{"id":18109,"date":"2024-11-14T17:34:31","date_gmt":"2024-11-14T10:34:31","guid":{"rendered":"https:\/\/b-company.jp\/?p=18109"},"modified":"2024-11-15T17:23:36","modified_gmt":"2024-11-15T10:23:36","slug":"vietnam-camping-and-trekking-market-opportunities-and-challenges-for-foreign-brands","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/vietnam-camping-and-trekking-market-opportunities-and-challenges-for-foreign-brands\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u306e\u30ad\u30e3\u30f3\u30d7\u3068\u30c8\u30ec\u30c3\u30ad\u30f3\u30b0\u5e02\u5834\uff1a\u5916\u56fd\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u306e\u6a5f\u4f1a\u3068\u8ab2\u984c"},"content":{"rendered":"
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*In this column “<\/em>Vietnam Briefing<\/em><\/a>“, young researchers from B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher.<\/em> <\/p>\n<\/div>\n\t

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The outdoor products market in Vietnam, especially in the camping and trekking segment, is gaining momentum as an increasing number of Vietnamese embrace nature-based recreation. With a youthful demographic, a rising middle class, and an abundance of scenic landscapes, the country is becoming an attractive destination for outdoor brands. As a result, foreign brands specializing in camping and trekking equipment are flocking to Vietnam, aiming to capture a share of this burgeoning market. This article provides an in-depth look at the market size, key players, trends, opportunities and challenges for foreign brands in Vietnam\u2019s camping and trekking sector.<\/p>\n

Market Size and Growth<\/strong><\/h3>\n

Vietnam\u2019s market for outdoor equipment market is valued at approximately USD 0.5 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.6% from 2024 to 2028, reaching about USD 0.6 billion USD by 2028[1]<\/sup>.<\/p>\n

Camping and trekking, one of the sub-category in outdoor equipment market is also increasing the demand. In 2022, camping and hiking, exploring accounts for 24% of the outdoor revenue. The rapid expansion is fueled by rising of both population and disposable income, an increasingly health-conscious population, and a strong interest in outdoor recreation.<\/p>\n

Key Players in the camping and trekking market<\/strong><\/h3>\n

The camping and trekking segment in Vietnam is dominated by international brands. Both foreign and domestic brands rarely owns self-distribution chain. Most of them tend to be distributed through local outdoor equipment stores. Focus products are apparels and accessories such as tent, sleep-bag, cooking gears, etc.<\/p>\n\n\n\n\n\n\n
Company<\/strong><\/td>\nCountry<\/strong><\/td>\nWebsite<\/strong><\/td>\nNumber of store<\/strong><\/td>\nCamping\/ trekking product<\/strong><\/td>\nCamping\/trekking brand<\/strong><\/td>\n<\/tr>\n
Decathlon<\/td>\nFrance<\/td>\nhttps:\/\/www.decathlon.vn\/<\/a><\/td>\n9<\/td>\nApparel, accessories, tent, cooking gear, etc.<\/p>\n

 <\/td>\n

Decathlon<\/td>\n<\/tr>\n
Wetrek<\/td>\nVietnam<\/td>\nhttps:\/\/wetrek.vn\/<\/a><\/td>\n3<\/td>\nColeman, Naturehike, Ryder, Slowline<\/td>\n<\/tr>\n
NatureHike<\/td>\nChina<\/td>\nhttps:\/\/www.nature-hike.vn\/<\/a><\/td>\n2<\/td>\nNaturehike<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Emerging Trends in the camping and trekking market<\/strong><\/h3>\n

Several trends are shaping the camping and trekking market in Vietnam, and foreign brands can capitalize on these shifts to deepen their market penetration<\/p>\n