{"id":4539,"date":"2019-06-15T10:00:31","date_gmt":"2019-06-15T03:00:31","guid":{"rendered":"http:\/\/b-company.jp\/?p=4539"},"modified":"2021-02-24T15:14:09","modified_gmt":"2021-02-24T08:14:09","slug":"cosmetic-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/cosmetic-en\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5316\u7ca7\u54c1\u5e02\u5834"},"content":{"rendered":"<p><strong>\u5e02\u5834\u306f\u975e\u5e38\u306b\u6709\u671b\u3067\u3001\u9ad8\u6210\u9577\u304b\u3064\u56fd\u5185\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u5360\u6709\u304c\u5c11\u306a\u3044<\/strong><br \/>\n\u30d9\u30c8\u30ca\u30e0\u306e\u5316\u7ca7\u54c1\u5e02\u5834\u306f6\u4f4d\u306b\u30e9\u30f3\u30af\u3055\u308c\u308b<sup>th<\/sup> in the ASEAN region in terms of revenue according to Statista data. This year its revenue is estimated to amount to 341 mils. USD in the skincare segment and 102 mils. USD in the make-up segment. In the next 5 years, 2019-2023, these 2 segments are expected to grow annually by 2.9% and 6.1% respectively; predicting <strong>\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u5206\u91ce<\/strong> \u304c<strong> \u5730\u57df\u3067\u6700\u3082\u9ad8\u3044\u6210\u9577\u7387\u3068\u306a\u308b\u3002.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/zoiirUw.png\" width=\"1143\" height=\"527\" data-no-auto-translation=\"\"><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u6240: Statista, 2019<\/em><\/p>\n<p>\u3053\u306e\u5e02\u5834\u306e\u4e3b\u306a\u727d\u5f15\u8981\u56e0\u306f\u3001\u6025\u901f\u306a\u7d4c\u6e08\u6210\u9577\u3068\u4e2d\u9593\u5c64\u306e\u53f0\u982d\u3067\u3042\u308b\uff08\u3053\u306e\u5c64\u306e\u8cfc\u8cb7\u529b\u5e73\u4fa1\u306f1\u65e5\u3042\u305f\u308a\u5c11\u306a\u304f\u3068\u308215\u7c73\u30c9\u30eb\uff09\u3002\u4e16\u754c\u9280\u884c\u306b\u3088\u308c\u3070\u30012026\u5e74\u307e\u3067\u306b\u3053\u306e\u5c64\u306f\u500d\u5897\u3057\u3066\u7d043,120\u4e07\u4eba\u306b\u9054\u3059\u308b\u3068\u898b\u8fbc\u307e\u308c\u3001\u7d99\u7d9a\u7684\u306a\u5e02\u5834\u6210\u9577\u3092\u793a\u5506\u3059\u308b\u3002.<\/p>\n<p>On the brand map there exist a few numbers of Vietnamese maker brands. The most popular ones namely Saigon Cosmetic, Thorakao, and Lan Hao are often recognized to serve for low-end segment. In the meantime, there are more and more cosmetics products being imported into Vietnam. Republic of Korea (22%), Japan (13%), France (12%), Thailand (12%), USA (12%) are the top 5 main importers. In particular, in Vietnam due to their good quality and affordable price. In Vietnamese perception, Korean products are very trendy and strong in make-up while Japanese ones are famous for skin-care.<\/p>\n<p>LG VINA Cosmetics\u306f\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u304b\u3089\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u307e\u3067\u5e45\u5e83\u304f\u5c55\u958b\u3059\u308b\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u6700\u3082\u6ce8\u76ee\u3055\u308c\u308b\u97d3\u56fd\u7cfb\u30e1\u30fc\u30ab\u30fc\u3068\u3044\u3048\u308b\u3002OHUI\u3001Lacvert Essance\u2026\u306a\u3069\u3001\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u64c1\u3057\u3066\u3044\u308b\u3002\u3055\u3089\u306b\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u591a\u69d8\u306a\u97d3\u56fd\u30d6\u30e9\u30f3\u30c9\u304c\u6d41\u901a\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u82e5\u5e74\u5c64\u3092\u4e2d\u5fc3\u306b\u3001\u591a\u304f\u306e\u30d9\u30c8\u30ca\u30e0\u4eba\u306b\u77e5\u3089\u308c\u3066\u3044\u308b\u3002\u4ee3\u8868\u7684\u306a\u4f8b\u3068\u3057\u3066\u3001Innisfree\u3001Nature Republic\u3001Missha\u3001Laneige\u3001The Face Shop\u3001\u2026\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u308b\u3002<\/p>\n<p>\u65e5\u672c\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306f\u3001\u73fe\u5728\u30d9\u30c8\u30ca\u30e0\u306b\u5de5\u5834\u3092\u6301\u3064\u30e1\u30fc\u30ab\u30fc\u306fRohto-Mentholatum\u3001Kao\u3001Shiseido\u306e3\u793e\u306e\u307f\u3067\u3042\u308b\u3002\u30d9\u30c8\u30ca\u30e0\u3067\u88fd\u9020\u3055\u308c\u3066\u3044\u306a\u3044\u3082\u306e\u306e\u4eba\u6c17\u306e\u3042\u308b\u65e5\u672c\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u306f\u3001Menard\u3001SK-II\uff08P&amp;G\uff09\uff08\u9ad8\u4fa1\u683c\u5e2f\uff09\u3001DHC\u3001Kose\u3001Shu Uemura\uff08\u4e2d\u4fa1\u683c\u5e2f\uff09\u304c\u3042\u308b\u3002.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/m6du0XX.png\" width=\"1053\" height=\"436\" data-no-auto-translation=\"\"><\/p>\n<p style=\"text-align: center;\"><em>HS\u30b3\u30fc\u30c93304: \u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u304a\u3088\u3073\u30b9\u30ad\u30f3\u30b1\u30a2\u88fd\u54c1<\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u6240: UN Comtrade, 2019; B&amp;Company \u96c6\u8a08<\/em><\/p>\n<p><strong>\u30d9\u30c8\u30ca\u30e0\u4eba\u306f\u5316\u7ca7\u54c1\u306b\u304b\u3051\u308b\u4e88\u7b97\u304c\u63a7\u3048\u3081\u3067\u3001\u73fe\u5728\u306f\u81ea\u7136\u7531\u6765\u88fd\u54c1\u3092\u597d\u3080<\/strong><br \/>\n2019\u5e74\u306bB&amp;Company\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u4eba\u5973\u6027\u306e\u5316\u7ca7\u54c1\u4f7f\u7528\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u306f\u3001 <strong>\u30af\u30ec\u30f3\u30b6\u30fc\u306f\u30b9\u30ad\u30f3\u30b1\u30a2\u306e\u5fc5\u9808\u30a2\u30a4\u30c6\u30e0\u3067\u3042\u308b <\/strong>\u7528\u9014\u3067\u3042\u308a\u3001<strong> \u30ea\u30c3\u30d7\u30b9\u30c6\u30a3\u30c3\u30af\u306f\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u306e\u5fc5\u9808\u30a2\u30a4\u30c6\u30e0\u3067\u3042\u308b<\/strong> purpose. Indeed, both are used by over 90% of surveyed women. Meanwhile, each of other make-up or skincare products is mainly used by only around two-thirds of women. It can be inferred that cosmetics pocket of Vietnamese are quite simple; even many people do not possess full set of products for a basic make-up and skincare regimen.<br \/>\nThe top 3 mostly used products are, cleanser (94%), sunscreen (70%), mask (68%), cleansing (68%) for skincare; lipstick (98%), foundation (88%) and eyebrow (71%) for make-up purpose.<\/p>\n<p><strong>\u30d9\u30c8\u30ca\u30e0\u4eba\u5973\u6027\u306b\u6700\u3082\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u5316\u7ca7\u54c1\uff08%)<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/13CUKJa.png\" width=\"876\" height=\"367\" data-no-auto-translation=\"\"><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u6240: B&amp;Company \u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb, 2019<\/em><\/p>\n<p>One highlight recent trend is that natural make-up and skincare products are increasingly being interested and used. Those are defined as products have ingredients extracted from essences, vitamins, mineral nutrients available in nature, with little or no use of additives or chemicals. According to B&amp;Company\u2019s mentioned above survey, 66.6% of women are using natural make-up products, 9.6% are not using and 23.8% don\u2019t know whether their current products are natural or not. As for skincare products, 73.2% of women are user, 7.8% are non-user and 19.0% are unclear. It can be said that there are still a certain number of Vietnamese unaware of natural concept.<br \/>\n\u3057\u304b\u3057\u3001\u81ea\u7136\u6d3e\u88fd\u54c1\u306b\u306f\u4f9d\u7136\u3068\u3057\u3066\u5229\u7528\u8005\u3092\u6e80\u8db3\u3055\u305b\u306a\u3044\u70b9\u304c\u3042\u308a\u3001\u305d\u306e\u4e3b\u306a3\u3064\u306f\u300c\u4fdd\u5b58\u671f\u9593\u304c\u77ed\u3044\u300d\u300c\u4fa1\u683c\u304c\u9ad8\u3044\u300d\u300c\u4fdd\u5b58\u3057\u306b\u304f\u3044\u300d\u3067\u3042\u308b\u3002.<\/p>\n<p style=\"text-align: center;\"><strong>\u6e80\u8db3\u3067\u304d\u306a\u3044<\/strong><strong> \u70b9\u306f<\/strong><strong> \u81ea\u7136\u6d3e\u5316\u7ca7\u54c1\u3092\u4f7f\u7528\u3059\u308b\u969b\u306e<\/strong><strong>s<\/strong> <strong>(%)<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/rCImMMN.png\" width=\"738\" height=\"410\" data-no-auto-translation=\"\"><\/p>\n<p>\u7dcf\u3058\u3066\u3001\u767a\u5c55\u9014\u4e0a\u306b\u3042\u308b\u82e5\u304f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30d9\u30c8\u30ca\u30e0\u306e\u5316\u7ca7\u54c1\u5e02\u5834\u306f\u3001\u591a\u304f\u306e\u6709\u671b\u306a\u30d3\u30b8\u30cd\u30b9\u6a5f\u4f1a\u3092\u958b\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u7279\u306b\u3001\u73fe\u5728\u306e\u6d88\u8cbb\u8005\u304c\u5316\u7ca7\u54c1\u306e\u4f7f\u7528\u7fd2\u6163\u306b\u304a\u3044\u3066\u304b\u306a\u308a\u30b7\u30f3\u30d7\u30eb\u3067\u3042\u308a\u3001\u81ea\u7136\u6d3e\u88fd\u54c1\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u72b6\u6cc1\u3092\u8e0f\u307e\u3048\u308b\u3068\u3001\u305d\u306e\u53ef\u80fd\u6027\u306f\u5927\u304d\u3044\u3002.<\/p>\n<p><em><strong>\u53c2\u7167\uff1a<\/strong><\/em><\/p>\n<ol>\n<li>WorldBank Official Website, Vietnam Overview; <a href=\"https:\/\/www.worldbank.org\/en\/country\/vietnam\/overview#1\">https:\/\/www.worldbank.org\/en\/country\/vietnam\/overview#1<\/a><\/li>\n<li>\u30b8\u30a7\u30c8\u30ed\u8abf\u67fb2017\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u5316\u7ca7\u54c1\u30fb\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u5546\u54c1\u5e02\u5834\u8abf\u67fb\u3001 <a href=\"https:\/\/www.jetro.go.jp\/ext_images\/_Reports\/02\/2017\/775d117a65548838\/rpvn201701.pdf\">https:\/\/www.jetro.go.jp\/ext_images\/_Reports\/02\/2017\/775d117a65548838\/rpvn201701.pdf<\/a><\/li>\n<li>B&amp;Company \u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u3001\u30d9\u30c8\u30ca\u30e0\u4eba\u5973\u6027\u306e\u5b9f\u969b\u306e\u5316\u7ca7\u54c1\u4f7f\u7528\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30012019\u5e74\u5b9f\u65bd\u3001\u30b5\u30f3\u30d7\u30eb N = \u30cf\u30ce\u30a4\u3001\u30db\u30fc\u30c1\u30df\u30f3\u5e02\u304a\u3088\u3073\u305d\u306e\u4ed6\u306e\u90fd\u5e02\u306e\u5973\u6027332\u540d<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>\u30d9\u30c8\u30ca\u30e0\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5316\u7ca7\u54c1\u5e02\u5834<\/p>","protected":false},"author":3,"featured_media":7757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1136,1132],"class_list":["post-4539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-lifestyle-en","tag-personal-care-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - 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