{"id":22990,"date":"2025-11-17T18:13:32","date_gmt":"2025-11-17T11:13:32","guid":{"rendered":"https:\/\/b-company.jp\/?p=22990"},"modified":"2025-11-17T18:13:32","modified_gmt":"2025-11-17T11:13:32","slug":"the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi\/","title":{"rendered":"\u300c\u8def\u5730\u88cf\u306e\u5e97\u300d\u30e2\u30c7\u30eb\uff1a\u30cf\u30ce\u30a4\u306b\u304a\u3051\u308b\u8cbb\u7528\u5bfe\u52b9\u679c\u5206\u6790\u3068\u9867\u5ba2\u8a98\u81f4\u6226\u7565"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

2008\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u65e5\u7cfb\u521d\u306e\u672c\u683c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3068\u3057\u3066\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/em><\/p>\n

\u672c\u30b3\u30e9\u30e0\u300c\u30d9\u30c8\u30ca\u30e0\u30d6\u30ea\u30fc\u30d5\u30a3\u30f3\u30b0\u300d\u3067\u306f\u3001B&Company\u306e\u82e5\u624b\u8abf\u67fb\u54e1\u304c\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u7523\u696d\u30c8\u30ec\u30f3\u30c9\u3001\u6d88\u8cbb\u8005\u52d5\u5411\u3001\u793e\u4f1a\u306e\u52d5\u304d\u306a\u3069\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u767a\u4fe1\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/em><\/p>\n

\u672c\u8a18\u4e8b\u306f\u82f1\u8a9e\u3067\u4f5c\u6210\u3055\u308c\u3066\u304a\u308a\u3001\u4ed6\u8a00\u8a9e\u7248\u306f\u81ea\u52d5\u7ffb\u8a33\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u6b63\u78ba\u306a\u5185\u5bb9\u306b\u3064\u304d\u307e\u3057\u3066\u306f\u3001\u82f1\u8a9e\u7248\u8a18\u4e8b\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002\u5f0a\u793e\u306f\u3067\u304d\u308b\u9650\u308a\u6b63\u78ba\u306a\u60c5\u5831\u306e\u63d0\u4f9b\u306b\u52aa\u3081\u3066\u304a\u308a\u307e\u3059\u304c\u3001\u672c\u8a18\u4e8b\u306e\u3054\u5229\u7528\u306f\u5229\u7528\u8005\u3054\u81ea\u8eab\u306e\u5224\u65ad\u3068\u8cac\u4efb\u306e\u3082\u3068\u3067\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u672c\u8a18\u4e8b\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u8003\u5bdf\u3084\u5c06\u6765\u5c55\u671b\u7b49\u306f\u3001\u5404\u7814\u7a76\u8005\u306e\u500b\u4eba\u7684\u306a\u898b\u89e3\u306b\u57fa\u3065\u304f\u3082\u306e\u3067\u3059\u3002 <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

\u30cf\u30ce\u30a4\u306e\u6d3b\u6c17\u3042\u3075\u308c\u308b\u5c0f\u58f2\u696d\u754c\u3067\u306f\u3001\u300cShop in the Alley\uff08\u8def\u5730\u88cf\u306e\u5546\u5e97\uff09\u300d\u30e2\u30c7\u30eb\u304c\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3057\u3066\u53f0\u982d\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5c0f\u898f\u6a21\u4e8b\u696d\u8005\u304c\u9ad8\u7d1a\u306a\u8857\u8def\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u72ed\u3044\u8def\u5730\u88cf\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306f\u30b3\u30b9\u30c8\u9762\u3067\u306e\u512a\u4f4d\u6027\u304c\u3042\u308a\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u3001\u9650\u3089\u308c\u305f\u7269\u7406\u7684\u30b9\u30da\u30fc\u30b9\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u6700\u65b0\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u8cc3\u6599\u306e\u4e0a\u6607\u3068e\u30b3\u30de\u30fc\u30b9\u306e\u53f0\u982d\u306b\u3088\u3063\u3066\u5f62\u6210\u3055\u308c\u305f\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306e\u5909\u5316\u3068\u5c0f\u58f2\u74b0\u5883\u306e\u5909\u5316\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6025\u6210\u9577\u3092\u9042\u3052\u308b\u5e02\u5834\u898f\u6a21\u3068\u80cc\u666f<\/strong><\/h3>\n

\u30cf\u30ce\u30a4\u306e\u5c0f\u58f2\u4e0d\u52d5\u7523\u5e02\u5834\u3067\u306f\u3001\u8996\u8a8d\u6027\u3068\u30a2\u30af\u30bb\u30b9\u306e\u826f\u3055\u304b\u3089\u3001\u8def\u9762\u5e97\u304c\u4f1d\u7d71\u7684\u306b\u30d3\u30b8\u30cd\u30b9\u306b\u9078\u3070\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u3053\u3046\u3057\u305f\u9078\u629e\u80a2\u306f\u3057\u3070\u3057\u3070\u9ad8\u984d\u306a\u8cc3\u6599\u3092\u4f34\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30cf\u30ce\u30a4\u306e\u4e3b\u8981\u9053\u8def\u3067\u3042\u308b\u30ab\u30a6\u30fb\u30b6\u30a4\u901a\u308a\u3067\u306f\u300155\uff5e80\u5e73\u65b9\u30e1\u30fc\u30c8\u30eb\u306e\u8def\u9762\u5e97\u304c\u6708\u984d6,000\u4e07\uff5e8,000\u4e07\u30c9\u30f3\uff08\u7d042,400\uff5e3,200\u7c73\u30c9\u30eb\uff09\u3067\u8cc3\u8cb8\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u540c\u69d8\u306b\u3001\u4e2d\u5fc3\u5546\u696d\u9053\u8def\u3067\u3042\u308b\u30ad\u30e0\u30fb\u30de\u30fc\u901a\u308a\u3067\u306f\u300190\u5e73\u65b9\u30e1\u30fc\u30c8\u30eb\u306e\u8def\u9762\u5e97\u304c\u6708\u984d1\u51042,000\u4e07\u30c9\u30f3\uff08\u7d044,800\u7c73\u30c9\u30eb\uff09\u3067\u8cc3\u8cb8\u3055\u308c\u3066\u3044\u307e\u3059\u3002[1]<\/a>.<\/p>\n

\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306a\u3069\u306e\u8fd1\u4ee3\u7684\u306a\u5c0f\u58f2\u696d\u614b\u306f\u62e1\u5927\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u30012025\u5e74\u7b2c1\u56db\u534a\u671f\u306b\u306f\u3001\u30cf\u30ce\u30a4\u5e02\u3067\u306f\u30ab\u30a6\u30b6\u30a4\u533a\u306b\u30a4\u30aa\u30f3\u30e2\u30fc\u30eb\u30fb\u30b9\u30a2\u30f3\u30c8\u30a5\u30a4\u304c\u30aa\u30fc\u30d7\u30f3\u3057\u3001\u7d0418,000\u5e73\u65b9\u30e1\u30fc\u30c8\u30eb\u306e\u5c0f\u58f2\u30b9\u30da\u30fc\u30b9\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002[2]<\/a>\u30cf\u30ce\u30a4\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306e\u7acb\u5730\u306f\u7af6\u4e89\u529b\u304c\u3042\u308a\u3001\u5165\u5c45\u7387\u306f86%\u3067\u30011\u968e\u306e\u5e73\u5747\u8cc3\u6599\u306f\u6708\u984d130\u4e07\u30c9\u30f3\/\u5e73\u65b9\u30e1\u30fc\u30c8\u30eb\u307e\u3067\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002[3]<\/a>.<\/p>\n

\u8996\u8a8d\u6027\u306e\u9ad8\u3044\u8857\u8def\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306e\u7acb\u5730\u3067\u306f\u306a\u304f\u3001\u3088\u308a\u72ed\u3044\u8def\u5730\u3084\u8def\u5730\u3092\u9078\u3076\u5c0f\u898f\u6a21\u306a\u72ec\u7acb\u7cfb\u5c0f\u58f2\u696d\u8005\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30b3\u30f3\u30d1\u30af\u30c8\u306a\u8def\u5730\u306b\u306f\u3001\u6614\u304b\u3089\u8001\u8217\u306e\u5bb6\u65cf\u7d4c\u55b6\u306e\u98f2\u98df\u5e97\u3001\u30b3\u30fc\u30d2\u30fc\u30b7\u30e7\u30c3\u30d7\u3001\u4ed5\u7acb\u3066\u5c4b\u306a\u3069\u304c\u8ed2\u3092\u9023\u306d\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u4eca\u3001\u65b0\u305f\u306a\u6ce2\u304c\u62bc\u3057\u5bc4\u305b\u3001\u5c0f\u898f\u6a21\u4f01\u696d\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u304c\u53f0\u982d\u3057\u3066\u3044\u307e\u3059\u3002\u5e97\u4e3b\u305f\u3061\u306f\u3001\u5927\u901a\u308a\u306e\u8cc3\u6599\u9ad8\u9a30\u3092\u907f\u3051\u3064\u3064\u3001\u5909\u5316\u3059\u308b\u9867\u5ba2\u884c\u52d5\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6069\u6075\u3092\u53d7\u3051\u3089\u308c\u308b\u3088\u3046\u3001\u3042\u3048\u3066\u3053\u3046\u3057\u305f\u96a0\u308c\u5bb6\u7684\u306a\u30b9\u30da\u30fc\u30b9\u3092\u9078\u3093\u3067\u3044\u307e\u3059\u3002\u30cf\u30ce\u30a4\u306e\u8def\u5730\u306b\u3042\u308b30\u33a1\u672a\u6e80\u306e\u7269\u4ef6\u306f\u3001\u305d\u306e\u624b\u9803\u306a\u4fa1\u683c\u3068\u6226\u7565\u7684\u306a\u53ef\u80fd\u6027\u304b\u3089\u3001\u307e\u3059\u307e\u3059\u4eba\u6c17\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u90fd\u5e02\u90e8\u306e\u5c0f\u58f2\u696d\u8005\u304c\u8996\u8a8d\u6027\u3001\u30b3\u30b9\u30c8\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u91cd\u8996\u3059\u308b\u8003\u3048\u65b9\u304c\u5909\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002[4]<\/a>\u6700\u592745%\u306e\u65b0\u898f\u958b\u5e97\u3057\u305f\u98f2\u98df\u5e97\u304c\u72ed\u3044\u8def\u5730\u3067\u55b6\u696d\u3057\u3066\u304a\u308a\u3001\u30b9\u30da\u30fc\u30b9\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u309250%\u304b\u308970%\u7bc0\u7d04\u3057\u3066\u3044\u307e\u3059\u3002[5]<\/a>.<\/p>\n

A plant store opened in an alley of Hanoi<\/strong><\/p>\n

\"A<\/p>\n

\u51fa\u5178\uff1aMOIT \u30b5\u30a4\u30b4\u30f3\u30bf\u30a4\u30e0\u30ba<\/a><\/p>\n

\u300cShop in the Alley\u300d\u30e2\u30c7\u30eb\u306e\u63a8\u9032\u8981\u56e0<\/strong><\/h3>\n

\u9053\u8def\u6cbf\u3044\u306e\u7269\u4ef6\u306e\u8cc3\u6599\u4e0a\u6607<\/strong><\/em><\/h4>\n

\u8def\u9762\u5e97\u8217\u306e\u8cc3\u6599\u9ad8\u9a30\u306f\u3001\u4f01\u696d\u304c\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u4ee3\u66ff\u624b\u6bb5\u3092\u6a21\u7d22\u3059\u308b\u5927\u304d\u306a\u52d5\u6a5f\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u9ad8\u7d1a\u306a\u7acb\u5730\u3067\u306f\u8cc3\u6599\u304c\u9ad8\u304f\u3001\u591a\u304f\u306e\u4e2d\u5c0f\u30fb\u72ec\u7acb\u7cfb\u5c0f\u58f2\u696d\u8005\u306f\u4ed6\u306e\u6295\u8cc7\u3092\u72a0\u7272\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u4e2d\u5fc3\u90e8\u3084\u4e00\u7b49\u5730\u306e\u8cc3\u6599\u306f\u6bce\u5e74\u4e0a\u6607\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u5c0f\u898f\u6a21\u4e8b\u696d\u8005\u3078\u306e\u8ca1\u52d9\u7684\u5727\u529b\u306f\u3055\u3089\u306b\u5f37\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u30cf\u30ce\u30a4\u306e\u4e2d\u592e\u30d3\u30b8\u30cd\u30b9\u5730\u533a\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u4e2d\u5fc3\u90e8\u4ee5\u5916\u306e\u8cc3\u6599\u306f5\u5206\u306e1\u306b\u76f8\u5f53\u3057\u3001\u3053\u308c\u306f\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u7bc0\u7d04\u3068\u306a\u308a\u307e\u3059\u3002[6]<\/a>.<\/p>\n

\u30cf\u30ce\u30a4\u306e\u5c0f\u58f2\u8cc3\u6599\uff082023\u5e74\u7b2c1\u56db\u534a\u671f\u304b\u30892025\u5e74\u7b2c2\u56db\u534a\u671f\uff09<\/b><\/p>\n

\"Hanoi's<\/p>\n

\u51fa\u5178\uff1aCBRE\u30d9\u30c8\u30ca\u30e0<\/p>\n

\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u53f0\u982d<\/strong><\/em><\/h4>\n

E\u30b3\u30de\u30fc\u30b9\u306e\u76ee\u899a\u307e\u3057\u3044\u6210\u9577\u306b\u3088\u308a\u3001\u5b9f\u5e97\u8217\u306e\u8996\u8a8d\u6027\u306f\u4ee5\u524d\u307b\u3069\u91cd\u8981\u3067\u306f\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u5b9f\u5e97\u8217\u306f\u3001\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3084\u5546\u54c1\u306e\u5c55\u793a\u306e\u552f\u4e00\u306e\u5834\u6240\u3067\u306f\u306a\u304f\u306a\u3063\u305f\u305f\u3081\u3067\u3059\u3002\u4e00\u90e8\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5b9f\u5e97\u8217\u306f\u5009\u5eab\u3001\u5546\u54c1\u306e\u4e2d\u7d99\u5730\u70b9\u3001\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u30bb\u30f3\u30bf\u30fc\u3068\u3057\u3066\u306e\u307f\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002[7]<\/a>\u52b9\u679c\u7684\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30ec\u30bc\u30f3\u30b9\u3068\u914d\u9001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3001\u9060\u9694\u5730\u3084\u4eba\u91cc\u96e2\u308c\u305f\u5834\u6240\u304b\u3089\u3067\u3082\u9ad8\u3044\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u30d0\u30a4\u30af\u304c\u4e3b\u8981\u306a\u4ea4\u901a\u624b\u6bb5\u3067\u3042\u308b\u305f\u3081\u3001\u914d\u9054\u54e1\u306f\u72ed\u3044\u9053\u8def\u3084\u8def\u5730\u306b\u3082\u5bb9\u6613\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u52b9\u7387\u7684\u306b\u5546\u54c1\u306e\u96c6\u8377\u30fb\u914d\u9054\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u67d4\u8edf\u6027\u306b\u3088\u308a\u3001\u5927\u901a\u308a\u3078\u306e\u4f9d\u5b58\u5ea6\u304c\u8efd\u6e1b\u3055\u308c\u3001\u8def\u5730\u88cf\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8a8d\u77e5\u5ea6\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u4f53\u9a13\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30e2\u30c7\u30eb\u3068\u3057\u3066\u7e41\u6804\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5909\u5316\u3059\u308b\u6d88\u8cbb\u8005\u884c\u52d5<\/em><\/strong><\/h4>\n

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\u6d88\u8cbb\u8005\u306f\u3001\u7279\u306b\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\uff08COVID-19\uff09\u4ee5\u964d\u3001e\u30b3\u30de\u30fc\u30b9\u306e\u6210\u9577\u306b\u9069\u5fdc\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u591a\u304f\u306e\u4eba\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u307e\u305f\u306f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u597d\u3080\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002GWI\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u30012025\u5e74\u306b\u306f\u56de\u7b54\u8005\u306e64%\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5229\u7528\u3092\u5897\u3084\u3059\u4e88\u5b9a\u3067\u3042\u308a\u3001\u7d0440%\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6ce8\u6587\u3057\u305f\u5f8c\u3001\u5e97\u8217\u53d7\u3051\u53d6\u308a\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u304c\u5897\u3048\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002[9]<\/a>\u3053\u308c\u306f\u3001\u8def\u5730\u88cf\u306e\u5546\u5e97\u304c\u6d3b\u7528\u3067\u304d\u308b\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30e2\u30c7\u30eb\u306e\u6a5f\u4f1a\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

The trend of Vietnamese consumer behaviour in 2025<\/b><\/p>\n


\n\"The<\/p>\n

\u51fa\u5178: GWI<\/p>\n

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\u8cc3\u6599\u524a\u6e1b\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u3088\u308a\u4fa1\u5024\u306e\u9ad8\u3044\u6d3b\u52d5\u306b\u8cc7\u91d1\u3092\u518d\u914d\u5206\u3067\u304d\u307e\u3059\u3002\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u5546\u54c1\u306e\u54c1\u8cea\u3001\u30a4\u30f3\u30c6\u30ea\u30a2\u30c7\u30b6\u30a4\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6295\u8cc7\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u8def\u5730\u88cf\u306e\u30ab\u30d5\u30a7\u3067\u3042\u308c\u3070\u3001\u9ad8\u7d1a\u98df\u6750\u3001\u500b\u6027\u7684\u306a\u5185\u88c5\u3001\u3088\u308a\u8a13\u7df4\u3055\u308c\u305f\u30b9\u30bf\u30c3\u30d5\u3092\u96c7\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3053\u308c\u3089\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<\/p>\n

A coffee shop in the alley of Hanoi<\/strong><\/p>\n

\"A<\/p>\n

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\u8a18\u61b6\u306b\u6b8b\u308b\u5e97\u5185\u4f53\u9a13\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b:<\/strong> \u9867\u5ba2\u306f\u8def\u5730\u88cf\u306e\u5e97\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u610f\u8b58\u7684\u306b\u52aa\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u5b9f\u5e97\u8217\u3067\u306e\u4f53\u9a13\u306f\u30e6\u30cb\u30fc\u30af\u3067\u6e80\u8db3\u611f\u3092\u4e0e\u3048\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u5e97\u4e3b\u306f\u3001\u7f8e\u3057\u3044\u5185\u88c5\u3001\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30b5\u30fc\u30d3\u30b9\u3001\u305d\u3057\u3066\u611f\u899a\u7684\u306a\u30c7\u30a3\u30c6\u30fc\u30eb\uff08\u7167\u660e\u3001\u9999\u308a\u3001\u97f3\u697d\uff09\u3092\u5de5\u592b\u3059\u308b\u3053\u3068\u3067\u3001\u8a2a\u308c\u308b\u305f\u3073\u306b\u601d\u3044\u51fa\u306b\u6b8b\u308a\u3001\u53e3\u30b3\u30df\u3067\u5e83\u307e\u308b\u3088\u3046\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u5730\u57df\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3059\u308b:<\/strong> \u8def\u5730\u88cf\u306e\u5546\u5e97\u306f\u3001\u4eba\u3068\u4eba\u3068\u306e\u7e4b\u304c\u308a\u3068\u500b\u6027\u306b\u3088\u3063\u3066\u6804\u3048\u3066\u3044\u307e\u3059\u3002\u30aa\u30fc\u30ca\u30fc\u306f\u8fd1\u96a3\u306e\u5546\u5e97\u3001\u5730\u5143\u306e\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u3001\u5730\u57df\u56e3\u4f53\u3068\u5354\u529b\u3057\u3066\u3001\u5c0f\u898f\u6a21\u306a\u30a4\u30d9\u30f3\u30c8\u3001\u9031\u672b\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3001\u7f8e\u8853\u5c55\u306a\u3069\u3092\u958b\u50ac\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

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\u00a0<\/em><\/p>\n

*\u3054\u6ce8\u610f: \u672c\u8a18\u4e8b\u306e\u60c5\u5831\u3092\u5f15\u7528\u3055\u308c\u308b\u5834\u5408\u306f\u3001\u8457\u4f5c\u6a29\u306e\u5c0a\u91cd\u306e\u305f\u3081\u306b\u3001\u51fa\u5178\u3068\u8a18\u4e8b\u306e\u30ea\u30f3\u30af\u3092\u660e\u8a18\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3088\u3046\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/em><\/p>\n\n\n\n
B&Company\u682a\u5f0f\u4f1a\u793e<\/em><\/strong><\/p>\n

2008\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u65e5\u7cfb\u521d\u306e\u672c\u683c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3068\u3057\u3066\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u6700\u8fd1\u3067\u306f90\u4e07\u793e\u3092\u8d85\u3048\u308b\u5728\u30d9\u30c8\u30ca\u30e0\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u6574\u5099\u3057\u3001\u4f01\u696d\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u63a2\u7d22\u3084\u5e02\u5834\u5206\u6790\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> \u30cf\u30ce\u30a4\u30bf\u30a4\u30e0\u30ba\u3001\u30cf\u30ce\u30a4\u306e\u8def\u4e0a\u4f4f\u5b85\u8cc3\u8cb8\u5e02\u5834\u306f\u4fa1\u683c\u9ad8\u9a30\u306b\u3088\u308a\u4f4e\u8ff7\uff08https:\/\/kinhtedothi.vn\/mat-bang-cho-thue-nha-pho-ha-noi-e-am-vi-gia-cao.700136.html\uff09<\/p>\n

[2]<\/a> \u30cf\u30ce\u30a4\u30bf\u30a4\u30e0\u30ba\u3001\u9700\u8981\u306e\u9ad8\u307e\u308a\u3068\u65b0\u305f\u306a\u4f9b\u7d66\u304c\u30cf\u30ce\u30a4\u306e\u5c0f\u58f2\u4e0d\u52d5\u7523\u5e02\u5834\u3092\u6d3b\u6027\u5316\uff08https:\/\/hanoitimes.vn\/rising-demand-and-new-supply-boost-hanoi-retail-real-estate.670583.html\uff09<\/p>\n

[3]<\/a> The Investor\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u5c0f\u58f2\u30b9\u30da\u30fc\u30b9\u5e02\u5834\u3001\u507d\u9020\u54c1\u306e\u5927\u898f\u6a21\u306a\u53d6\u308a\u7de0\u307e\u308a\u5f8c\u306b\u56de\u5fa9 (https:\/\/theinvestor.vn\/vietnams-retail-space-market-rebounds-after-massive-crackdowns-on-counterfeit-goods-d16447.html)<\/p>\n

[4]<\/a> \u30e9\u30aa\u30c9\u30f3\u30cb\u30e5\u30fc\u30b9\u300130\u33a1\u4ee5\u4e0b\u306e\u8def\u5730\u88cf\u306e\u4e0d\u52d5\u7523\u304c\u4eba\u6c17\uff08https:\/\/news.laodong.vn\/bat-dong-san\/nha-dat-trong-ngo-duoi-30m2-duoc-san-don-1504904.ldo\uff09<\/p>\n

[5]<\/a> CafeF\u3001\u98f2\u98df\u5e97\u306e\u30c8\u30ec\u30f3\u30c9\uff1a\u300c\u4e00\u7b49\u5730\u300d\u306f\u3082\u306f\u3084\u6709\u5229\u3067\u306f\u306a\u304f\u3001\u300c\u8def\u5730\u88cf\u306e\u5e97\u300d\u3067\u98f2\u98df\u5e97\u304c\u6d3b\u6cc1 (https:\/\/cafef.vn\/xu-huong-mat-bang-fb-mat-bang-dac-dia-khong-con-la-loi-the-bung-no-kinh-doanh-fb-quan-trong-hem-188250605081618147.chn)<\/p>\n

[6]<\/a> CBRE\u3001\u30cf\u30ce\u30a4\u306e\u56f3 Q2 \u2013 2025 (https:\/\/mktgdocs.cbre.com\/2299\/695f738b-16d6-46a7-96b5-a7a486706ea5-1685007262\/CBRE_Vietnam_Hanoi_Figures_Q2_.pdf)<\/p>\n

[7]<\/a> VTV\u3001\u5c0f\u3055\u306a\u8def\u5730\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3046\u50be\u5411\uff08https:\/\/vtv.vn\/kinh-te\/xu-huong-kinh-doanh-trong-ngo-nho-20240425221605034.htm\uff09<\/p>\n

[8]<\/a> \u30b5\u30a4\u30b4\u30f3\u30bf\u30a4\u30e0\u30ba\u3001\u30cf\u30ce\u30a4\uff1a\u8def\u5730\u88cf\u306e\u5e97\u8217\u3092\u501f\u308a\u3066\u55b6\u696d\u3059\u308b\u50be\u5411\u304c\u9855\u8457\u306b\uff08https:\/\/thesaigontimes.vn\/ha-noi-xu-huong-thue-cua-hang-trong-ngo-de-kinh-doanh-ngay-cang-dam-net\/\uff09<\/p>\n

[9]<\/a> Brands Vietnam\u30012025\u5e74\u306b\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d5\u3064\u306e\u77db\u76fe\u3057\u305f\u6d88\u8cbb\u8005\u884c\u52d5 (https:\/\/www.brandsvietnam.com\/congdong\/topic\/344889-5-hanh-vi-nguoi-tieu-dung-trai-nguoc-marketer-can-biet-trong-nam-2025)<\/p>\n

[10]<\/a> \u30e9\u30aa\u30c9\u30f3\u30cb\u30e5\u30fc\u30b9\u3001\u30cf\u30ce\u30a4\u306e\u8def\u5730\u88cf\u306b\u3042\u308b\u5546\u696d\u65bd\u8a2d\u304c\u4eba\u6c17 (https:\/\/laodong.vn\/bat-dong-san\/mat-bang-kinh-doanh-trong-ngo-hem-ha-noi-dat-khach-1185197.ldo)<\/p>","protected":false},"excerpt":{"rendered":"

\u30cf\u30ce\u30a4\u306e\u6d3b\u6c17\u3042\u308b\u5c0f\u58f2\u696d\u754c\u3067\u306f\u3001\u300cShop in the Alley\u300d\u30e2\u30c7\u30eb\u304c\u3001\u7279\u306b\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u306e\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3057\u3066\u767b\u5834\u3057\u307e\u3057\u305f\u3002<\/p>","protected":false},"author":12,"featured_media":22999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138,1459,1130],"yoast_head":"\nThe "Shop in the Alley" model: Cost-effectiveness analysis and Customer attraction strategy in Hanoi - B-Company<\/title>\n<meta name=\"description\" content=\"In Hanoi\u2019s dynamic retail scene, the "Shop in the Alley" model has emerged as a strategic approach, especially for small businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ja\/the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The "Shop in the Alley" model: Cost-effectiveness analysis and Customer attraction strategy in Hanoi - 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