# B-Company > Vietnam Market Research & Investment Consulting --- ## Pages - [Vietnam Compnay Search](https://b-company.jp/vietnam-compnay-search/) - [Thank You](https://b-company.jp/thankyou/) - [Report Request](https://b-company.jp/report-request/) - [Reports](https://b-company.jp/reports/) - [White Book 2025](https://b-company.jp/white-book-2025-2/): Download Vietnam White Book 2025 - [Vietnam Business Whitebook 2025](https://b-company.jp/vietnam-business-whitebook-2025/): The Vietnam Business White Book was approximately 125 pages, which aims to help foreign companies better understand the local market... - [Newsletter Subscription](https://b-company.jp/newsletter-subscription/): Subscribe to the B&Company Newsletter – Stay Updated with Market Insights in Vietnam Founded in Japan in 2001 as one... - [Thank you](https://b-company.jp/thank-you/): Thank you for contacting us. Our person in charge will contact you as soon as possible. If you need a... - [Our Project](https://b-company.jp/our-project/): With the advantage of understanding Vietnamese market with a team of local staff, along with an extensive network of cooperation... - [Privacy Statement](https://b-company.jp/privacy-statement/): B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on... - [Cookie Policy](https://b-company.jp/cookie-policy/): B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on... - [Terms and Conditions](https://b-company.jp/terms-and-conditions/): B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on... - [Cookie Policy - JA](https://b-company.jp/cookie-policy-ja/): B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on... - [About profile](https://b-company.jp/about-profile/) - [NOTICE OF OFFICE RELOCATION](https://b-company.jp/notice-of-office-relocation/): Dear our valued Clients and Partners, We are pleased to inform you that our office in Hanoi will be moving... - [Our Profile](https://b-company.jp/about-us/our-profile/): B&Company - A boutique research & strategy consulting firm from Japan Founded in Japan in 2001 as a market... - [Vietnam Enterprise Data](https://b-company.jp/database/vietnam-enterprise-data/): Positioning ourselves as a trusted partner to support our clients measure and interpret market insights at ecosystem level on their... - [Vietnam Statistics](https://b-company.jp/database/vietnam-statistics/): The social-economic development of Vietnam over the last few decades has been remarkable. The country has now become one of... - [Vietnam Retail](https://b-company.jp/database/vietnam-retail/): We are almost there. If you wish to get notified when this service is available online, please subscribe to our... - [Vietnam Air Quality Data](https://b-company.jp/database/vietnam-air-quality-data/): Vietnam Air Quality Data Airdata360 is a website developed by B&Company aimed at providing comprehensive information about air quality. Its... - [Vietnam Healthcare](https://b-company.jp/database/vietnam-healthcare/): We are almost there. If you wish to get notified when this service is available online, please subscribe to our... - [BC on the Press](https://b-company.jp/about-us/bc-on-the-press/): In cooperation with some Japanese organization such as JETRO, JICA Vietnam Report: Agri-Food Export DX Opportunities in Vietnam: Logistics, Energy,... - [Vietnam Healthcare](https://b-company.jp/vietnam-healthcare/): Business Database Service - [Log In](https://b-company.jp/login/): We are almost there. If you wish to get notified when this service is available online, please subscribe to our... - [Business Support](https://b-company.jp/business-support/): Business Support For many enterprises, once having established business in a new country, there are many new aspects of the... - [Business Matching](https://b-company.jp/business-matching/): Business Matching Based on our business network in Vietnam and Japan, we support our Clients to find prospective partners/ suppliers/... - [Media Bulletin](https://b-company.jp/media-bulletin/): Towards a modern and sustainably developed Ninh Binh Jun 19, 2023 – Vietnam Investment Review Ninh Binh province’s general planning... - [Business Database Service](https://b-company.jp/business-database-service/): Business Database Service - [Mystery Shopping](https://b-company.jp/market-research/mystery-shopping/): Mystery Shopping Traditional and modern ways of shopping co-exist in most parts of Vietnam with different purchasing patterns. Mystery Shopping... - [Home Visiting](https://b-company.jp/market-research/home-visiting/): Home Visiting With an emerging economy and long history of development holding inside of it many undiscovered cultural and heritages,... - [Qualitative Research](https://b-company.jp/market-research/qualitative-research/): Qualitative Research We have been a trusted research partners for qualitative research in Vietnam with our strength in recruiting respondents,... - [Quantitative Research](https://b-company.jp/market-research/quantitative-research/): Quantitative Research Our Quantitative Research service covers the following methodologies: Online Survey Telephone Survey Face-to-Face Survey Central Location Test (CLT)... - [Desk Research](https://b-company.jp/market-research/desk-research/): Desk Research A Desk Research provides a broad understanding about the researched field by gathering secondary data from official statistics... - [Market Research](https://b-company.jp/market-research/): Market Research We provide full-serviced market research from the stage of research design, fieldwork execution, data analysis to final report... - [Market Entry Consulting](https://b-company.jp/market-entry-consulting/): Market Entry Consulting With offices in Hanoi, Ho Chi Minh city and Tokyo, we have been supporting our clients to... - [Business Tour](https://b-company.jp/business-tour/): Business Tour Our diligently designed business tours will cover: Market Brief Visiting factories & companies Meeting with potential partners/clients Discussion... - [Marketing Support](https://b-company.jp/marketing-support/): Marketing Support With our team of seasoned marketers and expert network, our clients can rely on us in supporting their... - [Database](https://b-company.jp/database/): 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 - [Partners & Clients](https://b-company.jp/about-us/network-and-partners/) - [Faq](https://b-company.jp/faq/): We are almost there. If you wish to get notified when this service is available online, please subscribe to our... - [Careers](https://b-company.jp/careers/): Our people are the best thing we have From a fresh graduate to an experienced professional, we are looking for... - [Our Team](https://b-company.jp/about-us/our-team/): A DIVERSIFIED TEAM IN TERMS OF NATIONALITY, LANGUAGE, EXPERTISE, AND EXPERIENCE The Team at B&Company are individuals of Vietnamese and... - [Who We Are](https://b-company.jp/about-us/who-we-are/): A boutique research & strategy consulting firm from Japan Founded in Japan in 1997 as a market research and oversea... - [News](https://b-company.jp/news/): JICA “Industrial Human Resources Development in Vietnam” Report was published Oct 11, 2022 Final report for “Data Collection Survey and... - [Contact us](https://b-company.jp/contact-us/): Please do not hesitate to contact us if you have any queries. We are just a CLICK away! - [Project 2](https://b-company.jp/project2/): sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor... - [Project 1](https://b-company.jp/project1/) - [Our Services](https://b-company.jp/services/): Founded in Japan in 2001, B&Company brings the trusted Japanese quality to market research and overseas investment consulting. With our... - [About us](https://b-company.jp/about-us/): Since establishment, B&Company Inc. is an investment consulting and research company supporting clients in business strategy development. By providing comprehensive... - [Home](https://b-company.jp/): B&Company is the first Japanese market research company in Vietnam We provide quality services following international standards. As a member... --- ## Team - [Kohei Kaneuchi](https://b-company.jp/team/kohei-kaneuchi/): Kohei Kaneuchi – Business Development Executive Graduated from Chuo University, Faculty of Law More than 7 years experience in market... - [Hoang Le](https://b-company.jp/team/hoangle/): Senior Research Manager - [Quynh Tran](https://b-company.jp/team/quynh-tran/): Research Manager – Online Panel Management - [Viet Nguyen](https://b-company.jp/team/viet-nguyen/): Research Manager - [Duong Nguyen](https://b-company.jp/team/duongnguyen/): Senior Research Manager - [Chi Dao](https://b-company.jp/team/chidao/): COO - [Linh Dao](https://b-company.jp/team/linhdao/): CEO - [Ohta Shigemasa](https://b-company.jp/team/ohta-shigemasa/): President --- ## Clients - [Mitsubishi Research Institute](https://b-company.jp/clients/mitsubishi-research-institute/) - [Mitsubishi UFJ Financial Group](https://b-company.jp/clients/mitsubishi-ufj-financial-group/) - [Miki House](https://b-company.jp/clients/miki-house/) - [Mizuho Bank](https://b-company.jp/clients/mizuho-bank/) - [AGC](https://b-company.jp/clients/agc/) - [Flint Global](https://b-company.jp/clients/flint-global/): Founded in 2015, a London-based management advisory firm that partners with international businesses and investors to navigate political, regulatory, policy,... - [Nomura Research Institute Thailand](https://b-company.jp/clients/nomura-research-institute-thailand/): NRI Thailand, established in 2013, provides consulting services to Japanese and local companies on business strategy and market entry, industry... - [Him Lam Corporation](https://b-company.jp/clients/him-lam-corporation/) - [Vietnam Medical Device Association (VMDA)](https://b-company.jp/clients/vmda/) - [Vietnam Alcohol – Beer – Beverage Association (VBA)](https://b-company.jp/clients/vba/) - [FTU](https://b-company.jp/clients/ftu/) - [Vietnam Association of Consumer goods Development (VACOD)](https://b-company.jp/clients/vacod/) - [ESOMAR](https://b-company.jp/clients/esomar/) - [JCCI - The Japanese Chamber of Commerce and Industry](https://b-company.jp/clients/jcci/) - [JCCH – The Japanese Business Association of Ho Chi Minh City](https://b-company.jp/clients/jcch/) - [Vietnam National Real Estate Association (VNREA)](https://b-company.jp/clients/vnrea/) - [SankeiBiz](https://b-company.jp/clients/sankeibiz/) - [Vietnam E-commerce Association (VECOM)](https://b-company.jp/clients/vecom/) --- ## Testimonials - [Robert Joe](https://b-company.jp/testimonials/robert-joe/): Osed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor... - [Selena gomes](https://b-company.jp/testimonials/selena-gomes/): Osed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor... - [Julia roberts](https://b-company.jp/testimonials/julia-roberts/): Osed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor... --- ## Services - [Public Sector Support](https://b-company.jp/services/government-support/): With an extensive network with both government sectors and business communities in Vietnam, and a flexible approach in combining diverse... - [Desk Research](https://b-company.jp/services/desk-research/): Desk Research A Desk Research provides a broad understanding about the researched field by gathering secondary data from official statistics... - [Quantitative Research](https://b-company.jp/services/quantitative-research/): Quantitative Research Our Quantitative Research service covers the following methodologies: Online Survey Telephone Survey Face-to-Face Survey Central Location Test (CLT)... - [Qualitative Research](https://b-company.jp/services/qualitative-research/): Qualitative Research We have been a trusted research partners for qualitative research in Vietnam with our strength in recruiting respondents,... - [Home Visiting](https://b-company.jp/services/home-visiting/): Home Visiting With an emerging economy and long history of development holding inside of it many undiscovered cultural and heritages,... - [Mystery Shopping](https://b-company.jp/services/mystery-shopping/): Mystery Shopping Traditional and modern ways of shopping co-exist in most parts of Vietnam with different purchasing patterns. Mystery Shopping... - [Market research & Data analysis](https://b-company.jp/services/market-research/): Market research & Data analysis Understand the Vietnamese market with unmatched clarity Every successful business decision stems from a deep... - [Market entry, M&A, and Expansion strategy](https://b-company.jp/services/market-entry-consulting/): Market Entry Consulting & Expansion Strategy services With offices in Hanoi, Ho Chi Minh city and Tokyo, we have been... - [Business Operations Support](https://b-company.jp/services/operational-support/): Operational support services Smooth operations, Sustainable growth A successful market entry is just the beginning. B&Company acts as an extension... - [Business Matching & Find Partners](https://b-company.jp/services/business-matching/): Business Matching & Partnership services Find the perfect, vetted piece for your growth puzzle In a new market, the right... --- ## Projects - [ブランド・アジア：企業ブランド価値評価調査](https://b-company.jp/projects/brand-asia-an-inclusive-evaluation-on-major-brands-jp/): Market Research, Brand Health Check - [住宅金融の改善に向けたデータ収集調査](https://b-company.jp/projects/data-collection-survey-for-improvement-of-housing-finance-jp/): 市場調査、コンサルティング - [ベトナムのモバイル決済とデータ社会の可能性](https://b-company.jp/projects/vietnam-mobile-payment-market-towards-a-data-society-jp/): 市場調査、コンサルティング - [Vietnam Mobile Payment Towards A Data Society](https://b-company.jp/projects/vietnam-mobile-payment-market-towards-a-data-society/): Market Research, Consulting - [Product Concept Test: Evaluation on New City Car Model](https://b-company.jp/projects/product-concept-test-evaluation-on-new-city-car-model/): Market Research, Market Understanding, Product Concept Test - [Data Collection Survey For Improvement Of Housing Finance](https://b-company.jp/projects/data-collection-survey-for-improvement-of-housing-finance/): Market Research, Consulting - [Brand Asia - An Inclusive Evaluation on Major Brands](https://b-company.jp/projects/brand-asia-an-inclusive-evaluation-on-major-brands/): Market Research, Brand Health Check --- ## Locations --- # # Detailed Content ## Pages - Published: 2026-03-09 - Modified: 2026-03-09 - URL: https://b-company.jp/white-book-2025-2/ Download Vietnam White Book 2025 --- - Published: 2026-02-25 - Modified: 2026-04-03 - URL: https://b-company.jp/vietnam-business-whitebook-2025/ The Vietnam Business White Book was approximately 125 pages, which aims to help foreign companies better understand the local market and explore business opportunities in Vietnam. The content includes Vietnam’s macroeconomic landscape, as well as key emerging sectors such as semiconductors, AI, manufacturing, electric vehicle, and more. Please enter the information below to download full version of Vietnam Business Whitebook 2025. With your interest in the Vietnam market, we would like to kindly include you in our monthly newsletter mailing list to keep you updated with the latest insights and developments in Vietnam. If you need further support please contact via email: info@b-company. jp Your name * Your position * Your company * Tel * Your email * ENG_Whitebook 2025_B&Company Download JPN_Whitebook 2025_B&Company ダウンロード --- - Published: 2025-03-18 - Modified: 2025-05-28 - URL: https://b-company.jp/newsletter-subscription/ Subscribe to the B&Company Newsletter – Stay Updated with Market Insights in Vietnam Founded in Japan in 2001 as one of first Japanese market research and investment consulting company in Vietnam, B&Company has supported clients across sectors in making strategic investment decisions. Currently, B&Company regularly publishes articles on our company website to provide free market information insights in Vietnam. By subscribing to the B&Company Newsletter, you will receive valuable benefits: - Regular monthly updates, free of charge, providing valuable insights into the latest developments and trends in Vietnam. - Diverse market information in Vietnam including industries review, economic trends, list of upcoming seminar and exhibition, and investment opportunities that are beneficial for investors doing business in Vietnam   --- - Published: 2024-12-13 - Modified: 2024-12-13 - URL: https://b-company.jp/thank-you/ Thank you for contacting us. Our person in charge will contact you as soon as possible. If you need a quick confirmation, please contact: (84) 24 3978 5165 --- - Published: 2024-09-13 - Modified: 2024-10-09 - URL: https://b-company.jp/our-project/ With the advantage of understanding Vietnamese market with a team of local staff, along with an extensive network of cooperation with Government agencies, associations and companies, we have been supporting customers (listed companies, SMEs and public sector) in various fields such as automotive & vehicle, machinery, IT & technology, food& beverage, etc. *Due to confidentiality, we only list a few project examples that contain some basic information about the project. If you have any requests, please feel free to contact us Our previous projects example by sector All Automotive & Vehicle Business matching Construction Energy/ Oil& Gas Equipment & Appliance Food & Beverage Healthcare & Consmetic Heavy industries/ Machinery IT& Digital transformation (DX) Logistics& Transportation Machinery Market research Vietnam air quality data development Market research Airdata360 is a website developed by B&Company aimed at providing comprehensive information about air quality. Its primary purpose is to educate the public, raise awareness about air pollution, and promote healthier living environments. Research on BIPV market in Vietnam Construction Market research Conduct desk research and in-depth interview with key stakeholders to understand BIPV market in Vietnam, including: market size & situation overview, supply chain, key players, potential partners, products and related regulation Survey on construction work of ventilation in Vietnam Construction Market research Interview with ventilation contractors and design consultants of mid-high end residential projects in Hanoi and HCMC; Arrange on-site visit to construction work for the client Research on waste to power industry in Vietnam Energy/ Oil& Gas Market research Investigate on waste... --- - Published: 2024-06-07 - Modified: 2024-09-13 - URL: https://b-company.jp/privacy-statement/ B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on this website (hereinafter referred to as "this service"). Accordingly, we have established a privacy policy (hereinafter referred to as "this policy"). Explanations and DefinitionsArticle 1 (Personal Information) B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on this website (hereinafter referred to as "this service"). Accordingly, we have established a privacy policy (hereinafter referred to as "this policy"). Article 3 (Purpose of Collecting and Using Personal Information) The purposes for which we collect and use personal information are as follows: To provide and operate our services To respond to user inquiries (including verifying identity) To send emails about new features, updates, campaigns, etc. of the service users are using and other services provided by the Company To contact you as necessary for maintenance, important notices, etc. To identify users who violate the terms of use or who attempt to use the service for fraudulent or unreasonable purposes, and to refuse their use of the service To allow users to view, change, delete, and check the usage status of their registered information To charge users for paid services For purposes incidental to the above purposes Article 2 (Method of Collecting Personal Information) We may ask for personal information such as name, date of birth, address, phone number, email address, bank account number, credit card number, driver's license number when users register... --- - Published: 2024-06-07 - Modified: 2024-09-13 - URL: https://b-company.jp/cookie-policy/ B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on this website (hereinafter referred to as "this service"). Accordingly, we have established a privacy policy (hereinafter referred to as "this policy"). Explanations and DefinitionsArticle 1 (Personal Information) B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on this website (hereinafter referred to as "this service"). Accordingly, we have established a privacy policy (hereinafter referred to as "this policy"). Article 3 (Purpose of Collecting and Using Personal Information) The purposes for which we collect and use personal information are as follows: To provide and operate our services To respond to user inquiries (including verifying identity) To send emails about new features, updates, campaigns, etc. of the service users are using and other services provided by the Company To contact you as necessary for maintenance, important notices, etc. To identify users who violate the terms of use or who attempt to use the service for fraudulent or unreasonable purposes, and to refuse their use of the service To allow users to view, change, delete, and check the usage status of their registered information To charge users for paid services For purposes incidental to the above purposes Article 2 (Method of Collecting Personal Information) We may ask for personal information such as name, date of birth, address, phone number, email address, bank account number, credit card number, driver's license number when users register... --- - Published: 2024-06-07 - Modified: 2024-09-13 - URL: https://b-company.jp/terms-and-conditions/ B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on this website (hereinafter referred to as "this service"). Accordingly, we have established a privacy policy (hereinafter referred to as "this policy"). Explanations and DefinitionsArticle 1 (Personal Information) B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on this website (hereinafter referred to as "this service"). Accordingly, we have established a privacy policy (hereinafter referred to as "this policy"). Article 3 (Purpose of Collecting and Using Personal Information) The purposes for which we collect and use personal information are as follows: To provide and operate our services To respond to user inquiries (including verifying identity) To send emails about new features, updates, campaigns, etc. of the service users are using and other services provided by the Company To contact you as necessary for maintenance, important notices, etc. To identify users who violate the terms of use or who attempt to use the service for fraudulent or unreasonable purposes, and to refuse their use of the service To allow users to view, change, delete, and check the usage status of their registered information To charge users for paid services For purposes incidental to the above purposes Article 2 (Method of Collecting Personal Information) We may ask for personal information such as name, date of birth, address, phone number, email address, bank account number, credit card number, driver's license number when users register... --- - Published: 2024-06-07 - Modified: 2024-09-13 - URL: https://b-company.jp/cookie-policy-ja/ B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on this website (hereinafter referred to as "this service"). Accordingly, we have established a privacy policy (hereinafter referred to as "this policy"). Explanations and DefinitionsArticle 1 (Personal Information) B&Company Inc (hereinafter referred to as "our company") handles the following personal information of users in the services provided on this website (hereinafter referred to as "this service"). Accordingly, we have established a privacy policy (hereinafter referred to as "this policy"). Article 3 (Purpose of Collecting and Using Personal Information) The purposes for which we collect and use personal information are as follows: To provide and operate our services To respond to user inquiries (including verifying identity) To send emails about new features, updates, campaigns, etc. of the service users are using and other services provided by the Company To contact you as necessary for maintenance, important notices, etc. To identify users who violate the terms of use or who attempt to use the service for fraudulent or unreasonable purposes, and to refuse their use of the service To allow users to view, change, delete, and check the usage status of their registered information To charge users for paid services For purposes incidental to the above purposes Article 2 (Method of Collecting Personal Information) We may ask for personal information such as name, date of birth, address, phone number, email address, bank account number, credit card number, driver's license number when users register... --- - Published: 2024-06-03 - Modified: 2024-09-13 - URL: https://b-company.jp/about-profile/ 氏名 * 役職 * 企業名 * 電話番号 * メールアドレス * Company-profile_v18_JPN ダウンロード --- - Published: 2023-07-29 - Modified: 2024-09-13 - URL: https://b-company.jp/notice-of-office-relocation/ Dear our valued Clients and Partners, We are pleased to inform you that our office in Hanoi will be moving to the following new address effective August 01st 2023. The main telephone numbers and email addresses remain unchanged. New address and contact numbers: 4th floor, VINARE Building, 141 Le Duan, Cua Nam Ward, Hoan Kiem District, Hanoi Tel: + (84) 24. 3978. 5165 Email: info@b-company. jp We apologize for any inconvenience that you may encounter during our move dates. Should you have any questions on the relocation, please feel free to contact us. Thank you. --- - Published: 2022-10-17 - Modified: 2025-07-20 - URL: https://b-company.jp/about-us/our-profile/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us B&Company - A boutique research & strategy consulting firm from Japan   Founded in Japan in 2001 as a market research and oversea investment consulting firm based in Tokyo, we had expanded into Vietnam since 2008 with 2 offices in the country’s major cities, Hanoi and Ho Chi Minh City. For 2 decades, we have been supporting many clients from various economic sectors in making strategic investment decisions in one of the most dynamic and emerging hubs in South East Asia. Please enter the information below to download our company introduction materials. If you need further support please contact via email: info@b-company. jp   Your name * Your Position * Your company * Tel * Your email * Company profile_v18_ENG Download Company profile_v18_JPN ダウンロード --- - Published: 2021-03-03 - Modified: 2024-10-14 - URL: https://b-company.jp/database/vietnam-enterprise-data/ Why we develop our Vietnam Enterprise Data? Positioning ourselves as a trusted partner to support our clients measure and interpret market insights at ecosystem level on their path to expand business in Vietnam, we thrive to develop a Vietnam Enterprise Database along side our Business Matching Service. Our Vietnam Enterprise Data Include over 900,000 enterprise Cover about 90% of enterprise Include Vietnamese enterprise and FDI enterprises Cover various industries such as manufacturing, retail, healthcare, service, etc Our Service Packages Customizable prospective Business partner list   Contact us to discuss details Company report of your interested prospective business partners   Contact us to discuss details Tailor-made full business matching service   Contact us to discuss details Our Service Process Client looking for: - Sub-contracting suppliers - Prospective customers - Strategic distributors - (... ) B&Company analysing requests & consulting - Selection criteria - Focus points - (... ) Report extracted from our Enterprise Database - Prospective business partner list - Basic company profile of Client’s interested list - (... ) Screening & Shortlist - Business candidate hearing - Credit check - Analysis & Report Business Matching - Meeting arrangement (online or offline) - Document preparation - Follow-up & support Why Us Local market experience We have more than 10 years of experience supporting Clients on their business expansion in Vietnam market with a large network and market data All-in-one solution We can support you from the beginning of your prospective search to the final partnership establishment or strategic direction development Trustworthy... --- - Published: 2020-11-25 - Modified: 2025-07-15 - URL: https://b-company.jp/database/vietnam-statistics/ Vietnam at a glance The social-economic development of Vietnam over the last few decades has been remarkable. The country has now become one of the most dynamic economies in the Southeast Asian region. The Covid-19 outbreak since the end of 2019 has caused far-reaching impacts on all sectors around the world including severe economic crisis. Southeast Asia is no exception. However, until recently, it can be said that Vietnam has temporarily limited the impact of Covid-19, become the first country in ASEAN to start easing social distancing measures, implementing economic recovery and a favourable destination for many foreign investors. According to recently published East Asia and Pacific Economic Report by World Bank in April 2020, Vietnam's economy is recovering in a V-shape with output exceeding pre-pandemic levels. According to the Government press conference at the end of 2020, Vietnam is the only country in the ASEAN region and one of the few in the world to witness positive growth in 2020. Vietnam Population & SocietyVietnam EconomyVietnam Investment StatisticsVietnam Population & Society Vietnam Economy Vietnam Investment Statistics Full report on Vietnam socio-economy: history, development, emerging trend and future outlook - Vietnam Briefing - Vietnam demographic data - Vietnam socio-economic development review - Legal Framework review - Emerging trends of investment - Analysis of economic development by sectors Request more information --- - Published: 2020-11-25 - Modified: 2020-11-25 - URL: https://b-company.jp/database/vietnam-retail/ Coming soon! We are almost there. If you wish to get notified when this service is available online, please subscribe to our mailing list: Leave this field empty if you're human: Meanwhile, here is the list of other services we are offering: Market Research Market Entry Consulting Business Tour Marketing Support Facility Rental Business Database Service Business Matching Business Support --- - Published: 2020-11-25 - Modified: 2025-08-08 - URL: https://b-company.jp/database/vietnam-air-quality-data/ Vietnam Air Quality Data Airdata360 is a website developed by B&Company aimed at providing comprehensive information about air quality. Its primary purpose is to educate the public, raise awareness about air pollution, and promote healthier living environments. Key Features Real-Time and Historical Air Quality Data: Users can access current air quality readings from monitoring stations across different locations. Health Recommendations: The portal provides guidelines on how to minimize exposure to air pollution, including advice for sensitive groups such as children and the elderly. Interactive Maps: Users can visualize air quality trends and identify pollution hotspots in their area. Read More --- - Published: 2020-11-25 - Modified: 2020-11-25 - URL: https://b-company.jp/database/vietnam-healthcare/ Coming soon! We are almost there. If you wish to get notified when this service is available online, please subscribe to our mailing list: Leave this field empty if you're human: Meanwhile, here is the list of other services we are offering: Market Research Market Entry Consulting Business Tour Marketing Support Facility Rental Business Database Service Business Matching Business Support --- - Published: 2020-10-19 - Modified: 2026-03-13 - URL: https://b-company.jp/about-us/bc-on-the-press/ Our recent coverage Report In cooperation with some Japanese organization such as JETRO, JICA Vietnam Report: Agri-Food Export DX Opportunities in Vietnam: Logistics, Energy, Healthcare DX Opportunities in Vietnam: E-Commerce & MarTech Vietnam Report: Seafood Sector Vietnam Report: Fruits & Vegetables Vietnam Food Market & Alcohol Insights Survey on Industrial HR in Vietnam News B&Company's statements and reports on media coverage. Vietnam Lunar New Year now means holidaymaking or frugality Manufacturing deals bring stronger supply chains closer Mall Cameras Track Consumer Behavior + B&Company Education M&A: Attractive but Challenging? Vietnam’s Fast Food Market: Asian Giants Temporarily Dominate, New Players to Enter in 2026 Cool Japan Fund transfers shares of CLK Cold Storage F&B Business Trends in Hanoi: Downtown Declines, Alley Locations Rise Vietnamese rubber producers post strong profits as latex prices stay high Vietnam currently accounts for 73% of the total operational wind power capacity in Southeast Asia Tet 2026 points to more value-driven consumption Why Are Your Flights Increasingly Delayed? Well-known Ho Chi Minh City F&B Brands Are Opening in Hanoi One After Another: What Is Happening? MORE ARTICLES   Retail Chains Target Vietnam Convenience Stores Eye Vietnam Growth Vietnam in Japan’s Supply Chain Semiconductor Talent Development in Vietnam Vietnam’s E-Bike Market Potential Mall Cameras Track Consumer Behavior Chinese Delegation Explores Hai Phong Investment Disaster Solutions from Kochi: Vietnam-Japan Cooperation E-Commerce Health Foods: Trust Issues Tokyo SME Support in Vietnam FNX B&Company published monthly article on Japanese business media - FNX Opportunities for foreign brands in Vietnam’s Smart Home... --- - Published: 2020-08-27 - Modified: 2024-05-18 - URL: https://b-company.jp/vietnam-healthcare/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Business Database Service Vietnam Key Statistics Vietnam Key Statistics See more Vietnam Legal Framework Vietnam Legal Framework See more Vietnam Enterprise Data Vietnam Enterprise Data See more Industry Reports Industry Reports See more --- - Published: 2020-08-20 - Modified: 2021-01-14 - URL: https://b-company.jp/login/ Coming soon! We are almost there. If you wish to get notified when this service is available online, please subscribe to our mailing list: Leave this field empty if you're human: Meanwhile, here is the list of other services we are offering: Market Research Market Entry Consulting Business Tour Marketing Support Facility Rental Business Database Service Business Matching Business Support --- - Published: 2020-08-13 - Modified: 2024-03-25 - URL: https://b-company.jp/business-support/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Business Support For many enterprises, once having established business in a new country, there are many new aspects of the daily business operation that need to be adapted with local rules and ways of doing business. We understand these challenges and can provide support to make this starting phase more smooth and less stressful. Business Code Registration Accounting Service Payroll Service Training Service Marketing & Branding Service Presentation Design Template and SOPs Development Shared Office for small enterprises Meeting Room Rental --- - Published: 2020-08-13 - Modified: 2024-03-26 - URL: https://b-company.jp/business-matching/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Business Matching Based on our business network in Vietnam and Japan, we support our Clients to find prospective partners/ suppliers/ buyers/ distributors and set up a win-win partnership. Our standard procedure: 1. Prepare Client’s Factsheet in the target language 2. Market analysis report 3. Submission of List of potential partners 4. Shortlist of potential partners to contact 5. Meeting arrangement 6. Partnership formation 7. Final reports --- - Published: 2020-08-06 - Modified: 2023-07-11 - URL: https://b-company.jp/media-bulletin/ Towards a modern and sustainably developed Ninh Binh Jun 19, 2023 – Vietnam Investment Review   Ninh Binh province’s general planning for the rest of this decade, with vision towards 2050, has just been greenlit by the government. Pham Quang Ngoc, Chairman of Ninh Binh People’s Committee, elaborated with La Quy Hung on the nuts and bolts of the plan, focusing on the key tasks to implement in the forthcoming years. Read More The benefits of industrial property with built-in seaports in DEEP C Jun 19, 2023 – Vietnam Investment Review   Many coastal localities in Vietnam are contemplating luring investment into establishing industrial zones connected with seaports. However, apart from a suitable location, constructing a new terminal can require up to five years. Read More Portable power stations sought after amid load shedding Jun 13, 2023 – VnExpress International   Portable power stations have become sought-after items in northern Vietnam as unpredictable power cuts urged residents to store electricity in advance. Read More PM seeks to amend Hanoi masterplan Jun 19, 2023 – Vietnam Investment Reiview   The capital's master plan amendment proposal will be presented to the Ministry of Construction to be discussed in August and to the National Assembly for approval at its meeting in October. Read More Indonesia sharply increases agricultural imports from Vietnam Jun 16, 2023 – VnExpress International   So far this year Indonesia has imported 15 times the rice it did from Vietnam last year and nearly triple the coffee due to unfavorable... --- - Published: 2020-07-27 - Modified: 2024-03-25 - URL: https://b-company.jp/business-database-service/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Business Database Service Vietnam Key Statistics Vietnam Key Statistics See more Vietnam Legal Framework Vietnam Legal Framework See more Vietnam Enterprise Data Vietnam Enterprise Data See more Industry Reports Industry Reports See more --- - Published: 2020-07-23 - Modified: 2024-03-26 - URL: https://b-company.jp/market-research/mystery-shopping/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Mystery Shopping Traditional and modern ways of shopping co-exist in most parts of Vietnam with different purchasing patterns. Mystery Shopping method is a solution option to evaluate service performance quality as well as to understand target customers, market trends and competitors. With offices in Hanoi and Vietnam, our fieldwork team can cover major cities in Vietnam to fulfill your enquiry for market research. --- - Published: 2020-07-23 - Modified: 2024-03-26 - URL: https://b-company.jp/market-research/home-visiting/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Home Visiting With an emerging economy and long history of development holding inside of it many undiscovered cultural and heritages, Vietnam possesses a great potential and opportunities. Visiting locals, listening to them sharing their stories, observing their own house and living right from the inside... are the best way to understand your target customers. --- - Published: 2020-07-23 - Modified: 2024-05-22 - URL: https://b-company.jp/market-research/qualitative-research/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Qualitative Research We have been a trusted research partners for qualitative research in Vietnam with our strength in recruiting respondents, interview management and report delivery. Our qualitative research services include: Focus Group Interview (FGI) In-depth Interview (IDI) Expert Interview Able to recruit respondents with profound understanding such as government officials, experts, competitors, etc. Flexibly adjust the interview approach in accordance with the results --- - Published: 2020-07-23 - Modified: 2024-03-26 - URL: https://b-company.jp/market-research/quantitative-research/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Quantitative Research Our Quantitative Research service covers the following methodologies: Online Survey Telephone Survey Face-to-Face Survey Central Location Test (CLT) We have developed our own online survey platform named BEAN Survey with large number of panelists across major cities in Vietnam. Besides, we also have a network with other research partners in East Asia regions such as Japan, Korea, Thailand, Singapore, Taiwan... to support our clients with cross-regional projects. Clients chose us for our dedication to quality control from each of the research process from questionnaire design, fieldwork management to data process & analysis. Ensure sample representing the target population Able to recruit various sample sizes Ensure response quality with multi-layered QC process BEAN Survey BEAN Survey is an online survey platform developed since 2014. Being among the first platforms of its kind in Vietnam, BEAN Survey has been a trusted online survey service provider in the country with a constantly expanding panel (about 160,000 members with demographic diversity across Vietnam as of July 2020). Find out more at beansurvey. vn --- - Published: 2020-07-23 - Modified: 2024-03-26 - URL: https://b-company.jp/market-research/desk-research/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Desk Research A Desk Research provides a broad understanding about the researched field by gathering secondary data from official statistics from governmental offices and organizations or related existing reports. Our quality intelligence offers updated and refined insights into the market, including trends, challenges, opportunities, potentials... helping prospective investors to make more accurate decisions. What make our Desk Research reports different benefitial to our clients are: The large variety of data sources and statistics combined with complex analysis techniques to deliver reports of resourceful insights & findings Cost-effective & less time-consuming solution Provide first broad understanding of the topic before making further decision or planning for more detailed primary research Thoroughly cover local industry detail Evaluate and use reliable source of information Deliver implications based on deep understanding of local context --- - Published: 2020-07-22 - Modified: 2024-06-19 - URL: https://b-company.jp/market-research/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Market Research We provide full-serviced market research from the stage of research design, fieldwork execution, data analysis to final report and strategy recommendation. As a registered member of ESOMAR, we commit to provide high quality research services meeting international standards. Desk Research Desk Research See more Quantitative Research Quantitative Research See more Qualitative Research Qualitative Research See more Home Visiting Home Visiting See more Mystery Shopping Mystery Shopping See more --- - Published: 2020-07-22 - Modified: 2024-03-26 - URL: https://b-company.jp/market-entry-consulting/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Market Entry Consulting With offices in Hanoi, Ho Chi Minh city and Tokyo, we have been supporting our clients to make strategic investment and oversea business expansion between Japan and Vietnam. Market Insights: report about target market and competitor analysis; support development of business plan, etc. Legal Framework Brief: overview of related laws & regulation regarding the field of investment Business Establishment: application for Investment Registration Certificate, Enterprise Registration Certificate, and other required business license; consulting on office set-up, local HR recruitment & training; support partnership & local network establishment, etc. Deeply understand Vietnamese law & administrative systems Strategize your business considering the constraints of both Vietnam and your home country --- - Published: 2020-07-22 - Modified: 2024-03-25 - URL: https://b-company.jp/business-tour/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Business Tour Our diligently designed business tours will cover: Market Brief Visiting factories & companies Meeting with potential partners/clients Discussion with in-country business experts Connection with local associations Visiting local market & household City tour & experience of local specialties Other customised services available upon request Wide network in major industries of the local market Carefully evaluate & suggest potential partners to ensure the mutual benefit Full support from planning a trip to on-site work and post-trip follow-up --- - Published: 2020-07-22 - Modified: 2024-03-25 - URL: https://b-company.jp/marketing-support/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Marketing Support With our team of seasoned marketers and expert network, our clients can rely on us in supporting their marketing activities when starting their investment in Vietnam or Japan. Brand Identity Development Marketing & Communication Planning Product/Service Launching Event Activation Content Development Design - Production - Execution --- - Published: 2017-09-22 - Modified: 2026-03-02 - URL: https://b-company.jp/database/ Vietnam Air Quality Data Vietnam Statistics --- - Published: 2017-07-24 - Modified: 2026-01-20 - URL: https://b-company.jp/about-us/network-and-partners/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us Our Partners & Clients Throughout our 2 decades of development since 2001, we have expanded our network and strategic partnership in different aspects and sectors, including professional research network, business associations, media & news platforms, education organizations... This wide network has helped us to offer valuable resources for our clients and fine-tune our services. Flint Global Founded in 2015, a London-based management advisory firm that partners with international businesses and investors to navigate political, regulatory, policy, and competition landscapes across global markets   Feedback on B&Company team “The Flint Global team have had a very positive experience working with B&Company. Their team is highly professional and attentive to our needs, delivering excellent service from start to finish. They demonstrated a strong understanding of our requirements and consistently exceeded expectations in terms of client support. In terms of project management, their team is very responsive and regularly kept us updated on progress. Despite a tight timeline, they were able to manage it efficiently. They also went above and beyond by proactively suggesting additional deliverables and scheduling calls to brief us on the findings, extending their support beyond the original scope of work. This level of commitment sets them apart from other agencies. We truly appreciate their responsiveness and proactive... --- - Published: 2017-07-24 - Modified: 2021-01-14 - URL: https://b-company.jp/faq/ Coming soon! We are almost there. If you wish to get notified when this service is available online, please subscribe to our mailing list: Leave this field empty if you're human: Meanwhile, here is the list of other services we are offering: Market Research Market Entry Consulting Business Tour Marketing Support Facility Rental Business Database Service Business Matching Business Support --- - Published: 2017-07-24 - Modified: 2021-07-28 - URL: https://b-company.jp/careers/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Have Enquiry If you are interested in career opportunity at B&Company and want to join a dynamic & professional team, you are welcome to send a CV and cover letter to us at hr@b-company. jp. Contact us Our people are the best thing we have From a fresh graduate to an experienced professional, we are looking for talents with problem solving and critical thinking skills to join our Team of market research and investment consulting. Our approach to talent development includes: Periodical Internal Training On-the-job Training Mentorship & Coaching Support further education & participation in professional workshops Relocation between offices & task rotation 日本採用窓口：日本またはベトナムでの採用について応募される際にこちらのメールも送付先として可能ですただし、弊社の業務は当面のところ、英語を必須としており、英検2級程度以上を条件としますそのため、履歴書等の応募書類は可能であれば日英両方をお送りください英語の職務経歴書等をすぐ作れない場合は、英語での自己紹介、経歴紹介、応募動機を含む簡単な資料を作成し応募書類に含めていただいても構いません Open PositionsMarket Research Intern Open for Tokyo, Hanoi, and Ho Chi Minh city offices Job descriptions: Support market research projects in fieldwork execution, data collection & processing and report preparation Writing short news updating market information for company’s owned media channels Other tasks as required Internship Benefit: Have a chance to join a research team, gain first experience in this field Join internal training sessions Practice business English and/or Japanese skill, and learn standard business manners Receive mentorship from experienced Opportunity to become official staff after internship Paid internship program IT Executive Open for Hanoi, and Ho Chi Minh city offices Job descriptions: Maintain and update company media channels of company Develop and manage company website Manage company IT system & equipment Support digital marketing activities Other... --- - Published: 2017-07-24 - Modified: 2024-12-27 - URL: https://b-company.jp/about-us/our-team/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us A DIVERSIFIED TEAM IN TERMS OF NATIONALITY, LANGUAGE, EXPERTISE, AND EXPERIENCE The Team at B&Company are individuals of Vietnamese and Japanese who received education from different parts of the world including Japan, Vietnam, France, UK, Germany, Rep. of Korea, USA... , which made us open and adaptive to intercultural cooperation as well as multilateral approaches in strategic investment and problem solving. With more than 10 years of experience in market research and investment consulting, our Team have built a strong base of network and expertise in a large variety of industries including Medical & Healthcare, Finance & Banking, Real Estate & Property Management, Food & Beverage, Education & Training, Manufacturing, Information Technology... to name a few. Ohta Shigemasa - Founder & CEO • MSc. in Mathematical Sciences (University of Tokyo) • Former Business Consultant at McKinsey and Company Inc. • Over 20 years of experience in business consulting in Asian and American market, esp. Japan, China, Vietnam, and Thailand in various fields including Digital Transformation, IT, Start-up, Public Strategy, Manufacturing, F&B... • Advisor for SMEs in international and oversea market development - The Organization for Small & Medium Enterprises and Regional Innovation, JAPAN ( SME Support, JAPAN) • Special Advisor for Osaka Prefecture and Osaka City (responsible for... --- - Published: 2017-07-24 - Modified: 2024-07-26 - URL: https://b-company.jp/about-us/who-we-are/ Sidebar Market Research Market Entry Consulting Public Sector Business Tour Marketing Support Business Database Service Business Matching Business Support Get In Touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! Contact us A boutique research & strategy consulting firm from Japan Founded in Japan in 1997 as a market research and oversea investment consulting firm based in Tokyo, we had expanded into Vietnam since 2008 with 2 offices in the country’s major cities, Hanoi and Ho Chi Minh City. For 2 decades, we have been supporting many clients from various economic sectors in making strategic investment decisions in one of the most dynamic and emerging hubs in South East Asia. We provide a wide range of market research & investment consulting services for our clients to support the process of strategic decision making & business establishment in Vietnam. We also offer services in Japan and other East Asia markets thanks to our network & partnership in the area. As a member of ESOMAR, we manage our research & consulting projects with strong commitment for quality control and ethics. We also invest in research facility including FGD room & online survey platform. Our research expertise includes quantitative research (questionnaires, interviews, observation, records), qualitative research (in-depth-interviews, focus group discussion), desk research, home visiting... to name a few. 1997 ESTABLISHED B&COMPANY IN JAPAN 2001 FIRST VENTURE CAPITAL INVESTMENT 2005 CONTINUED OFFSHORE INVESTMENT & LAUNCHED IT OFFSHORE SERVICES 2006 MADE VENTURE CAPITAL INVESTMENT IN... --- - Published: 2017-07-18 - Modified: 2024-07-26 - URL: https://b-company.jp/news/ A survey on Vietnamese’perception towards COVID-19 outbreak Jun 10, 2021   Since the first COVID-19 infected case was confirmed in January 2020, Vietnam is now at the 4th wave of COVID-19 outbreak as the whole world is fighting against the unprecedented pandemic. Throughout the first year of the outbreak, Vietnam was recognized as one of the few countries in the world that witnessed positive economic growth, eventhough it was much smaller than normal higher growth rate that Vietnam had been possessing before 2020. Read More --- - Published: 2017-07-17 - Modified: 2025-12-25 - URL: https://b-company.jp/contact-us/ Get in touch Please do not hesitate to contact us if you have any queries. We are just a CLICK away! 2F, Decom Building, 2-17-6, Iwamoto-cho, Chiyoda-ku, TOKYO info@b-company. jp + (81) 3 5829 4006 4F, VINARE Building,141 Le Duan, Hoan Kiem Ward, Hanoi *(4F, VINARE Building, 141 Le Duan, Cua Nam Ward, Hoan Kiem District, Hanoi) info@b-company. jp + (84) 24 3978 5165 501, 5F, Duong Anh Bld. , 181 Dien Bien Phu, Tan Dinh Ward HCMC *(501, 5F, Duong Anh Bld. , 181 Dien Bien Phu, Da Kao Ward, District 1, HCMC info@b-company. jp + (84) 28 3910 3913 --- - Published: 2017-07-17 - Modified: 2020-06-25 - URL: https://b-company.jp/project2/ Our Work sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit. sed quia non numquam qui ratione voluptatem sequi nesciunt. Vietnam Mobile Payment Towards A Data Society Product Concept Test: Evaluation on New City Car Model Data Collection Survey For Improvement Of Housing Finance Brand Asia – An Inclusive Evaluation on Major Brands ブランド・アジア：企業ブランド価値評価調査 住宅金融の改善に向けたデータ収集調査 ベトナムのモバイル決済とデータ社会の可能性 --- - Published: 2017-07-17 - Modified: 2020-06-25 - URL: https://b-company.jp/project1/ Our work Filter All Brand Health Check Consulting Market Research Market Understanding Product Concept Test Vietnam Mobile Payment Towards A Data Society Market Research Product Concept Test: Evaluation on New City Car Model Product Concept Test Data Collection Survey For Improvement Of Housing Finance Market Research Brand Asia – An Inclusive Evaluation on Major Brands Market Research ブランド・アジア：企業ブランド価値評価調査 Market Research 住宅金融の改善に向けたデータ収集調査 Market Research ベトナムのモバイル決済とデータ社会の可能性 Market Research --- - Published: 2017-07-15 - Modified: 2026-03-03 - URL: https://b-company.jp/services/ Your local market intelligence partner for success in Vietnam Founded in Japan in 2001, B&Company brings the trusted Japanese quality to market research and overseas investment consulting. With our expansion into Vietnam in 2008, we now operate offices in Hanoi and Ho Chi Minh City, supporting clients across the country. Backed by over 15 years of experience, we combine the precision and reliability of Japanese consulting standards with deep local insights in Vietnam. Acting as your “pilot,” we navigate the complexities of the Vietnamese market, providing strategic guidance and actionable insights to help international businesses make confident decisions and achieve sustainable growth. Our Services: An end-to-end solution for your business journey We offer a comprehensive ecosystem of services tailored to meet your exact needs at every stage of your business, from initial exploration to full-scale operation and expansion. Market research & Data analysis (Understand the Market) We provide the foundation for your business strategy with unmatched clarity. Our market research in Vietnam combines proprietary, hyper-local data with practical market intelligence that conventional methods may miss. Beyond general surveys, we are also able to recruit highly relevant respondents — including government officials, industry experts, and even competitors — to ensure accurate, actionable local insights:   Qualitative methods: – In-depth Interviews (IDI) with: • Government officials (ministries, regulators, policymakers) • Industry experts (sector specialists, consultants, academics, etc. ) • Business leaders (executives, decision-makers, distributors, etc. ) • Competitors and market players • Consumers across segments (mass market, niche, premium, etc. ) –... --- - Published: 2017-07-12 - Modified: 2026-04-23 - URL: https://b-company.jp/about-us/ Our Philosophy Since establishment, B&Company Inc. is an investment consulting and research company supporting clients in business strategy development. By providing comprehensive information and market analysis as well as strategic partnership support, we have been a trusted partner for many clients and governmental organizations across a wide range of industries. B&Company Vietnam was established in 2008 and was the first Japanese firm in Vietnam providing professional market research services to individual investors, companies and organizations including JETRO, JICA, Japan Ministry of Economy, Trade and Industry (METI). The capital “B” in “B&Company” stands for “Buoyancy”, which represents our ambition and commitment to take the “extra miles” in providing better services, cost-effective solutions, and added-values to our clients. Read More Meet Our Team We are a diversified team in terms of nationality, language, expertise, and experience, which makes us open and adaptive to intercultural cooperation as well as multilateral approaches in strategic investment and problem solving. Read More Ohta Shigemasa Ohta Shigemasa Linh Dao Linh Dao Chi Dao Chi Dao Duong Nguyen Duong Nguyen Hoang Le Hoang Le Viet Nguyen Viet Nguyen Quynh Tran Quynh Tran Kohei Kaneuchi Kohei Kaneuchi What we do We provide a wide range of market research & investment consulting services for our clients to support the process of strategic decision making & business establishment in Vietnam. We also offer services in Japan and other East Asia markets thanks to our network & partnership in the area. Market research & Data analysis Market research & Data analysis See... --- - Published: 2017-07-12 - Modified: 2026-05-12 - URL: https://b-company.jp/ World In We believe in the way quality research can unveil valuable market insights for strategic planning. Find out more how we can help you with your business! Our Services Intelligence Vietnam air quality data Airdata360 is a website developed by B&Company aimed at providing comprehensive information about air quality. Its primary purpose is to educate the public, raise awareness about air pollution, and promote healthier living environments. See more for prospective investors Let us design your own trip with customized experience where you can get the best of both worlds. Visit Vietnam to meet up with potential partners; expand your network and understanding about market opportunities; walk the local streets and understand why Vietnam is that attractive to many, and have leisure time with our market tour and local food tasting! About Us Visiting Vietnam Subscribe our newsletter for updating Vietnamese News We deliver the latest trends and industry information monthly that are useful for company planning for business expansion in Vietnam Newsletter Subcription News News & Reports Food & BeverageAgricultureHealthcareFinance & InsuranceIT & TechnologyEnergyRetail & DistributionLogistics & TransportationExhibitionAutomotive & VehiclesEducation & TrainingEconomic List of upcoming exhibitions in June 2026 in Vietnam Exhibition 11 May 2026 There are many exhibitions will be conducted in June 2026 in Vietnam (mainly in Ha Noi and Ho Chi Minh) with diverse fields such as Fashion/Lifestyle, Food/Healthcare, Education, Equipment/Appliances, Heavy industries/ Machinery, Agriculture/Forestry/Fishery, Automotive, Manufacturing, Beauty/Cosmetics, Energy, Construction/Real Estate, Media/Communication. Please check below information of upcoming exhibitions and events for your references. See... --- --- ## Team - Published: 2022-06-06 - Modified: 2024-12-27 - URL: https://b-company.jp/team/kohei-kaneuchi/ Kohei Kaneuchi – Business Development Executive Graduated from Chuo University, Faculty of Law More than 7 years experience in market research and business development 3 years experience as coordinator at JETRO Ho Chi Minh Office ---------- Our Team Ohta Shigemasa - Founder & CEO Linh Dao - Strategic Management Director Chi Dao – Senior Research Manager Duong Nguyen – Senior Research Manager Hoang Le - Senior Research Manager Viet Nguyen - Senior Research Manager Quynh Tran - Senior Research Manager Kohei Kaneuchi – Business Development Executive --- - Published: 2020-08-05 - Modified: 2024-06-27 - URL: https://b-company.jp/team/hoangle/ Senior Research Manager Hoang Le – Senior Research Manager BSc. in Finance and Banking graduated from National Economics University 7+ year experience in market research and consulting fields with active roles in various projects and methodologies, including quantitative, qualitative, from consumer survey to enterprise and industrial experts Diverse experience accumulated in a range of projects including Usage and Attitude (U&A) studies, Exploratory, Brand Health Check, segmentation, product tests, concepts tests with consumers and in-depth interviews with enterprises, organization and institutions’ leaders to collect deep insight across various industries & categories ranging from FMCG, technology, healthcare, real estate, etc. Strong project management skills in various projects with many big clients such as Mitsubishi Corp, Panasonic, Techcombank, Sun Life, Deloittte, JETRO, OXFAM,etc ---------- Our Team Ohta Shigemasa - Founder & CEO Linh Dao - Strategic Management Director Chi Dao – Senior Research Manager Duong Nguyen – Senior Research Manager Hoang Le - Senior Research Manager Viet Nguyen - Senior Research Manager Quynh Tran - Senior Research Manager Kohei Kaneuchi – Business Development Executive --- - Published: 2020-08-05 - Modified: 2024-06-27 - URL: https://b-company.jp/team/quynh-tran/ Research Manager – Online Panel Management Quynh Tran – Senior Research Manager Senior Research Manager Master of Economics from Nagoya University, Japan BSc. Economics & International Business, Hanoi Foreign Trade University 5 years of experiences in market research and business matching for Japan SMEs to extend business in Vietnam 4 years of experiences in healthcare & hospital management, medical technology transfer Experiences in coordinating/managing projects of Japan government organizations ---------- Our Team Ohta Shigemasa - Founder & CEO Linh Dao - Strategic Management Director Chi Dao – Senior Research Manager Duong Nguyen – Senior Research Manager Hoang Le - Senior Research Manager Viet Nguyen - Senior Research Manager Quynh Tran - Senior Research Manager Kohei Kaneuchi – Business Development Executive --- - Published: 2020-08-05 - Modified: 2024-06-27 - URL: https://b-company.jp/team/viet-nguyen/ Research Manager Viet Nguyen – Project Manager BSc. Finance and Banking, Hanoi University 10 years of experiences in market research across multiple industries (Banking & Finance, Manufacturing, Service ... . ) Experiences Data Analytics & Business Intelligence Business & Management experiences in a fast-growing international fintech working across geographical locations providing multitudes of payment methods to online business and service providers ---------- Our Team Ohta Shigemasa - Founder & CEO Linh Dao - Strategic Management Director Chi Dao – Senior Research Manager Duong Nguyen – Senior Research Manager Hoang Le - Senior Research Manager Viet Nguyen - Senior Research Manager Quynh Tran - Senior Research Manager Kohei Kaneuchi – Business Development Executive --- - Published: 2017-08-02 - Modified: 2024-06-27 - URL: https://b-company.jp/team/duongnguyen/ Senior Research Manager Duong Nguyen – Senior Research Manager International Master in Business Administration from International University of Japan (ADB Scholar) BA, University of Sunderland 8 years of experiences in market research and statistical analysis across multiple sectors (FMCG, Agriculture, Automobile... . ) and in projects relating to government Key researcher and coordinator for Japan SMEs in Vietnam market expansion projects and business matching with Vietnamese companies ---------- Our Team Ohta Shigemasa - Founder & CEO Linh Dao - Strategic Management Director Chi Dao – Senior Research Manager Duong Nguyen – Senior Research Manager Hoang Le - Senior Research Manager Viet Nguyen - Senior Research Manager Quynh Tran - Senior Research Manager Kohei Kaneuchi – Business Development Executive --- - Published: 2017-08-02 - Modified: 2024-06-27 - URL: https://b-company.jp/team/chidao/ COO Chi Dao – COO MSc Strategic Management, UCD Michael Smurfit Graduate Business School, Ireland Senior research manager at B&Company Vietnam, a leading Japanese market research & consulting company Used to work as senior program officer and consultant at the Center for Social initiatives Promotion (CSIP), and consultant for Vietnam and international NGOs on social entrepreneurship/ social impact businesses Over 12 years of experience in co-ordinating and consulting for projects on social enterprises incubation, supporting for inclusive businesses in various fields in Vietnam; 5 years of experience in marketing research & investment consulting, specialized for foreign businesses’ entry to Vietnam; 02 years of experience in university lecturing on subjects of marketing research and business fundamentals Area of expertise: social entrepreneurship incubation program, inclusive & impact creation business models, social impact measurement, strategic management & planning for SMEs, research & consulting for private & public organizations ---------- Our Team Ohta Shigemasa - Founder & CEO Linh Dao - Strategic Management Director Chi Dao – Senior Research Manager Duong Nguyen – Senior Research Manager Hoang Le - Senior Research Manager Viet Nguyen - Senior Research Manager Quynh Tran - Senior Research Manager Kohei Kaneuchi – Business Development Executive --- - Published: 2017-08-02 - Modified: 2024-06-27 - URL: https://b-company.jp/team/linhdao/ CEO Linh Dao – Strategic Management Director International Master in Business Administration from Bremen University of Applied Science (Germany) & University of Hertfordshire (UK) BSc. in Economics and International Business Graduated from Hanoi Foreign Trade University 12 years of experience in market research project management, business and marketing strategic consultancy Lecturer & Public Relations Program Director at Hoa Sen University Independent Consultant for various development projects by international organizations and NGOs, supporting social enterprises Diverse experience working with clients and projects from various sectors including Government relations, Education & training, Medical & healthcare, FMCG, Food & beverage, Manufacturing, Hospitality, Innovation & technology... ---------- Our Team Ohta Shigemasa - Founder & CEO Linh Dao - Strategic Management Director Chi Dao – Senior Research Manager Duong Nguyen – Senior Research Manager Hoang Le - Senior Research Manager Viet Nguyen - Senior Research Manager Quynh Tran - Senior Research Manager Kohei Kaneuchi – Business Development Executive --- - Published: 2017-08-02 - Modified: 2024-06-27 - URL: https://b-company.jp/team/ohta-shigemasa/ President Ohta Shigemasa – President MSc. in Mathematical Sciences (University of Tokyo) Former Business Consultant at McKinsey and Company Inc. Over 20 years of experience in business consulting in Asian and American market, esp. Japan, China, Vietnam, and Thailand in various fields including Digital Transformation, IT, Start-up, Public Strategy, Manufacturing, F&B... Advisor for SMEs in international and oversea market development - The Organization for Small & Medium Enterprises and Regional Innovation, JAPAN ( SME Support, JAPAN) Special Advisor for Osaka Prefecture and Osaka City (responsible for government and business reform) Member of the National Research Committee for the TEPCO Fukushima Nuclear Power Plant accident Investment Profile Investment portfolio included 30 companies in various fields (Information technology, food & beverage, restaurants, finance, venture investment... ), among which 5 companies have gone for IPO Member of Investment Committee of a venture capital ---------- Our Team Ohta Shigemasa - Founder & CEO Linh Dao - Strategic Management Director Chi Dao – Senior Research Manager Duong Nguyen – Senior Research Manager Hoang Le - Senior Research Manager Viet Nguyen - Senior Research Manager Quynh Tran - Senior Research Manager Kohei Kaneuchi – Business Development Executive --- --- ## Clients - Published: 2025-08-04 - Modified: 2026-01-08 - URL: https://b-company.jp/clients/flint-global/ Founded in 2015, a London-based management advisory firm that partners with international businesses and investors to navigate political, regulatory, policy, and competition landscapes across global markets Feedback on B&Company team "The Flint Global team have had a very positive experience working with B&Company. Their team is highly professional and attentive to our needs, delivering excellent service from start to finish. They demonstrated a strong understanding of our requirements and consistently exceeded expectations in terms of client support. In terms of project management, their team is very responsive and regularly kept us updated on progress. Despite a tight timeline, they were able to manage it efficiently. They also went above and beyond by proactively suggesting additional deliverables and scheduling calls to brief us on the findings, extending their support beyond the original scope of work. This level of commitment sets them apart from other agencies. We truly appreciate their responsiveness and proactive approach. " David Skelton, Partner, Flint Global --- - Published: 2025-08-04 - Modified: 2026-01-08 - URL: https://b-company.jp/clients/nomura-research-institute-thailand/ NRI Thailand, established in 2013, provides consulting services to Japanese and local companies on business strategy and market entry, industry and market research, and regulatory trend research in the ASEAN region. Additionally, the company provides technical assistance on institutional design and policy recommendations for ASEAN countries on behalf of international and governmental organizations. Feedback on B&Company team "As a trusted partner in market research for the Vietnamese market, we hold B&Company in high regard. Our clients have diverse and often highly challenging needs. However, thanks to the unwavering dedication and persistence of our valued collaborators at B&Company, who tirelessly work alongside us to find solutions, we feel that our partnership enables us to deliver valuable, locally grounded insights to our clients. Their fieldwork is particularly impressive, leveraging their in-depth knowledge of the Vietnamese market to uncover and provide access to valuable networks and information. I would also like to highlight their consistently well-organized project management system, which is highly transparent. We look forward to continuing this remarkable collaboration in the future. . " Seigo Nakashima, NRI Thailand --- --- ## Testimonials --- ## Services - Published: 2025-03-18 - Modified: 2026-01-20 - URL: https://b-company.jp/services/government-support/ - Services categories: Services With an extensive network with both government sectors and business communities in Vietnam, and a flexible approach in combining diverse research and consulting methodologies, B&Company has supported numerous projects for international government agencies such as JICA, JETRO (Japan), the Embassy of Japan, and the Embassy of the Netherlands. Depending on the specific requirements of each project, B&Company can act as a lead consultant, subcontractor, or collaborate with specialized partners for joint implementation. Refer to example of our previous projects here. Key types of projects B&Company has been involved in include: (1) Market research and industry overview reports: To provide valuable market insights that help foreign companies generate business ideas and develop market entry strategies for Vietnam. These reports are generally made publicly available to ensure broad accessibility for interested enterprises. (2) Business matching and enterprise connection support: Organizing business matching meetings between Vietnamese enterprises—including SMEs and large influential corporations—and foreign companies. In addition, B&Company supports business tours and market visits in Vietnam for foreign enterprise delegations and industry associations under the coordination of government organizations or embassies. (3) Feasibility studies and policy/strategy consulting for governments: Serving as a bridge between international clients (typically foreign governments) and Vietnamese policymakers, B&Company provides market information, investigates local social and economic issues, and proposes actionable solutions through policy recommendations and support schemes facilitated by international cooperation agencies. In such projects, B&Company typically acts as a subcontractor responsible for Vietnam market research and partial consulting within the broader project framework. Introduction of B&Company’s support for... --- - Published: 2024-06-05 - Modified: 2024-06-05 - URL: https://b-company.jp/services/desk-research/ - Services categories: Services Desk Research A Desk Research provides a broad understanding about the researched field by gathering secondary data from official statistics from governmental offices and organizations or related existing reports. Our quality intelligence offers updated and refined insights into the market, including trends, challenges, opportunities, potentials... helping prospective investors to make more accurate decisions. What make our Desk Research reports different benefitial to our clients are: The large variety of data sources and statistics combined with complex analysis techniques to deliver reports of resourceful insights & findings Cost-effective & less time-consuming solution Provide first broad understanding of the topic before making further decision or planning for more detailed primary research Thoroughly cover local industry detail Evaluate and use reliable source of information Deliver implications based on deep understanding of local context --- - Published: 2024-06-05 - Modified: 2025-12-22 - URL: https://b-company.jp/services/quantitative-research/ - Services categories: Services Quantitative Research Our Quantitative Research service covers the following methodologies: Online Survey Telephone Survey Face-to-Face Survey Central Location Test (CLT) We have developed our own online survey platform named BEAN Survey with large number of panelists across major cities in Vietnam. Besides, we also have a network with other research partners in East Asia regions such as Japan, Korea, Thailand, Singapore, Taiwan... to support our clients with cross-regional projects. Clients chose us for our dedication to quality control from each of the research process from questionnaire design, fieldwork management to data process & analysis. Ensure sample representing the target population Able to recruit various sample sizes Ensure response quality with multi-layered QC process --- - Published: 2024-06-05 - Modified: 2024-06-05 - URL: https://b-company.jp/services/qualitative-research/ Qualitative Research We have been a trusted research partners for qualitative research in Vietnam with our strength in recruiting respondents, interview management and report delivery. Our qualitative research services include: Focus Group Interview (FGI) In-depth Interview (IDI) Expert Interview Able to recruit respondents with profound understanding such as government officials, experts, competitors, etc. Flexibly adjust the interview approach in accordance with the results --- - Published: 2024-06-05 - Modified: 2024-06-05 - URL: https://b-company.jp/services/home-visiting/ Home Visiting With an emerging economy and long history of development holding inside of it many undiscovered cultural and heritages, Vietnam possesses a great potential and opportunities. Visiting locals, listening to them sharing their stories, observing their own house and living right from the inside... are the best way to understand your target customers. --- - Published: 2024-06-05 - Modified: 2024-06-05 - URL: https://b-company.jp/services/mystery-shopping/ Mystery Shopping Traditional and modern ways of shopping co-exist in most parts of Vietnam with different purchasing patterns. Mystery Shopping method is a solution option to evaluate service performance quality as well as to understand target customers, market trends and competitors. With offices in Hanoi and Vietnam, our fieldwork team can cover major cities in Vietnam to fulfill your enquiry for market research. --- - Published: 2020-07-24 - Modified: 2025-12-17 - URL: https://b-company.jp/services/market-research/ - Services categories: Services Market research & Data analysis Understand the Vietnamese market with unmatched clarity Every successful business decision stems from a deep understanding of the market. B&Company’s Market Research & Data Analysis Service goes beyond conventional studies, offering exclusive insights built on more than 15 years of local experience in Vietnam. We turn uncertainties into actionable insights and give you the clarity to act with confidence. Our unique advantage: Deep & exclusive insights - Hyper-local proprietary data: We possess exclusive data sets with granularity down to the province, city, and even district/ward level, offering a micro-view of the market that is simply unavailable elsewhere. - Practical field knowledge and insights: Our strength lies in our locally-fluent personnel and a long-standing network built over 15 years. This allows us to gather real-time, nuanced information directly from the source. - Accessing hard-to-find information: We specialize in uncovering critical information that standard research methods cannot reach, giving you a complete and accurate picture for your strategic planning. Our service details - Industry report & trend analysis: Comprehensive market sizing, growth forecasts, and sector-specific insights enriched with our proprietary datasets and local perspectives. - Customer survey & behavior analysis: Defining customer personas and behaviors through methods that reach the right audience, even in niche or remote areas. - Competitor assessment: Detailed evaluation of competitors, including insights into their local operations and reputation gathered through our network. Benefits for Your Business - Superior decision-making: Base your strategy on data and insights that are more detailed and reliable... --- - Published: 2020-07-24 - Modified: 2025-12-17 - URL: https://b-company.jp/services/market-entry-consulting/ - Services categories: Services Market Entry Consulting & Expansion Strategy services With offices in Hanoi, Ho Chi Minh city and Tokyo, we have been supporting our clients to make strategic investment and overseas business expansion between Japan and Vietnam. Build a solid roadmap to conquer the Market Having data is the first step; turning that data into an effective action plan is the key to success. B&Company's strategy consulting service helps you build a systematic market entry and development roadmap, whether through organic growth or strategic acquisitions. Our service details Feasibility study: Comprehensive analysis of market factors, financials, and operations, validated by our on-the-ground knowledge. M&A advisory and Business due diligence: - Support throughout the Mergers & Acquisitions (M&A) process, from target identification to post-merger integration planning. - Our due diligence goes deeper. We leverage our extensive local network and insight-gathering capabilities to identify risks, liabilities, and opportunities that are often hidden from public records or conventional analysis. Business & Marketing plan development: Establishment of STP/4P strategy and detailed business plans informed by hyper-local market realities. Incorporation & Recruitment support: Consulting and support for legal entity establishment, leveraging our local connections to streamline the process. Benefits for Your Business A clear, realistic roadmap: Have a detailed plan that is grounded in the practical realities of the local market. Informed investments: Make sound M&A decisions backed by a level of due diligence that uncovers what others miss. Accelerated growth: Shorten your time-to-market and scale faster through well-vetted strategic acquisitions. Featured projects (Case studies) Strategic guide... --- - Published: 2020-07-24 - Modified: 2025-12-17 - URL: https://b-company.jp/services/operational-support/ - Services categories: Services Operational support services Smooth operations, Sustainable growth A successful market entry is just the beginning. B&Company acts as an extension of your team, leveraging our long-standing network and personnel with deep local knowledge to help you navigate the practical, day-to-day operational hurdles. Our service details Procedural & Legal advisory: Support in working with local government authorities, facilitated by our established relationships and understanding of local protocols. HR & Administrative support: Advisory on recruitment and personnel management, informed by first-hand market knowledge of local labor markets. Troubleshooting: Serving as your local point of contact, we leverage our expertise and personnel to quickly and effectively resolve operational incidents that others would find challenging. Benefits for Your Business Effective problem-solving: Solve operational issues faster by leveraging our local connections and expertise. Navigate bureaucracy: Overcome administrative hurdles more efficiently through our experienced guidance. Confidence in operations: Operate with the confidence that you have a knowledgeable local team ready to support you. Featured projects (Case studies) Advising FDI enterprises on Administrative Reforms: Our analysis of changes in the administrative system helped FDI clients stay updated, adjust their operational processes for compliance, and seize new opportunities. Read more about administrative reform and FDI opportunities Analyzing and proposing solutions for Logistics costs: We researched the issue of road logistics costs, providing a transportation company with insights to optimize routes and negotiate with partners, helping to reduce operational expenses. Learn about the issue of logistics costs in Vietnam --- - Published: 2020-07-24 - Modified: 2025-12-17 - URL: https://b-company.jp/services/business-matching/ - Services categories: Services Business Matching & Partnership services Find the perfect, vetted piece for your growth puzzle In a new market, the right local partner is vital. At B&Company, we combine our proprietary Vietnam Enterprise Database of over 900,000 companies with a deep-rooted local network built over 15 years. This dual approach ensures you connect not only with partners who look good on paper, but also with those who are trusted and proven in real business contexts. Our service details: Screening from a proprietary database & network: Beyond our comprehensive database covering ~90% of enterprises across industries, we leverage our long-standing network for recommendations and background checks. Approach, evaluation, and due diligence: Our locally fluent teams with specific geographical expertise conduct thorough vetting and initial due diligence, verifying credentials and reputation on the ground. We facilitate introductions and prepare you with cultural and business nuances for successful meetings. Negotiation and Follow-up support: Acting as a bridge and advisor during negotiations, informed by our understanding of local business practices. Benefits for your business Access to a vetted network: Connect with partners identified through both structured data and trusted local network. Deeper partner insights: Understand the true reputation and operational capabilities of a potential partner before you commit. Build trust faster: Establish sustainable partnerships based on thorough, data-driven, and locally verified vetting. Featured projects (Case studies) Strategic partner search via Vietnam Enterprise Database (~1M firms): By filtering firms by sector, size, FDI/local status, and contactability from our in-house database, we built and qualified target lists,... --- --- ## Projects - Published: 2020-11-08 - Modified: 2021-01-14 - URL: https://b-company.jp/projects/brand-asia-an-inclusive-evaluation-on-major-brands-jp/ - Projects categories: Brand Health Check, Market Research Market Research, Brand Health Check 背景 ブランド・アジアは、日経BPコンサルティングがアジアの各国調査会社と協力し、2012年から開始したプロジェクト。本プロジェクトは、アジア11地域にて個々のブランドが持つ好感度、役立度、品質などのイメージを測定。地域差の有無やイメージ傾向などを把握、主要なブランドの総合力を横断的に算出し、評価することを目的としている。 2012年には、アジア8地域（日本、韓国、中国、台湾、インド、タイ、ベトナム、インドネシア、）21都市での主要60グローバルブランドとベンチマークとして各地域で選定した40ローカルブランド、計100を各地域で調査対象とした。2015年にはアジア11地域（マレーシア、フィリピン、トルコが追加）31都市120ブランドに対象が拡大された。 調査結果の客観性に留意し、回答者の属性は20～59歳の男女と広めに設定、各国状況により3つの調査手法（街頭調査、電話調査、インターネット調査）を組み合わせ、実施された。 ベトナムの調査は、2012―2015年いずれも弊社（B&Company）が実施。対象都市はハノイ、ホーチミン。2015年の有効回答数は、街頭調査、インターネット調査の合計984件。本調査結果により、ブランド力に影響を与える市場内外の要因を読み取り、ベトナムでの現在にいたるブランディング戦略への示唆を得ることができる。 顧客 : 株式会社日経BPコンサルティング 分野 : 市場調査、ブランド評価 業界 : 食品・飲料、日用品、衣料など 期間: 2012年-2015年 対象: アジア11地域 調査設計上の課題採用された方法結果調査設計上の課題 当初、各国の主要業界、主要ブランド、対象都市を決定するための統一的な考え方について議論がなされた。選択されたブランド、都市は各国を代表するものでなければならない。一方、調査対象のブランド数は一部の国で異なり、またサンプルサイズなども不統一が避けられなかった。 2012年の対象10業界は、日用品、食品、IT・家電、自動車、金融、インターネット関連、飲食、スポーツ関連用品、小売、メディア、だったが、2015年までには地域ごとの事情をより反映するため一部対象業界の入れ替えが行われた。 多地域にまたがる毎年の調査プロジェクトとして、一定期間内で品質を保ちながら効率良く調査を行うため、日経BPコンサルティング社を中心とした各国調査会社は緊密な連携を図り、全ての調査会社で一貫性のある方法を取れるよう努力する必要があった。 採用された方法 分析方法は、日経BPコンサルティングが手掛ける日本最大のブランド評価調査「ブランド・ジャパン」の手法を踏襲した。認知度評価に加えて、15項目にわたるブランドイメージを「アウトスタンディング（卓越）」、「イノベーティブ（革新）」、「フレンドリー（親しみ）」、「コンビニエント（便利）」の4因子にまとめ、ブランドの総合評価を算出・分析した。各国が共通のフレームワークを使用し、幅広い業界、ブランド間の比較が可能になった。 結果 全体 ほとんど全ての業界で、発展途上国に比べ、先進国でブランド総合評価が高かった。特に、金融業界では先進国の方が27%高かった。一方、小売業界は発展途上国の方が16%高かった。スポーツ関連用品、インターネット関連用品、飲食の3業界は、認知度評価と総合評価で最高の評価を得た業界となった。影響力のある情報源として、テレビが依然として最も効果的なマーケティングチャネルといえる。7ケ国で1位、残りの4か国で2位に評価された。その他で影響力があるのはWebサイトだったが、特にタイやベトナムでは小売店の店員からの情報が重視される傾向にあった。 ベトナム ベトナムは他の地域に比べブランド認知度が全体的に少し低かったが、金融業界ブランドでは先進国より高かった。通信業界ブランドが認知度と総合評価ともに最高位だった。 乳製品市場のマーケットリーダーであるVinamilkが、総合評価のトップ3（Google、Hondaとともに）にラインクインした。飲食（Highlands、Trung Nguyen、Kinh Do、Vissans）、通信（Viettel、MobiFone、VNPT）、金融（Vietcombank、Bao Viet）等サービスよりの業界では、ローカルブランドが消費者に広く認められ、高評価を獲得した。しかし、Google、Apple、SONY、Samsung、Hyunndai、TOYOTA ､Hondaなどの国際ブランドが依然としてグローバル製品・サービスの市場を支配している。 本調査結果では、ベトナムローカルブランドがブランディング、マーケティングに注力してきた結果、国内消費者の一定の評価を得られたことが示された。特に、「フレンドリー（親しみ）」、「コンビニエント（便利）」の2因子は高評価を得ている。 ただし、競争力あるポジショニング戦略を構築していく上では「イノベーティブ（革新）」、「アウトスタンディング（卓越）」の2因子について、より関心を払っていく必要がある。製品・サービスの独自性を高めながら、より高付加価値ですぐれた品質のエコシステムを確立することが重要であることが確認された。 結果の詳細は「 完全版（英語）をご参照ください。 --- - Published: 2020-11-08 - Modified: 2021-01-14 - URL: https://b-company.jp/projects/data-collection-survey-for-improvement-of-housing-finance-jp/ - Projects categories: Consulting, Market Research 市場調査、コンサルティング 背景 ベトナムは政治的に南北統一を果たした後、急速にグローバル化が進展し、継続的に高成長を遂げている。しかし、いくつかの国際協定を締結した後、それらが国内消費を押し上げるうえで障害となり、大規模な設備投資（CAPEX：Capital Expenditure）は減少し続けている。 住宅は人々が最低限の生活を維持するのに必須といえるが、先進国に比べ、ベトナムでは住宅投資が少ない。人口増加、経済発展、都市化の進行にもかかわらず、質・量の両面で住宅不足に直面している。 高度な技術を保有し、実績のある建設会社が不足していることもあるが、限られた住宅金融制度が住宅供給不足に大きく拍車をかけている。政府は、低所得者向けに30兆VNDの住宅購入支援制度を導入しているが、多くの人が貯金と家族や親戚からの借入金で住宅を購入し、金融機関を利用しない。金利が高いだけでなく、銀行口座を持っていない人が多いことも住宅金融制度が普及しない理由といえる。 三菱UFJ銀行はこれらのボトルネックを踏まえ、国際協力機構（JICA）と弊社（B&Company Vietnam）の2社と連携して、ベトナムでの住宅投資の発展に資する住宅金融制度の強化に関する調査を実施し、将来必要な金融政策についてベトナム政府への提言を検討していた。 顧客 : JICA & 株式会社三菱UFJ銀行 分野 : 市場調査、コンサルティング 期間 : 2016年   課題ソリューション提案結果課題 住宅、賃貸、住宅金融制度の全体像を徹底的に見直すには、現在までの法的枠組みと今後の方針や政策のほか、消費者の需要を含む住宅市場の現状などを把握する必要があり、そのためには大規模な調査の実施が不可欠といえる。 また、回答者選定、住宅金融制度の最適な実装設計（特に、現在の状況と将来の需要を推定するための計算式をどのように適用するか）、複数の情報源と調査手法を組み合わせたことによる情報収集と分析の各チーム間での連携などに課題があったが、本調査で得られた実用的な統計データは、コンサルタントが全体像を把握し、住宅金融制度の適切な予測モデルを構築するうえで中心的な役割を果たした。 ソリューション提案 不動産関連の各分野で必要な情報を収集するために、現在の法的枠組みや住宅金融制度の条件に関するデスクリサーチ、住宅金融制度の需要に関する消費者調査の2チームに分けて調査を実施した。 デスクリサーチについては、政府、金融機関のほか、住宅市場の各利害関係者（住宅購入者、建設企業など）を区別しながら分析するべく各分野を並行して実施したことで、全体像を確立できた。 消費者調査については、街頭アンケート調査（対象者1,200人）とオンラインアンケート調査（同2,000人）の2つの手法を組み合わせた。経済面での住宅金融制度に対する需要を特定・分析する際の調査設計を統一するため、過去の住宅購入経験、将来の需要・計画、住宅金融制度の利用意図に基づいて、対象者を4つのグループに分類した。また、借入比率（LTV）、返済比率（MR）などの典型的な指標を設け、仮定した予測モデルの分析に向けてアンケートの内容を決定した。 各調査の専門家による多くのアイデアを参照し、住宅金融制度の予測モデルの推定に用いる計算式を慎重に選定したことで、調査結果の統合・分析における互換性の問題はなかった。 結果 データ集計の統合・処理・分析の結果、ベトナムの不動産市場全般、特に賃貸住宅と住宅金融制度の強化に資する可能性を見出すことに成功した。 ベトナム政府は、現在の不動産市場や法的枠組みを検討し、2020年までの住宅金融政策に取り組み、2030年までの国家戦略方針を策定している。実践的な文書の不足により政策が機能していないが、ベトナム国立銀行（SBV）などの金融機関との連携により解決の見込みがある。 どの所得層にも住宅需要は大きく、2大都市（ハノイ、ホーチミン）の中年層、中所得層の需要に対し、2035年までに10万戸以上（150兆ドン以上）の供給が必要になると推定された。住宅金融制度は依然として消費者の信頼を得られず、また、経済力の欠如が想定以上に消費を引き下げ続ける可能性もある。 政府の方針や補助金の欠如により、賃貸住宅、リース住宅も供給不足と低品質に直面している。推進努力を以てしても、システム全体を整備し、効率的な実装には時間を要するだろう。 調査結果に基づき、政府、金融機関などの積極的な参画を提案する新住宅金融制度を考案した。まずは、住宅と借主の適格性に関する具体的な条件を構築し、全国規模で適用すること。次に、優遇制度を設け、金融商品を整理し、長期資金を創出すること。これらにより、住宅金融制度の担い手の金融機関への移行を推進した。 --- - Published: 2020-11-08 - Modified: 2021-01-14 - URL: https://b-company.jp/projects/vietnam-mobile-payment-market-towards-a-data-society-jp/ - Projects categories: Consulting, Market Research 市場調査、コンサルティング 背景 過去数十年にわたりデジタル変革の波はビジネスを大きく変えてきました。この流れの中で、とりわけ決済のソリューションやプラットフォームがより大きな役割を担いつつあります。各国でモバイル決済が一気に浸透し、多くのビジネスで方法を大きく変える必要が生じています。 ベトナムについては、インターネットやスマートフォンの普及率が高く若年齢層が多いことや、金融包摂がまだ進んでいないことなど、モバイル決済が普及する条件が整っています。一方、モバイル決済市場は発展の初期段階にあり、参入余地のあるタイミングでもあります。 クライアントは日本におけるデジタル決済ネットワークでの事業経験があり、金融、小売、ICTの各企業をグループ会社に持つことから、この分野の可能性と重要性を予想しました。この機会を確認するため、クライアントと弊社B&Companyは、以下の目的を主に、ベトナムでのモバイル決済に関する調査を実施しました。 ベトナムでのデジタル決済の状況を把握し、中長期的なビジョンに基づいて当面の戦術を策定する ベトナムでのモバイル決済の成長性や考えられる将来の戦略を評価する 本事業へのクライアントの参入可能性を評価し、パートナー候補との協力関係を構築する 顧客 : 非公開 分野 : 市場調査、コンサルティング 業界 : フィンテック 期間 : 2018年   課題採用した方法結果課題 本プロジェクトは、包括的な市場調査や既存・潜在事業者の評価だけでなく、戦略構築やコンサルティングも含まれました。さらに、ベトナムではモバイル決済が新たな分野であるため、他国の事例を分析し、べトナム市場の参考になる市場発展パターンを示す必要がありました。 これらのため、調査チーム（クライアントと弊社の日本・中国・ベトナム）は課題を切り分けた上で緊密に連携し、デスク調査や当局、業界専門家インタビュー等の調査を実施しました。 採用した方法 B&Company社内に加え、モバイル決済や中国の状況に詳しい専門家を外部から加えて担当チームを構成しました。 設計（調査計画策定） 全体を分割し、4ステップでの検討フローを設計／実施しました。 1) 各国のモバイル決済の状況を調査し、複数の典型的な事例を抽出 2) ベトナムのモバイル決済市場の状況を分析する 3) ベトナムのモバイル決済市場の将来動向を予測する 4) ベトナムのモバイル決済市場での戦略的オプションを抽出する では世界各国とベトナムを比較するため、国別の状況をパターン分けしベトナムに適する事例を抽出しました。 ではベトナム現地調査として、デスクリサーチ、政府当局や主要決済企業へのインタビュー、小規模小売業者や消費者のアンケート、グループディスカッションなど、多くの手法を組み合わせて実施しました。 実査（フィールドワーク） プロジェクトチームを小グループに分けて並行して調査を実施。週に1度のミーティングにて、進捗共有と次工程を決定。インタビュー候補の確保には社内外の人脈を活用しました。 レポーティング（コンサルティング） 中間・最終報告に加え、適宜クライアントと弊社は進捗状況や得られた結果を共有、オープンな議論を行い方向性をすり合わせました。 結果 グローバルなモバイル決済市場の状況・典型事例 世界中でモバイル決済市場が急成長していることを統計データが示しているがその方向性を決める要因を調べると、各国の金融インフラの整備、現金以外の決済方法の浸透、ITリテラシー、需要などに応じて、様々な成功モデルが存在した。以下、4つのモデルに集約できた。 1) 米国モデル：非接触型決済を活用したモバイル決済。NFC（近距離無線通信）技術の導入コストが相対的に安い先進国で多い。 2) 中国モデル：主要なモバイル決済事業者がインターネット関連事業者である発展途上国で多く見られる。QRコードが、価格の低さと技術の簡易さから基盤となっている。 3) EUモデル：銀行で提供されるサービスの1つとしてモバイル決済が広がった。銀行の普及率が高い先進国で多く見られる。 4) ケニアモデル：MNO（モバイルネットワークオペレーター）がスマートフォンや銀行口座を持たない低所得層でも使える携帯電話ベースの技術を活用したモバイル決済サービスを提供している。 ベトナムのモバイル決済市場の状況・将来動向 推進要因：若年層が新しい技術に適応していて、スマートフォン利用やEコマースの安定的な拡大がモバイル決済のための大きなプラス要因。また、ベトナム政府は非現金決済の1つとしてモバイル決済を拡大しようとしている。 課題：依然として日々の決済で一番利用されているのは現金である。銀行口座の保有比率の低さに代表される金融インフラの整備状況が障壁となっている。 多くの事業者がベトナムのモバイル決済市場に参入しているが、大成功を収めた事業者はまだいない。海外からの事業者も参入を試みているが、ベトナムの規制に阻まれており、ローカルのインターネットやMNO事業者に優位性が出てくると思われる状況。 戦略的オプション モバイル決済市場への新規参入余地はまだある。インタビュー結果からは人口の大多数が、現金以外の決済方法を受け入れるのに5年以上かかる見込み。それでも将来的には、データ社会とそれを支えるモバイル決済の実現・普及可能性は高い。コンビニエンスストア、タクシー予約などの日常生活サービスに加え、病院、公共交通、スマートシティなどの分野でも、モバイル決済が採用され、便利な生活が実現されつつある。最終的には、各国同様、データ社会に移行しモバイル決済やその他のデジタル化が人々をつなぐ基盤となっていくことが想定される。 --- - Published: 2020-11-07 - Modified: 2021-01-14 - URL: https://b-company.jp/projects/vietnam-mobile-payment-market-towards-a-data-society/ - Projects categories: Consulting, Market Research Market Research, Consulting This case study was consolidated in August 2020 Project Background Over the past decades, the business world has witnessed dramatic changes, thanks to tremendous motivations from digital transformation waves, among which innovative payment solutions and platforms play a remarkable role in the revolution. In many countries, mobile payment services have become an increasingly crucial part of people’ daily lives. Switching rapidly from being an emerging trend to becoming a daily favourable transaction method to many, mobile payment has consequently changed the way of doing business. In Vietnam, the high penetration rate of Internet, smartphone, young population and low finance inclusion were good premises for mobile payment. Furthermore, the mobile payment market was only in its early stage, making it a good timing to enter. As a major group in Japan with experience investing in digital payment networks and having resource in finance, retail, ICT, our Client was able to foresee the potential and importance in this field. From that perspective, the Client and B&Company agreed to start a research project about mobile payment in Vietnam, focusing on the following objectives: Establish a knowledge base of this business in Vietnam and tentative strategic options from mid and long-term vision Evaluate the growth potential of mobile payment services in Vietnam and possible future scenarios Evaluate possibility for client to participate in this business and develop potential partnership Client : Undisclosed Type : Market Research, Consulting Industry: Fintech Date : 9/2018 - 2/2019 Team : China, Japan, Vietnam   ObstaclesApproaches and SolutionsNotable ResultsObstacles... --- - Published: 2020-11-07 - Modified: 2021-01-14 - URL: https://b-company.jp/projects/product-concept-test-evaluation-on-new-city-car-model/ - Projects categories: Market Research, Market Understanding, Product Concept Test Market Research, Market Understanding, Product Concept Test This case study was consolidated in October 2020.   Project Background After taking international integration and globalization, Vietnam has been witnessing a drastic economic growth, especially in several spearhead industries, including fundamental infrastructure and facilities development and distribution. Along with the improvement in personal income and living qualities, demand of essential goods and products that serve life purposes, typically vehicles and transportation, has increased substantially. Being one of the biggest automobile manufacturer in Vietnam and internationally, the Client provides a wide range of automobile products, covering different segments to satisfy the fast-growing demand of Vietnamese customers. To aid for strategic decision making of business development, the Client has worked closely with B&Company in a number of research projects to understand customer demand, buying behavior in different car segments, evaluate potentiality of new product models or new business direction for automobile trading. One typical example is the concept testing project in early 2020. The Client wanted to understand customers’ impression and demand for a new passenger car model in the A-segment, aiming to identify competitive selling points and thus define product launching strategy as well as target buyers for the new car model. Client: Undisclosed Type: Market Research, Market Understanding, Product Concept Test Time: 2020 Status: Completed ChallengesSolutionsResultsChallenges To run concept tests, it is crucial to help interviewees have the most vivid imagination and experience about the target concepts, so as to obtain the most accurate feedback about their impression, logical and emotional evaluation, the willingness to adopt and recommendation about... --- - Published: 2020-11-07 - Modified: 2021-01-14 - URL: https://b-company.jp/projects/data-collection-survey-for-improvement-of-housing-finance/ - Projects categories: Consulting, Market Research Market Research, Consulting This case study was consolidated in September 2016. Project background Since the integration and globalization took place, Vietnam had been witnessing a continually high growth. However, after several international agreements had been signed and took effect, large scale capital investment and capital expenditures (CAPEX) kept decreasing, which raised an obstacle for kicking up domestic consumption. Housing was a fundamental need for living, but in Vietnam, the investment and consumption for housing was much lower compared to developed countries. Despite the development of the economy, urbanization, and population, Vietnam still faced a shortage of residence houses in both quantity and quality. Besides the lack of high skilled and experienced construction companies, one of the biggest difficulties was the limited financial accessibility, which led to the deficiency in housing supply. Although the Government released the 30-trillion-VND package in the stimulus project to support people with low income to buy a house, it was still insufficient as a majority of house purchasers in Vietnam was financed by individual savings or money borrowed from family or relatives, while loans were rarely neither trusted nor approachable. While there was an old common sense that loans incurred high interest rate, difficulties in accessing housing loans from banks or financial institutions was another reason. Seeing through those botte-necks, the Bank of Mitsubishi UFJ, in coordination with JICA and B&Company Vietnam, launched the survey to obtain the information for the enhancement of housing loan scheme which was essential for development of housing investment in Vietnam, and thereby to... --- - Published: 2020-11-07 - Modified: 2021-01-14 - URL: https://b-company.jp/projects/brand-asia-an-inclusive-evaluation-on-major-brands/ - Projects categories: Brand Health Check, Market Research Market Research, Brand Health Check This case study was consolidated in September 2016 Project background Brand Asia was a survey project initiated from 2012 by Nikkei BP, the renown Japanese company specializing in consulting and marketing solutions, in coordination with several prestigious research firms in Asia. The project aims to evaluate the overall strength, visual trends, customer perception and other influential factors on a list of largest brands in selected Asian countries. In 2012, the survey was conducted in 21 major cities from 8 Asian countries, collecting opinion about 100 brands in each nation, which consisted of 60 global and 40 local brands, except for the case of China with total of 60 brands only. To 2015, the survey’s scope was expanded to cover 31 cities of 11 countries around Asia (with Malaysia, the Philippines and Turkey being added) and 120 brands for each country. To ensure the objectivity of the findings, the survey was scattered out to both male and female respondents, aged from 20 to 59. The fieldwork combined 3 different methods, which were Street Catch, Telephone and Internet Survey in order to complete the target sample under designed schedule. In Vietnam, B&Company was entrusted by Nikkei BP’ to carry out the survey in both 2012 and 2015 in Ha Noi and Ho Chi Minh city (in 2015, 984 responses were collected in the 2 cities via Street Catch and Internet Survey). This result helped contributing to the final conclusion of the big project, as well as to providing cross-region comparative analysis and... --- --- ## Locations ---