{"id":7122,"date":"2016-10-15T10:00:56","date_gmt":"2016-10-15T03:00:56","guid":{"rendered":"http:\/\/b-company.jp\/?p=2777"},"modified":"2024-06-25T15:41:44","modified_gmt":"2024-06-25T08:41:44","slug":"baby-products-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/baby-products-en\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u306e\u30d9\u30d3\u30fc\u30b1\u30a2\u88fd\u54c1"},"content":{"rendered":"

“6.15 Million 0-3 years old babies”<\/strong><\/p>\n

Asia-Pacific has been a major market for baby care products. In 2015, the region accounted for 49% value sales of baby food globally ($14.7bn\/$30bn), and 23% value sales of diapers globally ($6.7bn\/$29bn).
\n
\nWithin Asia-Pacific, developing countries are the emergent markets for baby care products. For example, from 2012 to 2017, Thailand, Malaysia, and Vietnam are estimated to have positive CAGR of baby food market size, at 6%, 6.6%, and 12.1% respectively.
\nVietnam underwent a relatively quick expansion in baby care product market, largely thanks to the country\u2019s having a lot of babies. In 2015, Vietnam had 6.15 million 0-3 year old babies, equal to 6.7% of total population; and the crude birth rate is 17.4 newborn babies per 1000 people.<\/p>\n

By comparison, the corresponding figures of Japan are 4.3 million, 3.4%, and 8.3 newborn babies per 1000 people. Besides, many Vietnamese women go to work (comprising 48% of labor force). They have tighter schedule and thus need more ready-made baby care products.<\/p>\n

“Reach $1.5 Billion in 2017”<\/strong><\/p>\n

For better analysis, the products will be divided into 3 sections: \u201cbaby food\u201d, \u201cdiaper\u201d, and \u201cbaby specific products\u201d. As for \u201cbaby food\u201d, Vietnam\u2019s market size grew by 9% in 2015 and is calculated to reach $1.5bn of worth in 2017.<\/p>\n

Vietnamese consumers are heavily influenced by factors such as nutrition, price, and safe ingredients. Many of them also find it necessary to consult family, friends, or even baby health experts before finalizing their choices.<\/p>\n

Regarding supplying side, Vietnam Dairy Products JSC (Vinamilk) is the market leader, making up 27% of value sales in 2015. Other big players are mostly foreign invested companies, including Abbott, Nestle, and FrieslandCampina Dutch Lady.<\/p>\n

“Bobby, Huggies and Pampers \u00a0nearly 80% of share”<\/strong><\/p>\n

\u201cDiaper\u201d is also a big section of baby product market. In 2015, Vietnam\u2019s usage of nappies\/diapers\/pants among 0-3 year old babies was 192 units per baby per year. That multiplied by 6.15 million 0-3 year old babies means a total sum of 1.2 billion units consumed.<\/p>\n

In general, Vietnamese consumers prefer disposable diapers (75% of total sales) to cloth diapers. The biggest concerns of buyers over these kinds of products are skin protection, price, and overnight dryness.<\/p>\n

There are about 50 diaper brands currently available in Vietnam, but the vast majority of market share belongs to Diana Unicharm with Bobby (36% of total retail value), Kimberly Clark with Huggies (28%), and Procter & Gamble with Pampers (15%).
\nBesides mainstream brands, imported brands like Goon, Merries, Genki, Moony, etc. can be found abundant in many stores.<\/p>\n

“Demand for high-quality products”<\/strong><\/p>\n

\u201cBaby specific products\u201d include hair care, skin care, toiletries, rash treatments, etc. This particular section has observed unorthodox quick spread of internationally acknowledged brands, especially in urban areas.<\/p>\n

On most online baby care shops (e.g. kidplaza.vn, tuticare.com), consumers can find various foreign brands of the US, Japan, Germany, Italy, and France. It seems that parents usually opt for high-quality baby care products within their financial capacity, making the market quite generous towards big players around the world.<\/p>\n

For the time being, Johnson & Johnson leads the market with a retail value share of 64% in 2015. Other renowned names include Bubchen, Pigeon, Chicco, etc.<\/p>\n

All in all, Vietnam\u2019s market for baby care product has great potential to further develop in near future. The expansion of online shopping and customers\u2019 growing preference towards high-quality products, especially in urban areas, are favorable conditions for Japanese companies to join the playground.<\/p>\n

B&\u30ab\u30f3\u30d1\u30cb\u30fc \u30c1\u30e5\u30f3\u30db\u30a2\u30f3<\/strong>\u00a0<\/strong><\/p>\n

\u53c2\u8003\u6587\u732e:<\/u><\/em><\/p>\n

    \n
  1. Nielsen, \u201cTrends in the baby food and diaper market around the world\u201d, 2015<\/em><\/li>\n
  2. Transparency Market Research, \u201cThailand\/Malaysia\/Vietnam Baby food and Pediatric nutrition market: Analysis and forecast 2007-2017\u201d, 2011<\/em><\/li>\n
  3. Euromonitor, \u201cBaby food in Vietnam\u201d, \u201cNappies \u2013 Diapers \u2013 Pants in Vietnam\u201d, 2015<\/em><\/li>\n
  4. United Nations \u2013 Department of Economic and Social affairs (esa.un.org)<\/em><\/li>\n
  5. Phu Nu Viet Nam \u2013 Official Newspaper of Vietnam\u2019s Women Union<\/em><\/li>\n<\/ol>\n
    \n
    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    \u30d9\u30c8\u30ca\u30e0\u306e\u30d9\u30d3\u30fc\u30b1\u30a2\u88fd\u54c1<\/p>","protected":false},"author":3,"featured_media":8834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1142,1198],"class_list":["post-7122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-education-childcare-en","tag-life-public-service-en"],"yoast_head":"\nBaby care product in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ja\/baby-products-en\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baby care product in Vietnam\" \/>\n<meta property=\"og:description\" content=\"Baby care product in Vietnam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/ja\/baby-products-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-15T03:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T08:41:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&Company Vietnam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"B&Company Vietnam\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/vi\/baby-products-en\/\",\"url\":\"https:\/\/b-company.jp\/vi\/baby-products-en\/\",\"name\":\"Baby care product in Vietnam - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/vi\/baby-products-en\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b-company.jp\/vi\/baby-products-en\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg\",\"datePublished\":\"2016-10-15T03:00:56+00:00\",\"dateModified\":\"2024-06-25T08:41:44+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/vi\/baby-products-en\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/b-company.jp\/vi\/baby-products-en\/#primaryimage\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg\",\"contentUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg\",\"width\":960,\"height\":640},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\",\"name\":\"B&Company Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c710a95c38e556ec059da88a68ccf844a0f0bc9dfbb0293babfe5fbd1730e55a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c710a95c38e556ec059da88a68ccf844a0f0bc9dfbb0293babfe5fbd1730e55a?s=96&d=mm&r=g\",\"caption\":\"B&Company Vietnam\"},\"url\":\"https:\/\/b-company.jp\/ja\/author\/lynth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u30d9\u30c8\u30ca\u30e0\u306e\u30d9\u30d3\u30fc\u30b1\u30a2\u88fd\u54c1 - B-Company","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b-company.jp\/ja\/baby-products-en\/","og_locale":"ja_JP","og_type":"article","og_title":"Baby care product in Vietnam","og_description":"Baby care product in Vietnam","og_url":"https:\/\/b-company.jp\/ja\/baby-products-en\/","og_site_name":"B-Company","article_published_time":"2016-10-15T03:00:56+00:00","article_modified_time":"2024-06-25T08:41:44+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg","type":"image\/jpeg"}],"author":"B&Company Vietnam","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"B&Company Vietnam","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"3\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/b-company.jp\/vi\/baby-products-en\/","url":"https:\/\/b-company.jp\/vi\/baby-products-en\/","name":"\u30d9\u30c8\u30ca\u30e0\u306e\u30d9\u30d3\u30fc\u30b1\u30a2\u88fd\u54c1 - B-Company","isPartOf":{"@id":"https:\/\/b-company.jp\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b-company.jp\/vi\/baby-products-en\/#primaryimage"},"image":{"@id":"https:\/\/b-company.jp\/vi\/baby-products-en\/#primaryimage"},"thumbnailUrl":"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg","datePublished":"2016-10-15T03:00:56+00:00","dateModified":"2024-06-25T08:41:44+00:00","author":{"@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b-company.jp\/vi\/baby-products-en\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/b-company.jp\/vi\/baby-products-en\/#primaryimage","url":"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg","contentUrl":"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg","width":960,"height":640},{"@type":"WebSite","@id":"https:\/\/b-company.jp\/vi\/#website","url":"https:\/\/b-company.jp\/vi\/","name":"B\u793e","description":"\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u8abf\u67fb\u3068\u6295\u8cc7\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b-company.jp\/vi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Person","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e","name":"B&Company\u30d9\u30c8\u30ca\u30e0","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c710a95c38e556ec059da88a68ccf844a0f0bc9dfbb0293babfe5fbd1730e55a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c710a95c38e556ec059da88a68ccf844a0f0bc9dfbb0293babfe5fbd1730e55a?s=96&d=mm&r=g","caption":"B&Company Vietnam"},"url":"https:\/\/b-company.jp\/ja\/author\/lynth\/"}]}},"_links":{"self":[{"href":"https:\/\/b-company.jp\/ja\/wp-json\/wp\/v2\/posts\/7122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-company.jp\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/ja\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/ja\/wp-json\/wp\/v2\/comments?post=7122"}],"version-history":[{"count":0,"href":"https:\/\/b-company.jp\/ja\/wp-json\/wp\/v2\/posts\/7122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/ja\/wp-json\/wp\/v2\/media\/8834"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/ja\/wp-json\/wp\/v2\/media?parent=7122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/ja\/wp-json\/wp\/v2\/categories?post=7122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/ja\/wp-json\/wp\/v2\/tags?post=7122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}