{"id":3391,"date":"2015-10-15T10:00:37","date_gmt":"2015-10-15T03:00:37","guid":{"rendered":"http:\/\/b-company.jp\/?p=3391"},"modified":"2024-06-25T15:46:42","modified_gmt":"2024-06-25T08:46:42","slug":"mobile-marketing-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/mobile-marketing-en\/","title":{"rendered":"\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u306e\u6025\u901f\u306a\u666e\u53ca\u304c\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u62e1\u5927\u3092\u52a0\u901f\u3055\u305b\u305f"},"content":{"rendered":"

13-10-2015<\/p>\n

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\n<\/p>\n

And how about each corporate\u2019s effort? There is 45% of companies in Vietnam having their own website, 15% of which is mobile friendly, while 11% of e-commerce enterprises use mobile applications for the sales purpose. According to the assessment of companies’ representative on the effectiveness of each sales channel, website is rated to have high effectiveness by 23%, moderate effectiveness by 48%, and low effectiveness by 29%, while the effectiveness of mobile apps is respectively rated high by 13%, moderate by 44%, low by 43%. Mobile apps are assessed lower than website, however some corporates have now gained superior results by deploying this channel. For example, Lazada Vietnam, which is the largest e-commerce company, has invested heavily on the mobile application development, resulting in 30% of its sales in March 2015 achieved through mobile access.<\/p>\n

\u73fe\u5730\u4f01\u696d\u306f\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u904e\u5ea6\u306a\u671f\u5f85\u3092\u5bc4\u305b\u3066\u304a\u3089\u305a\u3001\u5229\u7528\u7387\u306f1%\u672a\u6e80\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u308b\u3002\u4e00\u65b9\u3001\u5916\u8cc7\u7cfb\u4f01\u696d\u306f\u3053\u306e\u624b\u6cd5\u3092\u7a4d\u6975\u7684\u306b\u5c0e\u5165\u3057\u3066\u304a\u308a\u3001\u52b9\u679c\u7684\u306b\u904b\u7528\u3057\u3066\u3044\u308b\u3088\u3046\u3060\u3002\u4f8b\u3048\u3070\u3001ANZ Vietnam Bank\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u5e83\u544a\u306f\u3001\u308f\u305a\u304b2\u9031\u9593\u3067120\u4e07\u4eba\u306b\u30ea\u30fc\u30c1\u3057\u3001350\u4e07\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306812\u4e07\u30af\u30ea\u30c3\u30af\u3092\u7372\u5f97\u3057\u3001\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306f3.5%\u306b\u9054\u3057\u305f\u3002\u3053\u308c\u306b\u5bfe\u3057\u3066\u3001\u73fe\u5730\u4f01\u696d\u304c\u6700\u3082\u591a\u304f\u5229\u7528\u3057\u3066\u3044\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u624b\u6cd5\u306f\u3001Facebook\u30d5\u30a1\u30f3\u30da\u30fc\u30b8\u306e\u958b\u8a2d\u3068Google SEO\u65bd\u7b56\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001Google\u3068Facebook\u304c\u30e2\u30d0\u30a4\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u308c\u3089\u306e\u4f01\u696d\u3082\u5e83\u544a\u624b\u6cd5\u3092\u81ea\u52d5\u7684\u306b\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u79fb\u884c\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308b\u3002\u8fd1\u3044\u5c06\u6765\u3001\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5fc5\u8981\u6027\u306b\u76f4\u9762\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002.<\/p>\n

Local marketers are starting to focus more on the deployment of mobile marketing, however, their approach seems unable to make use of advantageous features of mobile devices, and still results in some negative effects such as “annoying users by continually pop-up ads on big screen”, or “data cannot be used efficiently”.<\/p>\n

\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5e02\u5834\u304c\u4f9d\u7136\u3068\u3057\u3066\u672a\u6210\u719f\u3067\u3042\u308b\u4e00\u65b9\u3001\u5927\u304d\u304f\u767a\u5c55\u3067\u304d\u308b\u512a\u308c\u305f\u6761\u4ef6\u3092\u5099\u3048\u3066\u3044\u308b\u305f\u3081\u3001\u4eca\u3053\u305d\u305d\u306e\u4f9b\u7d66\u3068\u9700\u8981\u306e\u53cc\u65b9\u3092\u62e1\u5927\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u30e2\u30d0\u30a4\u30eb\u5e02\u5834\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306e\u4f9b\u7d66\u8005\u306e\u53cc\u65b9\u306b\u5927\u304d\u306a\u30d3\u30b8\u30cd\u30b9\u6a5f\u4f1a\u3092\u3082\u305f\u3089\u3059\u3002.
\n\u51fa\u6240\uff1aVECITA\uff08\u30d9\u30c8\u30ca\u30e0\u96fb\u5b50\u5546\u53d6\u5f15\u30fb\u60c5\u5831\u6280\u8853\u5e81\uff09<\/p>\n

B&Company Vietnam – Sugiyama Motoharu<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

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