{"id":17759,"date":"2024-10-23T17:50:07","date_gmt":"2024-10-23T10:50:07","guid":{"rendered":"https:\/\/b-company.jp\/?p=17759"},"modified":"2024-10-23T17:50:07","modified_gmt":"2024-10-23T10:50:07","slug":"the-increase-in-japanese-supermarkets-in-vietnam-and-opportunities-with-japanese-products","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/the-increase-in-japanese-supermarkets-in-vietnam-and-opportunities-with-japanese-products\/","title":{"rendered":"\ubca0\ud2b8\ub0a8 \ub0b4 \uc77c\ubcf8 \uc288\ud37c\ub9c8\ucf13\uc758 \uc99d\uac00\uc640 \uc77c\ubcf8 \uc81c\ud488\uc758 \uae30\ud68c"},"content":{"rendered":"
<\/i><\/div>

*In this column “<\/em>Vietnam Briefing<\/em><\/a>“, young researchers from B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher.<\/em> <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t

Over the last decade, Vietnam has witnessed a remarkable transformation in its retail sector, driven by rapid urbanization, rising incomes, and shifting consumer preferences. Among the most notable trends is the increasing presence of Japanese supermarkets and stores across the country. Japanese retailers have successfully established a foothold in Vietnam’s competitive market, offering a wide range of products, from food and beverages to household goods, cosmetics, and apparel.<\/p>\n

The Current Landscape: Growth of Japanese Supermarkets in Vietnam<\/strong><\/h3>\n

Vietnam’s retail sector is one of the most dynamic in Southeast Asia, and Japanese retailers have been quick to capitalize on its potential. In 2024, the Vietnam retail market is estimated to value 276 Bil USD and forecast to reach 499 Bil USD in 2029, corresponding with annual growth rate (CAGR) of 12% from 2024 to 2029 [1]<\/sup>. In the over past decade, Japan’s retail giants have been expanding their presence in major Vietnamese cities like Hanoi, Ho Chi Minh City, and Da Nang. For example, Aeon launched their first shopping mall in 2014 in HCMC. In 2018, Sumimoto group has cooperated BRG group to established Japanese supermarket chain Fujimart in Hanoi.<\/p>\n

This expansion is fueled by the growing growing demand for high-quality products, a key strength of Japanese retailers. According to the General Statistics Office (GSO), Vietnam’s per capita income has increased nearly three to four times since 2010, especially in the five cities directly under the central government: Hanoi, Ho Chi Minh City, Hai Phong, Da Nang, and Can Tho. As income levels rise, consumers are more willing to spend on healthier, premium, and convenient products. Furthermore, the core segment of Japanese goods \u2013 middle class group is also expanding, particularly in urban area. In 2023, the middle class group is approximately 13 million people (13% of population) and is expected to reach 26% of the population by 2026 [2]<\/sup> This shift in demand plays directly into the strengths of Japanese products, which are known for their reliability, safety, and high-quality standards.<\/p>\n

Average monthly income per capita by central cities<\/strong><\/p>\n

Unit: Million VND
\n\"Average<\/p>\n

Source: GSO Statistic Book 2023<\/p>\n

Moreover, Japan\u2019s strong diplomatic and economic relationship with Vietnam has facilitated smoother market entry for its retailers. Trade agreements, such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) (signed in \u00a02019) \u00a0and the Japan-Vietnam Economic Partnership Agreement (JVEPA) (signed in 2008), have provided favorable conditions for the import of Japanese goods, making the products more accessible to Vietnamese consumers.<\/p>\n

Key Players in the Market<\/strong><\/h3>\n

Several key players have successfully tapped into Vietnam’s supermarket scene, each bringing unique strategies and a diverse array of offerings. Some significant player can be called out such as AEON, Fujimart, Sakuko, etc.<\/p>\n

AEON<\/strong><\/p>\n

\"AEON\"<\/p>\n

Source: AEON MALL VIETNAM<\/p>\n\n\n\n\n\n\n\n
Homepage<\/strong><\/td>\nhttps:\/\/www.aeon.com.vn\/<\/a><\/td>\n<\/tr>\n
Introduction<\/strong><\/td>\nA subsidiary of the Japanese retail giant AEON Group, entered the Vietnamese market in 2014. It offers a diverse range of high-quality Japanese and local products, catering to Vietnam’s growing middle class.<\/td>\n<\/tr>\n
Number of store<\/strong><\/td>\n10 shopping malls with 200+ minimarket<\/td>\n<\/tr>\n
Main area<\/strong><\/td>\nHCMC, Hanoi<\/td>\n<\/tr>\n
Main products<\/strong><\/td>\nGroceries, apparel, household goods<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

Fujimart<\/strong><\/p>\n

\"Fujimart\"<\/p>\n

Source: Fujimart Vietnam<\/p>\n\n\n\n\n\n\n\n
Homepage<\/strong><\/td>\nhttps:\/\/fujimart.vn\/<\/a><\/td>\n<\/tr>\n
Introduction<\/strong><\/td>\nA joint venture between Japanese retailer Sumitomo and local partner BRG Group, opened its first store in Hanoi in 2018. It focuses on providing fresh, high-quality groceries. FujiMart offers a blend of Japanese and local products<\/td>\n<\/tr>\n
Number of store<\/strong><\/td>\n15 supermarkets<\/td>\n<\/tr>\n
Main area<\/strong><\/td>\nHanoi<\/td>\n<\/tr>\n
Main products<\/strong><\/td>\nGroceries, household goods<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

Sakuko<\/strong><\/p>\n

\"Sakuko\"<\/p>\n

Source: Sakuko Vietnam<\/p>\n\n\n\n\n\n\n\n
Homepage<\/strong><\/td>\nhttps:\/\/sakukostore.com.vn\/<\/a><\/td>\n<\/tr>\n
Introduction<\/strong><\/td>\nA retail chain in Vietnam that specializes in offering a wide range of Japanese products. Established in 2011, Sakuko aims to bring authentic and high-quality Japanese goods to Vietnamese consumers<\/td>\n<\/tr>\n
Number of store<\/strong><\/td>\n33 stores<\/td>\n<\/tr>\n
Main area<\/strong><\/td>\nHCMC, Hanoi, Hai Phong, etc.<\/td>\n<\/tr>\n
Main products<\/strong><\/td>\nGroceries, household goods<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

Opportunities for Japanese Products in Vietnam<\/strong><\/h3>\n

The growing number of Japanese supermarkets and convenience stores in Vietnam presents numerous opportunities for Japanese products. From consumer preferences , e-commerce, etc. multiple factors create a favorable environment for these products to thrive.<\/p>\n