{"id":19673,"date":"2025-02-11T17:51:24","date_gmt":"2025-02-11T10:51:24","guid":{"rendered":"https:\/\/b-company.jp\/?p=19673"},"modified":"2025-05-27T10:12:04","modified_gmt":"2025-05-27T03:12:04","slug":"the-modern-trade-leading-vietnams-retail-market","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/the-modern-trade-leading-vietnams-retail-market\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u306e\u5c0f\u58f2\u5e02\u5834\u3092\u30ea\u30fc\u30c9\u3059\u308b\u8fd1\u4ee3\u7684\u306a\u8cbf\u6613"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>2008\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u65e5\u7cfb\u521d\u306e\u672c\u683c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3068\u3057\u3066\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/em><\/p>\n<p><em>\u672c\u30b3\u30e9\u30e0\u300c\u30d9\u30c8\u30ca\u30e0\u30d6\u30ea\u30fc\u30d5\u30a3\u30f3\u30b0\u300d\u3067\u306f\u3001B&amp;Company\u306e\u82e5\u624b\u8abf\u67fb\u54e1\u304c\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u7523\u696d\u30c8\u30ec\u30f3\u30c9\u3001\u6d88\u8cbb\u8005\u52d5\u5411\u3001\u793e\u4f1a\u306e\u52d5\u304d\u306a\u3069\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u767a\u4fe1\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/em><\/p>\n<p><em>\u672c\u8a18\u4e8b\u306f\u82f1\u8a9e\u3067\u4f5c\u6210\u3055\u308c\u3066\u304a\u308a\u3001\u4ed6\u8a00\u8a9e\u7248\u306f\u81ea\u52d5\u7ffb\u8a33\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u6b63\u78ba\u306a\u5185\u5bb9\u306b\u3064\u304d\u307e\u3057\u3066\u306f\u3001\u82f1\u8a9e\u7248\u8a18\u4e8b\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002\u5f0a\u793e\u306f\u3067\u304d\u308b\u9650\u308a\u6b63\u78ba\u306a\u60c5\u5831\u306e\u63d0\u4f9b\u306b\u52aa\u3081\u3066\u304a\u308a\u307e\u3059\u304c\u3001\u672c\u8a18\u4e8b\u306e\u3054\u5229\u7528\u306f\u5229\u7528\u8005\u3054\u81ea\u8eab\u306e\u5224\u65ad\u3068\u8cac\u4efb\u306e\u3082\u3068\u3067\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u672c\u8a18\u4e8b\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u8003\u5bdf\u3084\u5c06\u6765\u5c55\u671b\u7b49\u306f\u3001\u5404\u7814\u7a76\u8005\u306e\u500b\u4eba\u7684\u306a\u898b\u89e3\u306b\u57fa\u3065\u304f\u3082\u306e\u3067\u3059\u3002 <\/em><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u8fd1\u4ee3\u7684\u8cbf\u6613\u90e8\u9580\u306f\u3001\u8fd1\u5e74\u3001\u6d88\u8cbb\u8005\u306e\u6240\u5f97\u5897\u52a0\u3068\u8cfc\u8cb7\u884c\u52d5\u306e\u5909\u5316\u306b\u727d\u5f15\u3055\u308c\u3066\u6025\u901f\u306b\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u5065\u5eb7\u7684\u3067\u5b89\u5168\u306a\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u9700\u8981\u306e\u9ad8\u307e\u308a\u3068\u3068\u3082\u306b\u3001\u4f1d\u7d71\u7684\u306a\u8cbf\u6613\u304b\u3089\u8fd1\u4ee3\u7684\u8cbf\u6613\u3078\u3068\u5f90\u3005\u306b\u79fb\u884c\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u90ca\u5916\u3084\u8fb2\u6751\u90e8\u306e\u672a\u958b\u767a\u306e\u6f5c\u5728\u6027\u306f\u3001\u8fd1\u4ee3\u7684\u8cbf\u6613\u90e8\u9580\u3078\u306e\u53c2\u5165\u3092\u6a21\u7d22\u3057\u3066\u3044\u308b\u6295\u8cc7\u5bb6\u306b\u3068\u3063\u3066\u8cb4\u91cd\u306a\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u30d9\u30c8\u30ca\u30e0\u306e\u73fe\u4ee3\u8cbf\u6613\u53ce\u5165\u306f2024\u5e74\u306b570\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b<\/strong><\/h3>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u8fd1\u4ee3\u8cbf\u6613\u306f\u30012020\u5e74\u304b\u30892024\u5e74\u306b\u304b\u3051\u3066\u5e74\u5e73\u5747\u6210\u9577\u73875%\u3067\u6210\u9577\u3057\u3001570\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u306f\u3001\u904e\u53bb5\u5e74\u9593\u3067\u3001\u4f1d\u7d71\u7684\u306a\u5e02\u5834\u30e2\u30c7\u30eb\u304b\u3089\u96fb\u5b50\u5546\u53d6\u5f15\u3068\u8fd1\u4ee3\u7684\u306a\u5c0f\u58f2\u696d\u5f62\u614b\u3078\u3068\u5f90\u3005\u306b\u79fb\u884c\u3057\u3066\u304d\u307e\u3057\u305f\u30022020\u5e74\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u5c0f\u58f2\u696d\u5168\u4f53\u306e\u53ce\u76ca\u306b\u5360\u3081\u308b\u4f1d\u7d71\u7684\u5e02\u5834\u306e\u5272\u5408\u306f\u300173%\u304b\u308961%\u306b\u6e1b\u5c11\u3057\u3066\u3044\u307e\u3059\u3002\u5bfe\u7167\u7684\u306b\u3001\u8fd1\u4ee3\u8cbf\u6613\u306f22%\u304b\u308929%\u306b\u5897\u52a0\u3057\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u306f5%\u304b\u308910%\u306b\u6210\u9577\u3057\u307e\u3057\u305f\u3002<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>Vietnam\u2019s retail market revenue from 2020 to 2024 by type<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-19677\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Vietnams-retail-market-revenue-from-2020-to-2024-by-type.png\" alt=\"Vietnam\u2019s retail market revenue from 2020 to 2024 by type\" width=\"541\" height=\"323\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Vietnams-retail-market-revenue-from-2020-to-2024-by-type.png 592w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Vietnams-retail-market-revenue-from-2020-to-2024-by-type-300x179.png 300w\" sizes=\"(max-width: 541px) 100vw, 541px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u5178\uff1aMOIT <\/em><a href=\"https:\/\/www.cimigo.com\/id\/trends\/vietnam-consumer-trends-2024\/\"><em>\u30b7\u30df\u30b4<\/em><\/a><\/p>\n<h3><strong>\u30e2\u30c0\u30f3\u30c8\u30ec\u30fc\u30c9\u30b9\u30c8\u30a2\u306e\u5897\u52a0\u50be\u5411 <a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/strong><\/h3>\n<p>2020\u5e74\u304b\u30892024\u5e74\u306b\u304b\u3051\u3066\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u8fd1\u4ee3\u7684\u8cbf\u6613\u5e97\u306e\u6570\u306f\u6025\u5897\u3057\u3001200%\u4ee5\u4e0a\u5897\u52a0\u3057\u30012020\u5e74\u3068\u6bd4\u8f03\u3057\u30662\u500d\u4ee5\u4e0a\u306b\u306a\u308a\u30012024\u5e74\u672b\u307e\u3067\u306b16,286\u5e97\u8217\u306b\u9054\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u3068\u30df\u30cb\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306f\u5f15\u304d\u7d9a\u304d\u5e97\u8217\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u5168\u4f53\u306e45%\u4ee5\u4e0a\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306b\u7d9a\u3044\u3066\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u3001\u5bb6\u96fb\u91cf\u8ca9\u5e97\u30c1\u30a7\u30fc\u30f3\u3001IT\u6a5f\u5668\u30c1\u30a7\u30fc\u30f3\u304c\u305d\u308c\u305e\u308c\u7d0420%\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u6295\u8cc7\u30b3\u30b9\u30c8\u3068\u904b\u55b6\u8cbb\u304c\u9ad8\u3044\u305f\u3081\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3068\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u6570\u306f\u9650\u3089\u308c\u3066\u304a\u308a\u3001\u5e02\u5834\u5168\u4f53\u306e3%\u306b\u3059\u304e\u307e\u305b\u3093\u3002<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>Number of modern trade stores from 2020 to 2024<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-19676\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Number-of-modern-trade-stores-from-2020-to-2024.png\" alt=\"Number of modern trade stores from 2020 to 2024\" width=\"493\" height=\"338\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Number-of-modern-trade-stores-from-2020-to-2024.png 606w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Number-of-modern-trade-stores-from-2020-to-2024-300x206.png 300w\" sizes=\"(max-width: 493px) 100vw, 493px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u5178\uff1aMOIT <\/em><a href=\"https:\/\/socialbusinesscreation.com\/wp-content\/uploads\/2024\/06\/viet_nam_retail_store_modern_trade_trend_2024_en.pdf\"><em>Q&amp;Me\u30ea\u30b5\u30fc\u30c1<\/em><\/a><\/p>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u30e2\u30c0\u30f3\u30c8\u30ec\u30fc\u30c9\u30b9\u30c8\u30a2\u306f\u3001\u4e3b\u306b\u30cf\u30ce\u30a4\u3084\u30db\u30fc\u30c1\u30df\u30f3\u5e02\u306a\u3069\u306e\u5927\u90fd\u5e02\u306b\u96c6\u4e2d\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u30892\u90fd\u5e02\u3092\u5408\u308f\u305b\u308b\u3068\u5168\u5e97\u8217\u6570\u306e\u7d0430%\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5468\u8fba\u5730\u57df\u3078\u306e\u62e1\u5927\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Co.op Food\u306f\u5357\u90e8\u5730\u57df\u306b21\u5e97\u8217\u3092\u65b0\u898f\u30aa\u30fc\u30d7\u30f3\u3057\u3001Winmart+\u306f\u5168\u56fd\u3067\u7d04195\u5e97\u8217\u62e1\u5927\u3057\u307e\u3057\u305f\u3002\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u90e8\u9580\u3082\u3001Winmart\u3068Big C\/Go!\u306e\u6210\u9577\u306b\u727d\u5f15\u3055\u308c\u3001\u6025\u901f\u306a\u62e1\u5927\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u73fe\u5728\u3001\u4e21\u30d6\u30e9\u30f3\u30c9\u306f\u30d9\u30c8\u30ca\u30e0\u5168\u571f\u306e\u307b\u3068\u3093\u3069\u306e\u7701\u306b\u9032\u51fa\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c100\u5e97\u8217\u4ee5\u4e0a\u3092\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u533b\u85ac\u54c1\u3001\u30a8\u30ec\u30af\u30c8\u30ed\u30cb\u30af\u30b9\u3001IT\u5206\u91ce\u3067\u306f\u9855\u8457\u306a\u69cb\u9020\u7684\u5909\u5316\u304c\u307f\u3089\u308c\u308b\u30022024\u5e74\u672b\u307e\u3067\u306b\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u306e\u6570\u306f\u524d\u5e74\u6bd420%\u5897\u52a0\u3057\u30013,242\u5e97\u8217\u306b\u9054\u3057\u305f\u304c\u3001\u3053\u308c\u306f\u4e3b\u306b\u30ed\u30f3\u30c1\u30e3\u30a6\u306e\u7a4d\u6975\u7684\u306a\u62e1\u5927\u306b\u3088\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u5bfe\u7167\u7684\u306b\u3001\u30a8\u30ec\u30af\u30c8\u30ed\u30cb\u30af\u30b9\u30c1\u30a7\u30fc\u30f3\u306f\u4e0d\u6cc1\u306b\u76f4\u9762\u3057\u3066\u304a\u308a\u3001\u30c7\u30a3\u30a8\u30f3\u30e1\u30a4\u30b5\u30f3\u3084\u30b0\u30a8\u30f3\u30ad\u30e0\u306a\u3069\u306e\u4e3b\u8981\u30d6\u30e9\u30f3\u30c9\u306f\u305d\u308c\u305e\u308c94\u5e97\u8217\u306812\u5e97\u8217\u3092\u9589\u5e97\u3057\u305f\u3002<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>\u540c\u69d8\u306b\u3001IT\u30c7\u30d0\u30a4\u30b9\u90e8\u9580\u306f\u3001FPT\u3068The Gioi Di Dong\u306e200\u4ee5\u4e0a\u306e\u5e97\u8217\u306e\u9589\u9396\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u300115%\u306e\u6e1b\u5c11\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n<p style=\"text-align: center;\"><strong>The closure of some electronics chains<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-19675\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/The-closure-of-some-electronics-chains.png\" alt=\"The closure of some electronics chains\" width=\"427\" height=\"281\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/The-closure-of-some-electronics-chains.png 572w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/The-closure-of-some-electronics-chains-300x197.png 300w\" sizes=\"(max-width: 427px) 100vw, 427px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u5178\uff1aMOIT <\/em><a href=\"https:\/\/thitruongtaichinhtiente.vn\/doanh-thu-thang-11-cua-the-gioi-di-dong-va-dien-may-xanh-quay-dau-giam-dong-cua-150-cua-hang-trong-2-thang-55194.html\"><em>\u91d1\u878d\u5e02\u5834\u30ec\u30d3\u30e5\u30fc<\/em><\/a><\/p>\n<h3><strong>\u73fe\u4ee3\u306e\u8cbf\u6613\u5e02\u5834\u306e\u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc<\/strong><\/h3>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u5c0f\u58f2\u5e02\u5834\u304c\u8fd1\u4ee3\u7684\u306a\u8cbf\u6613\u3078\u3068\u79fb\u884c\u3059\u308b\u306b\u3064\u308c\u3001\u696d\u754c\u306e\u72b6\u6cc1\u3092\u5f62\u6210\u3059\u308b\u591a\u69d8\u306a\u30d7\u30ec\u30fc\u30e4\u30fc\u304c\u767b\u5834\u3057\u3066\u304d\u307e\u3057\u305f\u3002Vingroup \u306e\u3088\u3046\u306a\u56fd\u5185\u306e\u8001\u8217\u5c0f\u58f2\u696d\u8005\u304b\u3089\u3001\u30ed\u30c3\u30c6\u3001\u30a4\u30aa\u30f3\u3001\u30bb\u30f3\u30c8\u30e9\u30eb \u30ea\u30c6\u30fc\u30eb\u306a\u3069\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u307e\u3067\u3001\u3053\u308c\u3089\u306e\u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc\u304c\u3053\u306e\u5206\u91ce\u306e\u7af6\u4e89\u3001\u9769\u65b0\u3001\u6210\u9577\u3092\u63a8\u9032\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><strong>Some Major Players in Vietnam\u2019s Retail Market<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone size-full wp-image-19674\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Some-Major-Players-in-Vietnams-Retail-Market.png\" alt=\"Some Major Players in Vietnam\u2019s Retail Market\" width=\"1362\" height=\"961\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Some-Major-Players-in-Vietnams-Retail-Market.png 1362w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Some-Major-Players-in-Vietnams-Retail-Market-300x212.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Some-Major-Players-in-Vietnams-Retail-Market-1024x723.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/02\/Some-Major-Players-in-Vietnams-Retail-Market-768x542.png 768w\" sizes=\"(max-width: 1362px) 100vw, 1362px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u51fa\u5178: B&amp;Company<\/em><\/p>\n<p>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306a\u3069\u306e\u5927\u898f\u6a21\u3067\u8fd1\u4ee3\u7684\u306a\u5e97\u8217\u306f\u3001\u4eba\u53e3\u5bc6\u5ea6\u3001\u6d88\u8cbb\u8005\u9700\u8981\u3001\u8cfc\u8cb7\u529b\u304c\u9ad8\u3044\u30cf\u30ce\u30a4\u3001\u30db\u30fc\u30c1\u30df\u30f3\u3001\u30c0\u30ca\u30f3\u306a\u3069\u306e\u5927\u90fd\u5e02\u3067\u767a\u5c55\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30c1\u30a7\u30fc\u30f3\u5e97\u3084\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u306a\u3069\u306e\u5c0f\u898f\u6a21\u306a\u5c0f\u58f2\u696d\u306f\u3001\u8a2d\u7acb\u30b3\u30b9\u30c8\u3084\u904b\u55b6\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u3001\u7701\u3092\u8d8a\u3048\u3066\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5e83\u7bc4\u306a\u62e1\u5927\u306b\u3088\u308a\u3001\u3088\u308a\u5927\u304d\u306a\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3001\u3053\u306e\u5206\u91ce\u306e\u4ed6\u306e\u6295\u8cc7\u5bb6\u3068\u306e\u7af6\u4e89\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u73fe\u4ee3\u8cbf\u6613\u306e\u6a5f\u4f1a\u3068\u8ab2\u984c<\/strong><\/h3>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u8fd1\u4ee3\u8cbf\u6613\u306f\u4eca\u5f8c5\u5e74\u9593\u3067\u5927\u5e45\u306b\u6210\u9577\u3059\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u3066\u304a\u308a\u30012025\u5e74\u304b\u30892030\u5e74\u306b\u304b\u3051\u3066\u5e74\u5e73\u5747\u6210\u9577\u7387\u306f\u7d046%\u306b\u306a\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6210\u9577\u306f\u4e3b\u306b\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u8981\u56e0\u306b\u3088\u3063\u3066\u63a8\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002(1) 2024\u5e74\u306b\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u5e73\u5747\u6708\u7d66\u306f315\u7c73\u30c9\u30eb\u8fd1\u304f\u306b\u9054\u3057\u307e\u3057\u305f\u3002<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>2023\u5e74\u304b\u30898%\u5897\u52a0\u3057\u30012020\u5e74\u304b\u308940%\u5897\u52a0\u3057\u305f\u3002<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>\u3055\u3089\u306b\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u4e2d\u6d41\u968e\u7d1a\u306f\u5927\u5e45\u306b\u62e1\u5927\u3057\u3001\u73fe\u5728\u3067\u306f\u30d9\u30c8\u30ca\u30e0\u306e\u4e16\u5e2f\u306e56%\u3092\u5360\u3081\u3066\u3044\u308b\u3002<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>\uff082\uff09\u6d88\u8cbb\u8005\u306f\u3088\u308a\u5065\u5eb7\u7684\u3067\u610f\u8b58\u306e\u9ad8\u3044\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u63a1\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u652f\u51fa\u3092\u3088\u308a\u614e\u91cd\u306b\u9078\u629e\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u652f\u51fa\u4e0a\u4f4d\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u306f\u3001\u98df\u6599\u54c1\u3001\u8863\u6599\u54c1\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u306a\u3069\u306e\u5fc5\u9700\u54c1\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u6d88\u8cbb\u8005\u306f\u3088\u308a\u9ad8\u3044\u88fd\u54c1\u54c1\u8cea\u3068\u660e\u78ba\u306a\u4f9b\u7d66\u5143\u3092\u6c42\u3081\u308b\u305f\u3081\u3001\u4f1d\u7d71\u7684\u306a\u8cbf\u6613\u304b\u3089\u73fe\u4ee3\u7684\u306a\u8cbf\u6613\u3078\u306e\u9855\u8457\u306a\u30b7\u30d5\u30c8\u304c\u898b\u3089\u308c\u307e\u3059\u3002<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>\uff08\uff13\uff09\u8fd1\u4ee3\u7684\u306a\u5546\u696d\u306f\u5927\u90fd\u5e02\u306b\u96c6\u4e2d\u3057\u3066\u3044\u308b\u304c\u3001\u8fb2\u6751\u3084\u90ca\u5916\u306e\u5e02\u5834\u306f\u9ad8\u3044\u6f5c\u5728\u6027\u304c\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u307b\u3068\u3093\u3069\u672a\u958b\u62d3\u306e\u307e\u307e\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306e\u5730\u57df\u306f\u30d9\u30c8\u30ca\u30e0\u306e\u4eba\u53e3\u306e60%\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u6bd4\u8f03\u7684\u7af6\u4e89\u304c\u5c11\u306a\u304f\u3001\u5c0f\u58f2\u696d\u306e\u62e1\u5927\u306b\u5e83\u5927\u306a\u571f\u5730\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a>.<\/p>\n<p>\u3057\u304b\u3057\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u8fd1\u4ee3\u7684\u8cbf\u6613\u306e\u767a\u5c55\u3092\u963b\u3080\u8ab2\u984c\u304c\u3044\u304f\u3064\u304b\u6b8b\u3063\u3066\u3044\u307e\u3059\u3002\u7b2c\u4e00\u306b\u3001\u6d88\u8cbb\u8005\u306f\u5f90\u3005\u306b\u8fd1\u4ee3\u7684\u8cbf\u6613\u5e02\u5834\u306b\u79fb\u884c\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u4f1d\u7d71\u7684\u306a\u5e02\u5834\u306f\u4f9d\u7136\u3068\u3057\u3066\u5c0f\u58f2\u90e8\u9580\u306e60%\u4ee5\u4e0a\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u4f1d\u7d71\u7684\u306a\u5e02\u5834\u3067\u306f\u99d0\u8eca\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u3001\u8fc5\u901f\u304b\u3064\u4fbf\u5229\u306a\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u8cb7\u3044\u7269\u7fd2\u6163\u306f\u6df1\u304f\u6839\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002\u7b2c\u4e8c\u306b\u3001\u56fd\u5185\u5916\u306e\u30d7\u30ec\u30fc\u30e4\u30fc\u9593\u306e\u71be\u70c8\u306a\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30aa\u30f3\u3001\u30ed\u30c3\u30c6\u3001\u30bb\u30f3\u30c8\u30e9\u30eb\u30ea\u30c6\u30fc\u30eb\u30b0\u30eb\u30fc\u30d7\u306a\u3069\u306e\u4e16\u754c\u7684\u306a\u5c0f\u58f2\u5927\u624b\u306e\u53c2\u5165\u306b\u3088\u308a\u3001\u975e\u5e38\u306b\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u74b0\u5883\u304c\u751f\u307e\u308c\u3001\u5730\u5143\u4f01\u696d\u3068\u5916\u56fd\u4f01\u696d\u306e\u4e21\u65b9\u306b\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u304c\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u6700\u5f8c\u306b\u3001\u898f\u5236\u4e0a\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u3001\u7279\u306b\u5916\u56fd\u4eba\u6295\u8cc7\u5bb6\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u6295\u8cc7\u624b\u7d9a\u304d\u306f\u4f9d\u7136\u3068\u3057\u3066\u8907\u96d1\u3067\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u8a08\u753b\u304b\u3089\u5b9f\u65bd\u307e\u3067\u306e\u9045\u308c\u3092\u5f15\u304d\u8d77\u3053\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u898f\u5236\u306e\u91cd\u8907\u3084\u4e00\u8cab\u6027\u306e\u306a\u3055\u306f\u3001\u56fd\u5185\u6295\u8cc7\u5bb6\u306b\u3068\u3063\u3066\u3082\u6df7\u4e71\u3068\u56f0\u96e3\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a><\/p>\n<h3><strong>\u6210\u719f\u7d4c\u6e08\u3078\u306e\u8a66\u91d1\u77f3<\/strong><\/h3>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u5c0f\u58f2\u696d\u754c\u306f\u3001\u8fd1\u4ee3\u7684\u306a\u5546\u53d6\u5f15\u304c\u4e2d\u5fc3\u3068\u306a\u308b\u4e2d\u3067\u3001\u76ee\u899a\u307e\u3057\u3044\u5909\u9769\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u71be\u70c8\u306a\u7af6\u4e89\u3084\u4f1d\u7d71\u7684\u306a\u5e02\u5834\u306e\u5229\u4fbf\u6027\u306a\u3069\u306e\u8ab2\u984c\u304c\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u3053\u306e\u696d\u754c\u306f\u3001\u7279\u306b\u8fb2\u6751\u90e8\u3084\u90ca\u5916\u3067\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u9069\u5207\u306a\u6226\u7565\u304c\u3042\u308c\u3070\u3001\u4f01\u696d\u306f\u30d9\u30c8\u30ca\u30e0\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u6025\u901f\u306b\u9032\u5316\u3059\u308b\u5c0f\u58f2\u5e02\u5834\u3067\u6210\u529f\u3057\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306e\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3051\u308b\u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u56fa\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Cimigo (2024)\u30022024\u5e74\u306e\u30d9\u30c8\u30ca\u30e0\u306e\u6d88\u8cbb\u8005\u52d5\u5411<a href=\"https:\/\/www.cimigo.com\/id\/trends\/vietnam-consumer-trends-2024\/\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> \u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3001IT \u30c7\u30d0\u30a4\u30b9 \u30c1\u30a7\u30fc\u30f3\u3001\u30c9\u30e9\u30c3\u30b0 \u30b9\u30c8\u30a2\u3001\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9 \u30b9\u30c8\u30a2\/\u30df\u30cb \u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Q&amp;Me \u30d9\u30c8\u30ca\u30e0 (2024)\u30022024 \u5e74\u306e\u30d9\u30c8\u30ca\u30e0\u73fe\u4ee3\u8cbf\u6613\u52d5\u5411<a href=\"https:\/\/socialbusinesscreation.com\/wp-content\/uploads\/2024\/06\/viet_nam_retail_store_modern_trade_trend_2024_en.pdf\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> \u30bf\u30f3\u30cb\u30a8\u30f3\u65b0\u805e\uff082024\u5e74\uff09\u3002\u591a\u304f\u306e\u5bb6\u96fb\u91cf\u8ca9\u5e97\u304c\u9589\u5e97<a href=\"https:\/\/thanhnien.vn\/ong-lon-trung-tam-thuong-mai-dien-may-don-dap-dong-cua-185240119203204159.htm\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> \u30a2\u30b8\u30a2\u306e\u6e90\u6cc9\uff082024\u5e74\uff09\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u52b4\u50cd\u5e02\u58342024\u5e74\u4ee5\u964d<a href=\"https:\/\/www.sourceofasia.com\/vietnams-labor-market-2024-onwards-and-strategy-for-foreign-companies\/\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> \u30d9\u30c8\u30ca\u30e0\u7d71\u8a08\u7dcf\u5c40\uff082024\u5e74\uff09\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u7701\u5225\u6708\u5e73\u5747\u6240\u5f97<a href=\"https:\/\/www.gso.gov.vn\/en\/px-web\/?pxid=E1437&amp;theme=Health%2C%20Culture%2C%20Sport%20and%20Living%20standard\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> Cimigo (2024)\u30022024\u5e74\u306e\u30d9\u30c8\u30ca\u30e0\u306e\u6d88\u8cbb\u8005\u52d5\u5411<a href=\"https:\/\/www.cimigo.com\/id\/trends\/vietnam-consumer-trends-2024\/\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> \u30d7\u30e9\u30a4\u30b9\u30a6\u30a9\u30fc\u30bf\u30fc\u30cf\u30a6\u30b9\u30af\u30fc\u30d1\u30fc\u30b9\uff08PwC\uff09\uff082024\u5e74\uff09\u3002\u30d9\u30c8\u30ca\u30e0\u6d88\u8cbb\u8005\u8abf\u67fb2024<a href=\"https:\/\/www.pwc.com\/vn\/en\/publications\/2024\/voice-of-consumer-2024.pdf\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> \u30d9\u30c8\u30ca\u30e0\u7d71\u8a08\u7dcf\u5c40\uff082024\u5e74\uff09\u3002\u4eba\u53e3\u30fb\u4f4f\u5b85\u56fd\u52e2\u8abf\u67fb\u7d50\u679c2024\u5e74<a href=\"https:\/\/www.gso.gov.vn\/du-lieu-va-so-lieu-thong-ke\/2025\/01\/thong-cao-bao-chi-ket-qua-dieu-tra-dan-so-va-nha-o-giua-ky-nam-2024\/\"><span><\/span><\/a><span><\/span><\/p>\n<p><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> Tuoi Tre Online\uff082024\u5e74\uff09\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u6295\u8cc7\u624b\u7d9a\u304d\u306f\u4f9d\u7136\u3068\u3057\u3066\u8907\u96d1\u3067\u6642\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u308b<a href=\"https:\/\/tuoitre.vn\/thu-tuc-dau-tu-du-an-con-qua-phuc-tap-ruom-ra-20241029171926584.htm\"><span><\/span><\/a><span><\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><em>*\u3054\u6ce8\u610f: \u672c\u8a18\u4e8b\u306e\u60c5\u5831\u3092\u5f15\u7528\u3055\u308c\u308b\u5834\u5408\u306f\u3001\u8457\u4f5c\u6a29\u306e\u5c0a\u91cd\u306e\u305f\u3081\u306b\u3001\u51fa\u5178\u3068\u8a18\u4e8b\u306e\u30ea\u30f3\u30af\u3092\u660e\u8a18\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3088\u3046\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company\u682a\u5f0f\u4f1a\u793e<\/em><\/strong><\/p>\n<p>2008\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u65e5\u7cfb\u521d\u306e\u672c\u683c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3068\u3057\u3066\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u6700\u8fd1\u3067\u306f90\u4e07\u793e\u3092\u8d85\u3048\u308b\u5728\u30d9\u30c8\u30ca\u30e0\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u6574\u5099\u3057\u3001\u4f01\u696d\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u63a2\u7d22\u3084\u5e02\u5834\u5206\u6790\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u30d9\u30c8\u30ca\u30e0\u306e\u8fd1\u4ee3\u7684\u8cbf\u6613\u90e8\u9580\u306f\u3001\u6d88\u8cbb\u8005\u306e\u6240\u5f97\u5897\u52a0\u3068\u8cfc\u8cb7\u884c\u52d5\u306e\u5909\u5316\u306b\u727d\u5f15\u3055\u308c\u3001\u8fd1\u5e74\u6025\u901f\u306b\u62e1\u5927\u3057\u3066\u3044\u308b\u3002<\/p>","protected":false},"author":12,"featured_media":19671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Modern trade leading Vietnam\u2019s Retail market - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam\u2019s modern trade 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