The year 2020 with its COVID-19 pandemic has witnessed the struggle of many industries and FMCG in particular. Increased employment rate and dropped consumer confidence index have made consumers cut down their expense budget on many categories. However, the dairy industry only lost a little with a slight drop of 4% in market value (SSI Research). Based on recent Nielsen’s data, milk consumption still accounts for 12% of FMCG consumption in Vietnam in the first half of 2020, remained unchanged from 2019 statistics.<\/p>\n\n\n\n
\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5<\/h3>\n\n\n\n
Results from the “Dairy consumption behaviors” survey conducted by BEAN Survey (11\/2020) with 399 respondents have proofed the essential role of dairy products in Vietnamese daily life with 100% of respondents stated that they have used milk and other dairy products for the past three months. Especially, 64% used milk daily and 55% used other dairy products sometimes per week. As we are in the middle of the pandemic, consumers start seeking products that boost their health and milk has been believed to be a good product for the immune system. According to Ho Chi Minh Securities Corporation, demand for dairy products during the COVID-19 pandemic increased, most in yogurt. Besides habit-related and convenient reasons, 87.5% of respondents of BEAN Survey chose to use dairy products because “It’s good for health”, 42% consumed for “Nutritious” and 32% for “Safety”.<\/p>\n\n\n\n
![\"reasons](\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/03\/image.png\")
<\/figure><\/div>\n\n\n\n\u5916\u56fd\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u5e02\u5834\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb<\/h3>\n\n\n\n
2010\u5e74\u306b\u5de5\u696d\u8cbf\u6613\u7701\u304c\u8a08\u753b\u3057\u305f\u3068\u304a\u308a\u3001\u56fd\u5185\u4f01\u696d\u304c2020\u5e74\u307e\u3067\u306b\u751f\u4e73\u751f\u752310\u5104\u30ea\u30c3\u30c8\u30eb\u3092\u9054\u6210\u3057\u3066\u3082\u3001\u56fd\u5185\u9700\u8981\u306e38%\u3057\u304b\u8cc4\u3048\u305a\u3001\u8f38\u51fa\u8981\u56e0\u306f\u8a00\u3046\u307e\u3067\u3082\u306a\u3044\u3002\u5916\u56fd\u306e\u4e73\u88fd\u54c1\u30d6\u30e9\u30f3\u30c9\u306f\u305d\u306e\u6a5f\u4f1a\u3092\u3064\u304b\u307f\u3001\u73fe\u5728\u5e02\u5834\u306b\u306f300\u4ee5\u4e0a\u306e\u4e73\u88fd\u54c1\u30d6\u30e9\u30f3\u30c9\u304c\u5b58\u5728\u3059\u308b\uff08MOIT: 2017\uff09\u3002\u65e5\u672c\u304b\u3089\u306f\u3001Morinaga\u304c2010\u5e74\u306b\u73fe\u5730\u5b50\u4f1a\u793e\u3092\u8a2d\u7acb\u3057\u3001Meiji\u304c2019\u5e74\u306b\u9032\u51fa\u3057\u305f\u3002\u4e00\u65b9\u3001Wakodo\uff08Asahi Group Foods\uff09\u306fNutifood\u3068\u306e\u5408\u5f01\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u901a\u3058\u3066\u5e02\u5834\u306b\u53c2\u5165\u3057\u305f\u3002.<\/p>\n\n\n\n
![\"top](\"https:\/\/b-company.jp\/wp-content\/uploads\/2021\/03\/image-1.png\")
<\/figure><\/div>\n\n\n\nAs the longest-term player, Dutch Lady has been catching with the domestic ones in terms of awareness and usage. The 2nd one \u2013 Meiji, even though has a 33% awareness but only 8% of customers have bought their products in the last 3 months. We believe that to make an entrance to Vietnam\u2019s market, considerable promotional programs is essential. In fact, the top 4 reasons for choosing a brand already include \u201cPromotion (78.4%)\u201d and \u201cWide distribution system, easy to buy (76.2%)\u201d (BEAN Survey – Dairy consumption behaviors). In 2019, the import value of milk and dairy products reached USD 1,048 billion, up 8.7% from 2018.<\/p>\n\n\n\n
\u7d50\u8ad6<\/h3>\n\n\n\n
\u3082\u3061\u308d\u3093\u3001\u88fd\u54c1\u54c1\u8cea\u306f\u4f9d\u7136\u3068\u3057\u3066\u6700\u3082\u91cd\u8981\u3067\u3042\u308b\u3002\u73fe\u5728\u3001\u73fe\u5730\u5e02\u5834\u306e\u725b\u4e73\u306e\u7d0470%\u306f\u3001\u30d3\u30bf\u30df\u30f3\u3084\u30df\u30cd\u30e9\u30eb\u306e\u9762\u3067\u751f\u4e73\u3088\u308a\u6804\u990a\u4fa1\u306e\u4f4e\u3044\u518d\u69cb\u6210\u4e73\u3068\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u3002CPTPP\u306e\u7d50\u679c\u3001\u65e5\u672c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u306e\u4e73\u88fd\u54c1\u306b\u306f\u3082\u306f\u3084\u8f38\u5165\u95a2\u7a0e\u304c\u8ab2\u3055\u308c\u305a\u3001\u725b\u4e73\u4fa1\u683c\u306e\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308a\u3001\u7af6\u4e89\u3092\u4e00\u6bb5\u3068\u6fc0\u3057\u304f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u6d88\u8cbb\u8005\u304c\u725b\u4e73\u30d6\u30e9\u30f3\u30c9\u306b\u6c42\u3081\u308b\u3082\u306e\u306f\u660e\u78ba\u3067\u3042\u308a\u3001\u9078\u629e\u7406\u7531\u306b\u306f\u300c\u6dfb\u52a0\u7269\u306a\u3057\uff0889.5%\uff09\u300d\u3068\u300c\u54c1\u8cea\uff0873.4%\uff09\u300d\u304c\u6319\u304c\u3063\u3066\u3044\u308b\u3002\u4f4e\u4fa1\u683c\u88fd\u54c1\u3068\u306e\u5dee\u5225\u5316\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u3059\u3067\u306b\u4e00\u90e8\u306e\u56fd\u5185\u4f01\u696d\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u88fd\u54c1\u3084\u9ad8\u6804\u990a\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002\u5916\u56fd\u4f01\u696d\u3068\u3057\u3066\u306f\u3001\u3053\u308c\u3092\u52dd\u3061\u7b4b\u306b\u3059\u308b\u4ee5\u5916\u306b\u306a\u3044\u3002\u5f7c\u3089\u304c\u5e02\u5834\u306b\u3069\u308c\u3060\u3051\u98df\u3044\u8fbc\u3081\u308b\u304b\u3001\u6ce8\u76ee\u3057\u305f\u3044\u3002.<\/p>\n\n\n\n
\u304a\u8aad\u307f\u304f\u3060\u3055\u3044 \u305d\u306e\u4ed6\u306e\u696d\u754c\u30ec\u30d3\u30e5\u30fc\u8a18\u4e8b<\/a> \u79c1\u305f\u3061\u304b\u3089\u307e\u305f\u306f \u30ea\u30af\u30a8\u30b9\u30c8\u3059\u308b<\/a>!<\/p>\n\n\n\n Ly Nguyen<\/em><\/p>\n\n\n\n \u53c2\u8003\u6587\u732e:<\/strong><\/p>\n\n\n\n \u30d9\u30c8\u30ca\u30e0\u306e\u916a\u8fb2\u7523\u696d\uff1a\u5916\u56fd\u4f01\u696d\u306b\u30c1\u30e3\u30f3\u30b9<\/p>","protected":false},"author":3,"featured_media":10461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1160,1138],"class_list":["post-10452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-food-agriculture-en","tag-distribution-eating-out-en"],"yoast_head":"\n
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