{"id":18058,"date":"2024-11-12T16:50:51","date_gmt":"2024-11-12T09:50:51","guid":{"rendered":"https:\/\/b-company.jp\/?p=18058"},"modified":"2024-11-12T16:50:51","modified_gmt":"2024-11-12T09:50:51","slug":"fast-food-industry-in-vietnam-current-situation-and-market-trend","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/fast-food-industry-in-vietnam-current-situation-and-market-trend\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d5\u30fc\u30c9\u696d\u754c\uff1a\u73fe\u72b6\u3068\u5e02\u5834\u52d5\u5411"},"content":{"rendered":"
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*In this column “<\/em>Vietnam Briefing<\/em><\/a>“, young researchers from B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher.<\/em> <\/p>\n<\/div>\n\t

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The fast food industry in Vietnam has experienced strong growth in recent years, reflected in the increase of chain stores and changes in people’s consumption habits. This article analyze the current situation and trends of the fast food market in Vietnam, and evaluate the potential of Japanese enterprises when participating in this market.<\/p>\n

Current situation of fast food industry in Vietnam<\/strong><\/h3>\n

The fast food market in Vietnam has witnessed significant growth over the past decade. According to a report by iPOS, the Vietnamese F&B industry market in 2024 is expected to increase by 10.9% compared to 2023, with a value of more than VND 655 trillion in 2024. [1]<\/a>This growth is driven by many factors, including rising incomes, busy lifestyles, and the popularity of online food delivery apps.<\/p>\n

International brands such as KFC, Lotteria, McDonald’s and Burger King have been present in Vietnam since the 1990s and continue to expand their network of stores. As of October 2024, Lotteria leads with 247 stores, followed by KFC with 218 stores and Jollibee in third with 192 stores. The remaining chains include The Pizza Company with 78 stores, McDonald’s with 35 stores, Domino’s Pizza with 18 stores.<\/p>\n

Number of fast food chain stores in Vietnam as of October 2024<\/strong><\/p>\n

\"Number<\/em><\/p>\n

Source: <\/em>znews.vn<\/em><\/a><\/p>\n

Fast food brands in Vietnam are focusing on different core products. KFC stands out with its traditional fried chicken, along with burgers and side dishes. Lotteria also prioritizes fried chicken, while also offering burgers and hot dogs. McDonald’s mainly serves burgers, fries and fried chicken. Meanwhile, Pizza Hut and Domino’s Pizza focus on a variety of pizzas, with pasta and salads as side dishes. Jollibee stands out with fried chicken, burgers and spaghetti, while Burger King specializes in burgers. The Pizza Company also focuses on pizza, pasta and side dishes such as salads and chicken wings .<\/p>\n

Customer behavior on fast food market in Vietnam<\/strong><\/h3>\n

According to Coc Coc’s “Unlocking the Fast Food Industry” report in October 2023 and surveying 973 respondents, the fast food market in Vietnam is growing strongly, with 45% of consumers using it at least once a week, mainly in the age group from 18 to 34 [2]<\/a>.<\/p>\n

Key factors that determine customers\u2019 choices include quality, affordability and convenience. In addition to direct purchases, consumers are increasingly opting to order via food delivery apps. Lunch and dinner are the most popular times to consume fast food, indicating that convenience is playing an increasingly important role in eating habits.<\/p>\n

McDonald’s adds new dishes to its menu to suit Vietnamese people<\/strong><\/p>\n

\"McDonald's<\/em><\/p>\n

Source: <\/em>Mqflavor.com<\/em><\/a><\/p>\n

Fast food market trends in Vietnam<\/strong><\/h3>\n

Some prominent trends in the fast food market in Vietnam include:<\/p>\n