{"id":20433,"date":"2025-03-25T17:53:23","date_gmt":"2025-03-25T10:53:23","guid":{"rendered":"https:\/\/b-company.jp\/?p=20433"},"modified":"2025-05-27T11:18:19","modified_gmt":"2025-05-27T04:18:19","slug":"vietnam-beer-market-and-the-participation-of-foreign-brands","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/vietnam-beer-market-and-the-participation-of-foreign-brands\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u30d3\u30fc\u30eb\u5e02\u5834\u3068\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u306e\u53c2\u5165"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>2008\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u65e5\u7cfb\u521d\u306e\u672c\u683c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3068\u3057\u3066\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/em><\/p>\n<p><em>\u672c\u30b3\u30e9\u30e0\u300c\u30d9\u30c8\u30ca\u30e0\u30d6\u30ea\u30fc\u30d5\u30a3\u30f3\u30b0\u300d\u3067\u306f\u3001B&amp;Company\u306e\u82e5\u624b\u8abf\u67fb\u54e1\u304c\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u7523\u696d\u30c8\u30ec\u30f3\u30c9\u3001\u6d88\u8cbb\u8005\u52d5\u5411\u3001\u793e\u4f1a\u306e\u52d5\u304d\u306a\u3069\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u767a\u4fe1\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/em><\/p>\n<p><em>\u672c\u8a18\u4e8b\u306f\u82f1\u8a9e\u3067\u4f5c\u6210\u3055\u308c\u3066\u304a\u308a\u3001\u4ed6\u8a00\u8a9e\u7248\u306f\u81ea\u52d5\u7ffb\u8a33\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u6b63\u78ba\u306a\u5185\u5bb9\u306b\u3064\u304d\u307e\u3057\u3066\u306f\u3001\u82f1\u8a9e\u7248\u8a18\u4e8b\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002\u5f0a\u793e\u306f\u3067\u304d\u308b\u9650\u308a\u6b63\u78ba\u306a\u60c5\u5831\u306e\u63d0\u4f9b\u306b\u52aa\u3081\u3066\u304a\u308a\u307e\u3059\u304c\u3001\u672c\u8a18\u4e8b\u306e\u3054\u5229\u7528\u306f\u5229\u7528\u8005\u3054\u81ea\u8eab\u306e\u5224\u65ad\u3068\u8cac\u4efb\u306e\u3082\u3068\u3067\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u672c\u8a18\u4e8b\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u8003\u5bdf\u3084\u5c06\u6765\u5c55\u671b\u7b49\u306f\u3001\u5404\u7814\u7a76\u8005\u306e\u500b\u4eba\u7684\u306a\u898b\u89e3\u306b\u57fa\u3065\u304f\u3082\u306e\u3067\u3059\u3002 <\/em><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u30d3\u30fc\u30eb\u5e02\u5834\u306f\u3001\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u306e\u53c2\u5165\u304c\u5897\u3048\u3066\u3044\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u6587\u5316\u7684\u306b\u91cd\u8981\u306a\u7523\u696d\u3067\u3059\u3002\u30b3\u30b9\u30c8\u306e\u4e0a\u6607\u3084\u53b3\u3057\u3044\u898f\u5236\u306a\u3069\u306e\u6700\u8fd1\u306e\u8ab2\u984c\u3092\u62b1\u3048\u306a\u304c\u3089\u3001\u696d\u754c\u306f\u6d88\u8cbb\u8005\u306e\u7d76\u3048\u9593\u306a\u304f\u5909\u5316\u3059\u308b\u597d\u307f\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u6025\u901f\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u30d9\u30c8\u30ca\u30e0\u30d3\u30fc\u30eb\u5e02\u5834\u306e\u6982\u8981<\/strong><\/h3>\n<p>\u30d9\u30c8\u30ca\u30e0\u306f\u4e16\u754c\u30c8\u30c3\u30d7\u306e\u30d3\u30fc\u30eb\u5e02\u5834\u3067\u3042\u308a\u30012015\u5e74\u4ee5\u6765\u6d88\u8cbb\u91cf\u3067\u4e00\u8cab\u3057\u3066\u30c8\u30c3\u30d710\u306b\u30e9\u30f3\u30af\u3055\u308c\u3066\u3044\u307e\u3059\u30022023\u5e74\u306b\u306f\u4e16\u754c\u7b2c7\u4f4d\u3068\u306a\u308a\u3001\u7d0446\u5104\u30ea\u30c3\u30c8\u30eb\u3001\u3064\u307e\u308a\u4e16\u754c\u5e02\u5834\u306e2.4%\u3092\u6d88\u8cbb\u3057\u307e\u3057\u305f\u3002<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>ASEAN\u5730\u57df\u3092\u30ea\u30fc\u30c9\u3057\u30012022\u5e74\u306b\u306f\u65e5\u672c\u3092\u629c\u3044\u3066\u4e2d\u56fd\u306b\u6b21\u3050\u30a2\u30b8\u30a2\u7b2c2\u4f4d\u306e\u30d3\u30fc\u30eb\u5e02\u5834\u3068\u306a\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u56fd\u5185\u30d3\u30fc\u30eb\u5e02\u5834\u306f\u6700\u8fd1\u5927\u304d\u306a\u5909\u52d5\u3092\u7d4c\u9a13\u3057\u3066\u3044\u308b\u30022023\u5e74\u306e\u7dcf\u53ce\u76ca\u306f27\u5104\u30c9\u30eb\u306b\u843d\u3061\u8fbc\u307f\u3001\u524d\u5e74\u6bd414.4%\u4ee5\u4e0a\u306e\u6e1b\u5c11\u3068\u306a\u3063\u305f\u3002<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a> \u56fd\u5185\u6d88\u8cbb\u304c13.8%\u6e1b\u5c11\u3057\u305f\u305f\u3081<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>\u56fd\u5185\u751f\u7523\u306f2018\u5e74\u304b\u30892023\u5e74\u306b\u304b\u3051\u30665.2%\u306e\u6210\u9577\u7387\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u305f\u304c\u3001\u3053\u308c\u306b\u9045\u308c\u3092\u3068\u3063\u305f\u3002<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>\u3001\u305d\u3057\u30662024\u5e74\u306e\u6700\u521d\u306e3\u56db\u534a\u671f\u306b\u306f\u3001\u30d3\u30fc\u30eb\u306e\u91cf\u304c\u524d\u5e74\u6bd4\u30674%\u6e1b\u5c11\u3057\u3001\u8feb\u308a\u304f\u308b\u72b6\u6cc1\u304c\u7d9a\u3044\u305f\u3002<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>\u5e02\u5834\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308b\u30cf\u30a4\u30cd\u30b1\u30f3\u30fb\u30d9\u30c8\u30ca\u30e0\u30fb\u30d3\u30fc\u30eb\u3082\u3001\u9700\u8981\u4e0d\u8db3\u3068\u7d4c\u6e08\u96e3\u306e\u4e2d\u3001\u30af\u30a2\u30f3\u30ca\u30e0\u7701\u306e\u5de5\u5834\u3092\u4e00\u6642\u9589\u9396\u3059\u308b\u3068\u767a\u8868\u3057\u3001\u53b3\u3057\u3044\u7d4c\u6e08\u60c5\u52e2\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u305f\u3002<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>2015\u5e74\u304b\u30892023\u5e74\u307e\u3067\u306e\u30d9\u30c8\u30ca\u30e0\u306e\u56fd\u5185\u30d3\u30fc\u30eb\u751f\u7523\u91cf\uff08\u5358\u4f4d\uff1a10\u5104\u30ea\u30c3\u30c8\u30eb\uff09<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone size-full wp-image-20441\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Domestic-beer-production-of-Vietnam-from-2015-to-2023.png\" alt=\"Domestic beer production of Vietnam from 2015 to 2023\" width=\"464\" height=\"188\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Domestic-beer-production-of-Vietnam-from-2015-to-2023.png 464w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Domestic-beer-production-of-Vietnam-from-2015-to-2023-300x122.png 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u5178\uff1aMOIT <\/em><em>\uff36\uff22\uff21<\/em><em>, <\/em><a href=\"https:\/\/mbs.com.vn\/media\/bisgpi0w\/sab__hold_initiate-08022021_final.pdf\"><em>MB\u8a3c\u5238<\/em><\/a><em>\u3001B&amp;Company\u30d9\u30c8\u30ca\u30e0\u5408\u6210<\/em><\/p>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u5e02\u5834\u306e\u8870\u9000\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u3066\u3044\u308b\u4e00\u65b9\u3001\u653f\u5e9c\u306e\u98f2\u9152\u904b\u8ee2\u9632\u6b62\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u56fd\u5185\u3067\u306e\u30d3\u30fc\u30eb\u6d88\u8cbb\u3092\u8457\u3057\u304f\u59a8\u3052\u3066\u3044\u308b\u30022019\u5e74\u306b\u7f72\u540d\u3055\u308c\u305f\u653f\u4ee4\u7b2c100\/2019\/ND-CP\u53f7\u306f\u3001\u4e8c\u8f2a\u8eca\u306b\u306f800\u4e07\u30c9\u30f3\u3001\u56db\u8f2a\u8eca\u306b\u306f4000\u4e07\u30c9\u30f3\u306e\u6700\u9ad8\u7f70\u91d1\u3092\u5c0e\u5165\u3057\u305f\u3002<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>\u3001\u30d3\u30fc\u30eb\u3084\u305d\u306e\u4ed6\u306e\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u6d88\u8cbb\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u7684\u306a\u7d4c\u6e08\u4e0d\u78ba\u5b9f\u6027\u306b\u3088\u308a\u3001\u539f\u6599\u8cbb\u304c20\u301c40\uff05\u4e0a\u6607\u3057\u3001\u30d3\u30fc\u30eb\u91b8\u9020\u6240\u306e\u53ce\u76ca\u306f\u3055\u3089\u306b\u5727\u8feb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>.<\/p>\n<p style=\"text-align: center;\"><em>Heightened control and zero-tolerance policy for driving under the influence of alcohol<\/em><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20440\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Heightened-control-and-zero-tolerance-policy-for-driving-under-the-influence-of-alcohol.png\" alt=\"Heightened control and zero-tolerance policy for driving under the influence of alcohol\" width=\"405\" height=\"304\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Heightened-control-and-zero-tolerance-policy-for-driving-under-the-influence-of-alcohol.png 829w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Heightened-control-and-zero-tolerance-policy-for-driving-under-the-influence-of-alcohol-300x225.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Heightened-control-and-zero-tolerance-policy-for-driving-under-the-influence-of-alcohol-768x576.png 768w\" sizes=\"(max-width: 405px) 100vw, 405px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u5178\uff1aMOIT <\/em><a href=\"https:\/\/thanhnien.vn\/csgt-tphcm-do-nong-do-con-ban-ngay-kiem-tra-ca-tram-nguoi-nhung-sao-khong-thay-ong-thoi-185231203102159424.htm\"><em>\u30bf\u30f3\u30cb\u30a8\u30f3\u65b0\u805e<\/em><\/a><\/p>\n<h3><strong>\u30d9\u30c8\u30ca\u30e0\u30d3\u30fc\u30eb\u5e02\u5834\u306e\u52d5\u5411\u3068\u52d5\u5411<\/strong><\/h3>\n<p>\u56fd\u5185\u30d3\u30fc\u30eb\u696d\u754c\u306f\u3001\u73fe\u5728\u306e\u60c5\u52e2\u3092\u8e0f\u307e\u3048\u3066\u5927\u304d\u306a\u5909\u9769\u3092\u9042\u3052\u3066\u304d\u307e\u3057\u305f\u3002\u6d88\u8cbb\u8005\u884c\u52d5\u304c\u5287\u7684\u306b\u5909\u5316\u3059\u308b\u4e2d\u3001\u696d\u754c\u3067\u306f\u6b21\u306e\u3088\u3046\u306a\u65b0\u305f\u306a\u6d88\u8cbb\u30c8\u30ec\u30f3\u30c9\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u2013 \u30aa\u30d5\u30c8\u30ec\u30fc\u30c9\u6d88\u8cbb\u306e\u5897\u52a0\uff1a <\/strong>\u98f2\u9152\u904b\u8ee2\u306e\u53d6\u308a\u7de0\u307e\u308a\u5f37\u5316\u306b\u3088\u308a\u3001\u30d3\u30fc\u30eb\u88fd\u54c1\u306e\u8cfc\u5165\u30c1\u30e3\u30cd\u30eb\u306f\u5927\u304d\u304f\u5909\u5316\u3057\u305f\u3002\u30aa\u30f3\u30c8\u30ec\u30fc\u30c9\uff08\u30ec\u30b9\u30c8\u30e9\u30f3\u3001\u30d1\u30d6\u3001\u30d0\u30fc\u306a\u3069\uff09\u306e\u8ca9\u58f2\u91cf\u306f2017\u5e74\u304b\u30892022\u5e74\u306b\u304b\u3051\u306655%\u4ee5\u4e0a\u6e1b\u5c11\u3057\u305f\u304c\u3001\u30aa\u30d5\u30c8\u30ec\u30fc\u30c9\uff08\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3001\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u3001e\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\uff09\u306e\u8ca9\u58f2\u91cf\u306f\u540c\u6642\u671f\u306b80%\u6025\u5897\u3057\u30012022\u5e74\u304b\u30892026\u5e74\u306b\u304b\u3051\u3066\u6bce\u5e747.5%\u5897\u52a0\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>2017\u5e74\u304b\u30892022\u5e74\u307e\u3067\u306e\u30aa\u30f3\u30c8\u30ec\u30fc\u30c9\u304a\u3088\u3073\u30aa\u30d5\u30c8\u30ec\u30fc\u30c9\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u30d3\u30fc\u30eb\u8ca9\u58f2\u91cf\uff08\u5358\u4f4d\uff1a%\uff09<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20439\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Sales-volume-of-beer-on-on-trade-and-off-trade-channels-from-2017-to-2022.svg.png\" alt=\"Sales volume of beer on on-trade and off-trade channels from 2017 to 2022\" width=\"507\" height=\"248\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Sales-volume-of-beer-on-on-trade-and-off-trade-channels-from-2017-to-2022.svg.png 487w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Sales-volume-of-beer-on-on-trade-and-off-trade-channels-from-2017-to-2022.svg-300x147.png 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u5178\uff1aMOIT <\/em><a href=\"https:\/\/www.vndirect.com.vn\/cmsupload\/beta\/SAB_Initiation_20240926.pdf\"><em>VN\u30c0\u30a4\u30ec\u30af\u30c8<\/em><\/a><\/p>\n<p><strong>\u2013 \u30d3\u30fc\u30eb\u88fd\u54c1\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u5316\uff1a<\/strong> \u56fd\u5185\u306e\u5bcc\u88d5\u5c64\u306e\u5897\u52a0\u306b\u3088\u308a\u3001\u9ad8\u7d1a\u30d3\u30fc\u30eb\u88fd\u54c1\u306e\u6d88\u8cbb\u304c\u4fc3\u9032\u3055\u308c\u308b\u3068\u4e88\u60f3\u3055\u308c\u308b\u3002<a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a>\u4f1d\u3048\u3089\u308c\u308b\u3068\u3053\u308d\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e\u6700\u592788%\u306f2022\u5e74\u306b\u9ad8\u54c1\u8cea\u306e\u30d3\u30fc\u30eb\u88fd\u54c1\u306b\u3082\u3063\u3068\u304a\u91d1\u3092\u4f7f\u3046\u7528\u610f\u304c\u3042\u308b\u3002<a href=\"#_ftn11\" name=\"_ftnref11\">[11]<\/a>\u3053\u306e\u50be\u5411\u306f\u3001\u30cf\u30a4\u30cd\u30b1\u30f3\u30fb\u30d9\u30c8\u30ca\u30e0\u306a\u3069\u306e\u9ad8\u7d1a\u30d3\u30fc\u30eb\u30d6\u30e9\u30f3\u30c9\u306e\u53f0\u982d\u3092\u4fc3\u3057\u3001\u30bf\u30a4\u30ac\u30fc\u30fb\u30d7\u30e9\u30c1\u30ca\u30e0\u3001\u30b5\u30a4\u30b4\u30f3\u30fb\u30b9\u30da\u30b7\u30e3\u30eb\u306a\u3069\u306e\u65b0\u3057\u3044\u9ad8\u7d1a\u30d3\u30fc\u30eb\u306e\u9078\u629e\u80a2\u3092\u751f\u307f\u51fa\u3057\u3001\u5730\u5143\u306e\u30af\u30e9\u30d5\u30c8\u30d3\u30fc\u30eb\u696d\u754c\u3092\u727d\u5f15\u3057\u307e\u3057\u305f\u3002<a href=\"#_ftn12\" name=\"_ftnref12\">[12]<\/a>.<\/p>\n<p><strong>\u2013 \u30bc\u30ed\u30a2\u30eb\u30b3\u30fc\u30eb\u30d3\u30fc\u30eb\u3084\u4f4e\u30a2\u30eb\u30b3\u30fc\u30eb\u30d3\u30fc\u30eb\u306e\u597d\u307e\u308c\u65b9\u304c\u5897\u52a0\uff1a <\/strong>\u6cd5\u4ee4\u7b2c100\/2019\/ND-CP\u53f7\u306e\u5727\u529b\u3068Z\u4e16\u4ee3\u306e\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u9700\u8981\u306b\u3088\u308a<a href=\"#_ftn13\" name=\"_ftnref13\">[13]<\/a>2010\u5e74\u3001\u30cf\u30a4\u30cd\u30b1\u30f30.0\u3001\u30b5\u30b4\u30bf\u3001\u30b5\u30f3\u30c8\u30ea\u30fc\u30aa\u30fc\u30eb\u30d5\u30ea\u30fc\u306a\u3069\u3001\u591a\u304f\u306e\u30d3\u30fc\u30eb\u91b8\u9020\u6240\u304c\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u306b\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u30d3\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u305f\u3002<\/p>\n<p style=\"text-align: center;\"><em>Non-alcoholic beers being promoted in modern trade channels<\/em><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20437\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Non-alcoholic-beers-being-promoted-in-modern-trade-channels.png\" alt=\"Non-alcoholic beers being promoted in modern trade channels\" width=\"425\" height=\"310\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Non-alcoholic-beers-being-promoted-in-modern-trade-channels.png 882w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Non-alcoholic-beers-being-promoted-in-modern-trade-channels-300x219.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Non-alcoholic-beers-being-promoted-in-modern-trade-channels-768x561.png 768w\" sizes=\"(max-width: 425px) 100vw, 425px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u5178: B&amp;Company \u30d9\u30c8\u30ca\u30e0<\/em><\/p>\n<h3><strong>\u56fd\u5185\u5e02\u5834\u306b\u304a\u3051\u308b\u5916\u56fd\u30d6\u30e9\u30f3\u30c9<\/strong><\/h3>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u30d3\u30fc\u30eb\u5e02\u5834\u306f\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u3001\u96c6\u4e2d\u5316\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u30cf\u30a4\u30cd\u30b1\u30f3\u30fb\u30d9\u30c8\u30ca\u30e0\u3001\u30b5\u30d9\u30b3\u3001\u30cf\u30d9\u30b3\u3001\u30ab\u30fc\u30eb\u30b9\u30d0\u30fc\u30b0\u30fb\u30d9\u30c8\u30ca\u30e0\u304c2023\u5e74\u306b\u56fd\u5185\u5e02\u5834\u30b7\u30a7\u30a2\u306e90%\u4ee5\u4e0a\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u624b\u9803\u306a\u4fa1\u683c\u306e\u4e2d\u4fa1\u683c\u5e2f\u306e\u88fd\u54c1\u3092\u512a\u5148\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u30cf\u30a4\u30cd\u30b1\u30f3\u30fb\u30d9\u30c8\u30ca\u30e0\u3001\u30ab\u30fc\u30eb\u30b9\u30d0\u30fc\u30b0\u30fb\u30d9\u30c8\u30ca\u30e0\u3001\u30b5\u30c3\u30dd\u30ed\u30fb\u30d9\u30c8\u30ca\u30e0\u306a\u3069\u306e\u56fd\u969b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u3067\u591a\u69d8\u306a\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3067\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u6d3b\u304b\u3059\u7d76\u597d\u306e\u4f4d\u7f6e\u306b\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3001\u5f90\u3005\u306b\u5730\u5143\u306e\u7af6\u5408\u4ed6\u793e\u3092\u8ffd\u3044\u629c\u3044\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p style=\"text-align: center;\"><strong>2019\u5e74\u304b\u30892023\u5e74\u307e\u3067\u306e\u30d9\u30c8\u30ca\u30e0\u30d3\u30fc\u30eb\u5e02\u5834\u306b\u304a\u3051\u308b\u91b8\u9020\u6240\u5225\u30b7\u30a7\u30a2\uff08\u5358\u4f4d\uff1a%\uff09<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20436\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Market-share-of-Vietnam-beer-market-by-breweries-from-2019-to-2023.png\" alt=\"Market share of Vietnam beer market by breweries from 2019 to 2023\" width=\"537\" height=\"263\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Market-share-of-Vietnam-beer-market-by-breweries-from-2019-to-2023.png 553w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Market-share-of-Vietnam-beer-market-by-breweries-from-2019-to-2023-300x147.png 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u5178\uff1aMOIT <\/em><a href=\"https:\/\/e.vnexpress.net\/news\/business\/data-speaks\/beer-industry-struggles-amid-crackdown-on-drunk-driving-higher-costs-4793317.html\"><em>VnExpress<\/em><\/a><\/p>\n<p>\u56fd\u5185\u5e02\u5834\u3067\u3082\u904e\u53bb10\u5e74\u9593\u3001\u65b0\u305f\u306a\u56fd\u969b\u7684\u30d7\u30ec\u30fc\u30e4\u30fc\u306e\u53c2\u5165\u306b\u3088\u308a\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u308b\u3002\u30b5\u30c3\u30dd\u30ed\u30d3\u30fc\u30eb\u306f2011\u5e74\u306b\u30d9\u30c8\u30ca\u30e0\u306b\u5de5\u5834\u3092\u8a2d\u7acb\u3057\u305f\u6700\u521d\u306e\u65e5\u672c\u306e\u30d3\u30fc\u30eb\u4f1a\u793e\u3068\u306a\u3063\u305f\u3002<a href=\"#_ftn14\" name=\"_ftnref14\">[14]<\/a>AB\u30a4\u30f3\u30d9\u30d6\u306f2012\u5e74\u306b\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u306b\u53c2\u5165\u3057\u30012015\u5e74\u306b\u30d3\u30f3\u30ba\u30aa\u30f3\u7701\u306b\u6700\u65b0\u92ed\u306e\u30d3\u30fc\u30eb\u91b8\u9020\u62403\u30ab\u6240\u3092\u958b\u8a2d\u3057\u3066\u6025\u62e1\u5927\u3057\u305f\u3002\u4e00\u65b9\u3001\u65e5\u672c\u3092\u4ee3\u8868\u3059\u308b\u30d3\u30fc\u30eb\u30e1\u30fc\u30ab\u30fc\u306e\u30a2\u30b5\u30d2\u306f\u30012024\u5e74\u306b\u73fe\u5730\u306e\u6b63\u898f\u4ee3\u7406\u5e97\u3092\u901a\u3058\u3066\u81ea\u793e\u306e\u770b\u677f\u5546\u54c1\u3067\u3042\u308b\u30a2\u30b5\u30d2\u30b9\u30fc\u30d1\u30fc\u30c9\u30e9\u30a4\u3092\u767a\u58f2\u3057\u305f\u3002<\/p>\n<p style=\"text-align: center;\"><em>Some foreign beer brands in Vietnam<\/em><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20435\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Some-foreign-beer-brands-in-Vietnam.png\" alt=\"Some foreign beer brands in Vietnam\" width=\"514\" height=\"256\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Some-foreign-beer-brands-in-Vietnam.png 602w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Some-foreign-beer-brands-in-Vietnam-300x150.png 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u5178\uff1aB&amp;Company \u30d9\u30c8\u30ca\u30e0\u7dcf\u5408<\/em><\/p>\n<h3><strong><span><span \/><\/strong><\/h3>\n<p>\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9\u3084\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u304c\u3001\u6210\u9577\u306e\u6a5f\u4f1a\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u5909\u5316\u3059\u308b\u9700\u8981\u3092\u6d3b\u304b\u3059\u305f\u3081\u306b\u3001\u5e02\u5834\u63d0\u4f9b\u3092\u62e1\u5927\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u914d\u8eca\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u63d0\u643a\u306f\u3001\u591c\u9593\u99d0\u8eca\u30b5\u30fc\u30d3\u30b9\u3084\u63d0\u643a\u30ec\u30b9\u30c8\u30e9\u30f3\u3067\u306e\u7279\u5225\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u30e6\u30cb\u30fc\u30af\u306a\u30b5\u30fc\u30d3\u30b9\u3067\u3001\u30aa\u30f3\u30c8\u30ec\u30fc\u30c9 \u30c1\u30e3\u30cd\u30eb\u3092\u5fa9\u6d3b\u3055\u305b\u308b\u65b9\u6cd5\u3068\u3057\u3066\u63a8\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u65b0\u3057\u3044\u7af6\u5408\u4f01\u696d\u304c\u56fd\u5185\u6d88\u8cbb\u8005\u3092\u7372\u5f97\u3057\u3001\u5e02\u5834\u3067\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u5e02\u5834\u30ea\u30fc\u30c0\u30fc\u304c\u5730\u4f4d\u3092\u56fa\u3081\u308b\u305f\u3081\u306b\u5e83\u544a\u3082\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30cf\u30a4\u30cd\u30b1\u30f3 \u30d9\u30c8\u30ca\u30e0\u306f\u3001\u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u652f\u914d\u7684\u306a\u5730\u4f4d\u306b\u6210\u9577\u3057\u305f\u5148\u99c6\u7684\u306a\u4f01\u696d\u3067\u3059\u3002<a href=\"#_ftn15\" name=\"_ftnref15\">[15]<\/a>\u56fd\u969b\u5e02\u5834\u3082\u56fd\u5185\u30d3\u30fc\u30eb\u91b8\u9020\u6240\u306b\u3068\u3063\u3066\u6709\u671b\u3067\u3042\u308a\u3001\u8f38\u51fa\u984d\u306f2016\u5e74\u304b\u30892023\u5e74\u306b\u304b\u3051\u3066\u5e74\u5e73\u5747\u6210\u9577\u738711%\u3067\u7740\u5b9f\u306b\u6210\u9577\u3057\u3001\u62e1\u5927\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"#_ftn16\" name=\"_ftnref16\">[16]<\/a>.<\/p>\n<p style=\"text-align: center;\"><em>Grab\u2019s overnight parking spot under partnership with Heineken Vietnam<\/em><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20434\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Grabs-overnight-parking-spot-under-partnership-with-Heineken-Vietnam.png\" alt=\"Grab\u2019s overnight parking spot under partnership with Heineken Vietnam\" width=\"400\" height=\"300\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Grabs-overnight-parking-spot-under-partnership-with-Heineken-Vietnam.png 413w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Grabs-overnight-parking-spot-under-partnership-with-Heineken-Vietnam-300x225.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u5178\uff1aMOIT <\/em><a href=\"https:\/\/vnexpress.net\/grab-bat-tay-heineken-huong-toi-di-chuyen-an-toan-mua-le-hoi-4833739.html\"><em>VnExpress<\/em><\/a><\/p>\n<p>\u3057\u304b\u3057\u3001\u5e02\u5834\u306f\u4f9d\u7136\u3068\u3057\u3066\u3001\u7279\u306b\u653f\u5e9c\u306e\u898f\u5236\u306b\u3088\u308b\u5927\u304d\u306a\u5727\u529b\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u3002\u88fd\u54c1\u306e\u6027\u8cea\u4e0a\u3001\u653f\u5e9c\u306f\u30d3\u30fc\u30eb\u306e\u6d88\u8cbb\u3092\u4e00\u822c\u7684\u306b\u63a7\u3048\u308b\u3088\u3046\u5968\u52b1\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u9ad8\u3044\u6d88\u8cbb\u7a0e\u7387\u30682%\u306eVAT\u524a\u6e1b\u304b\u3089\u306e\u9664\u5916\u306b\u3088\u3063\u3066\u793a\u3055\u308c\u3066\u3044\u308b\u3002<a href=\"#_ftn17\" name=\"_ftnref17\">[17]<\/a>\u3055\u3089\u306b\u3001\u8ca1\u52d9\u7701\u306f\u3001\u30d3\u30fc\u30eb\u306e\u6d88\u8cbb\u7a0e\u7387\u30922018\u5e74\u304b\u3089\u73fe\u884c\u306e65%\u304b\u30892030\u5e74\u306b\u306f100%\u307e\u3067\u6bb5\u968e\u7684\u306b\u5f15\u304d\u4e0a\u3052\u308b\u8a08\u753b\u3060\u3002<a href=\"#_ftn18\" name=\"_ftnref18\">[18]<\/a>\u884c\u4f7f\u7a0e\u306e\u5f15\u304d\u4e0a\u3052\u306b\u3088\u308a\u30012026\u5e74\u304b\u30892030\u5e74\u306b\u304b\u3051\u3066\u696d\u754c\u306e\u4ed8\u52a0\u4fa1\u5024\u304c\u6700\u592762\u5146VND\u6e1b\u5c11\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b\u3002<a href=\"#_ftn19\" name=\"_ftnref19\">[19]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>\u8ca1\u52d9\u7701\u304c2024\u5e74\u306b\u63d0\u6848\u3057\u305f\u7279\u5225\u6d88\u8cbb\u7a0e\u6cd5\u6848\uff08\u6539\u6b63\u6848\uff09\u306b\u57fa\u3065\u304f\u30d3\u30fc\u30eb\u985e\u306e\u9069\u7528\u7a0e\u7387<\/strong><\/p>\n<table class=\"aligncenter\" style=\"width: 71.7151%; height: 222px;\">\n<tbody>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\"><strong>\u30d9\u30c8\u30ca\u30e0\u8a2d\u7acb<\/strong><\/td>\n<td style=\"width: 21.5%;\" width=\"169\"><strong>\u30aa\u30d7\u30b7\u30e7\u30f31\uff08\u5358\u4f4d\uff1a%\uff09<\/strong><\/td>\n<td style=\"width: 21.5%;\" width=\"169\"><strong>\u30aa\u30d7\u30b7\u30e7\u30f32\uff08\u5358\u4f4d\uff1a%\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\">2026\u5e74\u304b\u3089<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">70<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">80<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\">2027\u5e74\u304b\u3089<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">75<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">85<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\">2028\u5e74\u304b\u3089<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">80<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">90<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\">2029\u5e74\u304b\u3089<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">85<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">95<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\">2030\u5e74\u304b\u3089<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">90<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><em>\u51fa\u5178\uff1aMOIT <\/em><a href=\"https:\/\/chinhphu.vn\/du-thao-vbqppl\/du-thao-luat-thue-tieu-thu-dac-biet-sua-doi-6598\"><em>\u653f\u5e9c<\/em><\/a><\/p>\n<h3><strong>\u6210\u719f\u7d4c\u6e08\u3078\u306e\u8a66\u91d1\u77f3<\/strong><\/h3>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u30d3\u30fc\u30eb\u5e02\u5834\u306f\u3001\u898f\u5236\u306b\u3088\u308b\u5236\u7d04\u3068\u9700\u8981\u306e\u5909\u5316\u306b\u3088\u308b\u5727\u529b\u306b\u3055\u3089\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9ad8\u54c1\u8cea\u3067\u9769\u65b0\u7684\u306a\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5927\u304d\u306a\u9032\u51fa\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u7d99\u7d9a\u7684\u306a\u9769\u65b0\u3068\u9069\u5fdc\u529b\u306b\u3088\u308a\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30d3\u30fc\u30eb\u5e02\u5834\u306f\u3001\u4eca\u5f8c\u3082\u56fd\u5185\u5916\u306e\u30d3\u30fc\u30eb\u91b8\u9020\u696d\u8005\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u5e02\u5834\u3067\u3042\u308a\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<hr \/>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> \u30ad\u30ea\u30f3\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u30022023\u5e74\u56fd\u5225\u30d3\u30fc\u30eb\u6d88\u8cbb\u91cf<a href=\"https:\/\/www.kirinholdings.com\/en\/newsroom\/release\/2024\/1219_01.html\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> B&amp;Company \u30d9\u30c8\u30ca\u30e0\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> \u30ad\u30ea\u30f3\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u30022023\u5e74\u56fd\u5225\u30d3\u30fc\u30eb\u6d88\u8cbb\u91cf<a href=\"https:\/\/www.kirinholdings.com\/en\/newsroom\/release\/2024\/1219_01.html\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> MB\u8a3c\u5238\u3002\u682a\u5f0f\u8abf\u67fb \u2013 \u30b5\u30a4\u30b4\u30f3\u30d3\u30fc\u30eb\u30fb\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u682a\u5f0f\u4f1a\u793e<a href=\"https:\/\/mbs.com.vn\/media\/bisgpi0w\/sab__hold_initiate-08022021_final.pdf\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> VnExpress\u3002\u98f2\u9152\u904b\u8ee2\u306e\u53d6\u308a\u7de0\u307e\u308a\u5f37\u5316\u3068\u30b3\u30b9\u30c8\u4e0a\u6607\u3067\u30d3\u30fc\u30eb\u696d\u754c\u306f\u82e6\u6226<a href=\"https:\/\/e.vnexpress.net\/news\/business\/data-speaks\/beer-industry-struggles-amid-crackdown-on-drunk-driving-higher-costs-4793317.html\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> \u30d9\u30c8\u30ca\u30e0\u30d3\u30fc\u30eb\u30fb\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u5354\u4f1a\uff08VBA\uff09\u3002\u751f\u7523\u3092\u5b89\u5b9a\u3055\u305b\u3001\u7d4c\u6e08\u3092\u56de\u5fa9\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u4f01\u696d\u3078\u306e\u300c\u30b7\u30e7\u30c3\u30af\u300d\u3092\u907f\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<a href=\"https:\/\/vba.com.vn\/de-on-dinh-san-xuat-phuc-hoi-kinh-te-can-tranh-nhung-cu-soc-doi-voi-doanh-nghiep.html\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> TVPL. \u9053\u8def\u4ea4\u901a\u9055\u53cd\u304a\u3088\u3073\u9244\u9053\u8f38\u9001\u9055\u53cd\u306b\u5bfe\u3059\u308b\u884c\u653f\u7f70\u306b\u95a2\u3059\u308b\u653f\u4ee4\u7b2c100\/2019\/ND-CP\u53f7<a href=\"https:\/\/thuvienphapluat.vn\/van-ban\/Vi-pham-hanh-chinh\/Nghi-dinh-100-2019-ND-CP-xu-phat-vi-pham-hanh-chinh-linh-vuc-giao-thong-duong-bo-va-duong-sat-426369.aspx\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> VBA\u3002\u751f\u7523\u3092\u5b89\u5b9a\u3055\u305b\u7d4c\u6e08\u3092\u56de\u5fa9\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u4f01\u696d\u3078\u306e\u300c\u30b7\u30e7\u30c3\u30af\u300d\u3092\u907f\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<a href=\"https:\/\/vba.com.vn\/de-on-dinh-san-xuat-phuc-hoi-kinh-te-can-tranh-nhung-cu-soc-doi-voi-doanh-nghiep.html\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> KPMG\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u30d3\u30fc\u30eb\u5e02\u5834\u3067\u30b0\u30e9\u30b9\u306b\u6ce8\u304c\u308c\u308b\u30c1\u30e3\u30f3\u30b9<a href=\"https:\/\/assets.kpmg.com\/content\/dam\/kpmg\/vn\/pdf\/2024\/07\/beer-insights.pdf\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> KPMG\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u30d3\u30fc\u30eb\u5e02\u5834\u3067\u30b0\u30e9\u30b9\u306b\u6ce8\u304c\u308c\u308b\u30c1\u30e3\u30f3\u30b9<a href=\"https:\/\/assets.kpmg.com\/content\/dam\/kpmg\/vn\/pdf\/2024\/07\/beer-insights.pdf\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a> FPT\u8a3c\u5238\u3002\u30cb\u30e5\u30fc\u30b9\u66f4\u65b0\u30ec\u30dd\u30fc\u30c8<a href=\"https:\/\/file.fpts.com.vn\/FileStore2\/File\/2024\/05\/09\/NewsUpdateReportSABMay2024_4e50e55c.pdf\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a> \u30d9\u30c8\u30ca\u30e0\u306e\u6700\u65b0\u60c5\u5831\u3002\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30af\u30e9\u30d5\u30c8\u30d3\u30fc\u30eb\u91b8\u9020\u8005\u304c\u30d9\u30c8\u30ca\u30e0\u3092\u9078\u3076\u7406\u7531<a href=\"https:\/\/www.vietnam-briefing.com\/news\/vietnams-craft-beer-industry-2022.html\/\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref13\" name=\"_ftn13\">[13]<\/a> VnEconomy\u3002Z\u4e16\u4ee3\u304c\u300c\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u696d\u754c\u300d\u3092\u727d\u5f15<a href=\"https:\/\/vneconomy.vn\/gen-z-thuc-day-nganh-cong-nghiep-khong-con.htm\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref14\" name=\"_ftn14\">[14]<\/a> \u672d\u5e4c\u30d9\u30c8\u30ca\u30e0\u3002\u79c1\u305f\u3061\u306b\u3064\u3044\u3066<a href=\"https:\/\/sapporovietnam.com.vn\/lich-su\/\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref15\" name=\"_ftn15\">[15]<\/a> \u30ab\u30d5\u30a7\u30d5\u3002\u30b5\u30d9\u30b3\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u4f4e\u4e0b\uff1a\u6642\u4ee3\u9045\u308c\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3001\u71be\u70c8\u306a\u7af6\u4e89\u306e\u4e2d\u3067\u306e\u5024\u4e0a\u3052\u3001\u30cf\u30a4\u30cd\u30b1\u30f3\u306b\u5bfe\u3059\u308b\u5e83\u544a\u306e\u82e6\u6226<a href=\"https:\/\/cafef.vn\/sabeco-danh-mat-thi-phan-danh-muc-cu-ky-tang-gia-trong-luc-doi-thu-troi-day-qua-manh-chay-dua-quang-cao-van-khong-dau-lai-heineken-188240902093932993.chn\">\u30ed\u30d0<\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref16\" name=\"_ftn16\">[16]<\/a> ITC. \u8cbf\u6613\u5730\u56f3<a href=\"https:\/\/www.trademap.org\/Country_SelProductCountry_TS.aspx?nvpm=1%7c704%7c%7c%7c%7c2203%7c%7c%7c4%7c1%7c1%7c2%7c2%7c1%7c2%7c1%7c1%7c1\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref17\" name=\"_ftn17\">[17]<\/a> VBA. \u30ec\u30dd\u30fc\u30c8 \u2013 \u30d3\u30fc\u30eb\u306b\u5bfe\u3059\u308b\u7279\u5225\u6d88\u8cbb\u7a0e\u306e\u5f15\u304d\u4e0a\u3052\u306b\u3088\u308b\u7d4c\u6e08\u5f71\u97ff\u8a55\u4fa1<a href=\"https:\/\/vba.com.vn\/vba-gui-bao-cao-danh-gia-tac-dong-cua-du-thao-tang-thue-ttdb-doi-voi-bia.html\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref18\" name=\"_ftn18\">[18]<\/a> \u653f\u5e9c \u7279\u5225\u6d88\u8cbb\u7a0e\u6cd5\u6848\uff08\u6539\u6b63\u6848\uff09<a href=\"https:\/\/chinhphu.vn\/du-thao-vbqppl\/du-thao-luat-thue-tieu-thu-dac-biet-sua-doi-6598\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref19\" name=\"_ftn19\">[19]<\/a> VBA. \u30ec\u30dd\u30fc\u30c8 \u2013 \u30d3\u30fc\u30eb\u306b\u5bfe\u3059\u308b\u7279\u5225\u6d88\u8cbb\u7a0e\u306e\u5f15\u304d\u4e0a\u3052\u306b\u3088\u308b\u7d4c\u6e08\u5f71\u97ff\u8a55\u4fa1<a href=\"https:\/\/vba.com.vn\/vba-gui-bao-cao-danh-gia-tac-dong-cua-du-thao-tang-thue-ttdb-doi-voi-bia.html\"><span><\/span><\/a><span><\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><em>*\u3054\u6ce8\u610f: \u672c\u8a18\u4e8b\u306e\u60c5\u5831\u3092\u5f15\u7528\u3055\u308c\u308b\u5834\u5408\u306f\u3001\u8457\u4f5c\u6a29\u306e\u5c0a\u91cd\u306e\u305f\u3081\u306b\u3001\u51fa\u5178\u3068\u8a18\u4e8b\u306e\u30ea\u30f3\u30af\u3092\u660e\u8a18\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3088\u3046\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company\u682a\u5f0f\u4f1a\u793e<\/em><\/strong><\/p>\n<p>2008\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u65e5\u7cfb\u521d\u306e\u672c\u683c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3068\u3057\u3066\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u6700\u8fd1\u3067\u306f90\u4e07\u793e\u3092\u8d85\u3048\u308b\u5728\u30d9\u30c8\u30ca\u30e0\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u6574\u5099\u3057\u3001\u4f01\u696d\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u63a2\u7d22\u3084\u5e02\u5834\u5206\u6790\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>\u30d9\u30c8\u30ca\u30e0\u306e\u30d3\u30fc\u30eb\u5e02\u5834\u306f\u3001\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u306e\u53c2\u5165\u304c\u5897\u3048\u3066\u3044\u308b\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u6587\u5316\u7684\u306b\u91cd\u8981\u306a\u7523\u696d\u3067\u3059\u3002<\/p>","protected":false},"author":12,"featured_media":20430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vietnam Beer market and the participation of foreign brands - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam&#039;s beer market is a dynamic and 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