{"id":22159,"date":"2025-07-29T17:58:20","date_gmt":"2025-07-29T10:58:20","guid":{"rendered":"https:\/\/b-company.jp\/?p=22159"},"modified":"2025-07-29T17:58:20","modified_gmt":"2025-07-29T10:58:20","slug":"tapping-into-vietnams-vaccine-demand","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/tapping-into-vietnams-vaccine-demand\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u306e\u30ef\u30af\u30c1\u30f3\u9700\u8981\u3092\u6398\u308a\u8d77\u3053\u3059"},"content":{"rendered":"
<\/div>
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<\/i><\/div>

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

In this section “Vietnam Briefing”, young researchers of B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/em><\/p>\n<\/div>\n\t

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Market Outlook<\/strong><\/h3>\n

Between 2014 and 2023, Vietnam\u2019s vaccine market revenue grew at a compound annual growth rate (CAGR) of 3.1%, driven by rising disposable incomes and steady population growth [1]. However, in the past three years, revenues declined due to the impact of the COVID-19 pandemic in 2021 and 2022\u2014which limited mobility and vaccination activities\u2014as well as vaccine supply shortages in 2023.<\/p>\n

Looking ahead, VDSC forecasts the vaccine market to accelerate, expanding at a projected CAGR of 6.9% during the 2024\u20132030 period [1]. Per capita vaccine spending is expected to continue its upward trajectory, rising around USD 12 USD\/person by 2030. This growth will be primarily supported by increasing disposable incomes and sustained public awareness of health and disease prevention.<\/p>\n

Vietnam\u2019s Vaccine Revenue and Consumption, prediction for 2030<\/strong><\/p>\n

\"Vietnam\u2019s<\/p>\n

Source: DNSE<\/a><\/p>\n

The Rise of Private Immunization Chains<\/strong><\/h3>\n

Vietnam\u2019s immunization system consists of two parallel and complementary pillars: a publicly funded program ensuring broad access to essential vaccines, and a growing private network that offers greater choice and service quality for those able to pay.<\/p>\n

Comparison Between the Public Immunization System (EPI) and Private Vaccination Services<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
 <\/td>\nExpanded Program on Immunization (EPI)<\/strong><\/td>\nPrivate Immunization Services<\/strong><\/td>\n<\/tr>\n
Responsible Authorities<\/strong><\/td>\n\u00b7 Ministry of Health<\/p>\n

\u00b7 Preventive Medicine Centers<\/td>\n

\u00b7 Private enterprises<\/p>\n

\u00b7 Private hospital<\/td>\n<\/tr>\n

Cost<\/strong><\/td>\n\u00b7 Free<\/p>\n

\u00b7 (Funded by the government)<\/td>\n

\u00b7 Paid depends on vaccines and providers<\/td>\n<\/tr>\n
Vaccine Portfolio<\/strong><\/td>\n\u00b7 Limited<\/p>\n

\u00b7 (around 10-12 basic vaccines)<\/td>\n

\u00b7 Diverse, including new and combination vaccines<\/td>\n<\/tr>\n
Target<\/strong><\/td>\n\u00b7 Children under 10<\/p>\n

\u00b7 Pregnant women<\/td>\n

\u00b7 All age groups<\/td>\n<\/tr>\n
Service quality and facilities<\/strong><\/td>\n\u00b7 Basic facilities<\/p>\n

\u00b7 Often at local health stations<\/td>\n

\u00b7 Modern<\/p>\n

\u00b7 Well-equipped clinics with customer service and amenities<\/td>\n<\/tr>\n

Vaccine Availability<\/strong><\/td>\n\u00b7 Occasional shortages due to procurement and tendering processes<\/td>\n\u00b7 Stable, well-managed supply with investment in cold chain infrastructure<\/td>\n<\/tr>\n
Scheduling Flexibility<\/strong><\/td>\n\u00b7 Fixed schedules determined by public health centers<\/td>\n\u00b7 Flexible, can be booked according to individual needs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: B&Company Compilation<\/p>\n

Emerging players in the private sector<\/strong><\/h3>\n

In the past 5\u20137 years, private providers have gained significant ground in Vietnam\u2019s vaccination market by addressing limitations of the public system\u2014such as long wait times, overcrowding, and vaccine shortages. They also meet growing demand for adult and non-EPI vaccines like HPV and seasonal flu. The market is evolving into a group oligopoly, with fierce competition among major chains driving improved service quality and expanding consumer choice.<\/p>\n

Top 3 Private Providers \u2013 Number of Centers<\/strong><\/p>\n

\"Top<\/p>\n

Source: DNSE<\/a><\/p>\n

VNVC<\/strong><\/a> \u2013 <\/strong>The Full-Service Vaccinator<\/strong><\/p>\n

VNVC currently dominates Vietnam\u2019s private vaccination market with an estimated 46% market share. It operates the largest vaccination network in the country, with 206 centers across 34 provinces and cities. Backed by Eco Pharma and Tam Anh General Hospital, VNVC benefits from a robust healthcare ecosystem, enabling it to scale rapidly while maintaining service quality and trust among consumers.<\/p>\n

FPT Long Ch\u00e2u<\/strong><\/a> \u2013 The Fast-Rising Challenger<\/strong><\/p>\n

Although FPT Long Ch\u00e2u is expected to capture only around 6% of the market in 2024, it is growing at a remarkable pace. The company has expanded its vaccination network to 125 centers and aims to reach 150 locations in the near future. Leveraging its extensive Long Ch\u00e2u pharmacy chain, the brand creates strong customer synergies and positions itself competitively by offering vaccine prices 2\u20137% lower than major rivals.<\/p>\n

Nhi \u0110\u1ed3ng 315<\/strong><\/a> \u2013 The Niche Specialist<\/strong><\/p>\n

Nhi \u0110\u1ed3ng 315 focuses on a more specialized segment, primarily serving Ho Chi Minh City and surrounding provinces. While its market share remains small and unreported, the chain differentiates itself by integrating pediatric clinics with vaccination services. This \u201call-in-one\u201d model appeals to parents seeking convenient, child-focused healthcare solutions in a single location.<\/p>\n

From Coverage to Business Opportunity<\/strong><\/h3>\n

Unmet Vaccination Needs Beyond Children<\/strong><\/h4>\n

While Vietnam\u2019s Expanded Program on Immunization (EPI) has achieved over 95% coverage among children, other age groups\u2014including adolescents, adults, and seniors\u2014remain underserved. Coverage for high-value vaccines such as HPV, pneumococcal, shingles, and seasonal flu is still below 5% [2]. For instance, HPV vaccination rates among girls in Vietnam remain under 12%, compared to over 80% in Malaysia thanks to well-established school-based programs [2]. These gaps highlight a substantial untapped market, especially as public awareness of non-communicable diseases continues to rise. Expanding adult and senior immunization services could unlock a large, underserved market and significantly improve profit margins for private providers.<\/p>\n

Urban Middle Class Drives Demand for Premium Vaccination Services<\/strong><\/h4>\n

Rising incomes and urbanization in cities like Ho Chi Minh City and Hanoi are accelerating the shift from basic immunization to premium vaccination experiences. Urban consumers now expect convenience, digital integration, and broader vaccine choices. Features such as online booking, electronic vaccination records, and bundled vaccine packages are becoming essential. VNVC has successfully capitalized on this trend by offering adult-targeted vaccine packages, while FPT Long Ch\u00e2u leverages its widespread pharmacy network to reach adults in tier-2 cities\u2014where public options are limited and pricing is key [5]. <\/strong>Developing modern vaccination centers for adults and families in urban areas offers strong potential for customer retention and revenue growth.<\/p>\n

Conclusion<\/strong><\/h3>\n

The lifetime vaccination model not only addresses service gaps in Vietnam\u2019s current immunization system but also opens compelling business opportunities across multiple segments\u2014from urban adults to institutions and tier-2 markets. Private players who invest early in supply chain capacity, service innovation, and targeted segmentation strategies will likely lead the next wave of market growth.<\/p>\n

\n

[1] DNSE, Comparing the Cash-Generating Capacity of Vietnam\u2019s Three Largest Vaccination Centers <Access<\/a>><\/p>\n

[2] KPMG, Life course immuzation in Vietnam <Access<\/a>><\/p>\n

[3] UNICEF DATA <Access<\/a>><\/p>\n

[4] CafeF, The Competitive Landscape of Vietnam\u2019s $2 Billion Vaccine Market<Access<\/a>><\/p>\n

\u00a0<\/em><\/p>\n

* If you wish to quote any information from this article, please kindly cite the source along with the link to the original article to respect copyright.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\n

Please do not hesitate to contact us if you have any queries.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

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