{"id":26166,"date":"2026-10-22T17:38:10","date_gmt":"2026-10-22T10:38:10","guid":{"rendered":"https:\/\/b-company.jp\/?p=26166"},"modified":"2026-10-22T17:38:10","modified_gmt":"2026-10-22T10:38:10","slug":"why-industry-expert-interviews-matter-in-vietnam-market-research","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/why-industry-expert-interviews-matter-in-vietnam-market-research\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u8abf\u67fb\u3067\u696d\u754c\u5c02\u9580\u5bb6\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u304c\u91cd\u8981\u306a\u7406\u7531\uff1a\u5e02\u5834\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u3064\u306a\u3052\u308b"},"content":{"rendered":"

\"B&Company-Vietnam<\/strong><\/a><\/p>\n

<\/div>
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<\/i><\/div>

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

This article was originally written in English. To make our insights accessible to a wider audience, translated versions are provided using AI translation technology. For the latest updates or more detailed information, please also refer to the original English version.<\/em><\/p>\n

Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/p>\n<\/div>\n\t

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Abstract<\/strong><\/h3>\n

Vietnam’s expanding economy continues to attract Japanese companies and foreign investors seeking new business opportunities. While secondary research provides essential information on industry trends, competition, and regulations, many practical business questions require insights from people directly involved in the industry. This article examines the limitations of conventional market research, explains how industry experts contribute to a deeper understanding of Vietnam’s business environment, and discusses how companies can integrate expert knowledge into market entry and expansion strategies.<\/p>\n

Vietnam’s Market Potential and the Growing Need for Local Market Understanding<\/strong><\/h3>\n

Vietnam has maintained strong economic growth, reinforcing its position as an attractive destination for international businesses. According to the National Statistics Office, Vietnam’s GDP increased by 9.01% year on year during the first nine months of 2026, supported by expansion in manufacturing, construction, and services[i]<\/a>. This positive outlook is also reflected in Japanese companies’ investment intentions. JETRO’s FY2025 Survey on Business Conditions of Japanese Companies Operating Overseas reported that 56.9% of responding Japanese companies in Vietnam planned to expand their businesses within the following one to two years, the highest proportion among ASEAN countries for the second consecutive year[ii]<\/a>.<\/p>\n

Expansion Outlook of Japanese Companies in Vietnam, FY 2025<\/strong><\/p>\n

\"Expansion<\/em><\/p>\n

Source: <\/em>JETRO, FY2025 Survey<\/em><\/a><\/p>\n

Despite these opportunities, foreign companies continue to face challenges in understanding and navigating the local business environment. In the same JETRO survey, 67.5% of respondents identified complicated administrative procedures as an investment risk, while 58.7% cited underdeveloped legal frameworks or unclear implementation. These findings suggest that favorable market conditions do not necessarily translate into straightforward business opportunities. For companies considering market entry, decisions regarding customers, business partners, and operating models require more detailed information than overall economic indicators can provide.<\/p>\n

Combining Secondary Research and Industry Expert Interviews for Better Market Insights<\/strong><\/h3>\n

Secondary market research provides an essential foundation for foreign companies evaluating business opportunities in Vietnam. However, publicly available information may not fully reflect customer behavior, competitive dynamics, or practical business conditions. Industry expert interviews can complement secondary research by providing firsthand insights that help companies assess the commercial and operational feasibility of potential opportunities.<\/p>\n

The two approaches can be compared across six distinct areas of market assessment<\/p>\n

Table: Comparison of Secondary Market Research and Industry Expert Interviews<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n
Key assessment areas<\/strong><\/td>\nSecondary Market Research<\/strong><\/td>\nIndustry Expert Interviews<\/strong><\/td>\n<\/tr>\n
1. Market size and industry trends<\/td>\nQuantifies market size, growth, industry structure, and historical trends.<\/td>\nProvides insights into market dynamics, emerging opportunities, and industry shifts.<\/td>\n<\/tr>\n
2. Customer needs and purchasing behavior<\/td>\nIdentifies customer segments, demand patterns, and market opportunities.<\/td>\nClarifies purchasing criteria, decision processes, and customer expectations.<\/td>\n<\/tr>\n
3. Competitive landscape<\/td>\nMaps key competitors, product portfolios, market positioning, and performance.<\/td>\nAssesses competitive strengths, pricing practices, and customer perceptions.<\/td>\n<\/tr>\n
4. Distribution channels and business partners<\/td>\nIdentifies distribution channels and potential distributors, suppliers, and partners.<\/td>\nEvaluates partner capabilities, reliability, networks, and cooperation potential.<\/td>\n<\/tr>\n
5. Regulatory and compliance requirements<\/td>\nReviews applicable regulations, licensing requirements, and official procedures.<\/td>\nHighlights practical compliance challenges and common industry practices.<\/td>\n<\/tr>\n
6. Operational and implementation feasibility<\/td>\nReviews infrastructure, labor, logistics, and operating conditions.<\/td>\nAssesses implementation challenges, resource constraints, and operational risks.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: B&Company\u2019s synthesis<\/em><\/p>\n

Secondary research and industry expert interviews complement each other in assessing market opportunities and feasibility. While secondary research provides broad, cost-effective insights into market trends, potential customers, and business partners, expert interviews offer practical perspectives on purchasing behavior, technical requirements, partner capabilities, and operational challenges. For example, a Japanese industrial equipment manufacturer entering Vietnam can use secondary research to identify promising sectors and potential partners, while expert interviews help evaluate customer needs and partner suitability. Combining both approaches enables companies to validate market assumptions, address information gaps, and make more informed market entry and business development decisions.<\/p>\n

How B&Company Can Support<\/strong><\/h3>\n

Established in Vietnam in 2008, B&Company is a Japanese market research and consulting firm with extensive experience in supporting foreign businesses across various industries, including retail, food processing, textiles and garments, and manufacturing.<\/p>\n

B&Company provides end-to-end market research and industry interview services, covering the identification of relevant companies, development of potential customer and partner lists, screening and selection of interview targets, and direct outreach to arrange interviews. The company conducts interviews with industry experts, business executives, procurement managers, technical specialists, and potential business partners to gather firsthand insights into market conditions, customer requirements, purchasing practices, competitive dynamics, and business cooperation opportunities. Findings are then consolidated and analyzed in comprehensive reports, providing practical insights and recommendations to support market entry, partner selection, and business development decisions in Vietnam.<\/p>\n

Leveraging its local market knowledge and experience in stakeholder engagement, B&Company helps foreign businesses access industry information that may not be readily available through secondary research. The following table presents selected examples of B&Company’s previous projects involving industry interviews and stakeholder engagement.<\/p>\n\n\n\n\n\n\n\n\n
Sector<\/strong><\/td>\nYear<\/strong><\/td>\nProject and interview experience<\/strong><\/td>\n<\/tr>\n
Technology<\/td>\n2023<\/td>\nInterviews with more than 40 high-tech start-ups in southern Vietnam to understand their business models and potential cooperation needs[iii]<\/a>.<\/td>\n<\/tr>\n
Food processing<\/td>\n2023<\/td>\nArranged interviews with Vietnamese scallop processing companies to explore outsourcing opportunities and potential business negotiations with Japanese companies[iv]<\/a>.<\/td>\n<\/tr>\n
Construction \/ Renewable energy<\/td>\n2022<\/td>\nIn-depth interviews with industry stakeholders to examine Vietnam’s building-integrated photovoltaics (BIPV) market, including supply chains, key players, potential partners, and regulations[v]<\/a>.<\/td>\n<\/tr>\n
Construction<\/td>\n2021<\/td>\nInterviews with ventilation contractors and design consultants working on mid- to high-end residential projects in Hanoi and Ho Chi Minh City, combined with on-site visits[vi]<\/a>.<\/td>\n<\/tr>\n
Financial services \/ Fintech<\/td>\n2018\u20132019<\/td>\nConducted in-depth interviews with government authorities and major market players as part of a mobile payment market study for a Japanese corporate client[vii]<\/a>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: B&Company\u2019s synthesis<\/p>\n

These examples demonstrate B&Company’s ability to engage with diverse industry stakeholders and gather practical insights that help foreign businesses better understand Vietnam’s market conditions and make informed business decisions.<\/p>\n

Conclusion<\/strong><\/h3>\n

Vietnam’s continued economic growth presents significant opportunities for foreign businesses, but successful market entry requires more than an understanding of market size and industry trends. While secondary research provides a foundation for evaluating market potential, industry expert interviews offer practical insights into customer requirements, competitive dynamics, and operational challenges that may not be fully reflected in published data. By integrating expert perspectives with reliable market information, companies can better validate business assumptions, assess potential partners, and identify risks before making investment decisions. As Vietnam’s business environment becomes increasingly competitive and complex, combining data-driven analysis with local industry expertise will be essential for developing effective market entry strategies and supporting sustainable business growth.<\/p>\n

Read more<\/strong><\/h3>\n

\u00a0<\/em><\/p>\n

* If you wish to quote any information from this article, please kindly cite the source along with the link to the original article to respect copyright.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 1,000,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\n

Please do not hesitate to contact us if you have any queries.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 24 3978 5165<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[i]<\/a> https:\/\/www.nso.gov.vn\/bai-top\/2026\/10\/bao-cao-tinh-hinh-kinh-te-xa-hoi-quy-iii-va-9-thang-nam-2026\/<\/p>\n

[ii]<\/a> https:\/\/www.jetro.go.jp\/biz\/areareports\/2026\/21fcf2689cf256b0.html<\/p>\n

[iii]<\/a> https:\/\/b-company.jp\/business-support-for-interviewing-high-tech-start-up-in-south-vietnam\/<\/p>\n

[iv]<\/a> https:\/\/b-company.jp\/business-support-for-interviewing-vietnamese-scallop-processing-companies\/<\/p>\n

[v]<\/a> https:\/\/b-company.jp\/research-on-bipv-market-in-vietnam\/<\/p>\n

[vi]<\/a> https:\/\/b-company.jp\/survey-on-construction-work-of-ventilation-in-vietnam\/<\/p>\n

[vii]<\/a> https:\/\/b-company.jp\/projects\/vietnam-mobile-payment-market-towards-a-data-society\/#1505213340042-adbbb814-1861<\/p>\n","protected":false},"excerpt":{"rendered":"

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