{"id":19477,"date":"2025-01-24T16:08:18","date_gmt":"2025-01-24T09:08:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=19477"},"modified":"2025-05-27T10:11:11","modified_gmt":"2025-05-27T03:11:11","slug":"tet-holiday-and-shopping-habit-of-vietnamese-consumer","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u6d88\u8cbb\u8005\u306e\u30c6\u30c8\u4f11\u6687\u3068\u8cb7\u3044\u7269\u7fd2\u6163"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

B&Company\u306f\u30012008\u5e74\u304b\u3089\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3044\u3066\u5e02\u5834\u8abf\u67fb\u304a\u3088\u3073\u6295\u8cc7\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u65e5\u672c\u306e\u521d\u306e\u4f01\u696d\u3067\u3059\u3002.<\/em><\/p>\n

\u3053\u306e\u300cVietnam Briefing\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001B&Company\u306e\u82e5\u624b\u7814\u7a76\u8005\u305f\u3061\u304c\u30d9\u30c8\u30ca\u30e0\u306e\u7523\u696d\u52d5\u5411\u3001\u6d88\u8cbb\u8005\u52d5\u5411\u3001\u793e\u4f1a\u904b\u52d5\u306b\u95a2\u3059\u308b\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/em><\/p>\n

\u3053\u306e\u8a18\u4e8b\u306f\u82f1\u8a9e\u3067\u66f8\u304b\u308c\u3001\u4ed6\u306e\u8a00\u8a9e\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u306f\u81ea\u52d5\u7ffb\u8a33\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6b63\u78ba\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u305f\u3081\u306b\u3001\u82f1\u8a9e\u7248\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002\u539f\u60c5\u5831\u306e\u6b63\u78ba\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3088\u3046\u52aa\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u5404\u60c5\u5831\u306b\u3064\u3044\u3066\u306f\u5225\u9014\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u89e3\u91c8\u3084\u5c06\u6765\u306e\u5c55\u671b\u306f\u5404\u7814\u7a76\u8005\u306e\u500b\u4eba\u7684\u306a\u610f\u898b\u3067\u3059\u3002. <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

\u30c6\u30c8\u30fb\u30b0\u30a8\u30f3\u30fb\u30c0\u30f3\uff08\u30c6\u30c8\u3068\u3057\u3066\u5e83\u304f\u77e5\u3089\u308c\u308b\uff09\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u3067\u6700\u3082\u91cd\u8981\u3067\u3001\u6700\u3082\u5e83\u304f\u795d\u308f\u308c\u308b\u795d\u65e5\u3067\u3042\u308b\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u65e7\u6b63\u6708\u3068\u3057\u3066\u3001\u6625\u306e\u5230\u6765\u3092\u544a\u3052\u3001\u5bb6\u65cf\u306e\u518d\u4f1a\u3001\u5148\u7956\u3078\u306e\u656c\u610f\u3001\u7e41\u6804\u3068\u5e78\u798f\u3078\u306e\u9858\u3044\u3092\u8fbc\u3081\u3066\u65b0\u5e74\u3092\u8fce\u3048\u308b\u6642\u671f\u3068\u306a\u308b\u3002\u30c6\u30c8\u306e\u795d\u796d\u30e0\u30fc\u30c9\u306f\u30d9\u30c8\u30ca\u30e0\u6587\u5316\u306b\u6df1\u304f\u6839\u4ed8\u3044\u3066\u304a\u308a\u3001\u3053\u306e\u795d\u65e5\u306e\u6700\u3082\u8208\u5473\u6df1\u3044\u5074\u9762\u306e\u4e00\u3064\u306f\u3001\u4eba\u3005\u304c\u795d\u3044\u306e\u6e96\u5099\u3092\u9032\u3081\u308b\u969b\u306e\u8cfc\u8cb7\u884c\u52d5\u3067\u3042\u308b\u3002.<\/p>\n

\u30c6\u30c8\u306e\u610f\u7fa9<\/strong><\/h3>\n

\u30c6\u30c8\u306f\u65e7\u66a6\u306b\u5fdc\u3058\u30661\u6708\u4e0b\u65ec\u304b\u30892\u6708\u4e2d\u65ec\u306e\u9593\u306b\u8a2a\u308c\u308b\u3002\u30c6\u30c8\u4f11\u6687\u306f\u901a\u5e38\u3001\u653f\u5e9c\u306e\u898f\u5b9a\u3068\u65e7\u66a6\u30fb\u30b0\u30ec\u30b4\u30ea\u30aa\u66a6\u306e\u5bfe\u5fdc\u95a2\u4fc2\u306b\u5fdc\u3058\u30667\u65e5\u304b\u30899\u65e5\u306e\u4f11\u307f\u304c\u4e0e\u3048\u3089\u308c\u308b\u3002\u30c6\u30c8\u306f\u5358\u306b\u4e00\u5e74\u304b\u3089\u6b21\u306e\u4e00\u5e74\u3078\u306e\u79fb\u884c\u3092\u793a\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u5bb6\u65cf\u306e\u7d46\u3001\u6587\u5316\u7684\u4f1d\u7d71\u3001\u500b\u4eba\u306e\u6210\u9577\u3092\u91cd\u8996\u3059\u308b\u7cbe\u795e\u7684\u306a\u884c\u4e8b\u3067\u3042\u308b\u3002.<\/p>\n

\u30c6\u30c8\u3092\u8fce\u3048\u308b\u6570\u9031\u9593\u524d\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u4eba\u3005\u306f\u5bb6\u3092\u5fb9\u5e95\u7684\u306b\u6383\u9664\u3057\u3066\u5384\u3092\u6255\u3044\u3001\u30ab\u30e9\u30de\u30f3\u30b7\u30fc\u306e\u6728\u3001\u6843\u306e\u82b1\u3001\u8d64\u3044\u5c01\u7b52\u306a\u3069\u306e\u5e78\u904b\u306e\u8c61\u5fb4\u3067\u88c5\u98fe\u3059\u308b\u3002\u5bb6\u65cf\u306f\u307e\u305f\u3001\u679c\u7269\u3001\u82b1\u3001\u6599\u7406\u306e\u304a\u4f9b\u3048\u3092\u8f09\u305b\u305f\u796d\u58c7\u3092\u8a2d\u3051\u3001\u7956\u5148\u306b\u656c\u610f\u3092\u8868\u3057\u3001\u305d\u306e\u970a\u3092\u795d\u3044\u306e\u5e2d\u306b\u62db\u304f\u3002\u3055\u3089\u306b\u30c6\u30c8\u306f\u3001\u8a31\u3057\u3001\u501f\u91d1\u306e\u6e05\u7b97\u3001\u95a2\u4fc2\u306e\u518d\u751f\u306e\u6642\u671f\u3067\u3082\u3042\u308a\u3001\u65b0\u305f\u306a\u51fa\u767a\u3092\u8c61\u5fb4\u3059\u308b\u3002.<\/p>\n

\u30d9\u30c8\u30ca\u30e0\u306e\u30c6\u30c8\u4f11\u6687<\/strong><\/p>\n

\"\"<\/p>\n

\u51fa\u5178\uff1a State management magazine<\/a><\/p>\n

\u30d9\u30c8\u30ca\u30e0\u6d88\u8cbb\u8005\u306e\u30c6\u30c8\u306b\u5411\u3051\u305f\u8cfc\u8cb7\u7fd2\u6163 \u30d9\u30c8\u30ca\u30e0<\/strong><\/h3>\n

\u30c6\u30c8\u306e\u8cb7\u3044\u7269\u6642\u671f<\/strong><\/span><\/h4>\n

A 2023 survey of 1,540 people revealed that 17% of respondents preferred shopping for Tet items at the end of December, making it one of the key periods for holiday preparations.<\/p>\n

\u30d9\u30c8\u30ca\u30e02023\u5e74\u306b\u304a\u3051\u308b\u30c6\u30c8\u7528\u54c1\u306e\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u8cfc\u5165\u6642\u671f<\/strong><\/p>\n

\"\"<\/strong><\/p>\n

\u51fa\u5178\uff1a Statista<\/a><\/p>\n

\u30c6\u30c8\u3067\u4eba\u6c17\u306e\u5546\u54c1<\/u><\/strong><\/h4>\n

\u5225\u306e557\u4eba\u3092\u5bfe\u8c61\u3068\u3057\u305f\u8abf\u67fb\u3067\u306f\u3001 5\u3064\u306e\u6700\u3082\u4eba\u6c17\u306e\u9ad8\u3044\u652f\u51fa\u30ab\u30c6\u30b4\u30ea\u30fc<\/strong> \u3068\u3057\u3066\u30012023\u5e74\u306e\u30c6\u30c8\u3067\u306f\u8d08\u7b54\u54c1\u3001\u8863\u985e\u3001\u304a\u5e74\u7389\u3001\u83d3\u5b50\u3001\u65e5\u6301\u3061\u3057\u306a\u3044\u98df\u54c1\u304c\u6319\u3052\u3089\u308c\u305f\u3002\u8abf\u67fb\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u9805\u76ee\u306b\u5272\u308a\u5f53\u3066\u3089\u308c\u308b\u5e73\u5747\u4e88\u7b97\u304c\u793a\u3055\u308c\u305f:<\/p>\n

– Lucky money<\/strong>: 350\u4e07VND<\/p>\n

– Tet gifting<\/strong>: 250\u4e07VND<\/p>\n

– Clothing<\/strong>: 200\u4e07VND<\/p>\n

– Confectionery<\/strong>: 70\u4e07VND<\/p>\n

– Perishable food<\/strong>: 120\u4e07VND<\/p>\n

2023\u5e74\u306e\u6765\u305f\u308b\u30c6\u30c8\u306b\u5411\u3051\u305f\u4e3b\u8981\u54c1\u76ee\u306e\u652f\u51fa<\/strong><\/p>\n

\"\"<\/p>\n

\u51fa\u5178\uff1a \u30b7\u30df\u30b4<\/a><\/p>\n

\u5065\u5eb7\u3078\u306e\u95a2\u5fc3\u306e\u9ad8\u307e\u308a\u3001\u7279\u306bCOVID-19\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u306f\u3001\u30c6\u30c8\u671f\u9593\u4e2d\u306e\u5065\u5eb7\u5fd7\u5411\u98df\u54c1\u30fb\u98f2\u6599\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u5546\u54c1\u3001\u9ad8\u54c1\u8cea\u306a\u8f38\u5165\u54c1\u3078\u306e\u9700\u8981\u3092\u62bc\u3057\u4e0a\u3052\u3066\u3044\u308b\u3002.<\/p>\n

\u30ae\u30d5\u30c8\u3078\u306e\u5e73\u5747\u652f\u51fa<\/u><\/strong><\/h4>\n

A 2024 survey of 3,493 people revealed that over half of the respondents intended to spend 1 to 5 million VND on gifts (including lucky money and Tet gifts) for Tet 2025, making it the most popular spending range per adult. Notably, the percentage of people spending less than 1 million VND on gifts increased from 12% to 14%, while those spending over 5 million VND rose from 32% to 34%.<\/p>\n

\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u6210\u4eba1\u4eba\u3042\u305f\u308a\u306e\u30c6\u30c8\u306e\u30ae\u30d5\u30c8\u652f\u51fa\u5e73\u5747\u306e\u63a8\u79fb\uff082018\u5e74\u301c2025\u5e74\uff09<\/strong><\/p>\n

\"\"<\/p>\n

\u51fa\u5178\uff1a Statista<\/a><\/p>\n

\u30c6\u30c8\u306e\u30ae\u30d5\u30c8\u30d0\u30b9\u30b1\u30c3\u30c8\u3067\u306f\u3001\u8f38\u5165\u54c1\u3092\u7d44\u307f\u8fbc\u3080\u50be\u5411\u304c\u9ad8\u7d1a\u9867\u5ba2\u306e\u9593\u3067\u307e\u3059\u307e\u3059\u4eba\u6c17\u3092\u96c6\u3081\u3066\u3044\u308b\u3002\u3053\u308c\u3089\u306e\u30d0\u30b9\u30b1\u30c3\u30c8\u306f\u3001\u3057\u3070\u3057\u3070100\u4e07VND\u8d85\u3067\u8ca9\u58f2\u3055\u308c\u3001\u65e5\u672c\u306e\u83d3\u5b50\u3001\u9152\u985e\u3001\u679c\u7269\u3001\u7279\u7523\u98df\u54c1\u306a\u3069\u304c\u4e00\u822c\u7684\u306b\u542b\u307e\u308c\u308b\u3002.<\/p>\n

\u65e5\u672c\u88fd\u54c1\u3092\u542b\u3080\u30c6\u30c8\u30ae\u30d5\u30c8\u30d0\u30b9\u30b1\u30c3\u30c8<\/strong><\/p>\n

\"\"<\/p>\n

\u51fa\u5178\uff1a Akuruhi<\/a><\/p>\n

\u8cfc\u8cb7\u30c1\u30e3\u30cd\u30eb<\/u><\/strong><\/h4>\n

For Tet 2023, a survey of 557 people revealed that supermarkets (70%) and wet markets (31%) were the most popular shopping channels. However, there is a noticeable shift in consumer behavior from traditional trade to modern trade and e-commerce platforms. As a result, the demand for Tet shopping is expected to grow in supermarkets, mini-marts, and online channels in Tet 2025 and the years to come.<\/p>\n

2023\u5e74\u306e\u30c6\u30c8\u8cfc\u5165\u3067\u6700\u3082\u3088\u304f\u5229\u7528\u3055\u308c\u305f\u8cfc\u8cb7\u30c1\u30e3\u30cd\u30eb<\/strong><\/p>\n

\"\"<\/p>\n

\u51fa\u5178\uff1a \u30b7\u30df\u30b4<\/a><\/p>\n

\u6295\u8cc7\u5148\u3067\u306f\u306a\u304f\u300c\u4e8b\u696d\u30d1\u30fc\u30c8\u30ca\u30fc\u300d\u3068\u3057\u3066\u898b\u308b<\/strong><\/h3>\n

\u30c6\u30c8\u306e\u8cfc\u8cb7\u7fd2\u6163\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u4eba\u306e\u6587\u5316\u7684\u4fa1\u5024\u89b3\u3068\u5909\u5316\u3059\u308b\u6d88\u8cbb\u8005\u55dc\u597d\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u3002\u4f1d\u7d71\u3068\u73fe\u4ee3\u7684\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u304c\u878d\u5408\u3059\u308b\u4e2d\u3067\u3001\u5065\u5eb7\u5fd7\u5411\u306e\u5546\u54c1\u3001\u8f38\u5165\u54c1\u3001\u305d\u3057\u3066\u8fd1\u4ee3\u5c0f\u58f2\u3068E\u30b3\u30de\u30fc\u30b9\u3078\u306e\u79fb\u884c\u3068\u3044\u3063\u305f\u52d5\u5411\u304c\u3001\u4eca\u5f8c\u306e\u30c6\u30c8\u6e96\u5099\u3092\u5f62\u4f5c\u308b\u3068\u898b\u8fbc\u307e\u308c\u308b\u3002.<\/p>\n

\u00a0<\/strong><\/p>\n

*\u3053\u306e\u8a18\u4e8b\u306e\u60c5\u5831\u3092\u5f15\u7528\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u8457\u4f5c\u6a29\u3092\u5c0a\u91cd\u3059\u308b\u305f\u3081\u306b\u3001\u5143\u306e\u8a18\u4e8b\u3078\u306e\u30ea\u30f3\u30af\u3068\u3068\u3082\u306b\u51fa\u5178\u3092\u660e\u8a18\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

2008\u5e74\u3088\u308a\u30d9\u30c8\u30ca\u30e0\u3067\u5e02\u5834\u8abf\u67fb\u3092\u5c02\u9580\u3068\u3059\u308b\u521d\u306e\u65e5\u672c\u4f01\u696d\u3068\u3057\u3066\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u696d\u754c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306a\u3069\u3001\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30d9\u30c8\u30ca\u30e0\u56fd\u5185\u306e90\u4e07\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u3092\u7db2\u7f85\u3057\u305f\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u69cb\u7bc9\u3057\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u306e\u63a2\u7d22\u3084\u5e02\u5834\u5206\u6790\u306b\u3054\u6d3b\u7528\u3044\u305f\u3060\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002.<\/p>\n

\u3054\u4e0d\u660e\u306a\u70b9\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

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