{"id":10452,"date":"2021-02-15T10:00:15","date_gmt":"2021-02-15T03:00:15","guid":{"rendered":"http:\/\/b-company.jp\/?p=10452"},"modified":"2024-06-21T17:59:47","modified_gmt":"2024-06-21T10:59:47","slug":"dairy-industry-of-vietnam-chances-for-foreign-players","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ko\/dairy-industry-of-vietnam-chances-for-foreign-players\/","title":{"rendered":"\ubca0\ud2b8\ub0a8 \uc720\uc81c\ud488 \uc0b0\uc5c5 2021: \uc678\uad6d \uae30\uc5c5\uc758 \uae30\ud68c"},"content":{"rendered":"<h3 id=\"h-overview\">\uac1c\uc694<\/h3>\n\n\n\n<p>1920\ub144 \ud504\ub791\uc2a4\uac00 \uc678\uad6d \uc816\uc18c\ub97c \ubca0\ud2b8\ub0a8\uc73c\ub85c \ub370\ub824\uc628 \ud6c4\uc5d0\uc57c \uc774\uacf3 \uc8fc\ubbfc\ub4e4\uc740 \uc816\uc18c \uc6b0\uc720\uc5d0 \ub300\ud574 \uc54c\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. 1924\ub144, Longevity &amp; Dutch Lady \uc81c\ud488\uc774 \uc0ac\uc774\uacf5(\ub098\uc911\uc5d0 \ud638\uce58\ubbfc\uc2dc\ub85c \uac1c\uba85)\uc5d0\uc11c \ucc98\uc74c \uac70\ub798\ub418\uc5c8\uace0 \uc624\ub79c \uc720\uc81c\ud488 \uc0b0\uc5c5\uc758 \uccab \ubc88\uc9f8 \ud50c\ub808\uc774\uc5b4\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\ud6c4\ub85c \ubca0\ud2b8\ub0a8 \uc720\uc81c\ud488 \uc0b0\uc5c5\uc740 \uadf9\uc801\uc73c\ub85c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4. Euromonitor\uc5d0 \ub530\ub974\uba74 2019\ub144 \ubca0\ud2b8\ub0a8 \uc720\uc81c\ud488 \uc2dc\uc7a5\uc758 \ucd1d \uaddc\ubaa8\ub294 52\uc5b5 \ub2ec\ub7ec\ub97c \ub118\uc5c8\uace0 \ubca0\ud2b8\ub0a8 \uc720\uc81c\ud488 \ud611\ud68c\uc758 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc720\uc81c\ud488 \uc2dc\uc7a5 \uc218\uc775\uc740 2018\ub144\uc5d0 \uc774\ubbf8 47\uc5b5 \ub2ec\ub7ec\uc5d0 \ub3c4\ub2ec\ud588\uc73c\uba70 2017\ub144\uc5d0 \ube44\ud574 9% \uc99d\uac00\ud588\uace0 CAGR\uc740 12.7%\uc600\uc2b5\ub2c8\ub2e4.<a href=\"#_msocom_6\"> <\/a>2010\ub144\ubd80\ud130 2018\ub144\uae4c\uc9c0.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2020\ub144\uc740 COVID-19 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \ub9ce\uc740 \uc0b0\uc5c5, \ud2b9\ud788 FMCG\uac00 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \uace0\uc6a9\ub960 \uc99d\uac00\uc640 \uc18c\ube44\uc790 \uc2e0\ub8b0 \uc9c0\uc218 \ud558\ub77d\uc73c\ub85c \uc778\ud574 \uc18c\ube44\uc790\ub4e4\uc740 \ub9ce\uc740 \ubc94\uc8fc\uc5d0\uc11c \uc9c0\ucd9c \uc608\uc0b0\uc744 \uc904\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc720\uc81c\ud488 \uc0b0\uc5c5\uc740 \uc2dc\uc7a5 \uac00\uce58\uac00 4%(SSI Research) \ud558\ub77d\ud558\uba74\uc11c \uc57d\uac04\ub9cc \uc190\uc2e4\uc744 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc Nielsen\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc6b0\uc720 \uc18c\ube44\ub294 2020\ub144 \uc0c1\ubc18\uae30 \ubca0\ud2b8\ub0a8 FMCG \uc18c\ube44\uc758 12%\ub97c \ucc28\uc9c0\ud558\uba70 2019\ub144 \ud1b5\uacc4\uc640 \ubcc0\ud568\uc774 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 id=\"h-consumers-buying-behaviors\">\uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ud589\ub3d9<\/h3>\n\n\n\n<p>BEAN Survey(2020\ub144 11\uc6d4)\uac00 399\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c &quot;\uc720\uc81c\ud488 \uc18c\ube44 \ud589\ub3d9&quot; \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\ub294 \ubca0\ud2b8\ub0a8\uc778\uc758 \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \uc720\uc81c\ud488\uc774 \ud544\uc218\uc801\uc778 \uc5ed\ud560\uc744 \ud55c\ub2e4\ub294 \uac83\uc744 \uc99d\uba85\ud588\uc2b5\ub2c8\ub2e4. 1,00%\uc758 \uc751\ub2f5\uc790\uac00 \uc9c0\ub09c 3\uac1c\uc6d4 \ub3d9\uc548 \uc6b0\uc720\uc640 \uae30\ud0c0 \uc720\uc81c\ud488\uc744 \uc0ac\uc6a9\ud588\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 64%\ub294 \ub9e4\uc77c \uc6b0\uc720\ub97c \uc0ac\uc6a9\ud588\uace0 55%\ub294 \uc77c\uc8fc\uc77c\uc5d0 \uac00\ub054 \ub2e4\ub978 \uc720\uc81c\ud488\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \ud32c\ub370\ubbf9\uc758 \ud55c\uac00\uc6b4\ub370\uc5d0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc18c\ube44\uc790\ub4e4\uc740 \uac74\uac15\uc744 \uc99d\uc9c4\uc2dc\ud0a4\ub294 \uc81c\ud488\uc744 \ucc3e\uae30 \uc2dc\uc791\ud588\uace0 \uc6b0\uc720\ub294 \uba74\uc5ed \uccb4\uacc4\uc5d0 \uc88b\uc740 \uc81c\ud488\uc73c\ub85c \uc5ec\uaca8\uc84c\uc2b5\ub2c8\ub2e4. \ud638\uce58\ubbfc \uc99d\uad8c \ud68c\uc0ac\uc5d0 \ub530\ub974\uba74 COVID-19 \ud32c\ub370\ubbf9 \ub3d9\uc548 \uc720\uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud588\uc73c\uba70, \ub300\ubd80\ubd84\uc740 \uc694\uac70\ud2b8\uc600\uc2b5\ub2c8\ub2e4. BEAN \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\uc758 87.5%\ub294 \uc2b5\uad00\uacfc \ud3b8\uc758\uc131 \uc678\uc5d0\ub3c4 &quot;\uac74\uac15\uc5d0 \uc88b\uae30 \ub54c\ubb38\uc5d0&quot;, 42%\ub294 &quot;\uc601\uc591\uac00\uac00 \ub192\uae30 \ub54c\ubb38\uc5d0&quot;, 32%\ub294 &quot;\uc548\uc804\ud558\uae30 \ub54c\ubb38\uc5d0&quot; \uc720\uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\uae30\ub85c \uc120\ud0dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/03\/image.png\" alt=\"reasons to consume dairy products vietnam market\" class=\"wp-image-10454\" width=\"680\" height=\"351\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<h3 id=\"h-market-potentials-for-foreign-players\">\uc678\uad6d \uae30\uc5c5\uc758 \uc2dc\uc7a5 \uc7a0\uc7ac\ub825<\/h3>\n\n\n\n<p>\uc0b0\uc5c5\ud1b5\uc0c1\ubd80\uac00 2010\ub144\uc5d0 \uacc4\ud68d\ud588\ub4ef\uc774, \uad6d\ub0b4 \uae30\uc5c5\uc774 2020\ub144\uae4c\uc9c0 10\uc5b5 \ub9ac\ud130\uc758 \uc2e0\uc120\ud55c \uc6b0\uc720 \uc0dd\uc0b0\uc744 \ub2ec\uc131\ud558\ub354\ub77c\ub3c4, \uc218\ucd9c \uc694\uc778\uc740 \ub9d0\ud560 \uac83\ub3c4 \uc5c6\uace0 \uad6d\ub0b4 \uc218\uc694\uc758 38%\ub9cc \ucda9\ub2f9\ud560 \uc218 \uc788\uc744 \ubfd0\uc785\ub2c8\ub2e4. \uc678\uad6d \uc6b0\uc720 \ube0c\ub79c\ub4dc\ub294 \uae30\ud68c\ub97c \uc7a1\uc558\uace0 \ud604\uc7ac \uc2dc\uc7a5\uc5d0\ub294 300\uac1c\uac00 \ub118\ub294 \uc6b0\uc720 \ube0c\ub79c\ub4dc\uac00 \uc788\uc2b5\ub2c8\ub2e4(MOIT: 2017). \uc77c\ubcf8\uc5d0\uc11c\ub294 \ubaa8\ub9ac\ub098\uac00\uac00 2010\ub144\uc5d0 \ud604\uc9c0 \uc790\ud68c\uc0ac\ub97c \uc124\ub9bd\ud588\uace0, \uba54\uc774\uc9c0\uac00 2019\ub144\uc5d0 \uc124\ub9bd\ud588\uc73c\uba70, \uc640\ucf54\ub3c4(\uc544\uc0ac\ud788 \uadf8\ub8f9 \uc2dd\ud488)\ub294 Nutifood\uc640\uc758 \ud569\uc791 \ud22c\uc790\ub97c \ud1b5\ud574 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/03\/image-1.png\" alt=\"top milk brands in vietnam foreign brands\" class=\"wp-image-10455\" width=\"650\" height=\"357\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p>\uac00\uc7a5 \uc624\ub79c \uae30\uac04 \ub3d9\uc548 \ud65c\ub3d9\ud574 \uc628 Dutch Lady\ub294 \uc778\uc9c0\ub3c4\uc640 \uc0ac\uc6a9 \uce21\uba74\uc5d0\uc11c \uad6d\ub0b4 \uc5c5\uccb4\ub97c \ub530\ub77c\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub450 \ubc88\uc9f8\uc778 Meiji\ub294 \uc778\uc9c0\ub3c4\uac00 33%\uc774\uc9c0\ub9cc \uc9c0\ub09c 3\uac1c\uc6d4 \ub3d9\uc548 \uc81c\ud488\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc740 8%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\ub824\uba74 \uc0c1\ub2f9\ud55c \ud64d\ubcf4 \ud504\ub85c\uadf8\ub7a8\uc774 \ud544\uc218\uc801\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc0ac\uc2e4, \ube0c\ub79c\ub4dc\ub97c \uc120\ud0dd\ud558\ub294 \uc0c1\uc704 4\uac00\uc9c0 \uc774\uc720\uc5d0\ub294 \uc774\ubbf8 &quot;\ud64d\ubcf4(78.4%)&quot;\uc640 &quot;\uad11\ubc94\uc704\ud55c \uc720\ud1b5 \uc2dc\uc2a4\ud15c, \uad6c\ub9e4 \uc6a9\uc774\uc131(76.2%)&quot;\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4(BEAN \uc124\ubb38 \uc870\uc0ac - \uc720\uc81c\ud488 \uc18c\ube44 \ud589\ub3d9). 2019\ub144 \uc6b0\uc720 \ubc0f \uc720\uc81c\ud488\uc758 \uc218\uc785 \uac00\uce58\ub294 2018\ub144\ubcf4\ub2e4 8.7% \uc99d\uac00\ud55c 1,0480\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 id=\"h-conclusion\">\uacb0\ub860<\/h3>\n\n\n\n<p>\ubb3c\ub860, \uc5ec\uc804\ud788 \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uc81c\ud488\uc758 \ud488\uc9c8\uc785\ub2c8\ub2e4. \ud604\uc7ac \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0\uc11c \uc57d 70%\uc758 \uc6b0\uc720\ub294 \ube44\ud0c0\ubbfc\uacfc \ubbf8\ub124\ub784 \uce21\uba74\uc5d0\uc11c \uc2e0\uc120\ud55c \uc6b0\uc720\ubcf4\ub2e4 \uc601\uc591\uac00\uac00 \ub0ae\uc740 \uc7ac\uad6c\uc131 \uc6b0\uc720\ub85c \uc778\uc2dd\ub429\ub2c8\ub2e4. CPTPP\uc758 \uacb0\uacfc\ub85c \uc77c\ubcf8, \uc2f1\uac00\ud3ec\ub974, \ub274\uc9c8\ub79c\ub4dc\uc758 \uc720\uc81c\ud488\uc740 \ub354 \uc774\uc0c1 \uc218\uc785 \uad00\uc138\uac00 \ubd80\uacfc\ub418\uc9c0 \uc54a\uc73c\uba70 \uc6b0\uc720 \uac00\uaca9\uc774 \uc778\ud558\ub418\uc5b4 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc18c\ube44\uc790\ub294 &quot;\ucca8\uac00\uc81c \uc5c6\uc74c(89.5%)&quot;\uacfc &quot;\ud488\uc9c8(73.4%)&quot;\uc744 \uc774\uc720\ub85c \uc6b0\uc720 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uc6d0\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \ubd84\uba85\ud788 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ub834\ud55c \uc81c\ud488\uacfc\uc758 \uba85\ud655\ud55c \uad6c\ubcc4\uc774 \ud544\uc694\ud558\uba70 \uc77c\ubd80 \uad6d\ub0b4 \ud68c\uc0ac\ub294 \uc774\ubbf8 \uc720\uae30\ub18d \ubc0f \uace0\uc601\uc591 \uc81c\ud488\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uc678\uad6d \ud68c\uc0ac\ub294 \uc774\uac83\uc744 \uc2b9\ubd80 \ud3ec\uc778\ud2b8\ub85c \uc0bc\uc744 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc774 \uc2dc\uc7a5\uc5d0 \uc6c0\ud479 \ub4e4\uc5b4\uac08 \uc218 \uc788\ub294\uc9c0 \ubcf4\ub294 \uac83\uc740 \ud765\ubbf8\ub85c\uc6b8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc77d\uc5b4\uc8fc\uc138\uc694<a href=\"https:\/\/b-company.jp\/ko\/news\/\" target=\"_blank\" rel=\"noreferrer noopener\"> \ub2e4\ub978 \uc0b0\uc5c5 \ub9ac\ubdf0 \uae30\uc0ac<\/a> \uc6b0\ub9ac\uc5d0\uac8c\uc11c \ub610\ub294 <a href=\"https:\/\/b-company.jp\/ko\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc694\uccad \ud558\ub098<\/a>!<\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>\ub9ac \uc751\uc6b0\uc60c<\/em><\/p>\n\n\n\n<p><strong>\ucc38\uace0\ubb38\ud5cc:<\/strong><\/p>\n\n\n\n<ol><li><a href=\"https:\/\/beansurvey.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">BEAN \uc870\uc0ac<\/a><\/li><li><a href=\"https:\/\/baodautu.vn\/de-dam-bao-bien-loi-nhuan-cac-ong-lon-nganh-sua-deu-da-tang-gia-ban-d114566.html\" target=\"_blank\" rel=\"noreferrer noopener\">\ubc14\uc624 \ub2e4\uc6b0 \ud22c<\/a><\/li><li><a href=\"https:\/\/vietnamdairy.vn\/2019\/01\/15\/nam-2018-nhung-no-luc-cua-nganh-sua-viet-nam\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ubca0\ud2b8\ub0a8 \uc720\uc81c\ud488 \ud611\ud68c<\/a><\/li><li><a href=\"https:\/\/vietnamfinance.vn\/cuoc-choi-moi-sap-xuat-hien-tren-nganh-sua-20180504224242782.htm\">SSI \uc5f0\uad6c<\/a><\/li><li><a href=\"https:\/\/vietnamfinance.vn\/cuoc-choi-moi-sap-xuat-hien-tren-nganh-sua-20180504224242782.htm\" target=\"_blank\" rel=\"noreferrer noopener\">\ub2d0\uc2a8<\/a><\/li><\/ol>\n\n\n\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>\ubca0\ud2b8\ub0a8\uc758 \uc720\uc81c\ud488 \uc0b0\uc5c5: \uc678\uad6d \uae30\uc5c5\uc758 \uae30\ud68c<\/p>","protected":false},"author":3,"featured_media":10461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1160,1138],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dairy Industry of Vietnam 2021: Chances for foreign players - B-Company<\/title>\n<meta name=\"description\" content=\"Many industries have struggled due to COVID-19 but not the dairy market in Vietnam, especially the milk products! 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