{"id":23662,"date":"2026-01-31T15:52:16","date_gmt":"2026-01-31T08:52:16","guid":{"rendered":"https:\/\/b-company.jp\/?p=23662"},"modified":"2026-01-31T15:52:16","modified_gmt":"2026-01-31T08:52:16","slug":"increase-of-the-middle-class-in-rural-areas-of-vietnam-the-driver-for-modern-retail","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/increase-of-the-middle-class-in-rural-areas-of-vietnam-the-driver-for-modern-retail\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u8fb2\u6751\u90e8\u306b\u304a\u3051\u308b\u4e2d\u7523\u968e\u7d1a\u306e\u5897\u52a0\uff1a\u8fd1\u4ee3\u7684\u5c0f\u58f2\u696d\u306e\u539f\u52d5\u529b"},"content":{"rendered":"

<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

<\/span>B&Company\u306f\u30012008\u5e74\u4ee5\u6765\u30d9\u30c8\u30ca\u30e0\u3067\u5e02\u5834\u8abf\u67fb\u3068\u6295\u8cc7\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u6700\u521d\u306e\u65e5\u672c\u4f01\u696d\u3067\u3059\u3002<\/span><\/i>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u3053\u306e\u30b3\u30fc\u30ca\u30fc\u300c\u30d9\u30c8\u30ca\u30e0\u30d6\u30ea\u30fc\u30d5\u30a3\u30f3\u30b0\u300d\u3067\u306f\u3001B&Company\u306e\u82e5\u624b\u7814\u7a76\u54e1\u304c\u30d9\u30c8\u30ca\u30e0\u306e\u7523\u696d\u52d5\u5411\u3001\u6d88\u8cbb\u8005\u52d5\u5411\u3001\u793e\u4f1a\u306e\u52d5\u304d\u306a\u3069\u306b\u3064\u3044\u3066\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/i>\u00a0<\/span><\/p>\n

\u3053\u306e\u8a18\u4e8b\u306f\u82f1\u8a9e\u3067\u66f8\u304b\u308c\u3066\u304a\u308a\u3001\u4ed6\u8a00\u8a9e\u7248\u306f\u81ea\u52d5\u7ffb\u8a33\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u6b63\u78ba\u306a\u5185\u5bb9\u306b\u3064\u3044\u3066\u306f\u82f1\u8a9e\u7248\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002\u539f\u6587\u306e\u6b63\u78ba\u6027\u306b\u306f\u4e07\u5168\u3092\u671f\u3057\u3066\u304a\u308a\u307e\u3059\u304c\u3001\u500b\u3005\u306e\u60c5\u5831\u306b\u3064\u3044\u3066\u306f\u5225\u9014\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002\u89e3\u91c8\u3084\u5c06\u6765\u5c55\u671b\u306f\u5404\u7814\u7a76\u8005\u306e\u500b\u4eba\u7684\u306a\u898b\u89e3\u3067\u3059\u3002\u00a0<\/span><\/i><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/span>\u00a0<\/span><\/p>\n

\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u4e2d\u6d41\u968e\u7d1a\u304c\u6025\u901f\u306b\u62e1\u5927\u3057\u3001\u5927\u90fd\u5e02\u570f\u304b\u3089\u8fb2\u6751\u90e8\u3078\u3068\u62e1\u5927\u3059\u308b\u306b\u3064\u308c\u3001\u8fd1\u4ee3\u7684\u306a\u5c0f\u58f2\u696d\u614b\u306b\u5bfe\u3059\u308b\u65b0\u305f\u306a\u9700\u8981\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u8fb2\u6751\u90e8\u306e\u6240\u5f97\u5411\u4e0a\u3068\u6d88\u8cbb\u55dc\u597d\u306e\u5909\u5316\u306f\u3001\u4f1d\u7d71\u7684\u306a\u751f\u9bae\u5e02\u5834\u304b\u3089\u8fd1\u4ee3\u7684\u306a\u5546\u53d6\u5f15\u3078\u306e\u79fb\u884c\u3092\u52a0\u901f\u3055\u305b\u3066\u304a\u308a\u3001\u4e3b\u306b\u73fe\u5730\u3067\u9ad8\u3044\u7af6\u4e89\u529b\u3092\u6301\u3064\u56fd\u5185\u5c0f\u58f2\u696d\u8005\u304c\u4e3b\u5c0e\u3057\u3066\u3044\u307e\u3059\u3002\u5916\u8cc7\u7cfb\u5c0f\u58f2\u696d\u8005\u306f\u4e8b\u696d\u62e1\u5927\u306b\u4f9d\u7136\u3068\u3057\u3066\u614e\u91cd\u3067\u3059\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u696d\u614b\u306e\u9069\u5fdc\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u91cd\u8996\u3057\u305f\u6226\u7565\u306b\u3088\u3063\u3066\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u9032\u5316\u3059\u308b\u8fb2\u6751\u90e8\u306e\u5c0f\u58f2\u74b0\u5883\u306b\u52b9\u679c\u7684\u306b\u53c2\u5165\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30d9\u30c8\u30ca\u30e0\u306e\u4e2d\u7523\u968e\u7d1a\u306f\u62e1\u5927\u3057\u3066\u3044\u308b<\/strong><\/h3>\n

\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u4e2d\u6d41\u968e\u7d1a\u306f\u3001\u6559\u80b2\u3001\u533b\u7642\u3001\u8cea\u306e\u9ad8\u3044\u4f4f\u5b85\u3001\u88c1\u91cf\u652f\u51fa\u306a\u3069\u306e\u57fa\u672c\u7684\u306a\u5fc5\u9700\u54c1\u3092\u8d85\u3048\u308b\u6d88\u8cbb\u3092\u8cc4\u3046\u306e\u306b\u5341\u5206\u306a\u53ce\u5165\u3068\u5b89\u5b9a\u6027\u3092\u6301\u3064\u4e16\u5e2f\u3068\u500b\u4eba\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002[1]<\/a>\u5206\u985e\u3059\u308b\u3068\u3001\u4e2d\u6d41\u968e\u7d1a\u306f1\u65e5\u3042\u305f\u308a11\u30c9\u30eb\u304b\u3089110\u30c9\u30eb\u3092\u652f\u51fa\u3059\u308b\u4eba\u3005\u3067\u3042\u308a\u3001\u6d88\u8cbb\u968e\u7d1a\u306f1\u65e5\u3042\u305f\u308a11\u30c9\u30eb\u4ee5\u4e0a\u3092\u652f\u51fa\u3059\u308b\u4eba\u3005\u3092\u542b\u3080\u3002[2]<\/a>\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d9\u30c8\u30ca\u30e0\u4eba\u306e\u65e5\u3005\u306e\u652f\u51fa\u306f\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u6570\u767e\u4e07\u4eba\u304c\u6d88\u8cbb\u5c64\u306b\u52a0\u308f\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u30022030\u5e74\u306b\u306f7\u51044\u5343\u4e07\u30c8\u30f3\u306e\u30d9\u30c8\u30ca\u30e0\u4eba\u304c\u6d88\u8cbb\u5c64\u306b\u52a0\u308f\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u30012020\u5e74\u306e4\u5343\u4e078\u5343\u30c8\u30f3\u304b\u3089\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002[3]<\/a>.<\/p>\n

Vietnam\u2019s population by daily spending (2000-2030)<\/strong><\/p>\n

\u5358\u4f4d\uff1a\u767e\u4e07\u4eba
\n\"Vietnam\u2019s<\/p>\n

\u51fa\u5178\uff1aMOIT \u30de\u30c3\u30ad\u30f3\u30bc\u30fc<\/a><\/p>\n

\u3053\u306e\u62e1\u5927\u306f\u3001\u6301\u7d9a\u7684\u306a\u7d4c\u6e08\u6210\u9577\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u3078\u306e\u7d71\u5408\u3001\u305d\u3057\u3066\u52b4\u50cd\u5e02\u5834\u306e\u5909\u5316\u306b\u6839\u3056\u3057\u3066\u3044\u307e\u3059\u3002\u6240\u5f97\u306e\u5897\u52a0\u3068\u6559\u80b2\u6c34\u6e96\u306e\u5411\u4e0a\u306f\u3001\u6d88\u8cbb\u529b\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u4e2d\u6d41\u968e\u7d1a\u306f\u3001\u6559\u80b2\u3001\u533b\u7642\u3001\u4f4f\u5b85\u3001\u305d\u3057\u3066\u65c5\u884c\u3084\u30ec\u30b8\u30e3\u30fc\u3068\u3044\u3063\u305f\u4f53\u9a13\u3078\u306e\u652f\u51fa\u3092\u512a\u5148\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002[4]<\/a>\u30d9\u30c8\u30ca\u30e0\u306e\u4e2d\u7523\u968e\u7d1a\u306f\u3001\u30cf\u30ce\u30a4\u3084\u30db\u30fc\u30c1\u30df\u30f3\u5e02\u306a\u3069\u306e\u5927\u90fd\u5e02\u3067\u9855\u8457\u306b\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u96c7\u7528\u6a5f\u4f1a\u3001\u9ad8\u8cc3\u91d1\u3001\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5bb9\u6613\u306b\u306a\u3063\u3066\u3044\u308b\u3002[5]<\/a>.<\/p>\n

\u8fb2\u6751\u90e8\u3067\u306e\u6210\u9577\u306f\u9855\u8457\u3067\u3042\u308b<\/strong><\/h3>\n

\u30d9\u30c8\u30ca\u30e0\u306e\u4e2d\u7523\u968e\u7d1a\u306f\u898f\u6a21\u304c\u62e1\u5927\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5927\u90fd\u5e02\u570f\u3092\u8d8a\u3048\u3066\u5730\u7406\u7684\u306b\u5206\u6563\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u4f1d\u7d71\u7684\u306b\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u8fb2\u6751\u90e8\u306f\u81ea\u7d66\u81ea\u8db3\u306e\u751f\u6d3b\u3068\u4f4e\u6240\u5f97\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u304c\u5b9a\u7740\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u8fb2\u696d\u751f\u7523\u6027\u306e\u5411\u4e0a\u3001\u8fb2\u6751\u90e8\u306e\u5de5\u696d\u5316\u3001\u305d\u3057\u3066\u79fb\u4f4f\u6240\u5f97\u306e\u5897\u52a0\u306a\u3069\u306b\u3088\u308a\u3001\u8fb2\u6751\u4e16\u5e2f\u306e\u6240\u5f97\u306f\u7d99\u7d9a\u7684\u306b\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002\u90fd\u5e02\u90e8\u3088\u308a\u3082\u4f4e\u3044\u6c34\u6e96\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u30012018\u5e74\u304b\u30892024\u5e74\u306b\u304b\u3051\u3066\u306e\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff09\u306f7.11\u5146\u5186\/\u5e74\u3068\u3001\u90fd\u5e02\u90e8\u306e\u5e74\u5e73\u5747\u6210\u9577\u7387\uff08CAGR\uff093.41\u5146\u5186\/\u5e74\u3092\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

Vietnam\u2019s monthly average income per capita (2018-2024)<\/strong><\/p>\n

\u5358\u4f4d\uff1a\u767e\u4e07VND
\n\"Vietnam\u2019s<\/p>\n

\u51fa\u5178\uff1aMOIT \u56fd\u7acb\u7d71\u8a08\u5c40<\/a><\/p>\n

\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u4e88\u6e2c\u306b\u3088\u308b\u3068\u3001\u5e74\u53ce22,000\u7c73\u30c9\u30eb\u3092\u8d85\u3048\u308b\u4e16\u5e2f\u306f\u30012020\u5e74\u3068\u6bd4\u8f03\u3057\u30662030\u5e74\u306b\u306f\u500d\u5897\u3059\u308b\u3002\u30cf\u30ce\u30a4\u3068\u30db\u30fc\u30c1\u30df\u30f3\u5e02\u304c\u4e3b\u306a\u8981\u56e0\u3060\u304c\u3001\u5927\u90fd\u5e02\u4ee5\u5916\u306e\u5730\u57df\u3067\u306f\u3001\u3053\u306e\u671f\u9593\u4e2d\u3001\u3088\u308a\u5927\u304d\u306a\u5272\u5408\u3068\u3088\u308a\u9ad8\u3044CAGR\uff088.84%\uff09\u304c\u898b\u3089\u308c\u308b\u3002<\/p>\n

Households with annual income greater than USD 22,000 (2020-2030)<\/strong><\/p>\n


\n\"Households<\/p>\n

\u203b\u6b21\u306e13\u90fd\u5e02\u306f\u30cf\u30a4\u30d5\u30a9\u30f3\u3001\u30ab\u30f3\u30c8\u30fc\u3001\u30d3\u30a8\u30f3\u30db\u30a2\u3001\u30c0\u30ca\u30f3\u3001\u30d5\u30a8\u3001\u30d6\u30f3\u30bf\u30a6\u3001\u30cb\u30e3\u30c1\u30e3\u30f3\u3001\u30d0\u30f3\u30e1\u30c8\u30fc\u30c8\u3001\u30f4\u30a3\u30f3\u3001\u30af\u30a4\u30cb\u30e7\u30f3\u3001\u30cf\u30ed\u30f3\u3001\u30e9\u30c3\u30af\u30b6\u30fc\u3001\u30ed\u30f3\u30b9\u30a8\u30f3 <\/em><\/p>\n

\u51fa\u5178\uff1aMOIT \u30de\u30c3\u30ad\u30f3\u30bc\u30fc<\/a><\/p>\n

\u5c0f\u58f2\u696d\u306e\u8fd1\u4ee3\u5316\u3092\u63a8\u9032\u3059\u308b\u4e2d\u6d41\u968e\u7d1a\u306e\u6210\u9577<\/strong><\/h3>\n

\u30d9\u30c8\u30ca\u30e0\u306e\u8fb2\u6751\u90e8\u306b\u306f6,290\u4e07\u4eba\u306e\u30d9\u30c8\u30ca\u30e0\u4eba\u6d88\u8cbb\u8005\u304c\u4f4f\u3093\u3067\u304a\u308a\u3001\u3053\u308c\u306f\u30d9\u30c8\u30ca\u30e0\u306e\u7dcf\u4eba\u53e3\u306e61.4%\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002[6]<\/a>\u3057\u304b\u3057\u3001\u4f55\u5341\u5e74\u3082\u306e\u9593\u3001\u3053\u308c\u3089\u306e\u5730\u57df\u3067\u306f\u3001\u54c1\u63c3\u3048\u304c\u9650\u3089\u308c\u3001\u4fa1\u683c\u8a2d\u5b9a\u304c\u6a19\u6e96\u5316\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u5927\u90e8\u5206\u304c\u975e\u516c\u5f0f\u306a\u904b\u55b6\u3068\u306a\u3063\u3066\u3044\u308b\u751f\u9bae\u5e02\u5834\u3084\u5c0f\u898f\u6a21\u306a\u5bb6\u65cf\u7d4c\u55b6\u306e\u98df\u6599\u54c1\u5e97\u306a\u3069\u306e\u4f1d\u7d71\u7684\u306a\u5c0f\u58f2\u30c1\u30e3\u30cd\u30eb\u304c\u4e3b\u6d41\u3067\u3057\u305f\u3002<\/p>\n

\u8fb2\u6751\u4e2d\u7523\u968e\u7d1a\u306e\u62e1\u5927\u306f\u3001\u8fd1\u4ee3\u7684\u306a\u5c0f\u58f2\u696d\u306e\u666e\u53ca\u3092\u727d\u5f15\u3059\u308b\u4e3b\u306a\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u8fb2\u6751\u90e8\u306e\u6240\u5f97\u304c\u5411\u4e0a\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u6d88\u8cbb\u8005\u306e\u9700\u8981\u306f\u81ea\u7d66\u81ea\u8db3\u306e\u305f\u3081\u306e\u8cfc\u8cb7\u304b\u3089\u3001\u54c1\u8cea\u3001\u900f\u660e\u6027\u3001\u5229\u4fbf\u6027\u3001\u305d\u3057\u3066\u30b5\u30fc\u30d3\u30b9\u306e\u4fe1\u983c\u6027\u3078\u306e\u671f\u5f85\u3078\u3068\u79fb\u884c\u3057\u3066\u3044\u307e\u3059\u3002[7]<\/a>\u30d9\u30c8\u30ca\u30e0\u306e\u5c0f\u58f2\u696d\u8005\u306f\u3001\u3053\u306e\u5909\u5316\u3092\u8a8d\u8b58\u3057\u3001\u8fb2\u6751\u5730\u57df\u3092\u6226\u7565\u7684\u306a\u6210\u9577\u30d5\u30ed\u30f3\u30c6\u30a3\u30a2\u3068\u6349\u3048\u3001\u3053\u306e\u6a5f\u4f1a\u3092\u6349\u3048\u308b\u305f\u3081\u306b\u7a4d\u6975\u7684\u306b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u62e1\u5927\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n

\u30df\u30cb\u30b4\u30fc\uff01\u30bf\u30a4\u30cb\u30f3\u7701\u30db\u30a2\u30bf\u30f3\u753a\u306e\u5e97\u8217<\/strong><\/p>\n

\"A<\/p>\n

\u51fa\u5178\uff1aMOIT \u4e2d\u592e\u5c0f\u58f2<\/a><\/p>\n

\u56fd\u5185\u5c0f\u58f2\u696d\u8005\u306f\u3001\u5e97\u8217\u6570\u3068\u5730\u7406\u7684\u5c55\u958b\u306b\u304a\u3044\u3066\u660e\u3089\u304b\u306b\u512a\u4f4d\u306b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002WinCommerce\u3001Bach Hoa Xanh\u3001Saigon Co.op\u3068\u3044\u3063\u305f\u30c1\u30a7\u30fc\u30f3\u306f\u3001\u73fe\u5730\u5e02\u5834\u306b\u95a2\u3059\u308b\u6df1\u3044\u77e5\u8b58\u3001\u78ba\u7acb\u3055\u308c\u305f\u56fd\u5185\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3001\u305d\u3057\u3066\u4f4e\u5229\u76ca\u7387\u30fb\u9ad8\u983b\u5ea6\u6d88\u8cbb\u306b\u9069\u3057\u305f\u4e8b\u696d\u30e2\u30c7\u30eb\u3092\u6709\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u6025\u901f\u306a\u62e1\u5927\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u5916\u8cc7\u7cfb\u5c0f\u58f2\u696d\u8005\u306f\u3001\u8cc7\u672c\u52b9\u7387\u3001\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u3092\u512a\u5148\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u3001\u8fb2\u6751\u90e8\u3078\u306e\u9ad8\u5bc6\u5ea6\u306a\u6d78\u900f\u3088\u308a\u3082\u3001\u5730\u65b9\u62e0\u70b9\u306e\u6570\u306f\u5c11\u306a\u3044\u3082\u306e\u306e\u898f\u6a21\u306f\u5927\u304d\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5730\u65b9\u3078\u306e\u9032\u51fa\u3092\u9032\u3081\u308b\u30c1\u30a7\u30fc\u30f3\u5e97\u306f\u3001\u5730\u57df\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u9069\u5fdc\u3059\u308b\u305f\u3081\u306b\u5e97\u8217\u5f62\u614b\u3092\u9769\u65b0\u3057\u307e\u3059\u3002\u5927\u578b\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u5c55\u958b\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u5c0f\u58f2\u696d\u8005\u306f\u901a\u5e38\u3001\u5c0f\u578b\u306e\u30df\u30cb\u30de\u30fc\u30c8\u3084\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u3092\u5c55\u958b\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5e97\u8217\u306f\u3001\u5730\u65b9\u306e\u8cfc\u8cb7\u7fd2\u6163\u306b\u5408\u3063\u305f\u65e5\u7528\u54c1\u3084\u65e5\u7528\u54c1\u3092\u53b3\u9078\u3057\u3066\u53d6\u308a\u63c3\u3048\u3066\u304a\u308a\u3001\u4f4f\u5b85\u5730\u306b\u8fd1\u3044\u7acb\u5730\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u3068\u30a2\u30af\u30bb\u30b9\u306e\u826f\u3055\u3092\u4e21\u7acb\u3055\u305b\u3066\u3044\u307e\u3059\u3002[8]<\/a>\u3053\u306e\u50be\u5411\u306f\u56fd\u5185\u30d6\u30e9\u30f3\u30c9\u3060\u3051\u3067\u306a\u304f\u6d77\u5916\u306e\u5c0f\u58f2\u696d\u8005\u306b\u3082\u898b\u3089\u308c\u308b\u3002[9]<\/a>.<\/p>\n

\u8457\u540d\u306a\u5c0f\u58f2\u30d6\u30e9\u30f3\u30c9\u306e\u62e1\u5927\u6d3b\u52d5<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
\u4f01\u696d\u540d<\/strong><\/td>\n\u5927\u90fd\u5e02\u3092\u8d85\u3048\u305f\u62e1\u5927<\/strong><\/td>\n<\/tr>\n
\u30d9\u30c8\u30ca\u30e0\u306e\u5c0f\u58f2\u696d\u8005<\/strong><\/td>\n<\/tr>\n
\u30a6\u30a3\u30f3\u30b3\u30de\u30fc\u30b9<\/td>\n\u00b7 2025 \u5e74\u306b\u306f\u3001\u5e73\u5747\u3057\u3066\u6bce\u6708 50 \u5e97\u8217\u306e Winmart+ Rural \u5e97\u8217\u304c\u30aa\u30fc\u30d7\u30f3\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u00b7 Winmart+ \u5730\u65b9\u5e97\u306f\u3001\u5c0f\u898f\u6a21\u306a\u753a\u306b\u9069\u3057\u305f\u3001FMCG \u3068\u65e5\u7528\u54c1\u306e\u53b3\u9078\u3055\u308c\u305f\u54c1\u63c3\u3048\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u30df\u30cb\u30de\u30fc\u30c8\u3067\u3059\u3002<\/td>\n<\/tr>\n

\u30d0\u30c3\u30c1\u30db\u30a2\u30b6\u30f3<\/td>\n\u00b7 \u30d9\u30c8\u30ca\u30e0\u5357\u90e8\u3067\u306e\u5b58\u5728\u611f\u3092\u5f37\u5316\u3057\u305f\u5f8c\u3001Bach Hoa Xanh \u306f\u5317\u90e8\u304a\u3088\u3073\u4e2d\u90e8\u306e\u8fb2\u6751\u5730\u57df\u3078\u306e\u5e97\u8217\u5c55\u958b\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u00b7 2025\u5e74\u306e\u6700\u521d\u306e8\u304b\u6708\u9593\u3067\u3001Bach Hoa Xanh\u306f463\u5e97\u8217\u3092\u65b0\u898f\u306b\u30aa\u30fc\u30d7\u30f3\u3057\u3001\u305d\u306e\u3046\u306150%\u4ee5\u4e0a\u304c\u30bb\u30f3\u30c8\u30e9\u30eb\u30a8\u30ea\u30a2\u306b\u96c6\u4e2d\u3057\u3066\u3044\u307e\u3059\u3002<\/td>\n<\/tr>\n

\u30b5\u30a4\u30b4\u30f3\u30b3\u30fc\u30d7<\/td>\n\u00b7 \u30b5\u30a4\u30b4\u30f3\u30b3\u30fc\u30d7\u306f\u3001\u8fb2\u6751\u90e8\u3084\u534a\u8fb2\u6751\u90e8\u306b\u9069\u3057\u305f\u5c0f\u898f\u6a21\u306e\u5730\u57df\u5bc6\u7740\u578b\u5e97\u8217\u3067\u3042\u308b\u30b3\u30fc\u30d7\u30b9\u30de\u30a4\u30eb\u3068\u3044\u3046\u5f62\u614b\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u00b7 Co.op Smile \u5e97\u8217\u304c\u4e2d\u90e8\u9ad8\u539f\u306b\u65b0\u3057\u304f\u30aa\u30fc\u30d7\u30f3\u3057\u3001\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306a\u4fa1\u683c\u3067\u9ad8\u54c1\u8cea\u306e\u30d9\u30c8\u30ca\u30e0\u88fd\u54c1\u3092\u304a\u5ba2\u69d8\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/td>\n<\/tr>\n

\u5916\u56fd\u306e\u5c0f\u58f2\u696d\u8005<\/strong><\/td>\n<\/tr>\n
\u4e2d\u592e\u5c0f\u58f2<\/td>\n\u00b7 \u30bb\u30f3\u30c8\u30e9\u30eb\u30fb\u30ea\u30c6\u30fc\u30eb\u30fb\u30d9\u30c8\u30ca\u30e0\u306f\u3001\u6e96\u90fd\u5e02\u90e8\u304a\u3088\u3073\u8fb2\u6751\u5730\u57df\uff08\u30bf\u30f3\u30fb\u30a6\u30a4\u30a8\u30f3\u3001\u30db\u30a2\u30fb\u30bf\u30f3\u3001\u30cb\u30e7\u30f3\u30fb\u30c1\u30e3\u30c3\u30af\u306a\u3069\uff09\u306b\u30df\u30cb\u30b4\u30fc\uff01\u5e97\u8217\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u00b7 \u5e97\u8217\u3067\u306f\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3001\u904a\u3073\u5834\u3001\u98f2\u98df\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n

\u30a4\u30aa\u30f3<\/td>\n\u30a4\u30aa\u30f3\u306f\u3001\u30bf\u30a4\u30cb\u30f3\u7701\uff08\u30a4\u30aa\u30f3\u30bf\u30f3\u30a2\u30f3\uff09\u3084\u30d5\u30f3\u30a4\u30a8\u30f3\u7701\uff08\u30a4\u30aa\u30f3\u30f4\u30a1\u30f3\u30b6\u30f3\uff09\u306a\u3069\u306e\u7701\u306b\u65b0\u3057\u3044\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30f3\u30bf\u30fc\u3092\u8a2d\u7f6e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u00b7 \u90ca\u5916\u3084\u5730\u65b9\u306e\u4f4f\u6c11\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u4e2d\u898f\u6a21\u306e\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3068\u67d4\u8edf\u306a\u5e97\u8217\u5f62\u614b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n

\u5916\u56fd\u4eba\u6295\u8cc7\u5bb6\u306b\u3068\u3063\u3066\u306e\u8ab2\u984c\u3068\u5f71\u97ff<\/strong><\/h3>\n

\u30d9\u30c8\u30ca\u30e0\u8fb2\u6751\u90e8\u306e\u9b45\u529b\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5916\u8cc7\u7cfb\u5c0f\u58f2\u696d\u8005\u306f\u5730\u65b9\u5e02\u5834\u3092\u8d85\u3048\u3066\u4e8b\u696d\u3092\u62e1\u5927\u3059\u308b\u4e0a\u3067\u69cb\u9020\u7684\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8ab2\u984c\u306b\u306f\u3001\u4f4e\u5229\u76ca\u7387\u306e\u72b6\u6cc1\u4e0b\u3067\u9ad8\u5bc6\u5ea6\u306a\u5e97\u8217\u7db2\u3092\u5c55\u958b\u3059\u308b\u80fd\u529b\u306e\u9650\u754c\u3001\u8fb2\u6751\u90e8\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u3078\u306e\u7406\u89e3\u306e\u4e0d\u8db3\u3001\u305d\u3057\u3066\u56fd\u5185\u4f01\u696d\u3068\u6bd4\u8f03\u3057\u3066\u904b\u55b6\u30b3\u30b9\u30c8\u3068\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u3053\u3068\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u8fb2\u6751\u90e8\u306e\u6d88\u8cbb\u8005\u306f\u4fa1\u683c\u306b\u654f\u611f\u3067\u3042\u308b\u305f\u3081\u3001\u5916\u8cc7\u7cfb\u5c0f\u58f2\u696d\u8005\u306e\u5178\u578b\u7684\u306b\u9ad8\u30b3\u30b9\u30c8\u306a\u8abf\u9054\u30e2\u30c7\u30eb\u306f\u5236\u7d04\u3092\u53d7\u3051\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u898f\u5236\u306e\u6b63\u5f0f\u5316\u3068\u8fb2\u6751\u958b\u767a\u57fa\u6e96\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u4e8b\u696d\u904b\u55b6\u306e\u8907\u96d1\u3055\u304c\u3055\u3089\u306b\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u5916\u8cc7\u7cfb\u4f01\u696d\u306f\u8fb2\u6751\u90e8\u3078\u306e\u6df1\u3044\u6d78\u900f\u3088\u308a\u3082\u3001\u53b3\u9078\u3055\u308c\u305f\u5730\u65b9\u62e0\u70b9\u3078\u306e\u9032\u51fa\u3092\u512a\u5148\u3057\u3001\u614e\u91cd\u306b\u4e8b\u696d\u3092\u62e1\u5927\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u7d50\u679c\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u6709\u671b\u306a\u8fb2\u6751\u90e8\u304a\u3088\u3073\u90ca\u5916\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u305f\u3081\u306b\u3001\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u73fe\u5730\u3078\u306e\u9069\u5fdc\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u4e3b\u5c0e\u306e\u30e2\u30c7\u30eb\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u2013 \u9078\u629e\u7684\u304b\u3064\u30af\u30e9\u30b9\u30bf\u30fc\u30d9\u30fc\u30b9\u306e\u62e1\u5927\u6226\u7565\u3092\u63a1\u7528\u3059\u308b: <\/strong>\u5168\u56fd\u7684\u306a\u8fb2\u6751\u90e8\u306e\u30ab\u30d0\u30fc\u3092\u8ffd\u6c42\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5468\u8fba\u5730\u57df\u306e\u6d88\u8cbb\u62e0\u70b9\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u9ad8\u6240\u5f97\u306e\u8fb2\u6751\u5730\u533a\u3068\u4e8c\u6b21\u90fd\u5e02\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b<\/p>\n

\u2013 \u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3068\u5730\u57df\u9023\u643a\u3092\u6d3b\u7528\u3059\u308b:<\/strong> \u56fd\u5185\u306e\u5c0f\u58f2\u696d\u8005\u3001\u5378\u58f2\u696d\u8005\u3001\u307e\u305f\u306f\u5730\u5143\u306e\u5e97\u8217\u904b\u55b6\u8005\u3068\u5354\u529b\u3057\u3066\u3001\u53c2\u5165\u969c\u58c1\u3092\u4f4e\u6e1b\u3057\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u3001\u5e02\u5834\u5b66\u7fd2\u3092\u52a0\u901f\u3057\u307e\u3059\u3002<\/p>\n

\u2013 \u4fa1\u683c\u7af6\u4e89\u3092\u8d85\u3048\u305f\u5dee\u5225\u5316\uff1a<\/strong> \u56fd\u5185\u30c1\u30a7\u30fc\u30f3\u3068\u76f4\u63a5\u4fa1\u683c\u3092\u5408\u308f\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u98df\u54c1\u306e\u5b89\u5168\u6027\u3001\u54c1\u8cea\u4fdd\u8a3c\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30e9\u30d9\u30eb\u3001\u9867\u5ba2\u4f53\u9a13\u3001\u4ed8\u52a0\u4fa1\u5024\u30b5\u30fc\u30d3\u30b9\u3067\u7af6\u4e89\u3057\u307e\u3059\u3002<\/p>\n

\u2013 \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u30b5\u30fc\u30d3\u30b9\u5c64\u3092\u7d71\u5408: <\/strong>\u96fb\u5b50\u5546\u53d6\u5f15\u3001\u30af\u30ea\u30c3\u30af\u30a2\u30f3\u30c9\u30b3\u30ec\u30af\u30c8\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30a2\u30d7\u30ea\u3001\u30b5\u30fc\u30d3\u30b9 \u30a2\u30c9\u30aa\u30f3 (\u8acb\u6c42\u66f8\u306e\u652f\u6255\u3044\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3 \u30b5\u30fc\u30d3\u30b9\u306a\u3069) \u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u306e\u5b9a\u7740\u7387\u3092\u9ad8\u3081\u3001\u6700\u65b0\u306e\u5c0f\u58f2\u696d\u306e\u5c0e\u5165\u3092\u6b63\u5f53\u5316\u3057\u307e\u3059\u3002<\/p>\n

\u2013 \u653f\u7b56\u3068\u8fb2\u6751\u958b\u767a\u306e\u67a0\u7d44\u307f\u306b\u6cbf\u3063\u305f\u62e1\u5927:<\/strong> \u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u6d3b\u7528\u3057\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9 \u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3059\u308b\u305f\u3081\u306b\u3001\u56fd\u5bb6\u306e\u8fb2\u6751\u8fd1\u4ee3\u5316\u76ee\u6a19\u3068\u65b0\u3057\u3044\u898f\u5236\u57fa\u6e96\u306b\u6cbf\u3063\u3066\u6295\u8cc7\u3092\u914d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n

\u8fb2\u6751\u90e8\u306e\u4e2d\u6d41\u968e\u7d1a\u306e\u53f0\u982d\u306f\u30d9\u30c8\u30ca\u30e0\u306e\u5c0f\u58f2\u696d\u754c\u3092\u5909\u9769\u3057\u3001\u6210\u9577\u306e\u52e2\u3044\u3092\u5927\u90fd\u5e02\u570f\u5916\u3078\u3068\u79fb\u884c\u3055\u305b\u3001\u6d88\u8cbb\u306e\u8fd1\u4ee3\u5316\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u73fe\u5728\u3001\u3053\u306e\u5909\u9769\u3092\u4e3b\u5c0e\u3057\u3066\u3044\u308b\u306e\u306f\u56fd\u5185\u5c0f\u58f2\u696d\u8005\u3067\u3059\u304c\u3001\u696d\u614b\u3001\u63d0\u643a\u3001\u305d\u3057\u3066\u4e8b\u696d\u62e1\u5927\u6226\u7565\u3092\u9069\u5fdc\u3055\u305b\u308b\u5916\u56fd\u6295\u8cc7\u5bb6\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u5c0f\u58f2\u696d\u306e\u6210\u9577\u6bb5\u968e\u306b\u304a\u3044\u3066\u4f9d\u7136\u3068\u3057\u3066\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u63b4\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

*\u3054\u6ce8\u610f: \u672c\u8a18\u4e8b\u306e\u60c5\u5831\u3092\u5f15\u7528\u3055\u308c\u308b\u5834\u5408\u306f\u3001\u8457\u4f5c\u6a29\u306e\u5c0a\u91cd\u306e\u305f\u3081\u306b\u3001\u51fa\u5178\u3068\u8a18\u4e8b\u306e\u30ea\u30f3\u30af\u3092\u660e\u8a18\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3088\u3046\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/em><\/p>\n\n\n\n
B&Company\u682a\u5f0f\u4f1a\u793e<\/em><\/strong> <\/p>\n

2008\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u65e5\u7cfb\u521d\u306e\u672c\u683c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3068\u3057\u3066\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u6700\u8fd1\u3067\u306f90\u4e07\u793e\u3092\u8d85\u3048\u308b\u5728\u30d9\u30c8\u30ca\u30e0\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u6574\u5099\u3057\u3001\u4f01\u696d\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u63a2\u7d22\u3084\u5e02\u5834\u5206\u6790\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> \u30e9\u30e0\u30c9\u30f3\u65b0\u805e\u3001\u30d9\u30c8\u30ca\u30e0\u4e2d\u6d41\u968e\u7d1a (https:\/\/baolamdong.vn\/tang-lop-trung-luu-va-tuong-lai-thinh-vuong-cua-viet-nam-341758.html)<\/p>\n

[2]<\/a> World Data Lab\u3001\u4e2d\u56fd\u5bfe\u30a4\u30f3\u30c9 \u2014 \u6d88\u8cbb\u8005\u652f\u51fa\u306e\u52e2\u3044\u306f\u3069\u3053\u306b\u3042\u308b\u306e\u304b\uff1f (https:\/\/blog.worlddatalab.com\/wdl\/china-vs.-india-where-is-the-momentum-in-consumer-spending)<\/p>\n

[3]<\/a> \u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u3001\u300c\u30d9\u30c8\u30ca\u30e0\u4eba\u6d88\u8cbb\u8005\u306e\u65b0\u305f\u306a\u5074\u9762\u300d\uff08https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/featured insights\/future of asia\/insights\/the new faces of the vietnamese consumer\/the-new-faces-of-the-vietnamese-consumer-vt.pdf\uff09<\/p>\n

[4]<\/a> Cimigo\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u7d4c\u6e08\u968e\u7d1a\u3068\u5bcc\u88d5\u5c64\u306e\u5897\u5927\uff08https:\/\/www.cimigo.com\/en\/trends\/vietnam-economic-class\/\uff09<\/p>\n

[5]<\/a> \u30a4\u30fc\u30b9\u30c8\u30b9\u30d7\u30ea\u30f3\u30b0\u30fb\u30a4\u30f3\u30d9\u30b9\u30c8\u30e1\u30f3\u30c8\u3001\u300c\u30d9\u30c8\u30ca\u30e0\u306e\u4e2d\u6240\u5f97\u56fd\u30d6\u30fc\u30e0\u3078\u306e\u6295\u8cc7\u300d\uff08https:\/\/www.eastspring.com\/insights\/thought-leadership\/investing-in-vietnams-middle-income-boom\uff09<\/p>\n

[6]<\/a> \u56fd\u5bb6\u7d71\u8a08\u5c40\u3001\u7b2c4\u56db\u534a\u671f\u304a\u3088\u30732025\u5e74\u306e\u4eba\u53e3\u3001\u52b4\u50cd\u3001\u96c7\u7528\u72b6\u6cc1\u306b\u95a2\u3059\u308b\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\uff08https:\/\/www.nso.gov.vn\/tin-tuc-thong-ke\/2026\/01\/thong-cao-bao-chi-ve-tinh-hinh-dan-so-lao-dong-viec-lam-quy-iv-va-nam-2025\/\uff09<\/p>\n

[7]<\/a> \u30de\u30b5\u30f3\u30b0\u30eb\u30fc\u30d7\u3001WinCommerce \u306f\u6bce\u6708\u7d04 50 \u306e\u65b0\u3057\u3044 WinMart+ Rural \u30b9\u30c8\u30a2\u3092\u30aa\u30fc\u30d7\u30f3\u3057\u307e\u3059 (https:\/\/masangroup.com\/news\/market-news\/WinCommerce-opens-nearly-50-new-WinMart-Rural-stores-every-month.html)<\/p>\n

[8]<\/a> \u30ea\u30fc\u30c0\u30fc\u7d19\u306b\u3088\u308b\u3068\u3001\u5c0f\u58f2\u4f01\u696d\u306f\u8fb2\u6751\u5e02\u5834\u306e\u958b\u62d3\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u308b\u3002(https:\/\/theleader.vn\/doanh-nghiep-ban-le-tang-toc-khai-pha-thi-truong-nong-thon-d42083.html)<\/p>\n

[9]<\/a> \u30a4\u30aa\u30f3\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3001\u30a4\u30aa\u30f3\u306f\u4e8b\u696d\u62e1\u5927\u3092\u52a0\u901f\u30012030\u5e74\u307e\u3067\u306b\u4e8b\u696d\u898f\u6a213\u500d\u5316\u3092\u76ee\u6307\u3059\uff08https:\/\/corp.aeon.com.vn\/wp-content\/uploads\/2025\/08\/FINAL_AVN_TCBC_Retaining-Aug_AEON-tang-toc-mo-rong.pdf\uff09<\/p>","protected":false},"excerpt":{"rendered":"

\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u8fb2\u6751\u90e8\u306e\u6240\u5f97\u5897\u52a0\u3068\u6d88\u8cbb\u55dc\u597d\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u4f1d\u7d71\u7684\u306a\u30a6\u30a7\u30c3\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u304b\u3089\u8fd1\u4ee3\u7684\u306a\u5c0f\u58f2\u696d\u3078\u306e\u79fb\u884c\u304c\u52a0\u901f\u3057\u3066\u3044\u308b\u3002<\/p>","protected":false},"author":12,"featured_media":23667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130],"yoast_head":"\nIncrease of the middle class in rural areas of Vietnam: The driver for modern retail - B-Company<\/title>\n<meta name=\"description\" content=\"Rising rural incomes and changing consumption preferences in Vietnam are accelerating the shift from traditional wet markets to modern retail\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ja\/increase-of-the-middle-class-in-rural-areas-of-vietnam-the-driver-for-modern-retail\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase of the middle class in rural areas of Vietnam: The driver for modern retail - 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