{"id":7201,"date":"2015-01-01T10:00:46","date_gmt":"2015-01-01T03:00:46","guid":{"rendered":"http:\/\/b-company.jp\/?p=2450"},"modified":"2021-02-24T14:53:51","modified_gmt":"2021-02-24T07:53:51","slug":"2014-brands-asia-vietnam-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/2014-brands-asia-vietnam-en\/","title":{"rendered":"Brands Asia Vietnam Report 2014"},"content":{"rendered":"

1.      <\/strong><\/span><\/strong><\/p>\n

\u5730\u57df\u6a2a\u65ad\u578b \u201c\u300cBrand Asia 2014\u300d\u201d <\/strong>\u300cBrand Asia 2014\u300d\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u5730\u57df\u9593\u3067\u4e3b\u8981\u30d6\u30e9\u30f3\u30c9\u306e\u7dcf\u5408\u7684\u306a\u5f37\u307f\u3092\u8a55\u4fa1\u3057\u3001\u30a4\u30e1\u30fc\u30b8\u306e\u52d5\u5411\u3092\u6e2c\u5b9a\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u9867\u5ba2\u306e\u8a8d\u8b58\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u696d\u7e3e\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u305d\u306e\u4ed6\u306e\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3001Nikkei BP Consulting\u304c\u4e3b\u5c0e\u3057\u305f\u30022013\u5e7412\u6708\u304b\u30892014\u5e741\u6708\u306b\u304b\u3051\u3066\u3001\u30a2\u30b8\u30a212\u304b\u56fd\u306e27\u5927\u90fd\u5e02\u3092\u5bfe\u8c61\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u8abf\u67fb\u3001\u8857\u982d\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u96fb\u8a71\u8abf\u67fb\u306e3\u3064\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u624b\u6cd5\u3067\u5b9f\u65bd\u3055\u308c\u305f\u3002\u8abf\u67fb\u5bfe\u8c61\u3068\u306a\u3063\u305f100\u30d6\u30e9\u30f3\u30c9\u306e\u3046\u3061\u300160\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306f12\u304b\u56fd\u3067\u5171\u901a\u3057\u3066\u9078\u5b9a\u3055\u308c\u3001\u4ee5\u4e0b\u306e10\u696d\u7a2e\u306b\u5206\u985e\u3055\u308c\u305f\u30021\uff09IT\u30fb\u96fb\u5b50\u6a5f\u5668\uff08IT\/Electronic\uff09\u30012\uff09\u98df\u54c1\u30fb\u98f2\u6599\u30013\uff09\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u95a2\u9023\u30014\uff09\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\uff08Sporting\uff09\u30015\uff09\u81ea\u52d5\u8eca\u30016\uff09\u65e5\u7528\u6d88\u8cbb\u8ca1\uff08FMCG\uff09\u30017\uff09\u30ec\u30b9\u30c8\u30e9\u30f3\u30018\uff09\u91d1\u878d\u30019\uff09\u8863\u6599\u30fb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u7528\u54c1\uff08Clothing\uff09\u300110\uff09\u8907\u5408\u3002\u6b8b\u308a\u306e40\u306e\u73fe\u5730\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u56fd\u3054\u3068\u306b\u7570\u306a\u308b\u57fa\u6e96\u3067\u9078\u5b9a\u3055\u308c\u305f\uff08\u4e00\u90e8\u306f\u56fd\u969b\u30d6\u30e9\u30f3\u30c9\u306e\u5834\u5408\u3082\u3042\u308b\uff09\u3002.<\/p>\n

2.      <\/strong>\u4e3b\u8981\u30ec\u30dd\u30fc\u30c8\u9805\u76ee<\/strong><\/p>\n

\u201c\u300cBrand Asia Vietnam 2014\u300d\u201d <\/strong>\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u300cBrand Asia 2014\u300d\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u3001\u4ee5\u4e0b\u306e2\u3064\u306e\u4e3b\u306a\u76ee\u7684\u306b\u6cbf\u3063\u3066\u5206\u6790\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n

– To analyze, evaluates and compares average industry strength and brand strength of major industries and brands in Vietnam and different country groups on various factors including performance, brand awareness, image, quality and most popular media channels.<\/p>\n

– To present the results and analysis in the manner which support and facilitate marketing, investment as well as other insight research activities about brand strengths and characteristics.<\/p>\n

3.      <\/strong>\u4e3b\u306a\u8abf\u67fb\u7d50\u679c<\/strong><\/p>\n

a.      <\/strong>\u696d\u7a2e\u8a8d\u77e5\u5ea6\u306f\u5148\u9032\u56fd\u30b0\u30eb\u30fc\u30d7\uff08\u30b0\u30eb\u30fc\u30d7A\uff09\u3068\u767a\u5c55\u9014\u4e0a\u56fd\u30b0\u30eb\u30fc\u30d7\uff08\u30b0\u30eb\u30fc\u30d7B\uff09\u3067\u5927\u304d\u304f\u7570\u306a\u308b<\/strong><\/p>\n

\u56fd\u30b0\u30eb\u30fc\u30d7\u306f\u30011\u4eba\u5f53\u305f\u308aGDP\u3068\u3044\u3046\u56fd\u306e\u7d4c\u6e08\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u5206\u985e\u3055\u308c\u3066\u3044\u308b\u3002\u30b0\u30eb\u30fc\u30d7A\u306b\u306f\u53f0\u6e7e\u3001\u97d3\u56fd\u3001\u65e5\u672c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u304c\u542b\u307e\u308c\u308b\u3002\u30b0\u30eb\u30fc\u30d7B\u306b\u306f\u30df\u30e3\u30f3\u30de\u30fc\u3001\u30a4\u30f3\u30c9\u3001\u30d9\u30c8\u30ca\u30e0\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3001\u30bf\u30a4\u3001\u4e2d\u56fd\u3001\u30de\u30ec\u30fc\u30b7\u30a2\u3001\u30c8\u30eb\u30b3\u304c\u542b\u307e\u308c\u308b\u3002\u8abf\u67fb\u7d50\u679c\u306b\u3088\u308b\u3068\u3001\u30b0\u30eb\u30fc\u30d7A\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u4e00\u822c\u306b\u3001\u30b0\u30eb\u30fc\u30d7B\u3088\u308a\u3082\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u304c\u5927\u5e45\u306b\u9ad8\u304f\u3001\u7279\u306b\u30ec\u30b9\u30c8\u30e9\u30f3\u696d\u754c\u3068\u8863\u6599\u696d\u754c\u3067\u305d\u306e\u5dee\u304c\u9855\u8457\u3067\u3042\u308b\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306f\u30b0\u30eb\u30fc\u30d7B\u306e\u4ed6\u56fd\u3088\u308a\u3082\u5927\u5e45\u306b\u4f4e\u304f\u3001\u91d1\u878d\u3068\u8863\u6599\u306e2\u696d\u7a2e\u3067\u6700\u3082\u5927\u304d\u306a\u5dee\u304c\u898b\u3089\u308c\u308b\u3002.<\/p>\n

b.      <\/strong>\u8abf\u67fb\u5bfe\u8c61\u56fd\u3067\u306f\u3001\u30c6\u30ec\u30d3\u304c\u5546\u54c1\u5e83\u544a\u306e\u6700\u3082\u666e\u53ca\u3057\u305f\u30c1\u30e3\u30cd\u30eb\u3067\u3042\u308b<\/strong><\/p>\n

\u30c6\u30ec\u30d3\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u3060\u3051\u3067\u306a\u304f\u305d\u306e\u4ed6\u306e\u8abf\u67fb\u5bfe\u8c61\u56fd\u3067\u3082\u3001\u8abf\u67fb\u5bfe\u8c61\u3068\u306a\u3063\u305f\u5927\u534a\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u696d\u7a2e\u306b\u3064\u3044\u3066\u3001\u9867\u5ba2\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u6700\u3082\u91cd\u8981\u306a\u5e83\u544a\u30fb\u30e1\u30c7\u30a3\u30a2\u30bd\u30fc\u30b9\u3067\u3042\u308a\u7d9a\u3051\u3066\u3044\u308b\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u8abf\u67fb\u5bfe\u8c61\u56fd\u306e\u534a\u6570\u30672\u756a\u76ee\u306b\u666e\u53ca\u3057\u305f\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u3067\u3042\u308b\u4e00\u65b9\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u306f3\u4f4d\u306b\u4f4d\u7f6e\u3057\u3066\u3044\u308b\u3002\u305f\u3060\u3057\u3001\u82e5\u5e74\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30af\u30bb\u30b9\u7387\u304c\u6025\u901f\u306b\u4e0a\u6607\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u306e\u30c1\u30e3\u30cd\u30eb\u3068SNS\uff08\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u30fb\u30b5\u30fc\u30d3\u30b9\uff09\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3051\u308b\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u304a\u308a\u3001\u65b0\u305f\u306a\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3068\u3057\u3066\u671f\u5f85\u3055\u308c\u3066\u3044\u308b\u3002.<\/p>\n

c.       <\/strong>\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u304c\u30d9\u30c8\u30ca\u30e0\u3067\u5f15\u304d\u7d9a\u304d\u512a\u4f4d\u306b\u7acb\u3064\u3068\u307f\u3089\u308c\u308b<\/strong><\/p>\n

\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u306f\u5e02\u5834\u3067\u5f15\u304d\u7d9a\u304d\u512a\u4f4d\u3092\u5360\u3081\u3001\u30c8\u30c3\u30d710\u306b\u306f8\u30d6\u30e9\u30f3\u30c9\u304c\u5165\u3063\u3066\u3044\u308b\u4e00\u65b9\u3001\u73fe\u5730\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306f2\u30d6\u30e9\u30f3\u30c9\u306e\u307f\u304c\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u305f\u3002\u30b9\u30b3\u30a2\u3092\u843d\u3068\u3057\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001Honda\u306f2013\u5e74\u304b\u3089\u9806\u4f4d\u30921\u3064\u4e0a\u3052\u3001\u7dcf\u5408\u30b9\u30b3\u30a2\u304c\u6700\u3082\u9ad8\u3044\u9996\u4f4d\u30d6\u30e9\u30f3\u30c9\u3068\u306a\u3063\u305f\u3002Apple\u3068Microsoft\u306f\u30012014\u5e74\u306e\u7dcf\u5408\u30b9\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u30c8\u30c3\u30d710\u5165\u308a\u3092\u679c\u305f\u3059\u5927\u304d\u306a\u8e8d\u9032\u3092\u9042\u3052\u305f\u3002\u73fe\u5730\u30d6\u30e9\u30f3\u30c92\u793e\u306f\u9806\u4f4d\u3092\u5927\u304d\u304f\u4e0b\u3052\u3001Vinamilk\u306f\u30c8\u30c3\u30d73\u306e\u5ea7\u3092\u7dad\u6301\u3067\u304d\u305a\u3001Trung Nguyen\u306f\u4e0b\u4f4d\u307e\u3067\u9806\u4f4d\u3092\u843d\u3068\u3057\u305f\u3002<\/p>\n

4.      <\/strong>\u8868\u306e\u5185\u5bb9<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
1.<\/td>\n\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304a\u3088\u3073\u30ec\u30dd\u30fc\u30c8\u306b\u3064\u3044\u3066<\/td>\n<\/tr>\n
2.<\/td>\n\u696d\u7a2e\u5206\u6790<\/td>\n<\/tr>\n
2.1.<\/td>\n\u56fd\u30b0\u30eb\u30fc\u30d7\u5225\u306e\u5dee\u7570<\/td>\n<\/tr>\n
2.2.<\/td>\n\u30d9\u30c8\u30ca\u30e0\u3068\u305d\u306e\u4ed6\u306e\u767a\u5c55\u9014\u4e0a\u56fd\u306e\u5dee\u7570<\/td>\n<\/tr>\n
2.3.<\/td>\n\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u696d\u7a2e<\/td>\n<\/tr>\n
3.<\/td>\n\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9<\/td>\n<\/tr>\n
3.1.<\/td>\nIT\u30fb\u96fb\u5b50\u6a5f\u5668<\/td>\n<\/tr>\n
3.2.<\/td>\n\u98f2\u6599<\/td>\n<\/tr>\n
3.3.<\/td>\n\u901a\u4fe1<\/td>\n<\/tr>\n
3.4.<\/td>\n\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u95a2\u9023<\/td>\n<\/tr>\n
3.5.<\/td>\n\u30b9\u30dd\u30fc\u30c4\u7528\u54c1<\/td>\n<\/tr>\n
3.6.<\/td>\n\u81ea\u52d5\u8eca<\/td>\n<\/tr>\n
3.7.<\/td>\n\u98df\u3079\u7269<\/td>\n<\/tr>\n
3.8.<\/td>\nFMCG<\/td>\n<\/tr>\n
3.9.<\/td>\n\u30ec\u30b9\u30c8\u30e9\u30f3<\/td>\n<\/tr>\n
3.10.<\/td>\n\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9<\/td>\n<\/tr>\n
3.11.<\/td>\n\u8863\u6599<\/td>\n<\/tr>\n
4.<\/td>\n\u4ed8\u9332<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

4.      Further Information<\/strong><\/p>\n

\u672c\u30ec\u30dd\u30fc\u30c8\u306f2015\u5e743\u6708\u306b\u5b8c\u6210\u3057\u305f\u3082\u306e\u3067\u3001\u524d\u5e74\u306e\u60c5\u5831\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u308b\u3002. \u65e5\u672c\u521d\u306e\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u3068\u3057\u3066 <\/strong>\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u7406\u89e3\u3057\u3001\u4ee5\u4e0b\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \n
  • \u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u306e\u554f\u984c\u89e3\u6c7a<\/li>\n
  • \u54c1\u8cea\u4fdd\u8a3c<\/li>\n
  • \u8a00\u8a9e\u30d0\u30ea\u30a2\u30d5\u30ea\u30fc<\/li>\n
  • \u5730\u57df\u7279\u5316<\/li>\n<\/ul>\n

    To purchase the full report, please register and specify your requirements at here, or contact us via (84) 4 3978 5165 or (84) 8 3910 391<\/p>","protected":false},"excerpt":{"rendered":"

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