{"id":16716,"date":"2024-09-18T18:00:17","date_gmt":"2024-09-18T11:00:17","guid":{"rendered":"https:\/\/b-company.jp\/?p=16716"},"modified":"2024-09-19T09:16:26","modified_gmt":"2024-09-19T02:16:26","slug":"the-development-of-the-pharmaceutical-retail-chain-in-vietnam-and-implications-for-japanese-companies","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/the-development-of-the-pharmaceutical-retail-chain-in-vietnam-and-implications-for-japanese-companies\/","title":{"rendered":"\ubca0\ud2b8\ub0a8\uc758 \uc758\uc57d\ud488 \uc18c\ub9e4 \uccb4\uc778 \ubc1c\uc804\uacfc \uc77c\ubcf8 \uae30\uc5c5\uc5d0 \ub300\ud55c \uc2dc\uc0ac\uc810"},"content":{"rendered":"
<\/i><\/div>

*\uc774 \uce7c\ub7fc\uc5d0\uc11c \u201c<\/em>\ubca0\ud2b8\ub0a8 \ube0c\ub9ac\ud551<\/em><\/a>\u201cB&Company\uc758 \uc80a\uc740 \uc5f0\uad6c\uc6d0\ub4e4\uc740 \ubca0\ud2b8\ub0a8\uc758 \uc0b0\uc5c5 \ub3d9\ud5a5, \uc18c\ube44\uc790 \ub3d9\ud5a5, \uc0ac\ud68c \uc6b4\ub3d9\uc5d0 \ub300\ud55c \uc2dc\uae30\uc801\uc808\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/em><\/p>\n

\uc6d0\ubcf8 \uc815\ubcf4\uc758 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc9c0\ub9cc, \uac01 \uc815\ubcf4\ub294 \uac1c\ubcc4\uc801\uc73c\ub85c \ud655\uc778\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. \ud574\uc11d \ubc0f \ud5a5\ud6c4 \uc804\ub9dd\uc740 \uac01 \uc5f0\uad6c\uc790\uc758 \uac1c\uc778\uc801\uc778 \uc758\uacac\uc785\ub2c8\ub2e4.<\/em> <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t

\ubca0\ud2b8\ub0a8\uc758 \uc758\uc57d\ud488 \uc18c\ub9e4 \ubd80\ubb38\uc740 \uac74\uac15\uc5d0 \ub300\ud55c \uad00\uc2ec \uc99d\ub300\uc640 \uc758\ub8cc\ube44 \uc9c0\ucd9c \uc99d\uac00\uc5d0 \ud798\uc785\uc5b4 \uc0c1\ub2f9\ud55c \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \uac1c\uc778 \uc57d\uad6d\uacfc \ub354\ubd88\uc5b4 \uccb4\uc778 \uc57d\uad6d\ub3c4 \ub9e4\uc7a5 \uc218\uc640 \uc601\ud5a5\ub825\uc744 \ud655\ub300\ud558\uba70, \ub354\uc6b1 \ub2e4\uc591\ud55c \uc81c\ud488\uacfc \ud3b8\ub9ac\ud55c \ubd80\uac00 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc810\uc9c4\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8 <\/strong>\uc758\uc57d\ud488<\/strong> \uc18c\ub9e4 \uc2dc\uc7a5 \uac1c\uc694<\/strong><\/h3>\n

The average per capita spending on pharmaceuticals is expected to rise significantly from VND 1.5 million in 2021 to VND 2.1 million by 2026 with CARG of 7%. However, this figure remains considerably lower than the global average. With a large population and a rapidly growing economy, Vietnam’s pharmaceutical market is seen as having substantial potential for future development. The southern region of Vietnam is expected to be the largest market in the country.<\/p>\n

Pharmaceutical expenditure per capita in Vietnam <\/strong><\/span><\/p>\n

(\ub2e8\uc704: \ubc31\ub9cc VND)
\n\"Pharmaceutical<\/p>\n

\ucd9c\ucc98: WHO \ubc0f Fitch Solutions<\/a><\/p>\n

\uc804\uad6d \uccb4\uc778 \uc57d\uad6d \uc218\ub294 2024\ub144 3\uc6d4 \uae30\uc900 3,246\uac1c\uc5d0 \ub2ec\ud588\uc73c\uba70, \uc774\ub294 \uc8fc\ub85c FPT Long Chau\uac00 \uc804\uad6d\uc801\uc73c\ub85c \uc57d 600\uac1c \ub9e4\uc7a5\uc744 \ud655\uc7a5\ud55c \ub370 \ub530\ub978 \uac83\uc785\ub2c8\ub2e4. 2019\ub144\uacfc \ube44\uad50\ud558\uba74 \uccb4\uc778 \uc57d\uad6d \uc218\ub294 \uc57d 6\ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc6b4\uc601 \uc9c0\uc5ed\uc744 \uc0b4\ud3b4\ubcf4\uba74 \uc18c\ub9e4 \ub9e4\uc7a5\uc740 \uc555\ub3c4\uc801\uc73c\ub85c \ub9ce\uc740 \ub9e4\uc7a5\uc774 \uc704\uce58\ud55c \ud638\ucc0c\ubbfc\uc2dc\uc640 \ud558\ub178\uc774\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub300\ud615 \uccb4\uc778\ub4e4\uc740 \ubca0\ud2b8\ub0a8 \uc804\uc5ed\uc744 \uc544\uc6b0\ub974\uae30 \uc704\ud574 \ub2e4\ub978 \uc131\uc73c\ub85c \ub9e4\uc7a5 \uc218\ub97c \ud655\ub300\ud558\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

The rise of the pharmaceutical retail chain in Vietnam until March 2024 <\/strong>(\ub2e8\uc704: \ub9e4\uc7a5) <\/strong><\/p>\n

\"The<\/p>\n

\ucd9c\ucc98: Q&Me \ubc0f B&Company \ucde8\ud569<\/p>\n

\ubca0\ud2b8\ub0a8 \uc758\uc57d\ud488 \uc18c\ub9e4 \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc5c5\uccb4<\/strong><\/h3>\n

\uc758\uc57d\ud488 \uc18c\ub9e4 \uccb4\uc778 \uc2dc\uc7a5\uc740 FPT Long Chau(1,614\uac1c \ub9e4\uc7a5), Pharmacity(899\uac1c \ub9e4\uc7a5), An Khang Pharmacy(526\uac1c \ub9e4\uc7a5) \ub4f1 3\uac1c \ud604\uc9c0 \ube0c\ub79c\ub4dc\uac00 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ubc18\uc801\uc73c\ub85c \ucd5c\uadfc \uc2dc\uc7a5\uc740 7\uac1c\uc758 \ud604\uc9c0 \ube0c\ub79c\ub4dc\uac00 \uc7a5\uc545\ud558\uace0 \uc788\uc73c\uba70, \ub098\uba38\uc9c0\ub294 \uc77c\ubcf8\uacc4 \uccb4\uc778 1\uac1c(Matsumoto Kiyoshi)\uc640 \uc2f1\uac00\ud3ec\ub974\uacc4 \uccb4\uc778 1\uac1c(Guardian)\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\uc774\ub984<\/strong><\/td>\n\ud638\uce58\ubbfc<\/strong><\/td>\n\ud558\ub178\uc774<\/strong><\/td>\n\uae30\ud0c0<\/strong><\/td>\n\ucd1d<\/strong><\/td>\n<\/tr>\n
FPT \ub871\ucc28\uc6b0<\/td>\n280<\/td>\n180<\/td>\n1,154<\/td>\n1,614<\/td>\n<\/tr>\n
\uc57d\uad6d<\/td>\n396<\/td>\n106<\/td>\n397<\/td>\n899<\/td>\n<\/tr>\n
\uc548\uac15\uc57d\uad6d<\/td>\n149<\/td>\n27<\/td>\n350<\/td>\n526<\/td>\n<\/tr>\n
Guardian<\/td>\n83<\/td>\n13<\/td>\n8<\/td>\n104<\/td>\n<\/tr>\n
Medicare<\/td>\n10<\/td>\n0<\/td>\n59<\/td>\n69<\/td>\n<\/tr>\n
\ud30c\ub178 \uc57d\uad6d<\/td>\n12<\/td>\n0<\/td>\n3<\/td>\n15<\/td>\n<\/tr>\n
Matsumoto Kiyoshi<\/td>\n6<\/td>\n2<\/td>\n0<\/td>\n8<\/td>\n<\/tr>\n
ECO pharma<\/td>\n7<\/td>\n0<\/td>\n0<\/td>\n7<\/td>\n<\/tr>\n
Omi Pharma<\/td>\n0<\/td>\n4<\/td>\n0<\/td>\n4<\/td>\n<\/tr>\n
\ucd1d<\/strong><\/td>\n943<\/strong><\/td>\n332<\/strong><\/td>\n1,971<\/strong><\/td>\n3,246<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\ucd9c\ucc98: Q&Me \ubc0f B&Company \ucde8\ud569<\/p>\n

\uadf8\ub7ec\ub098 \ucde8\uae09 \uc81c\ud488 \uc720\ud615\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8 \uc18c\ub9e4 \uccb4\uc778\ub4e4\uc774 \uc77c\ubc18\uc758\uc57d\ud488\uacfc \ucc98\ubc29\uc758\uc57d\ud488\uc744 \ud3ec\ud568\ud55c \uc758\uc57d\ud488\ubd80\ud130 \uac74\uac15\ubcf4\uc870\uc2dd\ud488, \ud654\uc7a5\ud488, \uac00\uc815\uc6a9 \uc758\ub8cc\uae30\uae30\uae4c\uc9c0 \ud3ed\ub113\uc740 \uc81c\ud488\uc744 \uc720\ud1b5\ud558\ub294 \ubc18\uba74, \uc678\uad6d\uacc4 \uc18c\ub9e4 \uccb4\uc778\ub4e4\uc740 \ub2e4\uc591\ud55c \uac74\uac15\ubcf4\uc870\uc2dd\ud488\uacfc \ud654\uc7a5\ud488\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc73c\ub85c \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Matsumoto Kiyoshi<\/strong><\/p>\n

\"Matsumoto<\/p>\n

\ucd9c\ucc98: Vn\uacbd\uc81c<\/a><\/p>\n

Matsumoto Kiyoshi\ub294 \uc77c\ubcf8\uc758 \uc758\uc57d\ud488 \ubc0f \ud654\uc7a5\ud488 \uc804\ubb38 \uc18c\ub9e4 \uccb4\uc778\uc73c\ub85c, 1932\ub144 \uc9c0\ubc14\uc5d0\uc11c Matsumoto Yakuho\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc124\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8\uc5d0\uc11c\ub294 Matsukiyo\uac00 Lotus Food Group(Hoa Sen Food Processing Joint Stock Company)\uacfc \ud569\uc791\ud22c\uc790 \uacc4\uc57d\uc744 \uccb4\uacb0\ud558\uc5ec Matsukiyo Vietnam\uc744 \uc124\ub9bd\ud558\uace0 2020\ub144\uc5d0 \uccab \ub9e4\uc7a5\uc744 \uac1c\uc810\ud588\uc2b5\ub2c8\ub2e4. Matsumoto Kiyoshi\ub294 \uc77c\ubcf8\uc5d0\uc11c \uc720\ub798\ud55c \ubdf0\ud2f0 \ucf00\uc5b4 \uc81c\ud488\uacfc \uac74\uac15\ubcf4\uc870\uc2dd\ud488 \uc720\ud1b5\uc5d0 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Matsumoto\uac00 \uc720\ud1b5\ud558\ub294 \uc8fc\uc694 \ube0c\ub79c\ub4dc\ub85c\ub294 Argelan, Recipeo, The Retinotime, Spirulina \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. . \ubaa8\ub4e0 \ub9e4\uc7a5\uc740 \uc8fc\uc694 \uc1fc\ud551\ubab0\uc5d0 \uc704\uce58\ud574 \uc788\uc2b5\ub2c8\ub2e4. \ud310\ub9e4 \ubc29\uc2dd \uce21\uba74\uc5d0\uc11c Matsumoto Kiyoshi\ub294 \ub9e4\uc7a5 \ud310\ub9e4\uc640 \ud568\uaed8 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc Shopee \ubc0f Lazada\ub97c \ud1b5\ud55c \uc628\ub77c\uc778 \ud310\ub9e4\ub3c4 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

Omi Pharma (Ominext Group)<\/strong><\/p>\n

\"Omi<\/p>\n

\ucd9c\ucc98: Omi Pharma \uc6f9\uc0ac\uc774\ud2b8<\/a><\/p>\n

Omi Pharma\ub294 \uc77c\ubcf8 \uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c \uc758\ub8cc \ubc0f \ud5ec\uc2a4\ucf00\uc5b4 \uc815\ubcf4 \ubd84\uc57c\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ubca0\ud2b8\ub0a8 \uae30\uc220 \uae30\uc5c5 Ominext Group\uc758 \uacc4\uc5f4\uc0ac\uc785\ub2c8\ub2e4. \uc77c\ubcf8\uacfc \uac19\uc774 \ub192\uc740 \uc218\uc900\uc758 \uc694\uad6c\uac00 \uc788\ub294 \uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c 15\ub144\uac04 \ucd95\uc801\ud55c \uacbd\ud5d8\uacfc \ud5ec\uc2a4\ucf00\uc5b4 \ubd84\uc57c\uc758 \uc804\ubb38\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c, 2019\ub144\uc5d0 \uc77c\ubcf8\ud48d \uc2a4\ud0c0\uc77c\uc758 \uc57d\uad6d \uccb4\uc778\uc744 \ucd9c\ubc94\ud588\uc2b5\ub2c8\ub2e4. Omi Pharma\ub294 DHS, Unicharm, Hatomugi, Tanaphar, Elaphe, Yao City, PH Japan, DEVE, PHARMAACT, SELECT, KOS\u00c9, Pigeon \ub4f1 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\uc758 \uae30\ub2a5\uc131 \uc2dd\ud488, \uac74\uac15\uc2dd\ud488, \uc720\uc544\uc6a9\ud488 \ub4f1 \uc77c\ubcf8\uc5d0\uc11c \uc720\ub798\ud55c \uc81c\ud488\uc744 \uc720\ud1b5\ud569\ub2c8\ub2e4. \uc774 \ud68c\uc0ac\ub294 \uac01 \uc57d\uad6d\uc744 \ud3b8\uc758\uc810\uacfc \uac19\uc740 \ud615\ud0dc\uc758 \ubbf8\ub2c8 \ud5ec\uc2a4\ucf00\uc5b4 \uc2a4\ud14c\uc774\uc158\uc73c\ub85c \uc6b4\uc601\ud558\uba70, \uac74\uac15 \uce21\uc815 \ub3c4\uad6c, \uac74\uac15\uac80\uc9c4, \uc608\ubc29 \uac74\uac15 \uc815\ubcf4, \uc0c1\ub2f4 \ub4f1 \ub2e4\uc591\ud55c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ub9e4\uc7a5 \uc785\uc9c0 \uce21\uba74\uc5d0\uc11c Omi Pharma\ub294 \ud558\ub178\uc774\uc5d0 4\uac1c \ub9e4\uc7a5\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \uc774 \uc911 3\uac1c\ub294 \uc1fc\ud551\ubab0\uc5d0 \uc704\uce58\ud574 \uc788\uc2b5\ub2c8\ub2e4. \ud310\ub9e4 \ubc29\uc2dd\uc73c\ub85c\ub294 \ub9e4\uc7a5 \uc9c1\uc811 \uad6c\ub9e4\uc640 \uc6f9\uc0ac\uc774\ud2b8 \ub610\ub294 OmiCare \uc571\uc744 \ud1b5\ud55c \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \ubaa8\ub450 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc758\uc57d\ud488 \uc18c\ub9e4 \uccb4\uc778 \uc131\uc7a5\uc5d0 \ub530\ub978 \uc18c\ube44\uc790 \ud589\ub3d9 \ubcc0\ud654<\/strong><\/h3>\n

\ub300\ub3c4\uc2dc\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ub2e4\uc591\ud55c \uc758\uc57d\ud488 \uc120\ud0dd\uc9c0\ub97c \uc774\uc720\ub85c \uac1c\uc778 \uc57d\uad6d\ubcf4\ub2e4 \uccb4\uc778 \uc57d\uad6d\uc744 \ubc29\ubb38\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \uc81c\uc57d \uc18c\ub9e4 \uccb4\uc778\uc774 \uc81c\uacf5\ud558\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ub610\ub294 Zalo\uc640 \uac19\uc740 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud55c \uace0\uac1d \uc11c\ube44\uc2a4\ub294 \uc18c\ube44\uc790\uac00 \uc0c1\ub2f4, \ucc98\ubc29\uc804 \ubc1c\uae09 \ub610\ub294 \uc758\uc57d\ud488 \uad6c\ub9e4\ub97c \uc6d0\ud560 \ub54c \ub354\uc6b1 \ud3b8\ub9ac\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc628\ub77c\uc778 \uad6c\ub9e4\ub294 \uac1c\uc778 \uc57d\uad6d\uacfc \uc81c\uc57d \uc18c\ub9e4 \uccb4\uc778\uc744 \ucc28\ubcc4\ud654\ud558\ub294 \ub610 \ub2e4\ub978 \uc720\ub9dd\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uace0\uac1d\uc740 \uac1c\uc778 \uc57d\uad6d\uc744 \uc9c1\uc811 \ubc29\ubb38\ud574\uc57c \ud560 \uc218 \uc788\uc9c0\ub9cc, \uc81c\uc57d \uc18c\ub9e4 \uccb4\uc778\uc744 \uc774\uc6a9\ud558\uba74 \uc6f9\uc0ac\uc774\ud2b8 \ub610\ub294 EC \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc8fc\ubb38\ud560 \uc218 \uc788\uc73c\uba70, \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ucc98\ubc29\uc804\uc744 \uc5c5\ub85c\ub4dc\ud558\uc5ec \ud574\ub2f9 \ube0c\ub79c\ub4dc\uac00 \ud544\uc694\ud55c \uc758\uc57d\ud488\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubca0\ud2b8\ub0a8 \uac1c\uc778 \uc57d\uad6d\uc758 \uc608<\/strong><\/p>\n

\"Private<\/p>\n

\uc6d0\ucc9c: Suc Khoe va Doi Song<\/a><\/p>\n

As consumers’ increased focus on health, leading to a shift from reactive healthcare to proactive prevention as a way to safeguard their health. As a result, when purchasing pharmaceuticals, consumers are not only seeking medications for illness treatment but are also proactively looking for functional foods and supplements to enhance and maintain their well-being.<\/p>\n

\ub3c4\uc804 \uacfc\uc81c<\/strong> \ubca0\ud2b8\ub0a8\uc758 \uc81c\uc57d \uc18c\ub9e4 \uccb4\uc778\uacfc \ud568\uaed8<\/strong><\/h3>\n

Despite the continuous growth in the number stores of pharmaceutical retail chain, Vietnam’s pharmaceutical retail market is still largely dominated by private pharmacies or drug counters, both in urban and rural areas. According to a report by Vietdata<\/a> (2022), \uc81c\uc57d \uc18c\ub9e4 \uccb4\uc778\uc758 \ub9e4\uc7a5 \uc218\ub294 60,000\uac1c\uac00 \ub118\ub294 \uac1c\uc778 \uc57d\uad6d\uc758 3-5%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610 \ub2e4\ub978 \uacfc\uc81c\ub294 \ub9e4\uc7a5 \uc218 \uc99d\uac00\ub85c \uc778\ud574 \uc81c\uc57d \uc18c\ub9e4 \uccb4\uc778 \uac04 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uace0 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc2dc\uc7a5\uc758 \uc555\ubc15 \uc18d\uc5d0\uc11c MWG\uac00 \uc18c\uc720\ud55c An Khang Pharmacy\uc640 \uac19\uc740 \uc77c\ubd80 \ube0c\ub79c\ub4dc\ub294 2024\ub144\uc5d0 \uccb4\uc778 \ub0b4 \uc57d\uad6d \uc57d 200\uacf3\uc744 \ud3d0\uc810\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4(\uc218\uc775\uc131 \uac1c\uc120 \ubc0f \uc6b4\uc601 \ube44\uc6a9 \ucd5c\uc801\ud654\uc5d0 \uc9d1\uc911\ud558\uae30 \uc704\ud574 (The Leaders, 2023)<\/a>.<\/p>\n

\ub610\ud55c \uc678\uad6d \uae30\uc5c5\uc758 \uc758\uc57d\ud488 \uc720\ud1b5\uc740 \uc5ec\uc804\ud788 \uc81c\ud55c\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. Circular 34\/2013\/TT-BCT\uc5d0 \ub530\ub974\uba74, \uc678\uad6d\uc778 \ud22c\uc790 \uc81c\uc57d \uae30\uc5c5\uc740 \uc758\uc57d\ud488\uc744 \uc218\uc785\ud560 \uc218\ub294 \uc788\uc9c0\ub9cc \ubca0\ud2b8\ub0a8 \ub0b4 \uc720\ud1b5\uad8c\uc740 \ubd80\uc5ec\ubc1b\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \ub2e8, \ud574\ub2f9 \uae30\uc5c5\uc774 \ubca0\ud2b8\ub0a8 \uad6d\ub0b4\uc5d0\uc11c \uc0dd\uc0b0\ud55c \uc758\uc57d\ud488\uc740 \uc608\uc678\uc774\uba70, \uc774\ub294 \uc81c\uc57d \uc0ac\uc5c5\uc790\uc5d0\uac8c\ub3c4 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uaddc\uc815\uc740 \ubca0\ud2b8\ub0a8 \uc81c\uc57d \uc2dc\uc7a5\uc5d0\uc11c \ud65c\ub3d9\ud558\ub294 \uc678\uad6d \uae30\uc5c5\uc5d0 \uc0c1\ub2f9\ud55c \uc9c4\uc785\uc7a5\ubcbd\uc73c\ub85c \uc791\uc6a9\ud558\uba70, \ubca0\ud2b8\ub0a8\uc758 \uc678\uad6d\uacc4 \uc81c\uc57d \uc18c\ub9e4 \uccb4\uc778\uc774 \ud654\uc7a5\ud488\uacfc \ubcf4\ucda9\uc81c\ub9cc \uc720\ud1b5\ud558\ub294 \uc774\uc720\ub97c \uc124\uba85\ud574 \uc90d\ub2c8\ub2e4.<\/p>\n

\ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \ud1b5\ucc30\ub825<\/strong><\/h3>\n

\uc758\uc57d\ud488\uacfc \uad00\ub828\ud558\uc5ec \ud488\uc9c8 \uad00\ub9ac \ubc0f \uc81c\ud488 \uac80\uc99d\uc744 \ubcf4\uc7a5\ud558\ub294 \uac83\uc740 \uc18c\ub9e4\uc5c5\uccb4\uc640 \uc18c\ube44\uc790\uc5d0\uac8c \uc8fc\uc694 \uad00\uc2ec\uc0ac\uc785\ub2c8\ub2e4. \uc81c\uc57d \ubd80\ubb38\uc740 \ub192\uc740 \uace0\uac1d \ucda9\uc131\ub3c4\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \ud2b9\uc815 \uc57d\uad6d \uccb4\uc778\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \ub370 \uc775\uc219\ud574\uc9c0\uba74 \ud488\uc9c8\uacfc \uc11c\ube44\uc2a4\uac00 \uc591\ud638\ud55c \ud55c \ud574\ub2f9 \uccb4\uc778\uc5d0\uc11c \uacc4\uc18d \uad6c\ub9e4\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud575\uc2ec \ubb38\uc81c\ub294 \uc81c\ud488 \uacf5\uae09\uc774 \uc81c\ud488\uc758 \ub2e4\uc591\uc131, \ud488\uc9c8 \ubc0f \uc218\ub7c9 \uce21\uba74\uc5d0\uc11c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294\uc9c0 \uc5ec\ubd80\uc785\ub2c8\ub2e4.<\/p>\n

Additionally, the pharmaceutical retail market in Vietnam is currently highly competitive, with numerous players both domestic and international. Among the pharmaceutical retail chains, the top three largest are all Vietnamese. To remain competitive, retailers must differentiate between product value and service. It’s not just a competition over products, but also a battle of scale.<\/p>\n

The number of stores and brand recognition also play a significant role in influencing customers’ decisions on where to purchase pharmaceuticals. Currently, there is a growing demand for Japanese healthcare products, dietary supplements, and cosmeceuticals, which are widely available in many retail pharmacies. Major cities such as Hanoi and Ho Chi Minh City represent significant opportunities due to their large populations and high consumer spending power.<\/p>\n

\uce58\uc5f4\ud55c \uacbd\uc7c1\uacfc \ud604\uc9c0 \uc18c\ub9e4 \uccb4\uc778\uc758 \uc9c0\ubc30\uc801\uc778 \uc785\uc9c0\ub97c \uace0\ub824\ud560 \ub54c, \uc77c\ubcf8 \uae30\uc5c5\uc740 \ubca0\ud2b8\ub0a8 \uc81c\uc57d \uc18c\ub9e4 \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud558\uae30 \uc704\ud574 \uae30\uc874 \uc57d\uad6d \uccb4\uc778\uacfc\uc758 \ud611\ub825\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc77c\ubcf8 \uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \ud604\uc9c0 \uccb4\uc778\uc758 \uad11\ubc94\uc704\ud55c \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc2dc\uc7a5\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc9c4\uc785\ud558\uace0 \ud3ed\ub113\uc740 \uace0\uac1d\uce35\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc740 \uc2dc\uc7a5 \uc785\uc9c0\ub97c \uac15\ud654\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud574\ub2f9 \uc18c\ub9e4 \ud30c\ud2b8\ub108\uac00 \ubcf4\uc720\ud55c \uae30\uc874 \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \uc720\ud1b5 \ucc44\ub110\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ud574 \uc90d\ub2c8\ub2e4.<\/p>\n

\uacb0\ub860<\/strong><\/h3>\n

In summary, Vietnam presents a promising pharmaceutical market, with increasing health expenditure over time. While most pharmacies are still privately owned, the network of chain retail stores is growing and gaining consumer acceptance due to their assurance of product quality and superior customer service. For Japanese companies interested in this market, it would be advantageous to consider partnerships with major pharmacy chains. Leveraging these chains’ extensive networks and enhancing service offerings, such as online consultations and customer support, can help build consumer loyalty in this highly competitive market.<\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n
B&Company, Inc.<\/strong><\/p>\n

2008\ub144\ubd80\ud130 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc2dc\uc7a5 \uc870\uc0ac\uc5d0 \uc804\ubb38\ud654\ub41c \ucd5c\ucd08\uc758 \uc77c\ubcf8 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc0b0\uc5c5 \ubcf4\uace0\uc11c, \uc0b0\uc5c5 \uc778\ud130\ubdf0, \uc18c\ube44\uc790 \uc870\uc0ac, \ube44\uc988\ub2c8\uc2a4 \ub9e4\uce6d \ub4f1 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \ucd5c\uadfc\uc5d0\ub294 \ubca0\ud2b8\ub0a8\uc5d0 \uc788\ub294 90\ub9cc \uac1c \uc774\uc0c1\uc758 \ud68c\uc0ac\uac00 \ud3ec\ud568\ub41c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uac1c\ubc1c\ud558\uc5ec \ud30c\ud2b8\ub108\ub97c \uac80\uc0c9\ud558\uace0 \uc2dc\uc7a5\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubb38\uc758 \uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \uc800\ud76c\uc5d0\uac8c \uc5f0\ub77d\ud574 \uc8fc\uc2ed\uc2dc\uc624.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\ub2e4\ub978 \uae30\uc0ac\ub3c4 \uc77d\uc5b4\ubcf4\uc138\uc694<\/em><\/strong><\/a><\/h3>\n

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