{"id":10452,"date":"2021-02-15T10:00:15","date_gmt":"2021-02-15T03:00:15","guid":{"rendered":"http:\/\/b-company.jp\/?p=10452"},"modified":"2024-06-21T17:59:47","modified_gmt":"2024-06-21T10:59:47","slug":"dairy-industry-of-vietnam-chances-for-foreign-players","status":"publish","type":"post","link":"https:\/\/b-company.jp\/ja\/dairy-industry-of-vietnam-chances-for-foreign-players\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u306e\u4e73\u88fd\u54c1\u7523\u696d2021\uff1a\u5916\u56fd\u4f01\u696d\u306b\u30c1\u30e3\u30f3\u30b9"},"content":{"rendered":"<h3 id=\"h-overview\">\u6982\u8981<\/h3>\n\n\n\n<p>1920\u5e74\u306b\u30d5\u30e9\u30f3\u30b9\u4eba\u304c\u5916\u56fd\u306e\u4e73\u725b\u3092\u30d9\u30c8\u30ca\u30e0\u306b\u6301\u3061\u8fbc\u3093\u3067\u521d\u3081\u3066\u3001\u5730\u5143\u306e\u4eba\u3005\u306f\u725b\u4e73\u306e\u5b58\u5728\u3092\u77e5\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u30021924\u5e74\u3001\u30ed\u30f3\u30b8\u30a7\u30d3\u30c6\u30a3\u3068\u30c0\u30c3\u30c1\u30ec\u30c7\u30a3\u306e\u88fd\u54c1\u304c\u30b5\u30a4\u30b4\u30f3\uff08\u5f8c\u306b\u30db\u30fc\u30c1\u30df\u30f3\u5e02\u306b\u6539\u540d\uff09\u3067\u521d\u3081\u3066\u53d6\u5f15\u3055\u308c\u3001\u9577\u5e74\u306e\u4e73\u88fd\u54c1\u696d\u754c\u306e\u7b2c\u4e00\u4eba\u8005\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u308c\u4ee5\u6765\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u4e73\u88fd\u54c1\u696d\u754c\u306f\u5287\u7684\u306b\u767a\u5c55\u3057\u307e\u3057\u305f\u3002\u30e6\u30fc\u30ed\u30e2\u30cb\u30bf\u30fc\u306b\u3088\u308b\u3068\u30012019\u5e74\u306e\u30d9\u30c8\u30ca\u30e0\u306e\u4e73\u88fd\u54c1\u5e02\u5834\u306e\u7dcf\u898f\u6a21\u306f52\u5104\u7c73\u30c9\u30eb\u3092\u8d85\u3048\u3066\u304a\u308a\u3001\u30d9\u30c8\u30ca\u30e0\u4e73\u88fd\u54c1\u5354\u4f1a\u306e\u5831\u544a\u66f8\u306b\u3088\u308b\u3068\u3001\u4e73\u88fd\u54c1\u5e02\u5834\u306e\u53ce\u76ca\u306f2018\u5e74\u306b\u3059\u3067\u306b47\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3057\u30012017\u5e74\u3068\u6bd4\u8f03\u3057\u30669%\u5897\u52a0\u3057\u300112.7%\u306eCAGR\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<a href=\"#_msocom_6\"> <\/a>2010\u5e74\u304b\u30892018\u5e74\u306b\u304b\u3051\u3066\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2020\u5e74\u306fCOVID-19\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306b\u3088\u308a\u3001\u591a\u304f\u306e\u696d\u754c\u3001\u7279\u306bFMCG\u304c\u82e6\u6226\u3092\u5f37\u3044\u3089\u308c\u307e\u3057\u305f\u3002\u96c7\u7528\u7387\u306e\u4e0a\u6607\u3068\u6d88\u8cbb\u8005\u4fe1\u983c\u611f\u6307\u6570\u306e\u4f4e\u4e0b\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u591a\u304f\u306e\u5206\u91ce\u3067\u652f\u51fa\u4e88\u7b97\u3092\u524a\u6e1b\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u4e73\u88fd\u54c1\u696d\u754c\u306e\u640d\u5931\u306f\u5c0f\u3055\u304f\u3001\u5e02\u5834\u4fa1\u5024\u306f4%\u306e\u308f\u305a\u304b\u306a\u6e1b\u5c11\u306b\u3068\u3069\u307e\u308a\u307e\u3057\u305f\uff08SSI\u30ea\u30b5\u30fc\u30c1\uff09\u3002\u6700\u8fd1\u306e\u30cb\u30fc\u30eb\u30bb\u30f3\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u30012020\u5e74\u4e0a\u534a\u671f\u306e\u30d9\u30c8\u30ca\u30e0\u306eFMCG\u6d88\u8cbb\u306e\u3046\u3061\u3001\u725b\u4e73\u306e\u6d88\u8cbb\u306f\u4f9d\u7136\u3068\u3057\u306612%\u3092\u5360\u3081\u3066\u304a\u308a\u30012019\u5e74\u306e\u7d71\u8a08\u304b\u3089\u5909\u5316\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 id=\"h-consumers-buying-behaviors\">\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5<\/h3>\n\n\n\n<p>BEAN Survey\uff082020\u5e7411\u6708\uff09\u304c399\u4eba\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f\u300c\u4e73\u88fd\u54c1\u306e\u6d88\u8cbb\u884c\u52d5\u300d\u8abf\u67fb\u306e\u7d50\u679c\u3067\u306f\u3001\u56de\u7b54\u8005\u306e100%\u304c\u904e\u53bb3\u304b\u6708\u9593\u306b\u725b\u4e73\u3084\u305d\u306e\u4ed6\u306e\u4e73\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u305f\u3068\u56de\u7b54\u3057\u3001\u30d9\u30c8\u30ca\u30e0\u4eba\u306e\u65e5\u5e38\u751f\u6d3b\u306b\u304a\u3051\u308b\u4e73\u88fd\u54c1\u306e\u91cd\u8981\u6027\u304c\u8a3c\u660e\u3055\u308c\u307e\u3057\u305f\u3002\u7279\u306b\u300164%\u304c\u725b\u4e73\u3092\u6bce\u65e5\u4f7f\u7528\u3057\u300155%\u304c\u9031\u306b\u6570\u56de\u305d\u306e\u4ed6\u306e\u4e73\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u307e\u3057\u305f\u3002\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u771f\u3063\u53ea\u4e2d\u306b\u3042\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u306f\u5065\u5eb7\u3092\u5897\u9032\u3059\u308b\u88fd\u54c1\u3092\u6c42\u3081\u59cb\u3081\u3066\u304a\u308a\u3001\u725b\u4e73\u306f\u514d\u75ab\u30b7\u30b9\u30c6\u30e0\u306b\u826f\u3044\u88fd\u54c1\u3067\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u30db\u30fc\u30c1\u30df\u30f3\u8a3c\u5238\u4f1a\u793e\u306b\u3088\u308b\u3068\u3001COVID-19\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u4e2d\u306e\u4e73\u88fd\u54c1\u306e\u9700\u8981\u306f\u5897\u52a0\u3057\u3001\u305d\u306e\u307b\u3068\u3093\u3069\u306f\u30e8\u30fc\u30b0\u30eb\u30c8\u3067\u3057\u305f\u3002\u7fd2\u6163\u3084\u5229\u4fbf\u6027\u306e\u7406\u7531\u306e\u307b\u304b\u306b\u3001BEAN Survey\u306e\u56de\u7b54\u8005\u306e87.5%\u304c\u300c\u5065\u5eb7\u306b\u826f\u3044\u300d\u3068\u3044\u3046\u7406\u7531\u3067\u4e73\u88fd\u54c1\u3092\u9078\u629e\u3057\u300142%\u304c\u300c\u6804\u990a\u4fa1\u304c\u9ad8\u3044\u300d\u3068\u3044\u3046\u7406\u7531\u3067\u300132%\u304c\u300c\u5b89\u5168\u6027\u300d\u3068\u3044\u3046\u7406\u7531\u3067\u4e73\u88fd\u54c1\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u9078\u629e\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/03\/image.png\" alt=\"reasons to consume dairy products vietnam market\" class=\"wp-image-10454\" width=\"680\" height=\"351\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<h3 id=\"h-market-potentials-for-foreign-players\">\u5916\u56fd\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u5e02\u5834\u306e\u53ef\u80fd\u6027<\/h3>\n\n\n\n<p>\u5546\u5de5\u7701\u304c2010\u5e74\u306b\u8a08\u753b\u3057\u305f\u3088\u3046\u306b\u3001\u56fd\u5185\u4f01\u696d\u304c2020\u5e74\u307e\u3067\u306b10\u5104\u30ea\u30c3\u30c8\u30eb\u306e\u751f\u4e73\u751f\u7523\u3092\u9054\u6210\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u8f38\u51fa\u8981\u7d20\u306f\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u3001\u56fd\u5185\u9700\u8981\u306e38%\u3092\u30ab\u30d0\u30fc\u3059\u308b\u3060\u3051\u3067\u3059\u3002\u5916\u56fd\u306e\u725b\u4e73\u30d6\u30e9\u30f3\u30c9\u306f\u30c1\u30e3\u30f3\u30b9\u3092\u3064\u304b\u307f\u3001\u73fe\u5728\u5e02\u5834\u306b\u306f300\u4ee5\u4e0a\u306e\u725b\u4e73\u30d6\u30e9\u30f3\u30c9\u304c\u3042\u308a\u307e\u3059\uff08\u5546\u5de5\u7701\uff1a2017\u5e74\uff09\u3002\u65e5\u672c\u304b\u3089\u306f\u3001\u68ee\u6c38\u304c2010\u5e74\u306b\u3001\u660e\u6cbb\u304c2019\u5e74\u306b\u73fe\u5730\u6cd5\u4eba\u3092\u8a2d\u7acb\u3057\u3001\u548c\u5149\u5802\uff08\u30a2\u30b5\u30d2\u30b0\u30eb\u30fc\u30d7\u98df\u54c1\uff09\u306fNutifood\u3068\u306e\u5408\u5f01\u4e8b\u696d\u63d0\u643a\u3092\u901a\u3058\u3066\u5e02\u5834\u306b\u53c2\u5165\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/03\/image-1.png\" alt=\"top milk brands in vietnam foreign brands\" class=\"wp-image-10455\" width=\"650\" height=\"357\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p>\u6700\u3082\u9577\u3044\u6b74\u53f2\u3092\u6301\u3064\u30c0\u30c3\u30c1\u30ec\u30c7\u30a3\u306f\u3001\u8a8d\u77e5\u5ea6\u3068\u4f7f\u7528\u7387\u306e\u9762\u3067\u56fd\u5185\u30e1\u30fc\u30ab\u30fc\u306b\u8ffd\u3044\u3064\u3044\u3066\u3044\u307e\u3059\u30022\u4f4d\u306e\u660e\u6cbb\u306f\u3001\u8a8d\u77e5\u5ea6\u304c33%\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u904e\u53bb3\u304b\u6708\u3067\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306f8%\u306b\u3059\u304e\u307e\u305b\u3093\u3002\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u306b\u306f\u3001\u304b\u306a\u308a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u629e\u3059\u308b\u7406\u7531\u306e\u4e0a\u4f4d4\u3064\u306b\u306f\u3001\u300c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff0878.4%\uff09\u300d\u3068\u300c\u5e45\u5e83\u3044\u6d41\u901a\u30b7\u30b9\u30c6\u30e0\u3001\u8cfc\u5165\u306e\u3057\u3084\u3059\u3055\uff0876.2%\uff09\u300d\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\uff08BEAN\u8abf\u67fb-\u4e73\u88fd\u54c1\u306e\u6d88\u8cbb\u884c\u52d5\uff09\u30022019\u5e74\u306e\u725b\u4e73\u304a\u3088\u3073\u4e73\u88fd\u54c1\u306e\u8f38\u5165\u984d\u306f1\u5146480\u5104\u30c9\u30eb\u306b\u9054\u3057\u30012018\u5e74\u304b\u30898.7%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 id=\"h-conclusion\">\u6210\u719f\u7d4c\u6e08\u3078\u306e\u8a66\u91d1\u77f3<\/h3>\n\n\n\n<p>\u3082\u3061\u308d\u3093\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u306f\u4f9d\u7136\u3068\u3057\u3066\u6700\u3082\u91cd\u8981\u3067\u3059\u3002\u73fe\u5728\u3001\u73fe\u5730\u5e02\u5834\u3067\u306f\u7d0470%\u306e\u725b\u4e73\u304c\u3001\u30d3\u30bf\u30df\u30f3\u3084\u30df\u30cd\u30e9\u30eb\u306e\u70b9\u3067\u751f\u4e73\u3088\u308a\u3082\u6804\u990a\u4fa1\u304c\u4f4e\u3044\u9084\u5143\u4e73\u3068\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002CPTPP\u306e\u7d50\u679c\u3001\u65e5\u672c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u306e\u4e73\u88fd\u54c1\u306f\u8f38\u5165\u95a2\u7a0e\u306e\u5bfe\u8c61\u3067\u306f\u306a\u304f\u306a\u308a\u3001\u725b\u4e73\u306e\u4fa1\u683c\u304c\u4e0b\u304c\u308a\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6d88\u8cbb\u8005\u306f\u300c\u7121\u6dfb\u52a0\uff0889.5%\uff09\u300d\u3068\u300c\u54c1\u8cea\uff0873.4%\uff09\u300d\u3092\u7406\u7531\u306b\u3001\u725b\u4e73\u30d6\u30e9\u30f3\u30c9\u306b\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u4f4e\u4fa1\u683c\u306e\u88fd\u54c1\u3068\u306f\u660e\u78ba\u306b\u533a\u5225\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u56fd\u5185\u4f01\u696d\u306e\u4e2d\u306b\u306f\u3059\u3067\u306b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u3084\u6804\u990a\u4fa1\u306e\u9ad8\u3044\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u3082\u3042\u308a\u307e\u3059\u3002\u5916\u56fd\u4f01\u696d\u306f\u3053\u308c\u3092\u52dd\u3061\u7b4b\u306b\u3059\u308b\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\u5f7c\u3089\u304c\u5e02\u5834\u306b\u98df\u3044\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304c\u8208\u5473\u6df1\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u304a\u8aad\u307f\u304f\u3060\u3055\u3044<a href=\"https:\/\/b-company.jp\/ja\/news\/\" target=\"_blank\" rel=\"noreferrer noopener\"> \u305d\u306e\u4ed6\u306e\u696d\u754c\u30ec\u30d3\u30e5\u30fc\u8a18\u4e8b<\/a> \u79c1\u305f\u3061\u304b\u3089\u307e\u305f\u306f <a href=\"https:\/\/b-company.jp\/ja\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ea\u30af\u30a8\u30b9\u30c8\u3059\u308b<\/a>!<\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>\u30ea\u30fc\u30fb\u30b0\u30a8\u30f3<\/em><\/p>\n\n\n\n<p><strong>\u53c2\u8003\u6587\u732e:<\/strong><\/p>\n\n\n\n<ol><li><a href=\"https:\/\/beansurvey.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">BEAN Survey<\/a><\/li><li><a href=\"https:\/\/baodautu.vn\/de-dam-bao-bien-loi-nhuan-cac-ong-lon-nganh-sua-deu-da-tang-gia-ban-d114566.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d0\u30aa\u30c0\u30a6\u30c8\u30a5<\/a><\/li><li><a href=\"https:\/\/vietnamdairy.vn\/2019\/01\/15\/nam-2018-nhung-no-luc-cua-nganh-sua-viet-nam\/\" target=\"_blank\" rel=\"noreferrer 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