{"id":23583,"date":"2026-01-23T17:40:18","date_gmt":"2026-01-23T10:40:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=23583"},"modified":"2026-01-23T17:43:11","modified_gmt":"2026-01-23T10:43:11","slug":"tet-2026-consumer-trends-shaping-the-festive-economy","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/tet-2026-consumer-trends-shaping-the-festive-economy\/","title":{"rendered":"2026\u5e74\u306e\u65e7\u6b63\u6708\uff1a\u795d\u796d\u7d4c\u6e08\u3092\u5f62\u4f5c\u308b\u6d88\u8cbb\u8005\u52d5\u5411"},"content":{"rendered":"
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2026\u5e74\u306e\u65e7\u6b63\u6708\u306b\u306f\u3001\u5e74\u9593\u5e73\u5747\u3068\u6bd4\u8f03\u3057\u3066\u9700\u8981\u304c72%\u4ee5\u4e0a\u5897\u52a0\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u304a\u308a\u3001\u65e9\u671f\u304b\u3064\u5927\u898f\u6a21\u306a\u4f9b\u7d66\u6e96\u5099\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002[2]<\/a>\u30db\u30fc\u30c1\u30df\u30f3\u5e02\u306f\u3001\u4eca\u30b7\u30fc\u30ba\u30f3\u306b\u5411\u3051\u306626\u5146\u30c9\u30f3\u4ee5\u4e0a\u306e\u5546\u54c1\u6e96\u5099\u304c\u884c\u308f\u308c\u305f\u3068\u5831\u544a\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u306f\u3001\u4fa1\u683c\u5b89\u5b9a\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5bfe\u8c61\u3068\u306a\u3063\u3066\u3044\u308b9\u5146\u30c9\u30f3\u4ee5\u4e0a\u304c\u542b\u307e\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u904e\u53bb\u6700\u9ad8\u306e\u5728\u5eab\u30ec\u30d9\u30eb\u3067\u3059\u3002\u4fa1\u683c\u5b89\u5b9a\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30c6\u30c8\u9700\u8981\u306e23\uff5e421\u5146\u30c9\u30f33\u5343\u4e07\u30c9\u30f3\u3092\u30ab\u30d0\u30fc\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u5730\u65b9\u306e\u4fa1\u683c\u7d71\u5236\u3092\u652f\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30cf\u30ce\u30a4\u5e02\u306f\u4f9b\u7d66\u3068\u98df\u54c1\u306e\u5b89\u5168\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u5bfe\u7b56\u3082\u5b9f\u65bd\u3057\u3066\u304a\u308a\u3001\u53c2\u52a0\u4f01\u696d\u306f2025\u5e74\u306e\u30c6\u30c8\u3068\u6bd4\u8f03\u3057\u3066\u5728\u5eab\u30925\uff5e301\u5146\u30c9\u30f33\u5343\u4e07\u30c9\u30f3\u5897\u52a0\u3055\u305b\u3001\u30d9\u30c8\u30ca\u30e0\u7523\u54c1\u306f\u4f9b\u7d66\u306e801\u5146\u30c9\u30f33\u5343\u4e07\u30c9\u30f3\u4ee5\u4e0a\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002[3]<\/a>\u5927\u624b\u306e\u8fd1\u4ee3\u7684\u5c0f\u58f2\u696d\u8005\uff08\u4f8b\u3048\u3070\u3001\u30a6\u30a3\u30f3\u30de\u30fc\u30c8\u3001MM\u30e1\u30ac\u30de\u30fc\u30b1\u30c3\u30c8\u3001\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\uff09\u306f\u3001\u5728\u5eab\u309210\uff5e30%\u5897\u52a0\u3055\u305b\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u591a\u69d8\u5316\u3057\u3001\u8ca9\u58f2\u4fc3\u9032\u671f\u9593\u3092\u5ef6\u9577\u3057\u305f\u3002[4]<\/a>.<\/p>\n

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2026\u5e74\u306e\u65e7\u6b63\u6708\u306e\u6d88\u8cbb\u8005\u884c\u52d5<\/strong><\/h3>\n

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2025\u5e74\u306b481\u4eba\u306e\u56de\u7b54\u8005\u3092\u5bfe\u8c61\u306b\u884c\u308f\u308c\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u65e7\u6b63\u6708\u306e\u8cb7\u3044\u7269\u5ba2\u306e68%\u304c20\u65e5\u4ee5\u4e0a\u524d\u306b\u8cb7\u3044\u7269\u3092\u958b\u59cb\u3057\u300136%\u304c40\u65e5\u4ee5\u4e0a\u524d\u306b\u8cb7\u3044\u7269\u3092\u8a08\u753b\u3057\u3066\u3044\u305f\u3002[6]<\/a>\u524d\u5e74\u306b\u6bd4\u3079\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u304c\u65e9\u3081\u306b\u8cb7\u3044\u7269\u3092\u59cb\u3081\u3066\u3044\u305f\u6642\u671f\u3068\u6bd4\u3079\u3066\u6e1b\u5c11\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u65e9\u671f\u306e\u9060\u8ddd\u96e2\u8cb7\u3044\u3060\u3081\u304c\u5f90\u3005\u306b\u3001\u6d88\u8cbb\u6642\u671f\u306b\u8fd1\u3044\u6642\u671f\u306b\u96c6\u4e2d\u3057\u3066\u884c\u308f\u308c\u308b\u8cfc\u5165\u306b\u53d6\u3063\u3066\u4ee3\u308f\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u89b3\u70b9\u304b\u3089\u898b\u308b\u3068\u3001\u3053\u306e\u5909\u5316\u306f\u3001\u5bb6\u5ead\u304c\u5b9f\u969b\u306e\u30cb\u30fc\u30ba\u3092\u898b\u6975\u3081\u3001\u4e88\u7b97\u3092\u614e\u91cd\u306b\u7ba1\u7406\u3057\u3001\u8cfc\u5165\u76ee\u7684\u304c\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u5834\u5408\u306b\u306e\u307f\u652f\u51fa\u3092\u884c\u3046\u3088\u3046\u306b\u306a\u308a\u3001\u30c6\u30c8\u306b\u5bfe\u3059\u308b\u3088\u308a\u73fe\u5b9f\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4fa1\u5024\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a<\/strong><\/h4>\n

1,000\u4eba\u306e\u56de\u7b54\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u65e7\u6b63\u6708\u306e\u8d08\u308a\u7269\u306f\u4e21\u89aa\uff0871%\uff09\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u4e21\u89aa\uff0859%\uff09\u306b\u6700\u3082\u591a\u304f\u8d08\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u30ab\u30f3\u30bf\u30fc\u306e\u5225\u306e\u8abf\u67fb\u3067\u306f\u300152%\u306e\u6d88\u8cbb\u8005\u304c\u5bb6\u65cf\u306e\u305f\u3081\u306b\u8cb7\u3044\u7269\u3092\u3059\u308b\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3059\u304c\u3001\u898b\u305f\u76ee\u3088\u308a\u3082\u5b9f\u969b\u306e\u30cb\u30fc\u30ba\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u304c\u3001\u3053\u306e\u65e7\u6b63\u6708\u30b7\u30fc\u30ba\u30f3\u306b\u304a\u3051\u308b\u6700\u5927\u306e\u5909\u5316\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002[7]<\/a>\u3053\u306e\u5909\u5316\u306f\u3001\u793e\u4f1a\u7684\u306a\u898b\u305b\u304b\u3051\u3088\u308a\u3082\u6a5f\u80fd\u7684\u306a\u5b9f\u7528\u6027\u3092\u91cd\u8996\u3059\u308b\u8cfc\u8cb7\u884c\u52d5\u306b\u8868\u308c\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u7fa9\u52d9\u7684\u306a\u793e\u4ea4\u7684\u306a\u8d08\u308a\u7269\u3088\u308a\u3082\u3001\u89aa\u3057\u3044\u95a2\u4fc2\u306b\u4e88\u7b97\u3092\u5272\u304f\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u30022026\u5e74\u306e\u30d9\u30c8\u30ca\u30e0\u306e\u6d88\u8cbb\u8005\u306f\u3001\u610f\u56f3\u7684\u306a\u8a08\u753b\u3068\u4fa1\u5024\u306e\u6700\u9069\u5316\u3092\u7279\u5fb4\u3068\u3059\u308b\u6d17\u7df4\u3055\u308c\u305f\u8cfc\u8cb7\u884c\u52d5\u3092\u793a\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3082\u306f\u3084\u885d\u52d5\u7684\u306a\u652f\u51fa\u3092\u305b\u305a\u3001\u8a08\u7b97\u3057\u3001\u4fa1\u683c\u3092\u6bd4\u8f03\u3057\u3001\u5b9f\u7528\u6027\u3068\u5229\u4fbf\u6027\u3092\u91cd\u8996\u3057\u305f\u5408\u7406\u7684\u306a\u9078\u629e\u3092\u884c\u3044\u306a\u304c\u3089\u3001\u4f1d\u7d71\u7684\u306a\u65e7\u6b63\u6708\u306e\u6587\u5316\u7684\u4fa1\u5024\u89b3\u3092\u5b88\u308a\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n

Top Tet gift recipients<\/strong><\/p>\n

100% = 1,000\u4eba\u306e\u56de\u7b54\u8005
\n\"Top<\/p>\n

\u51fa\u5178\uff1aMOIT \u30b7\u30df\u30b4<\/a><\/p>\n

\u30c1\u30e3\u30f3\u30cd\u30eb\u8ca2\u732e<\/strong><\/h3>\n

2025\u5e74\u306e\u30d9\u30c8\u30ca\u30e0\u306e\u5c0f\u58f2\u696d\u754c\u306f\u3001\u30c6\u30c8\u671f\u9593\u4e2d\u3001\u660e\u78ba\u306a\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u306e\u7279\u5fb4\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30c6\u30c8\u671f\u9593\u4e2d\u3001\u8cb7\u3044\u7269\u5ba2\u306e84%\u304c\u5f93\u6765\u578b\u5c0f\u58f2\u3092\u7b2c\u4e00\u9078\u629e\u3068\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u73fe\u4ee3\u578b\u5c0f\u58f2\u306f\u7dcf\u58f2\u4e0a\u9ad8\u306e14%\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u6df1\u304f\u6839\u4ed8\u3044\u305f\u5730\u5143\u306e\u8cfc\u8cb7\u7fd2\u6163\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u30022026\u5e74\u3092\u898b\u636e\u3048\u308b\u3068\u3001\u5f93\u6765\u578b\u5c0f\u58f2\u304c\u5f15\u304d\u7d9a\u304d\u4e3b\u8981\u30c1\u30e3\u30cd\u30eb\u3068\u306a\u308b\u898b\u8fbc\u307f\u3067\u3059\u304c\u3001B&Company\u306f\u3001\u73fe\u4ee3\u578b\u5c0f\u58f2\u3068e\u30b3\u30de\u30fc\u30b9\u304c\u5f15\u304d\u7d9a\u304d\u52e2\u3044\u3092\u5897\u3057\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3001\u611f\u60c5\u3001\u305d\u3057\u3066\u4fe1\u983c\u3092\u539f\u52d5\u529b\u3068\u3059\u308b\u30c6\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u4e3b\u8981\u306a\u63a8\u9032\u529b\u3068\u306a\u308b\u305f\u3081\u3001\u5f90\u3005\u306b\u5909\u5316\u3057\u3066\u3044\u304f\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002TikTok Shop\u306e\u30e6\u30fc\u30b6\u30fc74%\u304c\u300cFor You\u300d\u30d5\u30a3\u30fc\u30c9\u3092\u901a\u3058\u3066\u5546\u54c1\u3092\u767a\u898b\u3057\u3066\u304a\u308a\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u3001\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u3001\u30d5\u30e9\u30c3\u30b7\u30e5\u30bb\u30fc\u30eb\u304c\u65b0\u305f\u306a\u30c7\u30b8\u30bf\u30eb\u30c6\u30c8\u5e02\u5834\u3068\u3057\u3066\u53f0\u982d\u3057\u3066\u3044\u307e\u3059\u3002[8]<\/a>.<\/p>\n

Channel contribution in Tet 2025<\/strong><\/p>\n


\n\"Channel<\/p>\n

\u51fa\u5178\uff1aMOIT NIQ<\/a><\/p>\n

2026\u5e74\u65e7\u6b63\u6708\u306e\u4eba\u6c17\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc<\/strong><\/h3>\n

2025\u5e74\u306e\u65e7\u6b63\u6708\u306b\u3082\u3001\u793e\u4ea4\u884c\u4e8b\u3084\u795d\u796d\u884c\u4e8b\u306e\u5f71\u97ff\u3067\u3001FMCG\u306b\u304a\u3051\u308b\u30d3\u30fc\u30eb\u985e\u306e\u30b7\u30a7\u30a2\u304c21.9%\u304b\u308924.7%\u306b\u4e0a\u6607\u3057\u3001\u885d\u52d5\u8cb7\u3044\u98df\u54c1\u304c7.5%\u304b\u308910.4%\u306b\u4e0a\u6607\u3057\u305f\u306e\u3068\u540c\u3058\u30d1\u30bf\u30fc\u30f3\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u304c\u3001\u3053\u308c\u3089\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306f2026\u5e74\u306e\u65e7\u6b63\u6708\u3082\u5805\u8abf\u306a\u63a8\u79fb\u3092\u793a\u3057\u3001\u9ad8\u3044\u30ec\u30d9\u30eb\u3067\u8ca2\u732e\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n

Value % Contribution of Tet and Pre-Tet to FMCG by Super Groups<\/strong><\/p>\n


\n\"Value<\/p>\n

\u51fa\u5178\uff1aMOIT NIQ<\/a><\/p>\n

\u8f38\u5165\u83d3\u5b50\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u3001\u5305\u88c5\u30b9\u30ca\u30c3\u30af\u83d3\u5b50\u306f\u4f9d\u7136\u3068\u3057\u3066\u4eba\u6c17\u306e\u8d08\u308a\u7269\u3067\u3059\u304c\u3001\u65b0\u9bae\u306a\u8f38\u5165\u679c\u7269\u3001\u98df\u7528\u6cb9\u3001\u30b9\u30d1\u30a4\u30b9\u3001\u9b5a\u91a4\u306a\u3069\u3001\u65e5\u5e38\u7684\u306b\u4f7f\u3048\u308b\u5b9f\u7528\u7684\u306a\u8f38\u5165\u54c1\u3078\u306e\u30b7\u30d5\u30c8\u304c\u9855\u8457\u3067\u3059\u3002\u30ae\u30d5\u30c8\u30d0\u30b9\u30b1\u30c3\u30c8\uff08\u30cf\u30f3\u30d1\u30fc\uff09\u306f\u4f9d\u7136\u3068\u3057\u3066\u30c6\u30c8\u306e\u4f1d\u7d71\u306e\u4e2d\u5fc3\u3067\u3059\u304c\u3001\u5185\u5bb9\u3068\u4fa1\u683c\u8a2d\u5b9a\u306f\u5927\u304d\u304f\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30cf\u30f3\u30d1\u30fc\u306f\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u307e\u3059\u307e\u3059\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u304a\u308a\u3001\u5c0f\u58f2\u696d\u8005\u306f\u67d4\u8edf\u306a\u30d0\u30b9\u30b1\u30c3\u30c8\u69cb\u6210\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u304c\u8d08\u308a\u5148\u306e\u597d\u307f\u3084\u4e88\u7b97\u306b\u5408\u308f\u305b\u3066\u8d08\u308a\u7269\u3092\u9078\u3079\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u69d8\u3005\u306a\u7701\u306eOCOP\u8a8d\u8a3c\u54c1\u3092\u4f7f\u3063\u305f\u5730\u57df\u306e\u7279\u7523\u54c1\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u8fb2\u696d\u306e\u591a\u69d8\u6027\u3068\u672c\u7269\u306e\u5730\u5143\u751f\u7523\u7269\u3078\u306e\u8a55\u4fa1\u306e\u9ad8\u307e\u308a\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4fa1\u683c\u5e2f\u306f\u5e45\u5e83\u304f\u3001\u69d8\u3005\u306a\u4e88\u7b97\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002\u7c73\u3001\u98df\u7528\u6cb9\u3001\u624b\u9803\u306a\u4fa1\u683c\u306e\u30b1\u30fc\u30ad\u3084\u30ad\u30e3\u30f3\u30c7\u30a3\u30fc\u304c\u5165\u3063\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u65e7\u6b63\u6708\u306e\u30ae\u30d5\u30c8\u30d0\u30b9\u30b1\u30c3\u30c8\u306f\u300150\u4e07\u30c9\u30f3\u4ee5\u4e0b\u3067\u3059\u3002[9]<\/a>\u8fb2\u7523\u7269\u7279\u7523\u54c1\u30ae\u30d5\u30c8\u30d0\u30b9\u30b1\u30c3\u30c8\u306f1\u30d0\u30b9\u30b1\u30c3\u30c8\u3042\u305f\u308a80\u4e07\uff5e200\u4e07\u30c9\u30f3\u3067\u3042\u308b\u3002[10]<\/a>\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9\u306f49,900 VND\u300195,000 VND\u304b\u3089100,000 VND\u4ee5\u4e0a\u307e\u3067\u591a\u69d8\u306a\u4fa1\u683c\u5e2f\u3067\u8a2d\u8a08\u3055\u308c\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u306f\u4e88\u7b97\u306b\u5fdc\u3058\u3066\u7c21\u5358\u306b\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002[11]<\/a>.<\/p>\n

A Vietnamese gift basket (hamper)<\/strong><\/p>\n

\"A<\/p>\n

\u51fa\u5178\uff1aMOIT \u30c8\u30e9\u30fb\u30f4\u30a3\u30a8\u30c3\u30c8<\/a><\/p>\n

\u7f8e\u5bb9\u9700\u8981\u306f\u4f8b\u5e74\u3001\u65e7\u6b63\u6708\uff08\u30c6\u30c8\uff09\u671f\u9593\u4e2d\u306b\u6025\u5897\u3057\u3001\u7279\u306b\u65b0\u5e74\u306b\u5411\u3051\u3066\u6d17\u7df4\u3055\u308c\u305f\u88c5\u3044\u3092\u6c42\u3081\u308b\u5973\u6027\u6d88\u8cbb\u8005\u306e\u9593\u3067\u306f\u9855\u8457\u3067\u3059\u3002Metric Analytics\u306b\u3088\u308b\u3068\u3001Shopee\u3068TikTok Shop\u306b\u304a\u3051\u308b2025\u5e74\u306e\u30c6\u30c8\u671f\u9593\u4e2d\u306e\u7f8e\u5bb9\u95a2\u9023\u5546\u54c1\u306e\u58f2\u4e0a\u9ad8\u306f11\u51461500\u5104\u30c9\u30f3\u306b\u9054\u3057\u3001\u524d\u5e74\u6bd4421\u51463000\u5104\u30c9\u30f3\u5897\u306e1\u5104410\u4e07\u70b9\u306b\u9054\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u30d4\u30fc\u30af\u30b7\u30fc\u30ba\u30f3\u306e\u9700\u8981\u304c\u5805\u8abf\u3067\u3042\u3063\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u30d5\u30a7\u30a4\u30b7\u30e3\u30eb\u30b9\u30ad\u30f3\u30b1\u30a2\u3001\u30d8\u30a2\u30b1\u30a2\u3001\u30dc\u30c7\u30a3\u30b1\u30a2\u3001\u30cd\u30a4\u30eb\u88fd\u54c1\u3001\u7f8e\u5bb9\u30ae\u30d5\u30c8\u30bb\u30c3\u30c8\u306b\u6ce8\u76ee\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u3001Shopee\u306b\u304a\u3051\u308b\u7f8e\u5bb9\u95a2\u9023\u5546\u54c1\u306e\u58f2\u4e0a\u9ad8\u306e\u534a\u5206\u4ee5\u4e0a\u3092\u30d5\u30a7\u30a4\u30b7\u30e3\u30eb\u30b9\u30ad\u30f3\u30b1\u30a2\u304c\u5360\u3081\u3066\u3044\u307e\u3059\u3002[12]<\/a>.<\/p>\n

Increase in demand for Beauty-related products<\/strong><\/p>\n

\"Increase<\/p>\n

\u51fa\u5178\uff1aMOIT \u30b3\u30af\u30fc\u30f3\u30d9\u30c8\u30ca\u30e0<\/a><\/p>\n

\u30d6\u30e9\u30f3\u30c9\u3068\u5c0f\u58f2\u696d\u8005\u3078\u306e\u5f71\u97ff<\/strong><\/h3>\n

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2026\u5e74\u306e\u65e7\u6b63\u6708\u3092\u8fce\u3048\u308b\u6d88\u8cbb\u8005\u306f\u3001\u307e\u3059\u307e\u3059\u5408\u7406\u7684\u304b\u3064\u4fa1\u5024\u5fd7\u5411\u3068\u306a\u308a\u3001\u4f1d\u7d71\u3068\u4e88\u7b97\u7ba1\u7406\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u793e\u4f1a\u7684\u306a\u8a87\u793a\u3084\u30b9\u30c6\u30fc\u30bf\u30b9\u30b7\u30b0\u30ca\u30eb\u3088\u308a\u3082\u3001\u6a5f\u80fd\u6027\u3001\u4fe1\u983c\u6027\u3001\u305d\u3057\u3066\u89aa\u3057\u3044\u5bb6\u65cf\u95a2\u4fc2\u3068\u306e\u95a2\u9023\u6027\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u5909\u5316\u306f\u3001\u4fa1\u683c\u306e\u900f\u660e\u6027\u3001\u67d4\u8edf\u306a\u88fd\u54c1\u69cb\u6210\u3001\u305d\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30aa\u30d7\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u652f\u3048\u3089\u308c\u305f\u3001\u660e\u78ba\u306a\u4fa1\u683c\u5bfe\u4fa1\u5024\u3092\u4f1d\u3048\u308b\u6226\u7565\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u5bb6\u5ead\u306e\u5b9f\u969b\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3064\u3064\u3001\u6587\u5316\u7684\u306a\u8c61\u5fb4\u6027\u3092\u7dad\u6301\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u65e7\u6b63\u6708\u4ee5\u964d\u306e\u5b63\u7bc0\u7684\u306a\u58f2\u4e0a\u3068\u9577\u671f\u7684\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u4e21\u65b9\u3092\u7372\u5f97\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

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2026\u5e74\u306e\u65e7\u6b63\u6708\u671f\u9593\u3082\u3001\u7279\u306b\u751f\u6d3b\u5fc5\u9700\u54c1\u3084\u5730\u57df\u5bc6\u7740\u578b\u306e\u8cfc\u8cb7\u306b\u304a\u3044\u3066\u3001\u5f93\u6765\u578b\u306e\u5546\u53d6\u5f15\u304c\u6d88\u8cbb\u306e\u67f1\u3067\u3042\u308a\u7d9a\u3051\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u8fd1\u4ee3\u7684\u306a\u5546\u53d6\u5f15\u3068e\u30b3\u30de\u30fc\u30b9\u306e\u5f79\u5272\u304c\u52a0\u901f\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u30c1\u30e3\u30cd\u30eb\u306e\u4ee3\u66ff\u3067\u306f\u306a\u304f\u3001\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u30d0\u30e9\u30f3\u30b9\u306e\u518d\u69cb\u7bc9\u306e\u5fc5\u8981\u6027\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5f93\u6765\u578b\u306e\u5546\u53d6\u5f15\u306b\u304a\u3051\u308b\u5728\u5eab\u3068\u8a8d\u77e5\u5ea6\u3092\u78ba\u4fdd\u3057\u3064\u3064\u3001\u885b\u751f\u7ba1\u7406\u3001\u53b3\u9078\u3055\u308c\u305f\u54c1\u63c3\u3048\u3001\u30ae\u30d5\u30c8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u8fd1\u4ee3\u7684\u306a\u5c0f\u58f2\u696d\u3092\u53b3\u9078\u7684\u306b\u6d3b\u7528\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306f\u3082\u306f\u3084\u88dc\u52a9\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u306a\u304f\u3001\u7279\u306b\u65e7\u6b63\u6708\u306e\u3088\u3046\u306a\u7e41\u5fd9\u671f\u306b\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u884c\u52d5\u306e\u4e2d\u5fc3\u3068\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u65e7\u6b63\u6708\u6226\u7565\u304c\u5272\u5f15\u3060\u3051\u306b\u983c\u308b\u3053\u3068\u306f\u3082\u306f\u3084\u3067\u304d\u305a\u3001\u5f37\u529b\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306b\u3088\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u305d\u3057\u3066\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u8ef8\u306b\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n

\u4e3b\u8981\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b<\/strong><\/h4>\n

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\u00a0<\/em><\/p>\n

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B&Company\u682a\u5f0f\u4f1a\u793e<\/em><\/strong><\/p>\n

2008\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u65e5\u7cfb\u521d\u306e\u672c\u683c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3068\u3057\u3066\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u6700\u8fd1\u3067\u306f90\u4e07\u793e\u3092\u8d85\u3048\u308b\u5728\u30d9\u30c8\u30ca\u30e0\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u6574\u5099\u3057\u3001\u4f01\u696d\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u63a2\u7d22\u3084\u5e02\u5834\u5206\u6790\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/<\/a><\/p>\n

[2]<\/a> https:\/\/vneconomy.vn\/nhu-cau-hang-thiet-yeu-co-the-tang-den-30-trong-mua-sam-tet.htm<\/a><\/p>\n

[3]<\/a> https:\/\/www.vietnamplus.vn\/ha-noi-doanh-nghiep-tang-luong-du-tru-hang-hoa-binh-on-thi-truong-tet-tu-5-30-post1088606.vnp<\/a><\/p>\n

[4]<\/a> https:\/\/nhandan.vn\/hang-tet-doi-dao-gia-ca-on-dinh-post937749.html<\/a><\/p>\n

[5]<\/a> https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/<\/a><\/p>\n

[6]<\/a> https:\/\/2036413.hs-sites-na2.com\/hubfs\/Decision%20Lab%20-%20Tet%20Consumer%20Path-to-purchase%20Report.pdf<\/p>\n

[7]<\/a> https:\/\/en.vietnamplus.vn\/hcm-city-market-reflects-cautious-practical-tet-spending-trends-post335246.vnp<\/a><\/p>\n

[8]<\/a> https:\/\/thuongtruong.com.vn\/news\/mua-sam-tet-2026-du-bao-don-ve-4-tuan-cuoi-va-su-troi-day-cua-kenh-thuong-mai-xa-hoi-157644.html<\/p>\n

[9]<\/a> https:\/\/www.vietnam.vn\/en\/thi-truong-gio-qua-tet-chu-trong-tinh-thiet-thuc-gia-mem<\/a><\/p>\n

[10]<\/a> https:\/\/www.vietnam.vn\/san-pham-ocop-gia-lai-nhon-nhip-vao-mua-phuc-vu-tet<\/a><\/p>\n

[11]<\/a> https:\/\/www.vietnam.vn\/en\/doi-dao-hang-hoa-tet-binh-ngo-2026-chu-dong-tu-som-binh-on-tu-goc<\/a><\/p>\n

[12]<\/a> https:\/\/metric.vn\/resource\/blog\/metric-tet-2026-nen-kinh-doanh-gi-phan-tich-xu-huong-mua-sam-tu-du-lieu-tren-san-tmdt<\/a><\/p>","protected":false},"excerpt":{"rendered":"

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