{"id":25863,"date":"2026-09-09T15:37:43","date_gmt":"2026-09-09T08:37:43","guid":{"rendered":"https:\/\/b-company.jp\/?p=25863"},"modified":"2026-09-13T15:50:03","modified_gmt":"2026-09-13T08:50:03","slug":"common-mistakes-in-vietnam-market-research-5-points-to-avoid","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/common-mistakes-in-vietnam-market-research-5-points-to-avoid\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u8abf\u67fb\u3067\u3088\u304f\u3042\u308b\u5931\u6557\uff1a\u907f\u3051\u308b\u3079\u304d5\u3064\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p><a href=\"https:\/\/b-company.jp\/ja\/reports\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-24653\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-\u30d9\u30c8\u30ca\u30e0\u7523\u696d\u30ec\u30dd\u30fc\u30c8.png\" alt=\"B&amp;Company-Vietnam industry reports\" width=\"1627\" height=\"544\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-\u30d9\u30c8\u30ca\u30e0\u7523\u696d\u30ec\u30dd\u30fc\u30c8.png 1625w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-\u30d9\u30c8\u30ca\u30e0\u7523\u696d\u30ec\u30dd\u30fc\u30c8-300x100.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-\u30d9\u30c8\u30ca\u30e0\u7523\u696d\u30ec\u30dd\u30fc\u30c8-1024x341.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-\u30d9\u30c8\u30ca\u30e0\u7523\u696d\u30ec\u30dd\u30fc\u30c8-768x256.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-\u30d9\u30c8\u30ca\u30e0\u7523\u696d\u30ec\u30dd\u30fc\u30c8-1536x511.png 1536w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-\u30d9\u30c8\u30ca\u30e0\u7523\u696d\u30ec\u30dd\u30fc\u30c8-18x6.png 18w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" data-no-auto-translation=\"\" \/><\/a><\/p>\n<div class=\"vc_row wpb_row 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3001\u8abf\u67fb\u76ee\u7684\u306b\u3088\u3063\u3066\u5909\u308f\u308b\u3002\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u306e\u7279\u5fb4\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u8abf\u67fb\u624b\u6cd5\u306e\u6bd4\u8f03<\/strong><\/p>\n<table class=\"aligncenter\">\n<thead>\n<tr>\n<th>\u624b\u6cd5<\/th>\n<th>\u4e3b\u306a\u7279\u5fb4<\/th>\n<th>\u671f\u9593\u306e\u76ee\u5b89<\/th>\n<th>\u5411\u3044\u3066\u3044\u308b\u76ee\u7684<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30c7\u30b9\u30af\u30ea\u30b5\u30fc\u30c1\uff08\u4e8c\u6b21\u30c7\u30fc\u30bf\u53ce\u96c6\uff09<\/td>\n<td>\u7d71\u8a08\u30fb\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u30fb\u516c\u958b\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u5e02\u5834\u306e\u6982\u6cc1\u3092\u628a\u63e1\u3059\u308b<\/td>\n<td>1\u301c2\u9031\u9593<\/td>\n<td>\u521d\u671f\u306e\u4eee\u8aac\u7acb\u3066\u3001\u5e02\u5834\u898f\u6a21\u306e\u5927\u307e\u304b\u306a\u628a\u63e1<\/td>\n<\/tr>\n<tr>\n<td>\u5b9a\u91cf\u8abf\u67fb\uff08\u30a2\u30f3\u30b1\u30fc\u30c8\uff09<\/td>\n<td>\u4e00\u5b9a\u6570\u306e\u5bfe\u8c61\u8005\u304b\u3089\u6570\u5024\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u50be\u5411\u3092\u7d71\u8a08\u7684\u306b\u628a\u63e1\u3059\u308b<\/td>\n<td>3\uff5e4\u9031\u9593<\/td>\n<td>\u9700\u8981\u898f\u6a21\u306e\u63a8\u5b9a\u3001\u8cfc\u8cb7\u884c\u52d5\u306e\u5168\u4f53\u50be\u5411\u306e\u628a\u63e1<\/td>\n<\/tr>\n<tr>\n<td>\u5b9a\u6027\u8abf\u67fb\uff08\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30fb\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff09<\/td>\n<td>\u5c11\u6570\u306e\u5bfe\u8c61\u8005\u306b\u6df1\u304f\u805e\u304d\u8fbc\u307f\u3001\u80cc\u666f\u306b\u3042\u308b\u5fc3\u7406\u3084\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u63a2\u308b<\/td>\n<td>4\uff5e6\u9031\u9593<\/td>\n<td>\u8cfc\u8cb7\u7406\u7531\u306e\u6df1\u6398\u308a\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u53cd\u5fdc\u306e\u898b\u6975\u3081<\/td>\n<\/tr>\n<tr>\n<td>\u73fe\u5730\u8996\u5bdf\u30fb\u5e97\u8217\u89b3\u5bdf<\/td>\n<td>\u5b9f\u969b\u306e\u5e97\u982d\u3084\u5546\u6d41\u3092\u76ee\u8996\u3067\u78ba\u8a8d\u3057\u3001\u516c\u958b\u60c5\u5831\u306b\u306a\u3044\u5b9f\u614b\u3092\u628a\u63e1\u3059\u308b<\/td>\n<td>\u6570\u65e5\u301c1\u9031\u9593\u7a0b\u5ea6<\/td>\n<td>\u975e\u516c\u5f0f\u30c1\u30e3\u30cd\u30eb\u306e\u5b9f\u614b\u628a\u63e1\u3001\u7af6\u5408\u306e\u5e97\u982d\u65bd\u7b56\u306e\u78ba\u8a8d<\/td>\n<\/tr>\n<tr>\n<td>\u6709\u8b58\u8005\u30fb\u696d\u754c\u95a2\u4fc2\u8005\u3078\u306e\u53d6\u6750<\/td>\n<td>\u696d\u754c\u306e\u5185\u90e8\u4e8b\u60c5\u306b\u8a73\u3057\u3044\u4eba\u7269\u304b\u3089\u3001\u73fe\u5834\u611f\u899a\u306b\u57fa\u3065\u304f\u60c5\u5831\u3092\u5f97\u308b<\/td>\n<td>\u6570\u65e5\u301c2\u9031\u9593\u7a0b\u5ea6<\/td>\n<td>\u898f\u5236\u52d5\u5411\u3084\u696d\u754c\u6163\u7fd2\u306a\u3069\u3001\u516c\u958b\u60c5\u5831\u306b\u51fa\u306a\u3044\u60c5\u5831\u306e\u88dc\u5b8c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\">\u51fa\u5178: B&amp;Company<\/p>\n<p>\u4e00\u3064\u306e\u624b\u6cd5\u3060\u3051\u3067\u7d50\u8ad6\u3092\u51fa\u305d\u3046\u3068\u305b\u305a\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3001\u5931\u6557\u2460\uff08\u4e8c\u6b21\u30c7\u30fc\u30bf\u3078\u306e\u4f9d\u5b58\uff09\u3084\u5931\u6557\u2461\uff08\u90fd\u5e02\u90e8\u30c7\u30fc\u30bf\u3078\u306e\u504f\u308a\uff09\u3092\u540c\u6642\u306b\u9632\u3050\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308b\u3002\u3053\u306e3\u70b9\u3068\u624b\u6cd5\u9078\u5b9a\u306e\u8996\u70b9\u3092\u62bc\u3055\u3048\u3066\u304a\u304f\u3060\u3051\u3067\u3001\u8abf\u67fb\u306e\u7cbe\u5ea6\u3068\u3001\u305d\u306e\u5f8c\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u78ba\u5ea6\u306f\u5927\u304d\u304f\u5909\u308f\u3063\u3066\u304f\u308b\u3002<\/p>\n<h3><strong>\u307e\u3068\u3081\uff1a\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u8abf\u67fb\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b<\/strong><\/h3>\n<p>\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u8abf\u67fb\u306b\u304a\u3051\u308b\u5931\u6557\u306e\u591a\u304f\u306f\u3001\u60c5\u5831\u53ce\u96c6\u306e\u624b\u6bb5\u305d\u306e\u3082\u306e\u3088\u308a\u3082\u3001\u76ee\u7684\u8a2d\u5b9a\u3084\u60c5\u5831\u6e90\u306e\u7d44\u307f\u5408\u308f\u305b\u65b9\u306b\u8d77\u56e0\u3057\u3066\u3044\u308b\u3002\u4e8c\u6b21\u30c7\u30fc\u30bf\u30fb\u90fd\u5e02\u90e8\u30c7\u30fc\u30bf\u30fb\u81ea\u793e\u306e\u904e\u53bb\u30e2\u30c7\u30eb\u30fbAI\u306e\u56de\u7b54\u306e\u3044\u305a\u308c\u3082\u3001\u5358\u72ec\u3067\u4f7f\u3048\u3070\u6709\u52b9\u306a\u6750\u6599\u306b\u306a\u308b\u304c\u3001\u305d\u308c\u305e\u308c\u306e\u9650\u754c\u3092\u7406\u89e3\u3057\u306a\u3044\u307e\u307e\u7d50\u8ad6\u306e\u6839\u62e0\u306b\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3064\u307e\u305a\u304d\u306e\u539f\u56e0\u306b\u306a\u308b\u3002<\/p>\n<p>\u81ea\u793e\u3067\u306e\u5224\u65ad\u304c\u96e3\u3057\u3044\u90e8\u5206\u306b\u3064\u3044\u3066\u306f\u3001\u73fe\u5730\u306e\u5b9f\u60c5\u3092\u8e0f\u307e\u3048\u305f\u5c02\u9580\u5bb6\u306e\u77e5\u898b\u3092\u501f\u308a\u308b\u3068\u3044\u3046\u9078\u629e\u80a2\u3082\u3001\u7cbe\u5ea6\u3092\u62c5\u4fdd\u3059\u308b\u4e00\u3064\u306e\u65b9\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<h3><strong>\u7d9a\u304d\u3092\u8aad\u3080<\/strong><\/h3>\n<blockquote class=\"wp-embedded-content\" data-secret=\"8dZ3JwN4Ll\"><p><a href=\"https:\/\/b-company.jp\/ja\/how-foreign-investors-can-find-reliable-local-business-partners-in-vietnam\/\">\u5916\u56fd\u4eba\u6295\u8cc7\u5bb6\u304c\u30d9\u30c8\u30ca\u30e0\u3067\u4fe1\u983c\u3067\u304d\u308b\u73fe\u5730\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u898b\u3064\u3051\u308b\u65b9\u6cd5<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c\u300c\u5916\u56fd\u4eba\u6295\u8cc7\u5bb6\u304c\u30d9\u30c8\u30ca\u30e0\u3067\u4fe1\u983c\u3067\u304d\u308b\u73fe\u5730\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u898b\u3064\u3051\u308b\u65b9\u6cd5\u300d\u2014 B-Company\" src=\"https:\/\/b-company.jp\/how-foreign-investors-can-find-reliable-local-business-partners-in-vietnam\/embed\/#?secret=yJQT8gWnBQ#?secret=8dZ3JwN4Ll\" data-secret=\"8dZ3JwN4Ll\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dBFSRPKlpo\"><p><a href=\"https:\/\/b-company.jp\/ja\/ietnam-company-search-bcompanys-new-tool-to-help-you-find-and-verify-business-partners-in-vietnam\/\">\u30d9\u30c8\u30ca\u30e0\u4f01\u696d\u691c\u7d22\uff1aB&amp;Company\u306e\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3067\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u898b\u3064\u3051\u3066\u691c\u8a3c\u3057\u307e\u3057\u3087\u3046<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c\u300c\u30d9\u30c8\u30ca\u30e0\u4f01\u696d\u691c\u7d22\uff1aB&amp;Company\u306e\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3067\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u898b\u3064\u3051\u3066\u691c\u8a3c\u3057\u307e\u3057\u3087\u3046\u300d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/ietnam-company-search-bcompanys-new-tool-to-help-you-find-and-verify-business-partners-in-vietnam\/embed\/#?secret=6eME2XgFEB#?secret=dBFSRPKlpo\" data-secret=\"dBFSRPKlpo\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"7oxFTgeqFW\"><p><a href=\"https:\/\/b-company.jp\/ja\/bcompany_launches_industry_reports\/\">B&amp;Company\u304c\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u958b\u8a2d\uff1a\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u30bb\u30af\u30bf\u30fc\u30ec\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c\u300cB&amp;Company\u304c\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u958b\u8a2d\uff1a\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u30bb\u30af\u30bf\u30fc\u30ec\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u300d\u2014 B-Company\" src=\"https:\/\/b-company.jp\/bcompany_launches_industry_reports\/embed\/#?secret=8hqeHSt9zJ#?secret=7oxFTgeqFW\" data-secret=\"7oxFTgeqFW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><em>* \u3053\u306e\u8a18\u4e8b\u304b\u3089\u306e\u60c5\u5831\u3092\u5f15\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u8457\u4f5c\u6a29\u3092\u5c0a\u91cd\u3059\u308b\u305f\u3081\u306b\u3001\u5143\u306e\u8a18\u4e8b\u3078\u306e\u30ea\u30f3\u30af\u3068\u5171\u306b\u51fa\u5178\u3092\u5f15\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company<\/em><\/strong><\/p>\n<p>2008\u5e74\u4ee5\u6765\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u5e02\u5834\u8abf\u67fb\u3092\u5c02\u9580\u3068\u3059\u308b\u521d\u306e\u65e5\u672c\u4f01\u696d\u3067\u3059\u3002\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u6700\u8fd1\u3067\u306f\u30011,000,000\u793e\u4ee5\u4e0a\u306e\u30d9\u30c8\u30ca\u30e0\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u958b\u767a\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u3092\u5229\u7528\u3057\u3066\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u691c\u7d22\u3057\u305f\u308a\u3001\u5e02\u5834\u3092\u5206\u6790\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n<p>\u3054\u4e0d\u660e\u70b9\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 24 3978 5165<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>\u30d9\u30c8\u30ca\u30e0\u306f\uff11\u5104\u4eba\u898f\u6a21\u306b\u53ca\u3076\u82e5\u3044\u4eba\u53e3\u3068\u6d88\u8cbb\u5e02\u5834\u306e\u62e1\u5927\u3092\u80cc\u666f\u306b\u3001\u65e5\u672c\u4f01\u696d\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u9032\u51fa\u5148\u30fb\u4e8b\u696d\u62e1\u5927\u5148\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u76f4\u8fd1\u3067\u306f\u30d9\u30c8\u30ca\u30e0\u73fe\u5730\u4f01\u696d\u3068\u306e\u63d0\u643a\u3001\u51fa\u8cc7\u3001M&amp;A\u3092\u901a\u3058\u305f\u9032\u51fa\u76f8\u8ac7\u3082\u591a\u304f\u306a\u3063\u3066\u3044\u308b\u3002<\/p>","protected":false},"author":12,"featured_media":25867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1485,1487,1490,1357],"tags":[1126,1459,1925],"class_list":["post-25863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-content-en","category-highlight-content-jp","category-highlight-content-en-vi","category-news-press-release-en","tag-consulting-en","tag-investment-en","tag-market-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Common mistakes in Vietnam Market research: 5 points to avoid - B-Company<\/title>\n<meta name=\"description\" content=\"This article examines 5 common failure patterns frequently seen in Vietnam market research, explaining why each occurs and how to avoid it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ja\/common-mistakes-in-vietnam-market-research-5-points-to-avoid\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Common mistakes in Vietnam Market research: 5 points to avoid\" \/>\n<meta property=\"og:description\" content=\"This article examines 5 common failure patterns frequently seen in Vietnam market 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