{"id":22710,"date":"2025-10-14T14:51:01","date_gmt":"2025-10-14T07:51:01","guid":{"rendered":"https:\/\/b-company.jp\/?p=22710"},"modified":"2025-10-14T15:39:38","modified_gmt":"2025-10-14T08:39:38","slug":"vietnam-beauty-market-2025-key-updates-investment-activities-and-trends","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u7f8e\u5bb9\u5e02\u58342025\uff1a\u4e3b\u8981\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3001\u6295\u8cc7\u6d3b\u52d5\u3001\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas 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center;\"><span><\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-22714 size-full\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/16.png\" alt=\"\" width=\"613\" height=\"286\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/16.png 613w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/16-300x140.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/16-18x8.png 18w\" sizes=\"(max-width: 613px) 100vw, 613px\" data-no-auto-translation=\"\" 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name=\"_ftnref2\">[2]<\/a>20\u4ee3\u304b\u308930\u4ee3\u524d\u534a\u306e\u6d88\u8cbb\u8005\u304c\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u7f8e\u5bb9\u652f\u51fa\u306b\u304a\u3044\u3066\u6700\u3082\u6d3b\u767a\u306a\u30b0\u30eb\u30fc\u30d7\u3067\u3059\u3002Statista\uff082023\u5e74\uff09\u306b\u3088\u308b\u3068\u3001\u30d9\u30c8\u30ca\u30e0\u4eba\u306e60%\u4ee5\u4e0a\u304c\u30b9\u30ad\u30f3\u30b1\u30a2\u88fd\u54c1\u3092\u6bce\u65e5\u4f7f\u7528\u3057\u3066\u304a\u308a\u3001\u6d17\u9854\u6599\uff0849%\uff09\u3001\u9999\u6c34\uff0841%\uff09\u3001\u65e5\u713c\u3051\u6b62\u3081\uff0831%\uff09\u3001\u4fdd\u6e7f\u5264\uff0825%\uff09\u304c\u6700\u3082\u4e00\u822c\u7684\u3067\u3059\u3002\u3053\u306e\u82e5\u3044\u4e16\u4ee3\u306f\u3001\u7f8e\u5bb9\u3068\u8eab\u3060\u3057\u306a\u307f\u3092\u8d05\u6ca2\u54c1\u6d88\u8cbb\u3067\u306f\u306a\u304f\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3068\u81ea\u4fe1\u306e\u4e00\u90e8\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u4e00\u4eba\u5f53\u305f\u308aGDP\u306f2024\u5e74\u306b4,700\u7c73\u30c9\u30eb\u3092\u8d85\u3048\u307e\u3057\u305f\u3002 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name=\"_ftnref3\">[3]<\/a>10\u5e74\u524d\u3068\u6bd4\u3079\u3066\u307b\u307c\u500d\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u306e\u6240\u5f97\u5897\u52a0\u3068\u5065\u5eb7\u30fb\u30a6\u30a7\u30eb\u30cd\u30b9\u3078\u306e\u610f\u8b58\u306e\u9ad8\u307e\u308a\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u30cb\u30ad\u30d3\u30b1\u30a2\u3001\u30a2\u30f3\u30c1\u30a8\u30a4\u30b8\u30f3\u30b0\u3001\u65e5\u713c\u3051\u6b62\u3081\u306a\u3069\u3001\u7f8e\u5bb9\u3068\u30b1\u30a2\u306e\u4e21\u65b9\u306e\u6a5f\u80fd\u3092\u517c\u306d\u5099\u3048\u305f\u88fd\u54c1\u3092\u6c42\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u7f8e\u5bb9\u3078\u306e\u652f\u51fa\u306f\u4e00\u6642\u7684\u306a\u3082\u306e\u304b\u3089\u65e5\u5e38\u7684\u306a\u3082\u306e\u3078\u3068\u5909\u5316\u3057\u3001\u4eca\u5f8c\u6570\u5e74\u9593\u306e\u5e02\u5834\u6210\u9577\u306e\u78ba\u56fa\u305f\u308b\u57fa\u76e4\u3092\u5f62\u6210\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u304c\u62e1\u5927\u3057\u3001\u6d88\u8cbb\u8005\u304c\u3088\u308a\u6d17\u7df4\u3055\u308c\u308b\u306b\u3064\u308c\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u696d\u754c\u306b\u304a\u3044\u3066\u3001\u56fd\u969b\u7684\u306a\u4f01\u696d\u304c\u88fd\u54c1\u57fa\u6e96\u3068\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5f62\u6210\u3092\u4e3b\u5c0e\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u5e02\u5834\u306e\u660e\u78ba\u306a\u7279\u5fb4\u306e\u4e00\u3064\u306f\u3001\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u304c\u5e02\u5834\u3092\u652f\u914d\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u8f38\u5165\u54c1\u306f\u5316\u7ca7\u54c1\u58f2\u4e0a\u9ad8\u306e90%\u4ee5\u4e0a\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u97d3\u56fd\u30d6\u30e9\u30f3\u30c9\u304c\u7d0430%\u3067\u30c8\u30c3\u30d7\u3092\u5360\u3081\u3001\u6b21\u3044\u3067\u30e8\u30fc\u30ed\u30c3\u30d1\u30d6\u30e9\u30f3\u30c9\uff0823%\uff09\u3001\u65e5\u672c\u30d6\u30e9\u30f3\u30c9\uff0817%\uff09\u3001\u30bf\u30a4\u30d6\u30e9\u30f3\u30c9\uff0813%\uff09\u3001\u30a2\u30e1\u30ea\u30ab\u30d6\u30e9\u30f3\u30c9\uff0810%\uff09\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>\u30d9\u30c8\u30ca\u30e0\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u4e3b\u306b\u4f4e\u4fa1\u683c\u5e2f\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u304a\u308a\u3001\u4fe1\u983c\u3068\u8a55\u5224\u306e\u69cb\u7bc9\u306b\u52aa\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u512a\u4f4d\u6027\u306f\u3001\u5916\u56fd\u88fd\u54c1\u306e\u65b9\u304c\u54c1\u8cea\u3001\u54c1\u63c3\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u9762\u3067\u512a\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u78ba\u4fe1\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u30ed\u30ec\u30a2\u30eb\u3001\u30d0\u30a4\u30e4\u30b9\u30c9\u30eb\u30d5\uff08\u30cb\u30d9\u30a2\uff09\u3001\u30a2\u30e2\u30fc\u30ec\u30d1\u30b7\u30d5\u30a3\u30c3\u30af\uff08\u96ea\u82b1\u79c0\u3001\u30e9\u30cd\u30fc\u30b8\u30e5\uff09\u3001LG\u30cf\u30a6\u30b9\u30db\u30fc\u30eb\u30c9\uff06\u30d8\u30eb\u30b9\u30b1\u30a2\uff08\u30b6\u30fb\u30d5\u30a7\u30a4\u30b9\u30b7\u30e7\u30c3\u30d7\u3001\u30aa\u30a6\u30a4\uff09\u3068\u3044\u3063\u305f\u5927\u624b\u4f01\u696d\u3084\u3001\u8cc7\u751f\u5802\u3001\u82b1\u738b\u3001\u30ed\u30fc\u30c8\u88fd\u85ac\u3068\u3044\u3063\u305f\u65e5\u672c\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u73fe\u5730\u652f\u5e97\u3084\u5f37\u529b\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u5916\u56fd\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u306e\u5e02\u5834\u30b7\u30a7\u30a2<\/strong><strong> 2024<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-22715 size-full\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/17.png\" alt=\"\" width=\"450\" height=\"267\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/17.png 450w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/17-300x178.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/17-18x12.png 18w\" sizes=\"(max-width: 450px) 100vw, 450px\" data-no-auto-translation=\"\" \/>\u51fa\u5178\uff1a\u56fd\u969b\u8cbf\u6613\u5c40<\/p>\n<p>2024\uff5e2025\u5e74\u306e\u6295\u8cc7\u6d3b\u52d5\u306f\u5b89\u5b9a\u3057\u3066\u304a\u308a\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u3001\u5316\u7ca7\u54c1\u3001\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u5206\u91ce\u3067\u306f\u3001\u4e3b\u8981\u306a\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u306e\u65b0\u898f\u53c2\u5165\u306f\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u30ed\u30ec\u30a2\u30eb\u3001\u30e6\u30cb\u30ea\u30fc\u30d0\u3001\u8cc7\u751f\u5802\u3001\u30a2\u30e2\u30fc\u30ec\u30d1\u30b7\u30d5\u30a3\u30c3\u30af\u306a\u3069\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u65e2\u306b\u9032\u51fa\u3057\u3066\u3044\u308b\u56fd\u969b\u4f01\u696d\u306e\u591a\u304f\u306f\u3001\u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u3067\u306f\u306a\u304f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u73fe\u5730\u751f\u7523\u3001\u5c0f\u58f2\u63d0\u643a\u3092\u901a\u3058\u3066\u4e8b\u696d\u62e1\u5927\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u76f4\u8fd1\u3067\u5927\u578b\u6295\u8cc7\u6848\u4ef6\u306f\u306a\u3044\u3082\u306e\u306e\u3001\u3053\u306e\u30bb\u30af\u30bf\u30fc\u306f\u5f15\u304d\u7d9a\u304d\u56fd\u5185\u5916\u306e\u6295\u8cc7\u5bb6\u304b\u3089\u7740\u5b9f\u306b\u95a2\u5fc3\u3092\u96c6\u3081\u3066\u304a\u308a\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u5e02\u5834\u306e\u9577\u671f\u7684\u306a\u6f5c\u5728\u6027\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u5e02\u5834\u52d5\u5411<\/strong><\/p>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u5e02\u5834\u306e\u6700\u8fd1\u306e\u50be\u5411\u306f\u3001\u6d88\u8cbb\u8005\u306e\u4fa1\u5024\u89b3\u306e\u5909\u5316\u3068\u65b0\u3057\u3044\u8cb7\u3044\u7269\u65b9\u6cd5\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ca\u30c1\u30e5\u30e9\u30eb\uff06\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\uff1a\u5929\u7136\u6210\u5206\u3084\u30cf\u30fc\u30d6\u6210\u5206\u3092\u4f7f\u3063\u305f\u300c\u30af\u30ea\u30fc\u30f3\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u300d\u88fd\u54c1\u3092\u9078\u3076\u4eba\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/vietnam?srsltid=AfmBOoogI0hd-7Ut3I7g_qkwsxVUap0vDqeKjWQkt19C1YgjeSRMoYCl\">\u30b9\u30bf\u30c6\u30a3\u30b9\u30bf\u30c7\u30fc\u30bf<\/a> \u5929\u7136\u7531\u6765\u88fd\u54c1\u306f\u73fe\u5728\u3001\u5e02\u5834\u306e\u7d049\uff5e10%\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u5e74\u9593\u7d042.5%\uff082018\uff5e2025\u5e74\uff09\u3067\u7740\u5b9f\u306b\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u6709\u5bb3\u306a\u5316\u5b66\u7269\u8cea\u306b\u5bfe\u3057\u3066\u3088\u308a\u614e\u91cd\u306b\u306a\u308a\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u3001\u30f4\u30a3\u30fc\u30ac\u30f3\u3001\u30d1\u30e9\u30d9\u30f3\u3084\u786b\u9178\u5869\u30d5\u30ea\u30fc\u306a\u3069\u306e\u30e9\u30d9\u30eb\u304c\u4ed8\u3044\u305f\u88fd\u54c1\u3092\u597d\u3080\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u5730\u5143\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30b3\u30b3\u30ca\u30c3\u30c4\u30aa\u30a4\u30eb\u3001\u7dd1\u8336\u3001\u30bf\u30fc\u30e1\u30ea\u30c3\u30af\u3001\u30a2\u30ed\u30a8\u30d9\u30e9\u306a\u3069\u306e\u30d9\u30c8\u30ca\u30e0\u7523\u5929\u7136\u6210\u5206\u3092\u4f7f\u7528\u3057\u3066\u3001\u624b\u9803\u306a\u4fa1\u683c\u306e\u5929\u7136\u30b9\u30ad\u30f3\u30b1\u30a2\u88fd\u54c1\u3092\u88fd\u9020\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30d6\u30e9\u30f3\u30c9 <em>\u7e6d<\/em> \u30c0\u30af\u30e9\u30af\u7523\u306e\u30b3\u30fc\u30d2\u30fc\u3068\u30d5\u30f3\u30a4\u30a8\u30f3\u7523\u306e\u30a6\u30b3\u30f3\u3092\u88fd\u54c1\u306b\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u512a\u3057\u304f\u74b0\u5883\u306b\u512a\u3057\u3044\u7f8e\u5bb9\u3078\u306e\u30b7\u30d5\u30c8\u306f\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u306e\u74b0\u5883\u610f\u8b58\u306e\u9ad8\u307e\u308a\u3082\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>\u30d9\u30c8\u30ca\u30e0\u306e\u30ca\u30c1\u30e5\u30e9\u30eb\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u304a\u3088\u3073\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u5e02\u5834\u306e\u53ce\u76ca\uff082018\uff5e2025\u5e74\uff09<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>\u5358\u4f4d: \u767e\u4e07\u7c73\u30c9\u30eb<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-22716 size-full\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/18.png\" alt=\"\" width=\"476\" height=\"220\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/18.png 476w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/18-300x139.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/18-18x8.png 18w\" sizes=\"(max-width: 476px) 100vw, 476px\" data-no-auto-translation=\"\" \/>\u8cc7\u6599\uff1aStatista[3]<\/p>\n<ul>\n<li>\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\uff1a\u5c0f\u58f2\u6d41\u901a\u306f\u6025\u901f\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u5f93\u6765\u578b\u306e\u5e97\u8217\u306f\u4f9d\u7136\u3068\u3057\u3066\u6700\u5927\u306e\u30b7\u30a7\u30a2\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u512a\u4f4d\u6027\u306f\u7e2e\u5c0f\u3057\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\uff082023\u5e74\uff09\u306b\u3088\u308b\u3068<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30b7\u30a7\u30a2\u306f2018\u5e74\u306e92%\u304b\u30892023\u5e74\u306b\u306f81%\u306b\u6e1b\u5c11\u3059\u308b\u4e00\u65b9\u3067\u3001\u8fd1\u4ee3\u7684\u306a\u5c0f\u58f2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u53f0\u982d\u3057\u3066\u3044\u307e\u3059\u3002\u5927\u624b\u7f8e\u5bb9\u30c1\u30a7\u30fc\u30f3\u306f\u6025\u901f\u306b\u62e1\u5927\u3057\u3066\u304a\u308a\u3001Hasaki\u306f\u73fe\u5728\u7d04170\u5e97\u8217\u3001Guardian\u306f130\u5e97\u8217\u4ee5\u4e0a\u3092\u5c55\u958b\u3057\u3001Watsons\u306f\u5927\u90fd\u5e02\u3067\u65b0\u898f\u5e97\u8217\u306e\u30aa\u30fc\u30d7\u30f3\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002Nuty\u3084Cocolux\u306a\u3069\u306e\u5730\u5143\u306e\u5316\u7ca7\u54c1\u5e97\u3082\u898f\u6a21\u3092\u62e1\u5927\u3057\u3066\u304a\u308a\u30012024\u5e74\u304b\u30892025\u5e74\u306b\u304b\u3051\u3066\u6d3b\u767a\u306a\u6295\u8cc7\u6d3b\u52d5\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a> \uff08\u30d9\u30c8\u30ca\u30e0\u30d6\u30ea\u30fc\u30d5\u30a3\u30f3\u30b0\u30012025\u5e74\uff09\u3002\u3053\u306e\u5909\u5316\u306f\u7d44\u7e54\u5316\u3055\u308c\u305f\u5c0f\u58f2\u696d\u306e\u53f0\u982d\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u88fd\u54c1\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5bb9\u6613\u306b\u306a\u308a\u3001\u5e02\u5834\u5168\u4f53\u306e\u900f\u660e\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/li>\n<li>E\u30b3\u30de\u30fc\u30b9\u306e\u6210\u9577\uff1aE\u30b3\u30de\u30fc\u30b9\u306f\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u5e02\u5834\u306e\u4e3b\u8981\u306a\u6210\u9577\u539f\u52d5\u529b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u7f8e\u5bb9\u306f\u73fe\u5728\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u4e0a\u4f4d\u3092\u5360\u3081\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u4e00\u3064\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u7f8e\u5bb9\u58f2\u4e0a\u9ad8\u306f2022\u5e74\u306b47.61\u5146\u5186\u30012023\u5e74\u306b\u306f52.21\u5146\u5186\u5897\u52a0\u3057\u3001\u7d0437.7\u5146\u30eb\u30d4\u30fc\uff08\u7d041\u51464\u514615\u5104\u7c73\u30c9\u30eb\uff09\u306b\u9054\u3057\u307e\u3059\u3002<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>2023\u5e74\u307e\u3067\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u306f\u7f8e\u5bb9\u88fd\u54c1\u7dcf\u58f2\u4e0a\u9ad8\u306e\u7d0419%\u3092\u5360\u3081\u30012018\u5e74\u306e\u308f\u305a\u304b8%\u304b\u3089\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6025\u5897\u306f\u3001Shopee\u3084Lazada\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u305d\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u3068\u8fc5\u901f\u306a\u914d\u9054\u306b\u307e\u3059\u307e\u3059\u6163\u308c\u89aa\u3057\u3093\u3067\u3044\u308b\u30d9\u30c8\u30ca\u30e0\u306e\u82e5\u3044\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u7cbe\u901a\u3057\u305f\u4eba\u53e3\u306b\u3088\u3063\u3066\u63a8\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><strong>\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9E\u30b3\u30de\u30fc\u30b9\u53ce\u76ca\u6210\u9577<\/strong><\/p>\n<p>\u51fa\u5178: Metric.vn<\/p>\n<ul>\n<li>\u30c7\u30b8\u30bf\u30eb\u30b3\u30de\u30fc\u30b9\u3068\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\uff1ae\u30b3\u30de\u30fc\u30b9\u306e\u6210\u9577\u306b\u52a0\u3048\u3001\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9\u3068\u6d88\u8cbb\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u65b9\u6cd5\u306b\u3082\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3084KOL\uff08\u30ad\u30f3\u30b0\u30fb\u30aa\u30d6\u30fb\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\uff09\u304c\u4e3b\u5c0e\u3059\u308b\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u88fd\u54c1\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u8996\u8074\u8005\u3068\u306e\u76f4\u63a5\u7684\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u30a8\u30b9\u30c6\u30a3 \u30ed\u30fc\u30c0\u30fc\u3001\u30e9\u30f3\u30b3\u30e0\u3001\u30ad\u30fc\u30eb\u30ba\u3001\u96ea\u82b1\u79c0\u3068\u3044\u3063\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u65b0\u5546\u54c1\u306e\u767a\u58f2\u3084\u3001\u5272\u5f15\u3001\u300c1\u3064\u8cb7\u3046\u30681\u3064\u7121\u6599\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u7121\u6599\u30b5\u30f3\u30d7\u30eb\u306e\u63d0\u4f9b\u306a\u3069\u3067\u82e5\u3044\u4e16\u4ee3\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3068\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u878d\u5408\u306f\u3001\u5229\u4fbf\u6027\u3068\u30c7\u30b8\u30bf\u30eb\u63a5\u7d9a\u306e\u4e21\u65b9\u3092\u91cd\u8996\u3059\u308b\u30d9\u30c8\u30ca\u30e0\u306e\u30cf\u30a4\u30c6\u30af\u4e16\u4ee3\u306b\u5408\u81f4\u3057\u3066\u3044\u307e\u3059\u3002\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u3001e\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u3001\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<img decoding=\"async\" class=\"aligncenter size-full wp-image-22713\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/20.jpg\" alt=\"\" width=\"561\" height=\"561\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/20.jpg 561w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/20-300x300.jpg 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/20-150x150.jpg 150w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/20-12x12.jpg 12w\" sizes=\"(max-width: 561px) 100vw, 561px\" data-no-auto-translation=\"\" \/><\/li>\n<\/ul>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p style=\"text-align: center;\">\u51fa\u5178: KIEHL&#039;S X L\u01af\u01a0NG \u0110\u1ed6<a href=\"#_ftn1\" name=\"_ftnref1\"><strong>[1]<\/strong><\/a><\/p>\n<p><strong>\u4e3b\u306a\u51fa\u6f14\u8005<\/strong><\/p>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u5e02\u5834\u306f\u3001\u4e3b\u306b\u9577\u5e74\u306e\u7d4c\u9a13\u3092\u6301\u3064\u5927\u624b\u56fd\u969b\u4f01\u696d\u304c\u727d\u5f15\u3057\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u306f\u30011990\u5e74\u4ee3\u304b\u30892000\u5e74\u4ee3\u306b\u304b\u3051\u3066\u7d4c\u6e08\u304c\u958b\u653e\u3055\u308c\u305f\u6642\u671f\u306b\u30d9\u30c8\u30ca\u30e0\u306b\u9032\u51fa\u3057\u3001\u73fe\u5730\u306b\u30aa\u30d5\u30a3\u30b9\u3084\u63d0\u643a\u5148\u3092\u8a2d\u7acb\u3057\u307e\u3057\u305f\u3002\u5f7c\u3089\u306e\u5f37\u529b\u306a\u5730\u4f4d\u306f\u3001\u30cb\u30d9\u30a2\u306e\u4eba\u6c17\u3084\u30ed\u30ec\u30a2\u30eb\u3001\u30a8\u30b9\u30c6\u30a3 \u30ed\u30fc\u30c0\u30fc\u306e\u9ad8\u7d1a\u30a4\u30e1\u30fc\u30b8\u3068\u3044\u3063\u305f\u6709\u540d\u30d6\u30e9\u30f3\u30c9\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u6d41\u901a\u3078\u306e\u591a\u984d\u306e\u6295\u8cc7\u306b\u3088\u3063\u3066\u652f\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u4f01\u696d\u306e\u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc<\/strong><\/p>\n<table width=\"531\">\n<tbody>\n<tr>\n<td width=\"116\">\u4f1a\u793e<\/td>\n<td width=\"103\">\u5e02\u5834\u53c2\u5165<\/td>\n<td width=\"98\">\u56fd<\/td>\n<td width=\"214\">\u7c21\u5358\u306a\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb<\/td>\n<\/tr>\n<tr>\n<td width=\"116\">\u30e6\u30cb\u30ea\u30fc\u30d0<\/td>\n<td width=\"103\">1995<\/td>\n<td width=\"98\">\u82f1\u56fd<\/td>\n<td width=\"214\">\u30c0\u30f4\u3001\u30dd\u30f3\u30ba\u3001\u30b5\u30f3\u30b7\u30eb\u30af\u306a\u3069\u306e\u4eba\u6c17\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u30d6\u30e9\u30f3\u30c9\u3067\u77e5\u3089\u308c\u308b\u3053\u306e\u4e16\u754c\u7684\u306a\u6d88\u8cbb\u8ca1\u4f01\u696d\u306f\u30011995\u5e74\u306b\u30d9\u30c8\u30ca\u30e0\u306b\u9032\u51fa\u3057\u3001\u73fe\u5728\u3067\u306f <a href=\"https:\/\/www.vietnam-briefing.com\/news\/vietnams-emerging-cosmetics-industry-strong-potential-growing-market.html\/\">\u4fdd\u6709 ~ 12%<\/a> \u30d9\u30c8\u30ca\u30e0\u306e\u5316\u7ca7\u54c1\u30fb\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u5e02\u5834\u306e<\/td>\n<\/tr>\n<tr>\n<td width=\"116\">\u30d7\u30ed\u30af\u30bf\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30ae\u30e3\u30f3\u30d6\u30eb<\/td>\n<td width=\"103\">1990\u5e74\u4ee3\u534a\u3070<\/td>\n<td width=\"98\">\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd<\/td>\n<td width=\"214\">\u4e16\u754c\u6700\u5927\u306e\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\uff08Olay\u3001SK-II\u3001\u30d1\u30f3\u30c6\u30fc\u30f3\u3001\u30b8\u30ec\u30c3\u30c8\u306a\u3069\uff09\u30021990\u5e74\u4ee3\u534a\u3070\u304b\u3089\u30d9\u30c8\u30ca\u30e0\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3001\u30d8\u30a2\u30b1\u30a2\u88fd\u54c1\u3068\u30b0\u30eb\u30fc\u30df\u30f3\u30b0\u88fd\u54c1\u3092\u73fe\u5730\u751f\u7523\u3057\u3066\u3044\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"116\">\u30ed\u30ec\u30a2\u30eb<\/td>\n<td width=\"103\">2007<\/td>\n<td width=\"98\">\u30d5\u30e9\u30f3\u30b9<\/td>\n<td width=\"214\">\u5316\u7ca7\u54c1\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\uff08\u30ed\u30ec\u30a2\u30eb \u30d1\u30ea\u3001\u30e1\u30a4\u30d9\u30ea\u30f3\u3001\u30e9\u30f3\u30b3\u30e0\uff09\u3092\u64c1\u3059\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30ea\u30fc\u30c0\u30fc\u30022007\u5e74\u3088\u308a\u30ed\u30ec\u30a2\u30eb \u30d9\u30c8\u30ca\u30e0LLC\u3092\u901a\u3058\u3066\u30d9\u30c8\u30ca\u30e0\u306b\u9032\u51fa\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"116\">\u30a8\u30b9\u30c6\u30a3 \u30ed\u30fc\u30c0\u30fc \u30ab\u30f3\u30d1\u30cb\u30fc<\/td>\n<td width=\"103\">2000\u5e74\u4ee3\u521d\u982d<\/td>\n<td width=\"98\">\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd<\/td>\n<td width=\"214\">\u30a8\u30b9\u30c6\u30a3 \u30ed\u30fc\u30c0\u30fc\u3001M.A.C.\u3001\u30af\u30ea\u30cb\u30fc\u30af\u3001\u30e9\u30fb\u30e1\u30fc\u30eb\u306a\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u64c1\u3059\u308b\u3001\u5927\u624b\u30d7\u30ec\u30b9\u30c6\u30fc\u30b8\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30ab\u30f3\u30d1\u30cb\u30fc\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u9ad8\u7d1a\u5c0f\u58f2\u5e97\u3084\u767e\u8ca8\u5e97\u3067\u8ca9\u58f2\u3055\u308c\u3066\u304a\u308a\u3001\u5bcc\u88d5\u5c64\u5411\u3051\u306e\u30b9\u30ad\u30f3\u30b1\u30a2\u3068\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"116\">\u8cc7\u751f\u5802<\/td>\n<td width=\"103\">2010\u5e74\u4ee3\u521d\u982d<\/td>\n<td width=\"98\">\u65e5<\/td>\n<td width=\"214\">\u30b9\u30ad\u30f3\u30b1\u30a2\u3068\u30d5\u30ec\u30b0\u30e9\u30f3\u30b9\uff08\u8cc7\u751f\u5802\u3001\u30a2\u30cd\u30c3\u30b5\u3001NARS\u306a\u3069\uff09\u3067\u77e5\u3089\u308c\u308b\u3001\u8001\u8217\u5316\u7ca7\u54c1\u4f1a\u793e\u306e\u4e00\u3064\u3002\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u9ad8\u7d1a\u54c1\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3001\u8ca9\u58f2\u4ee3\u7406\u5e97\u3068\u8cc7\u751f\u5802\u30d9\u30c8\u30ca\u30e0\u793e\u3092\u901a\u3058\u3066\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\">\u51fa\u5178: B&amp;Company \u7de8\u96c6<\/p>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u5730\u5143\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u7279\u306b\u30ca\u30c1\u30e5\u30e9\u30eb\u30fb\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u5206\u91ce\u3067\u6210\u9577\u3057\u59cb\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u3068\u6bd4\u8f03\u3059\u308b\u3068\u5e02\u5834\u30b7\u30a7\u30a2\u306f\u307e\u3060\u5c0f\u3055\u3044\u3067\u3059\u3002\u5916\u8cc7\u7cfb\u4f01\u696d\u306f\u3001\u5f37\u529b\u306a\u7814\u7a76\u529b\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30ea\u30bd\u30fc\u30b9\u3001\u305d\u3057\u3066\u5148\u9032\u7684\u306a\u88fd\u54c1\u958b\u767a\u529b\u3092\u6d3b\u304b\u3057\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u512a\u4f4d\u6027\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u591a\u304f\u306e\u5927\u624b\u4f01\u696d\u304c\u540c\u3058\u5206\u91ce\u3067\u7af6\u5408\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5e02\u5834\u306f\u975e\u5e38\u306b\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306f\u30d9\u30c8\u30ca\u30e0\u4eba\u306e\u55dc\u597d\u306b\u5408\u308f\u305b\u3066\u6226\u7565\u3092\u5e38\u306b\u8abf\u6574\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u7af6\u4e89\u306f\u6d88\u8cbb\u8005\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3001\u9078\u629e\u80a2\u306e\u62e1\u5927\u3068\u7d99\u7d9a\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u4fc3\u9032\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u6d77\u5916\u304b\u3089\u306e\u53c2\u5165\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u6226\u7565\u7684\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n<p>2025\u5e74\u306e\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u5e02\u5834\u306f\u9b45\u529b\u7684\u3067\u3042\u308b\u4e00\u65b9\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3001\u8907\u96d1\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u4e2d\u9593\u5c64\u306e\u5897\u52a0\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u63a8\u9032\u3001\u305d\u3057\u3066\u9ad8\u54c1\u8cea\u306a\u56fd\u969b\u88fd\u54c1\u3078\u306e\u9700\u8981\u304c\u3001\u6d77\u5916\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6210\u529f\u3059\u308b\u306b\u306f\u3001\u5e02\u5834\u53c2\u5165\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u73fe\u5730\u306e\u9867\u5ba2\u306e\u7fd2\u6163\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u305d\u3057\u3066\u671f\u5f85\u306b\u30b9\u30de\u30fc\u30c8\u306b\u9069\u5fdc\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<ol>\n<li>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u6d88\u8cbb\u8005\u306e\u6d1e\u5bdf\u304c\u6c7a\u5b9a\u7684\u306a\u8981\u7d20\u3067\u3059\u3002<\/li>\n<\/ol>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u6d88\u8cbb\u8005\u3001\u7279\u306bZ\u4e16\u4ee3\u3068\u82e5\u3044\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u5c64\u306f\u3001\u4fe1\u983c\u6027\u3001\u88fd\u54c1\u306e\u5b89\u5168\u6027\u3001\u305d\u3057\u3066\u6210\u5206\u306e\u900f\u660e\u6027\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u914d\u5408\uff08\u8efd\u3044\u30c6\u30af\u30b9\u30c1\u30e3\u30fc\u3001\u71b1\u5e2f\u6c17\u5019\u3078\u306e\u9069\u5408\u6027\uff09\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b9\u30bf\u30a4\u30eb\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u3001\u6587\u5316\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u6709\u5229\u306a\u7acb\u5834\u306b\u3042\u308a\u307e\u3059\u3002\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u55dc\u597d\u306b\u5bfe\u5fdc\u3059\u308b\u306b\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u5e97\u8217\u30c7\u30fc\u30bf\u3092\u901a\u3058\u305f\u7d99\u7d9a\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<ol start=\"2\">\n<li>\u30c7\u30b8\u30bf\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u304c\u524d\u63d0\u6761\u4ef6<\/li>\n<\/ol>\n<p>\u7f8e\u5bb9E\u30b3\u30de\u30fc\u30b9\u306f\u5e74\u3005\u62e1\u5927\u3057\u3066\u304a\u308a\u3001\u6295\u8cc7\u5bb6\u306f\u30c7\u30b8\u30bf\u30eb\u4e8b\u696d\u3092\u88dc\u5b8c\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u306a\u304f\u3001\u4e2d\u6838\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u91cd\u8996\u3059\u3079\u304d\u3067\u3059\u3002Shopee\u3001Lazada\u3001TikTok Shop\u306b\u8a8d\u8a3c\u6e08\u307f\u306e\u65d7\u8266\u5e97\u3092\u958b\u8a2d\u3057\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u4e3b\u5c0e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u4eca\u3084\u5e02\u5834\u306e\u6a19\u6e96\u7684\u306a\u6163\u884c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u7f8e\u5bb9\u30c1\u30a7\u30fc\u30f3\u3068\u306e\u63d0\u643a\u3084\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30ab\u30a6\u30f3\u30bf\u30fc\u306a\u3069\u3001\u53b3\u9078\u3055\u308c\u305f\u5b9f\u5e97\u8217\u306e\u5c55\u958b\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6b63\u5f53\u6027\u3068\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u306b\u3068\u3063\u3066\u4f9d\u7136\u3068\u3057\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ol start=\"3\">\n<li>\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u5e02\u5834\u5b66\u7fd2\u304c\u52a0\u901f<\/li>\n<\/ol>\n<p>\u73fe\u5730\u306e\u8ca9\u58f2\u4ee3\u7406\u5e97\u3001\u5c0f\u58f2\u696d\u8005\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8005\u3068\u306e\u63d0\u643a\u306f\u3001\u5b66\u7fd2\u66f2\u7dda\u3092\u77ed\u7e2e\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u63d0\u643a\u306f\u5e02\u5834\u60c5\u5831\u306e\u63d0\u4f9b\u3001\u30e9\u30a4\u30bb\u30f3\u30b9\u53d6\u5f97\u306e\u4fc3\u9032\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306e\u30b9\u30d4\u30fc\u30c9\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u7d14\u7c8b\u306a\u5916\u8cc7\u7cfb\u4f01\u696d\u304c\u521d\u671f\u6bb5\u968e\u3067\u5f97\u306b\u304f\u3044\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p><strong>\u6210\u719f\u7d4c\u6e08\u3078\u306e\u8a66\u91d1\u77f3<\/strong><\/p>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u696d\u754c\u306f\u3001\u91cf\u4e3b\u5c0e\u306e\u8f38\u5165\u5e02\u5834\u304b\u3089\u3001\u4fa1\u5024\u4e3b\u5c0e\u3067\u30c7\u30b8\u30bf\u30eb\u7d71\u5408\u3055\u308c\u305f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3078\u3068\u79fb\u884c\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u6700\u3082\u6210\u529f\u3059\u308b\u6295\u8cc7\u5bb6\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4f1d\u7d71\u3068\u9769\u65b0\u6027\u3092\u3001\u5730\u57df\u3068\u306e\u95a2\u9023\u6027\u3068\u4e8b\u696d\u904b\u55b6\u306e\u4fca\u654f\u6027\u3068\u878d\u5408\u3055\u305b\u308b\u4f01\u696d\u3067\u3059\u3002\u6771\u5357\u30a2\u30b8\u30a2\u3067\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u76ee\u6307\u3059\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30d9\u30c8\u30ca\u30e0\u306f\u7af6\u4e89\u529b\u306e\u8a66\u91d1\u77f3\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u9577\u671f\u7684\u306a\u4e8b\u696d\u62e1\u5927\u306e\u305f\u3081\u306e\u5927\u304d\u306a\u53ef\u80fd\u6027\u3092\u79d8\u3081\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p><em>*\u3054\u6ce8\u610f: \u672c\u8a18\u4e8b\u306e\u60c5\u5831\u3092\u5f15\u7528\u3055\u308c\u308b\u5834\u5408\u306f\u3001\u8457\u4f5c\u6a29\u306e\u5c0a\u91cd\u306e\u305f\u3081\u306b\u3001\u51fa\u5178\u3068\u8a18\u4e8b\u306e\u30ea\u30f3\u30af\u3092\u660e\u8a18\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3088\u3046\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/em><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company\u682a\u5f0f\u4f1a\u793e<\/em><\/strong><\/p>\n<p>2008\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u65e5\u7cfb\u521d\u306e\u672c\u683c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3068\u3057\u3066\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u6700\u8fd1\u3067\u306f90\u4e07\u793e\u3092\u8d85\u3048\u308b\u5728\u30d9\u30c8\u30ca\u30e0\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u6574\u5099\u3057\u3001\u4f01\u696d\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u63a2\u7d22\u3084\u5e02\u5834\u5206\u6790\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<hr \/>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/vietnam?srsltid=AfmBOoqfyi-OsC3fdXz_32kLYoOTYlWlmH0c4P4FPTQrrzXWIINzK_oQ\">https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/vietnam?srsltid=AfmBOoqfyi-OsC3fdXz_32kLYoOTYlWlmH0c4P4FPTQrrzXWIINzK_oQ<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.worldometers.info\/world-population\/vietnam-population\/\">\u30d9\u30c8\u30ca\u30e0\u306e\u4eba\u53e3\uff082025\u5e74\uff09 \u2013 Worldometer<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/data.worldbank.org\/indicator\/NY.GDP.PCAP.CD?locations=VN\">\u4e00\u4eba\u5f53\u305f\u308aGDP\uff08\u73fe\u5728\u306eUS$\uff09\u2013\u30d9\u30c8\u30ca\u30e0 | \u30c7\u30fc\u30bf<\/a><\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> <a href=\"https:\/\/www.trade.gov\/market-intelligence\/vietnam-beauty-and-personal-care-products\">\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u30fb\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u88fd\u54c1<\/a><\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> <a href=\"https:\/\/drive.google.com\/file\/d\/1juYSRW7zDeOexVVbxnaPN8D7ccbzlci1\/view\">beauty_and_personal_care_in_vietnam.pdf \u2013 Google \u30c9\u30e9\u30a4\u30d6<\/a><\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> <a href=\"https:\/\/www.vietnam-briefing.com\/news\/vietnam-beauty-personal-care-sector-market-entry.html\/\">\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u30fb\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u5206\u91ce\u3078\u306e\u6226\u7565\u7684\u53c2\u5165<\/a><\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> <a href=\"https:\/\/fr.slideshare.net\/slideshow\/metric-th-trng-bn-l-trc-tuyn-vit-nam-2023-v-d-bo-2024\/266002082\">https:\/\/fr.slideshare.net\/slideshow\/metric-th-trng-bn-l-trc-tuyn-vit-nam-2023-v-d-bo-2024\/266002082<\/a><\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> <a href=\"https:\/\/www.facebook.com\/photo\/?fbid=753030197036114&amp;set=a.636087175397084\">\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u30d9\u30c8\u30ca\u30e0\u306e\u7f8e\u5bb9\u696d\u754c\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u654f\u611f\u306a\u82e5\u8005\u306e\u5897\u52a0\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u6025\u901f\u306a\u6210\u9577\u306b\u727d\u5f15\u3055\u308c\u30012025\u5e74\u306b\u91cd\u8981\u306a\u5c40\u9762\u3092\u8fce\u3048\u307e\u3059\u3002\u30b9\u30ad\u30f3\u30b1\u30a2\u3001\u30e1\u30a4\u30af\u30a2\u30c3\u30d7\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u652f\u51fa\u306f\u3001\u56fd\u5185\u5916\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u7372\u5f97\u3092\u7af6\u3044\u5408\u3046\u4e2d\u3067\u5897\u52a0\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"author":3,"featured_media":22719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1922,1132],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vietnam Beauty Market 2025: Key Updates, Investment Activities, and Trends - B-Company<\/title>\n<meta name=\"description\" content=\"This analyzes high-value aquaculture and staple rice production case studies, offering clear examples of the ROI in agriculture in Vietnam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/ja\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam Beauty Market 2025: Key Updates, Investment Activities, and Trends - B-Company\" \/>\n<meta property=\"og:description\" content=\"This analyzes high-value aquaculture and staple rice production case studies, offering clear examples of the ROI in agriculture in Vietnam.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/ja\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-14T07:51:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T08:39:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/evangeline-sarney-NnsqpLjiA94-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" 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