\nIn terms of food categories, canned fish and seafood dominate with a proportion of 55%, followed by canned fruits and vegetables. The canning industry has developed especially along with the export of fishery products, with main clients are Western countries with stringent requirements for quality.
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![](\"https:\/\/i.imgur.com\/WZUsdGZ.png\")
\nMain players, including Vissan and Halong Canfoco with 29% and 13% of the market share respectively, used to be state-owned companies, but now has restructured in the privatization direction. In terms of geographical region, Vissan dominated 38% market share in the South, while Halong Canfoco accounted for 47% in the North (2013). However, due to the competition against imported goods and companies with foreign investment, the market share of domestic manufacturers tends to subside.
\nImported goods from European countries, Malaysia, etc. accounted for 30% of the market share. Despite their higher prices than domestic goods, they nonetheless created an impression of the premium quality. For example, the Ayam product line of Malaysia with more than 10 types of canned fish is sold at the 15% higher than domestic goods. Later on, when the tariff deducted to 0% under the effect of the “ASEAN Trade Agreement”, the market is expected to expand even further.
\nOn the other hand, more and more manufacturers tend to expand the factories, looking for new raw materials and cheap labor resources. Royal Foods (Thailand), with 10% of the market share (2013) after 10 years penetrating the market, while already own a factory in Tien Giang manufacturing canned fish with the annual productivity up to 73 thousand tons, is currently in the construction phase for a new plant in Nghe An with the investment capital of 25 million USD, and annual output is expected to reach 36 thousand tons. Pataya Company, which is famous for canned fish in tomato sauce and being a Thai enterprise as well, is expanding its factory in Can Tho with the investment capital of 12 million USD in 2000.
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