \ucc44\uc6b0\uace0 \ubca0\ud2b8\ub0a8 \ub9e5\uc8fc \uc2dc\uc7a5\uc5d0\uc11c \uae30\ud68c\ub97c \uc3df\uc544\ub0b4\ub2e4\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[11]<\/a> FPT Securities. \ub274\uc2a4 \uc5c5\ub370\uc774\ud2b8 \ubcf4\uace0\uc11c\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[12]<\/a> \ubca0\ud2b8\ub0a8 \ube0c\ub9ac\ud551. SEA Craft Beer Brewers\uac00 \ubca0\ud2b8\ub0a8\uc744 \uc120\ud0dd\ud558\ub294 \uc774\uc720\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[13]<\/a> VnEconomy. Gen Z\uac00 "\ube44\uc54c\ucf54\uc62c \uc0b0\uc5c5"\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4.\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[14]<\/a> \uc0bf\ud3ec\ub85c \ubca0\ud2b8\ub0a8. \uc6b0\ub9ac\uc5d0 \ub300\ud558\uc5ec\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[15]<\/a> \uce74\ud398 \uc0ac\ubca0\ucf54 \uc2dc\uc7a5 \uc810\uc720\uc728 \uac10\uc18c: \uad6c\uc2dd \ud3ec\ud2b8\ud3f4\ub9ac\uc624, \uce58\uc5f4\ud55c \uacbd\uc7c1 \uc18d \uac00\uaca9 \uc778\uc0c1, \ud558\uc774\ub124\ucf04\uc5d0 \ub300\ud55c \uad11\uace0 \uc5b4\ub824\uc6c0\uc5c9\ub369\uc774<\/a>><\/p>\n

[16]<\/a> ITC \ubb34\uc5ed\uc9c0\ub3c4\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[17]<\/a> VBA. \ubcf4\uace0\uc11c \u2013 \ub9e5\uc8fc \ud2b9\ubcc4\uc18c\ube44\uc138 \uc778\uc0c1\uc5d0 \ub530\ub978 \uacbd\uc81c\uc801 \uc601\ud5a5 \ud3c9\uac00\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[18]<\/a> \uc815\ubd80. \ud2b9\ubcc4\uc18c\ube44\uc138\ubc95\uc548(\uac1c\uc815)\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[19]<\/a> VBA. \ubcf4\uace0\uc11c \u2013 \ub9e5\uc8fc \ud2b9\ubcc4\uc18c\ube44\uc138 \uc778\uc0c1\uc5d0 \ub530\ub978 \uacbd\uc81c\uc801 \uc601\ud5a5 \ud3c9\uac00\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

\u00a0<\/strong><\/p>\n

* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n
\ube44\uc564\ucef4\ud37c\ub2c8<\/em><\/strong><\/p>\n

2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

\ubca0\ud2b8\ub0a8 \ub9e5\uc8fc \uc2dc\uc7a5\uc740 \uc678\uad6d \ube0c\ub79c\ub4dc\uc758 \ucc38\uc5ec\uac00 \uc810\ucc28 \ub298\uc5b4\ub098\uace0 \uc788\ub294 \uc5ed\ub3d9\uc801\uc774\uace0 \ubb38\ud654\uc801\uc73c\ub85c \uc911\uc694\ud55c \uc0b0\uc5c5\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":12,"featured_media":20430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"\nVietnam Beer market and the participation of foreign brands - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam's beer market is a dynamic and culturally significant industry with increasing participation from foreign brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ko\/vietnam-beer-market-and-the-participation-of-foreign-brands\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam Beer market and the participation of foreign brands - B-Company\" \/>\n<meta property=\"og:description\" content=\"Vietnam's beer market is a dynamic and culturally significant industry with increasing participation from foreign brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/ko\/vietnam-beer-market-and-the-participation-of-foreign-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-25T10:53:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T04:18:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Beer-market-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/ko\/#website\",\"url\":\"https:\/\/b-company.jp\/ko\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/ko\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vietnam-beer-market-and-the-participation-of-foreign-brands\/#primaryimage\",\"inLanguage\":\"ko-KR\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Beer-market-scaled.jpg\",\"width\":2560,\"height\":1920,\"caption\":\"Beer market\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/vietnam-beer-market-and-the-participation-of-foreign-brands\/#webpage\",\"url\":\"https:\/\/b-company.jp\/vietnam-beer-market-and-the-participation-of-foreign-brands\/\",\"name\":\"Vietnam Beer market and the participation of foreign brands - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/ko\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/vietnam-beer-market-and-the-participation-of-foreign-brands\/#primaryimage\"},\"datePublished\":\"2025-03-25T10:53:23+00:00\",\"dateModified\":\"2025-05-27T04:18:19+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/ko\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"Vietnam's beer market is a dynamic and culturally significant industry with increasing participation from foreign brands.\",\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/vietnam-beer-market-and-the-participation-of-foreign-brands\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/ko\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B& Company\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/ko\/#personlogo\",\"inLanguage\":\"ko-KR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d1ba67df903c626f39b0344b14b25e4?s=96&d=mm&r=g\",\"caption\":\"B& Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/ko\/wp-json\/wp\/v2\/posts\/20433"}],"collection":[{"href":"https:\/\/b-company.jp\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/ko\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/ko\/wp-json\/wp\/v2\/comments?post=20433"}],"version-history":[{"count":6,"href":"https:\/\/b-company.jp\/ko\/wp-json\/wp\/v2\/posts\/20433\/revisions"}],"predecessor-version":[{"id":21473,"href":"https:\/\/b-company.jp\/ko\/wp-json\/wp\/v2\/posts\/20433\/revisions\/21473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/ko\/wp-json\/wp\/v2\/media\/20430"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/ko\/wp-json\/wp\/v2\/media?parent=20433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/ko\/wp-json\/wp\/v2\/categories?post=20433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/ko\/wp-json\/wp\/v2\/tags?post=20433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}