{"id":19288,"date":"2025-01-17T16:20:21","date_gmt":"2025-01-17T09:20:21","guid":{"rendered":"https:\/\/b-company.jp\/?p=19288"},"modified":"2025-05-27T09:05:26","modified_gmt":"2025-05-27T02:05:26","slug":"electronic-store-in-vietnam","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/electronic-store-in-vietnam\/","title":{"rendered":"\ubca0\ud2b8\ub0a8 \uc804\uc790\uc81c\ud488 \ub9e4\uc7a5 \uac10\uc18c \ucd94\uc138"},"content":{"rendered":"
<\/div>
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<\/i><\/div>

B&Company\ub294 2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud22c\uc790 \ucee8\uc124\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/em><\/p>\n

\uc774 \uae30\uc0ac\ub294 \uc601\uc5b4\ub85c \uc791\uc131\ub418\uc5c8\uc73c\uba70 \ub2e4\ub978 \uc5b8\uc5b4 \ubc84\uc804\uc5d0\ub294 \uc790\ub3d9 \ubc88\uc5ed\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc815\ud655\ud55c \ub0b4\uc6a9\uc740 \uc601\uc5b4 \ubc84\uc804\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. \uc6d0\ub798 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0\ub9cc \uac01 \uc815\ubcf4\uc5d0 \ub300\ud574 \ubcc4\ub3c4\ub85c \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud574\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4. <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

\ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \ubca0\ud2b8\ub0a8\uc740 \ubb3c\ub9ac\uc801 \uc804\uc790 \uc81c\ud488 \uc18c\ub9e4\uc810\uc758 \uc218\uac00 \ub208\uc5d0 \ub744\uac8c \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub294 2010\ub144\ub300 \uc911\ubc18\uae4c\uc9c0 \uc774\uc5b4\uc9c4 \uc2dc\uc7a5\uc758 \uae09\uc18d\ud55c \ud655\uc7a5\uacfc\ub294 \uadf9\uba85\ud55c \ub300\uc870\ub97c \uc774\ub8f9\ub2c8\ub2e4.[1]<\/a>. \uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \uc8fc\uc694 \uc6d0\ub3d9\ub825\uc740 \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc99d\uac00\uc640 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ube60\ub978 \uc18d\ub3c4\uc758 \ub514\uc9c0\ud138 \uc804\ud658\uc785\ub2c8\ub2e4. \ud3b8\uc758\uc131\uacfc \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9\uc744 \uc81c\uacf5\ud558\ub294 \uc628\ub77c\uc778 \uc1fc\ud551\uc774 \uc810\uc810 \ub354 \uc778\uae30\ub97c \uc5bb\uc73c\uba74\uc11c \uc804\ud1b5\uc801\uc778 \uc624\ud504\ub77c\uc778 \uc804\uc790\uc81c\ud488 \ub9e4\uc7a5\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc2dc\uc7a5 \ub3d9\ud5a5: \ub9e4\ucd9c \uac10\uc18c \ubc0f \ub9e4\uc7a5 \ud3d0\uc1c4<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8\uc758 \uc804\uc790\uc81c\ud488 \uc18c\ub9e4 \ubd80\ubb38\uc740 \ud2b9\ud788 2023\ub144\uc5d0 \ub9e4\ucd9c\uc774 \uc0c1\ub2f9\ud788 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \ud55c\ub54c \uc2dc\uc7a5\uc744 \uc9c0\ubc30\ud588\ub358 Dien May Xanh, Media Mart, Nguyen Kim \ub4f1\uacfc \uac19\uc740 \ub300\ud615 \uc804\uc790\uc81c\ud488 \uc288\ud37c\ub9c8\ucf13 \uccb4\uc778\uc740 \ub9e4\ucd9c\uc774 \ub208\uc5d0 \ub744\uac8c \uac10\uc18c\ud588\ub2e4\uace0 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, Dien May Xanh\ub294 2022\ub144 \ub300\ube44 \ub9e4\ucd9c\uc774 25% \uac10\uc18c\ud588\ub2e4\uace0 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4.[2]<\/a>.<\/p>\n

\uc77c\ubd80 \uc804\uc790 \ub9e4\uc7a5\uc758 \ucd1d \uc218\uc775[3]<\/a> (2020\ub144~2023\ub144)<\/strong><\/p>\n

\"\"<\/em><\/p>\n

\ucd9c\ucc98: B&Company Complication<\/em><\/p>\n

\uac8c\ub2e4\uac00, \uc774 \ubaa8\ub4e0 \ub9e4\uc7a5\uc740 \uc9c0\uc18d\uc801\uc778 \uc7ac\uc815\uc801 \uc190\uc2e4\ub85c \uc778\ud574 \uc5ec\ub7ec \uc9c0\uc810\uc744 \ud3d0\uc1c4\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \ud55c\ub54c \uc5c5\uacc4\uc758 \ud2b9\uc9d5\uc774\uc5c8\ub358 \ud655\uc7a5\uc740 \ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \uc5ed\uc804\ub418\uc5c8\uace0, \ub9ce\uc740 \ud68c\uc0ac\uac00 \ubb3c\ub9ac\uc801 \uc874\uc7ac\uac10\uc744 \ucd95\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

2023\ub144 \uc77c\ubd80 \uc804\uc790 \ub9e4\uc7a5 \ud3d0\uc1c4<\/strong><\/p>\n

\"\"<\/p>\n

\ucd9c\ucc98: B&Company Complication<\/em><\/p>\n

\uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ubcc0\ud654: \uc628\ub77c\uc778 \uc1fc\ud551\uc758 \ubd80\uc0c1<\/strong><\/h3>\n

\uc2e4\uc81c \uc804\uc790 \uc81c\ud488 \ub9e4\uc7a5\uc758 \uc1e0\ud1f4\uc5d0 \uae30\uc5ec\ud558\ub294 \uc8fc\uc694 \uc694\uc778 \uc911 \ud558\ub098\ub294 \uc628\ub77c\uc778 \uc1fc\ud551\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\uac00 \ub192\uc544\uc9c0\ub294 \uac83\uc785\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8 \uc778\uad6c\uc758 \uc808\ubc18 \uc774\uc0c1\uc778 \uc57d 5,700\ub9cc \uba85\uc774 2022\ub144\uc5d0 \ud3b8\ub9ac\ud568, \uad6c\ub9e4 \uc6a9\uc774\uc131 \ubc0f \uc2e4\uc81c \ub9e4\uc7a5\uc774 \uacbd\uc7c1\ud558\uae30 \ud798\ub4e0 \ub2e4\uc591\ud55c \uc81c\ud488 \ub54c\ubb38\uc5d0 \uc628\ub77c\uc778\uc5d0\uc11c \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4 [4]<\/a> . \uac8c\ub2e4\uac00 \ud558\ub178\uc774, \ud638\uce58\ubbfc\uc2dc, \ub2e4\ub0ad\uacfc \uac19\uc740 \uc8fc\uc694 \ub3c4\uc2dc \uc9c0\uc5ed \uc678\uc758 \ub9ce\uc740 \uc9c0\uc5ed\uc5d0 \uc798 \uc54c\ub824\uc9c4 \uc804\uc790 \uc81c\ud488 \ub9e4\uc7a5\uc774 \uc5c6\uae30 \ub54c\ubb38\uc5d0 \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\ub294 \uc628\ub77c\uc778 \uc1fc\ud551\uc73c\ub85c \ub354\uc6b1 \uc62e\uaca8\uac14\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc628\ub77c\uc778 \uc1fc\ud551\uc758 \ub610 \ub2e4\ub978 \uc8fc\uc694 \uc774\uc810\uc740 \uc804\uc790 \uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc774 \uc81c\uacf5\ud558\ub294 \uc885\uc885 \ub0ae\uc740 \uac00\uaca9\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ub2e4\uc591\ud55c \uc628\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4\uc758 \uac00\uaca9\uc744 \uc27d\uac8c \ube44\uad50\ud558\uc5ec \ud560\uc778, \uc138\uc77c \ubc0f \ud2b9\ubcc4 \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud574 \ucd5c\uc0c1\uc758 \uac70\ub798\ub97c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Shopee, Lazada \ubc0f Tiki\uc640 \uac19\uc740 \ub9ce\uc740 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc740 10%\uc5d0\uc11c 50% \ud560\uc778\uae4c\uc9c0 \ub2e4\uc591\ud55c \ud50c\ub798\uc2dc \uc138\uc77c\uc744 \uc790\uc8fc \uc81c\uacf5\ud569\ub2c8\ub2e4 [5]<\/a> . \uc774\ub7ec\ud55c \uc774\ubca4\ud2b8\ub294 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc804\uc790 \uc0c1\uac70\ub798\uc758 \uc8fc\uc694 \uc694\uc18c\uac00 \ub418\uc5b4 \uc804\ud1b5\uc801\uc778 \ub9e4\uc7a5 \uc1fc\ud551\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ub354\uc6b1 \uce68\uc2dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc77c\ubd80 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc758 \ud560\uc778 \uc0c1\ud488<\/strong><\/p>\n

\"\"<\/em><\/p>\n

\ucd9c\ucc98: Shopee \ubc0f Lazada \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc<\/em><\/p>\n

\ub610\ud55c \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \ud1b5\ud574 \uace0\uac1d\uc740 \ub2e4\ub978 \uad6c\ub9e4\uc790\uc758 \ub9ac\ubdf0\ub97c \uc77d\uace0, \uc5b8\ubc15\uc2f1 \uc601\uc0c1\uc744 \ubcf4\uace0, \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804\uc5d0 \uc81c\ud488 \ud3c9\uac00\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc218\uc900\uc758 \ud22c\uba85\uc131\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc2e4\uc81c \ub9e4\uc7a5\uc5d0\uc11c\ub294 \uc81c\uacf5\ub418\uc9c0 \uc54a\uc73c\uba70, \uc18c\ube44\uc790\ub294 \uc885\uc885 \uc815\ubcf4\ub97c \uc5bb\uae30 \uc704\ud574 \ud310\ub9e4 \uc9c1\uc6d0\uc5d0\uac8c \uc758\uc874\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc18c\ube44\uc790\ub294 \ub2e4\ub978 \uace0\uac1d\uc758 \uc790\uc138\ud55c \uc81c\ud488 \uc815\ubcf4\uc640 \ud53c\ub4dc\ubc31\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c\uace0 \uc628\ub77c\uc778\uc5d0\uc11c \uc804\uc790 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \ub370 \ub354 \uc790\uc2e0\uac10\uc744 \ub290\ub08d\ub2c8\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8\uc758 \uc804\uc790\uc0c1\uac70\ub798\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \uc131\uc7a5<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc804\uc790 \uc0c1\uac70\ub798\uc758 \uae09\uc18d\ud55c \uc131\uc7a5\uc740 \uc804\uc790 \uc81c\ud488 \uc18c\ub9e4\uc5c5\uccb4\uac00 \uc81c\ud488\uc744 \ud310\ub9e4\ud558\uace0 \ud64d\ubcf4\ud558\ub294 \ubc29\uc2dd\uc744 \ud06c\uac8c \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. Shopee, Lazada, Tiki, Sendo\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc740 TikTok\uc774\ub098 Facebook\uacfc \uac19\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \ud544\uc218\uc801\uc778 \ud310\ub9e4 \ucc44\ub110\uc774 \ub418\uc5b4 \ud2b9\ud788 \ubb3c\ub9ac\uc801 \ub9e4\uc7a5\uc774 \ub35c \ub110\ub9ac \ud37c\uc838 \uc788\ub294 \uc9c0\uc5ed\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \uad11\ubc94\uc704\ud55c \uc811\uadfc\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c, 2023\ub144 \uac00\uc804 \uc81c\ud488 \ud310\ub9e4\ub294 4,100\ub9cc \ub2ec\ub7ec\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \uac00\uc7a5 \ub192\uc740 \ub9e4\ucd9c\uc744 \uc62c\ub9b0 \uc81c\ud488 \ubc94\uc8fc \uc911 6\uc704\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4 [6]<\/a> . \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \uc0c1\ub2f9\ud55c \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc18c\ub9e4\uc5c5\uccb4\uac00 \uc804\uc790 \uc81c\ud488\uc744 \ubcf4\ub2e4 \ube44\uc6a9 \ud6a8\uc728\uc801\uc73c\ub85c \ud310\ub9e4\ud558\uc5ec \uac12\ube44\uc2fc \uc18c\ub9e4 \uacf5\uac04\uacfc \uc6b4\uc601 \ube44\uc6a9\uc758 \ud544\uc694\uc131\uc744 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4 [7]<\/a> .<\/p>\n

\ubca0\ud2b8\ub0a8\uc5d0\uc11c \ud2b9\ud788 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \ucd94\uc138\ub294 \uc804\uc790 \uc81c\ud488\uc744 \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uc138\uc158\uc744 \uc9c4\ud589\ud558\ub294 KOL(\uc720\uba85\uc778 \ubc0f \uc778\ud50c\ub8e8\uc5b8\uc11c)\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud310\ub9e4 \ucd94\uc138\ub294 2026\ub144\uae4c\uc9c0 \uc18c\ub9e4\uc5c5\uccb4\uc758 \ucd1d \uc218\uc775\uc744 20% \ub298\ub9b4 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4 [8]<\/a> . \uc774\ub7ec\ud55c \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uc774\ubca4\ud2b8\ub294 \uc885\uc885 \ub3c5\uc810\uc801\uc774\uace0 \uae30\uac04 \ud55c\uc815 \uac70\ub798\ub97c \ud2b9\uc9d5\uc73c\ub85c \ud558\uba70 Facebook(32%), Shopee(31%), TikTok(17%)\uacfc \uac19\uc740 \uc804\uc790 \uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc774\ub098 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc44\ub110\uc5d0\uc11c \ubc29\uc1a1\ub429\ub2c8\ub2e4 [9]<\/a> . KOL\uc740 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \ud1b5\ud574 \uc2dc\uccad\uc790\uc640 \uc9c1\uc811 \uc18c\ud1b5\ud558\uace0, \ud560\uc778\uc744 \uc81c\uacf5\ud558\uace0, \ub9ce\uc740 \uccad\uc911\uc744 \uc720\uce58\ud558\uace0, \ucda9\ub3d9 \uad6c\ub9e4\ub97c \uc7a5\ub824\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ube60\ub974\uac8c \ud65c\uc6a9\ud558\uae30 \uc704\ud574 Dien May Xanh, Media Mart, FPT\ub3c4 \uc720\uba85\uc778\uc744 \ucd08\ub300\ud558\uc5ec \uc790\uccb4 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uc138\uc158\uc744 \uc9c4\ud589\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ub9e4\ucd9c\uc744 \ubaa8\ub450 \ub192\uc774\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 2023\ub144\uc5d0 Dien May Xanh\uc740 1\uc2dc\uac04 \ubd84\ub7c9\uc758 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uc774\ubca4\ud2b8\ub97c \uac1c\ucd5c\ud558\uc5ec 17,000\ud68c \uc774\uc0c1\uc758 \uc870\ud68c\uc218\ub97c \uae30\ub85d\ud558\uace0 367\uac74\uc758 \uc8fc\ubb38\uc744 \uc0dd\uc131\ud558\uc5ec \ucd1d 47\uc5b5 VND\uc758 \ub9e4\ucd9c\uc744 \uc62c\ub838\uc2b5\ub2c8\ub2e4 [10]<\/a> .<\/p>\n

\uacb0\ub860<\/strong><\/h3>\n

\ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2e4\uc81c \uc804\uc790 \uc81c\ud488 \ub9e4\uc7a5\uc774 \uac10\uc18c\ud55c \uac83\uc740 \uc804\uc790 \uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc758 \uc9c0\ubc30\ub825\uc774 \ucee4\uc9c0\uace0 \uc18c\ube44\uc790\uc758 \uc120\ud638\ub3c4\uac00 \ubcc0\ud55c \ub370 \ub530\ub978 \uc9c1\uc811\uc801\uc778 \uacb0\uacfc\uc785\ub2c8\ub2e4. \ud3b8\uc758\uc131, \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9, \uc628\ub77c\uc778\uc5d0\uc11c \uc81c\ud488\uacfc \ub9ac\ubdf0\ub97c \ube44\uad50\ud560 \uc218 \uc788\ub294 \ub2a5\ub825 \ub355\ubd84\uc5d0 \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\ub294 \uc1fc\ud551\uc744 \ub354 \uc27d\uac8c \uc811\ud558\uace0 \ub9e4\ub825\uc801\uc73c\ub85c \uc5ec\uae38 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc6b4\uc601 \ube44\uc6a9\uc774 \ub9e4\uc77c \uc99d\uac00\ud558\uace0 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \ud310\ub9e4 \ucd94\uc138\uac00 \ub098\ud0c0\ub098\uba74\uc11c \ubca0\ud2b8\ub0a8\uc758 \uc804\uc790 \uc81c\ud488 \uc18c\ub9e4\ub294 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc801\uc751\ud558\uace0 \ubc1c\uc804\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9ce\uc740 \ud68c\uc0ac\uac00 \uc774\ubbf8 \uc628\ub77c\uc778 \uc874\uc7ac\uac10\uc744 \uac15\ud654\ud558\uace0 KOL\uacfc \ud611\ub825\ud558\uc5ec \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uc138\uc158\uc744 \ud638\uc2a4\ud305\ud558\uace0 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \uc218\uc6a9\ud558\uc5ec \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\u00a0<\/strong><\/p>\n

[1]<\/a> \ub2e8\ud2b8\ub9ac \uc2e0\ubb38(2021). \uc804\uc790\uc81c\ud488 \ub9e4\uc7a5\uc758 \uad11\ub780\uc801 \ud655\uc7a5\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[2]<\/a> \ubaa8\ubc14\uc77c \uc6d4\ub4dc \uc778\ubca0\uc2a4\ud2b8\uba3c\ud2b8(2023). \ub514\uc5d4 \uba54\uc774 \uc0e8 2023 \ubcf4\uace0\uc11c\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[3]<\/a> Dien May Xanh, Media Mart \ubc0f Nguyen Kim\uc744 \ud3ec\ud568\ud55c \uc804\uc790 \ub9e4\uc7a5<\/p>\n

[4]<\/a> VnExpress(2023). \ubca0\ud2b8\ub0a8 \uc628\ub77c\uc778 \uc1fc\ud551 \ud2b8\ub80c\ub4dc\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[5]<\/a> TuoiTreNews (2023). \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc804\uc790\uc0c1\uac70\ub798 \uae09\uc99d, \uc5f0\ub9d0\uc5d0 \ub9ce\uc740 \ud560\uc778 \uc774\ubca4\ud2b8\ud3c9\uac00\ud558\ub2e4<\/a>><\/p>\n

[6]<\/a> \ub2e8\ube44\uc5e3 \uc804\uc790\uc2e0\ubb38(2024).<\/p>\n

[7]<\/a> https:\/\/nld.com.vn\/dien-may-cong-nghe-song-duoc-nho-ban-hang-online-196240615205344374.htm<\/p>\n

[8]<\/a> https:\/\/vneconomy.vn\/bung-no-xu-huong-tieu-dung-livestream.htm<\/p>\n

[9]<\/a> https:\/\/viracresearch.com\/livestream-ban-hang-bung-no-song-tang-quan-ly\/<\/a><\/p>\n

[10]<\/a> https:\/\/theleader.vn\/tu-phien-livestream-75-ty-dong-den-su-chuyen-minh-cua-the-gioi-di-dong-d5474.html<\/p>\n

 <\/p>\n

* \ubcf8 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \uc778\uc6a9\ud558\uace0\uc790 \ud558\uc2dc\ub294 \uacbd\uc6b0, \uc800\uc791\uad8c\uc744 \uc874\uc911\ud558\uc5ec \ucd9c\ucc98\uc640 \uc6d0 \uae30\uc0ac\uc758 \ub9c1\ud06c\ub97c \ud568\uaed8 \uba85\uc2dc\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/em><\/p>\n\n\n\n
\ube44\uc564\ucef4\ud37c\ub2c8<\/em><\/strong><\/p>\n

2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ucd5c\ucd08\uc758 \uc77c\ubcf8 \uae30\uc5c5\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \ubcf4\uace0\uc11c, \uc5c5\uacc4 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc124\ubb38 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d\uc744 \ud3ec\ud568\ud55c \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c 900,000\uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\uc758\uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \ubb38\uc758\ud574\uc8fc\uc138\uc694.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \ubca0\ud2b8\ub0a8\uc740 \uc2e4\uc81c \uc804\uc790 \uc81c\ud488 \uc18c\ub9e4\uc810\uc758 \uc218\uac00 \ub208\uc5d0 \ub744\uac8c \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub294 2010\ub144\ub300 \uc911\ubc18\uae4c\uc9c0 \uc774\uc5b4\uc9c4 \uc2dc\uc7a5\uc758 \uae09\uc18d\ud55c \ud655\uc7a5\uacfc\ub294 \uadf9\uba85\ud55c \ub300\uc870\ub97c \uc774\ub8f9\ub2c8\ub2e4[1]. \uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \uc8fc\uc694 \uc6d0\ub3d9\ub825\uc740 \uc804\uc790 \uc0c1\uac70\ub798\uc758 \uc99d\uac00\uc640 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ube60\ub978 \uc18d\ub3c4\uc758 \ub514\uc9c0\ud138 \ubcc0\ud658\uc785\ub2c8\ub2e4. \ud3b8\uc758\uc131\uacfc \uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9\uc744 \uc81c\uacf5\ud558\ub294 \uc628\ub77c\uc778 \uc1fc\ud551\uc774 \uc810\uc810 \ub354 \uc778\uae30\ub97c \uc5bb\uc73c\uba74\uc11c \uae30\uc874\uc758 \uc624\ud504\ub77c\uc778 \uc804\uc790 \uc81c\ud488 \ub9e4\uc7a5\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":11,"featured_media":19292,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[75,1357],"tags":[1350],"yoast_head":"\nThe Declining Trend of Electronics Store in Vietnam - B-Company<\/title>\n<meta name=\"description\" content=\"In recent years, Vietnam has witnessed a notable decline in the number of physical electronics retail stores. This trend marks a stark contrast to the rapid expansion of the market that was seen in the years leading up to the mid-2010s[1]. The main driver behind this shift is the rise of e-commerce, coupled with the fast-paced digital transformation that is changing consumer behaviors. 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