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B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

In this section “Vietnam Briefing”, young researchers of B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/em><\/p>\n<\/div>\n\t

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Abstract<\/strong><\/h3>\n

Extended Producer Responsibility (EPR) is emerging as a central policy instrument in Vietnam\u2019s transition toward a circular economy. EPR mandates producers and importers to take responsibility for the collection, recycling, and treatment of post-consumer products and packaging. The current situation surrounding EPR is analysed, as well as its impacts on the packaging, FMCG, electronics, and retail sectors, and implementation challenges are presented.<\/p>\n

Overview of the situation in Vietnam<\/strong><\/h3>\n

Waste situation<\/h4>\n

Vietnam faces mounting waste management pressures due to rapid urbanization, industrial growth, and rising consumption. Plastic packaging waste is a particular concern. In 2025, the report Plastic Overshoot Day by Earth Action focused on mismanaged plastic waste (well-managed plastic waste is collected and then either recycled, incinerated, or deposited in a sanitary landfill). Vietnam ranked 7th<\/sup> globally in the amount of mismanaged plastic waste, reaching 2.1 million tonnes[1]<\/a>.<\/p>\n

Top 10 countries with highest amount of mismanaged plastic waste in 2025<\/strong><\/p>\n

Unit: million tonnes
\n\"Top<\/p>\n

Source: Earth Action (EA)<\/a><\/p>\n

Electronic waste (e-waste) is another fast-growing waste stream. According to the Global E-waste Monitor, Vietnam\u2019s e-waste reached 516 thousand tons in 2022, with a CAGR of 20.5% from 2014. Vietnam also ranked 4th<\/sup> among ASEAN countries in the amount of e-waste generated. E-waste is expected to increase due to the rapid growth of the electronics market and shorter product lifespans[2]<\/a>.<\/p>\n

Looking ahead, the Ministry of Transport has set a target that 30% of cars and 22% of motorbikes will be powered by electricity by 2030[3]<\/a>. This transition to electric mobility will create an additional wave of e-waste, particularly from end-of-life lithium-ion batteries used in electric vehicles (EVs). Countries with large EV markets are already facing this challenge. For example, China is projected to generate millions of tons of retired EV batteries in the coming decades as early electric vehicles reach the end of their lifecycle[4]<\/a>.<\/p>\n\n\n\n
Electronics waste generated in Vietnam (2014-2022)<\/strong><\/p>\n

Unit: thousand tons<\/p>\n

\"Electronics<\/strong><\/td>\n

Electronics waste generated among ASEAN countries in 2022<\/strong><\/p>\n

Unit: thousand tons<\/p>\n

\"Electronics<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: Global E-waste Monitor<\/a><\/p>\n

Extended Producer Responsibility (EPR) in Vietnam<\/h4>\n

Vietnam\u2019s Extended Producer Responsibility (EPR) framework is primarily established under the Law on Environmental Protection 2020, further detailed in Decree 08\/2022\/ND-CP and Decree 05\/2025\/ND\u2011CP.<\/p>\n

Under the regulations, producers and importers of packaging, batteries, lubricants, tires, electrical and electronic equipment, and vehicles must either organize recycling themselves or make financial contributions to the Vietnam Environmental Protection Fund to support nationwide recycling and waste treatment. Entities have to collect and reuse their packaging at rates equal to or above the mandatory recycling threshold. Currently, the mandatory recycling rate for Aluminum packaging is highest (22%), and the rate for Motorized road vehicles is lowest (0.5%). These rates are expected to adjust by a 3-year interval[5]<\/a>.<\/p>\n

EPR implementation timelines<\/strong><\/p>\n\n\n\n\n\n\n
Product type<\/strong><\/td>\nStarting implementation time<\/strong><\/td>\n<\/tr>\n
Packaging and products such as batteries, lubricants, and tires<\/td>\nJanuary 1, 2024<\/td>\n<\/tr>\n
Electrical and electronic products<\/td>\nJanuary 1, 2025<\/td>\n<\/tr>\n
Means of transportation<\/td>\nJanuary 1, 2027<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: Decree 08\/2022\/ND-CP<\/p>\n

Vietnam\u2019s Ministry of Agriculture and Environment considers EPR still new and complex, covering many stakeholders. A standalone decree is intended to consolidate fragmented provisions and enhance compliance clarity[6]<\/a>.<\/p>\n

Impact on industries<\/strong><\/h3>\n

Packaging Industry<\/h4>\n

The packaging sector is at the center of EPR implementation. This results in inevitable increased costs for packaging producers. However, EPR also acts as a catalyst for innovation and long-term transformation.<\/p>\n

A representative case of an innovative solution is the Tetra Recart developed by Tetra Pak. Tetra Recart is a carton-based packaging designed for shelf-stable foods such as vegetables, beans, soups, and ready meals, offering a lighter and more recyclable alternative to traditional metal cans. The packaging reduces transportation weight and carbon emissions while maintaining a long shelf life without preservatives[7]<\/a>. In Vietnam, this solution has been introduced to support agricultural product processing and export, helping local food producers package products such as processed vegetables and ready-to-eat foods[8]<\/strong><\/a>.<\/p>\n

Tetra Recart production line installed at Doveco (Dong Giao Foodstuff Export JSC)<\/strong><\/p>\n

\"Tetra<\/p>\n

Source: Tetra Pak<\/a><\/p>\n

Fast-Moving Consumer Goods (FMCG) industry<\/h4>\n

The FMCG sector is among the most directly affected by EPR in Vietnam because it places large volumes of packaging onto the market every year. \u00a0As FMCG products are characterized by high turnover and thin margins, even small increases in packaging costs can significantly affect profitability. At the same time, consumer awareness of sustainability is rising in urban Vietnam, creating both pressure and opportunity for brands.<\/p>\n

A notable case is Unilever Vietnam, with the commitments: 75% of their bottle packaging will be recyclable, the use of virgin plastic in packaging production will be reduced by 87%, and the amount of plastic waste they collect and recycle will be equal to the amount of packaging they bring to market[9]<\/a>. Many products from many Unilever Vietnam brands have been using PCR (Post-Consumer Recycled) plastic.<\/p>\n

Sunlight packaging is 100% made from PCR plastic<\/strong><\/p>\n

\"Sunlight<\/p>\n

Source: Unilever Vietnam<\/a><\/p>\n

Electronics Industry<\/h4>\n

The electronics industry faces distinct and complex difficulties due to the hazardous and high-value materials. Compared to packaging, e-waste management demands higher technical capacity, specialized treatment facilities, and strict environmental controls. However, formal recycling infrastructure remains limited, and much of the dismantling is handled by informal operators.<\/p>\n

The need to collect e-waste after electronics products complete their use cycle is realized fairly early in Vietnam. In 2015, HP and Apple in Vietnam launched the Vietnam Recycles program, establishing free collection points for used electronic products, including laptops, printers, mobile phones, and related accessories[10]<\/a>. Consumers could return end-of-life devices at designated locations without charge, ensuring that products were transported to certified recycling facilities for environmentally responsible treatment. The program has run for over 10 years with around 10 collection points in Hanoi and Ho Chi Minh City[11]<\/a>.<\/p>\n

However, the program is confined to 2 major cities and faces competition from informal facilities that purchase scrap metal from scrap collectors. With the effectiveness of EPR, this model is expected to be invested in and expanded nationally.<\/p>\n

Retail Sector<\/h4>\n

The retail sector plays an intermediary role in the implementation of EPR in Vietnam, positioned between producers and end consumers. Retailers are increasingly expected to support collection systems, promote environmentally friendly products, and influence consumer behavior.<\/p>\n

A leading example is Mega Market of Central Retail. They became the first supermarket chain in Vietnam to stop providing free plastic bags at checkout counters. Instead, it offers alternatives such as carton boxes, reusable shopping bags, and biodegradable plastic bags[12]<\/a>. The supermarket chain also installs collection bins for used milk cartons, aluminum cans, and plastic bottles. Through these initiatives, Mega Market aims to help consumers develop the habit of sorting waste at source within their households, thereby raising environmental awareness and encouraging long-term behavioral change.<\/p>\n

A comprehensive waste sorting system for plastic bottles, aluminum cans, milk cartons, electronic waste, and glass bottles in Mega Market An Phu<\/strong><\/p>\n

\"A<\/p>\n

Source: Mega Market<\/a><\/p>\n

Challenges in Applying EPR in Vietnam<\/strong><\/h3>\n

Despite policy progress, implementation challenges remain significant.<\/p>\n

Limited participation beyond large companies and large cities<\/h4>\n

Currently, EPR engagement is concentrated among large corporations and foreign-invested enterprises. The recycling programs are mainly held and welcomed in major cities such as Hanoi and Ho Chi Minh City. Many small and medium-sized enterprises (SMEs) lack awareness, technical capacity, or financial resources to comply effectively.<\/p>\n

Fragmented recycling infrastructure<\/h4>\n

Vietnam\u2019s waste collection remains fragmented, dominated by informal workers. Industrial-scale recycling infrastructure is insufficient. Scaling up requires substantial capital investment and regulatory coordination.<\/p>\n

Limited consumer trust and participation<\/h4>\n

Consumer behavior is critical for source separation and proper disposal. Vietnamese consumers are increasingly willing to sort waste, yet they are concerned that different waste bins will end up in the same place[13]<\/a>. Transparency and public trust are essential to ensure social support for EPR systems.<\/p>\n

Cost pressures<\/h4>\n

Cost pressure is inevitable as companies must invest in recyclable packaging, compliance systems, and recycling contributions. Sustainable packaging costs more but often results in a less visually attractive look to customers. Moreover, in a highly price-sensitive market, the additional cost may pass to customers by increasing price[14]<\/a>.<\/p>\n

Difficulties in enforcement and monitoring<\/h4>\n

Strict enforcement remains challenging. Tracking volumes, verifying recycling rates, and applying penalties require digital systems and inter-agency coordination. Current sanctions may not be strong enough to deter non-compliance from companies.<\/p>\n

Read more<\/strong><\/h3>\n

Vietnam’s technology of Sustainable industrial waste, compostable waste, and recycling materials<\/a><\/p><\/blockquote>\n