2017 Jan 01
JETRO published 'Cosmetics and Personal Care product in Vietnam' Report

JETRO published ‘Cosmetics and Personal Care product in Vietnam (Jan 2017)’ report that B&Company Vietnam was assigned by JETRO Hanoi Office to conduct this survey on their website.
(Only in Japanese language)

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2017 Jan 01
Out of office (26th Jan – 1st Feb)

Please note that all our company offices will be closed during Tet HolidaysIMG_0754.JPG (from 26th January until 1st February).
We will reopen on 2nd February 2017. We appreciate your support and cooperation.
Thank you
B&Company Inc.,
For futher inquiries, please kindly contact us via email:

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2017 Jan 01
Banking Service Report 2016

Banking Service Report 2016

Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers behaviour of banking service

TopicCustomer behavior of retail banking in Vietnam
ObjectiveUnderstand Vietnamese customer behavior in bank usage, customer’s future intention and effective approach to potential customers
Sample– 1,323 respondents

– People who have done any activities that related to banking service

Research methodologyOnline survey
TimelineDec 28th, 2015 to Jan 25th, 2016
Questionnaires18 questions, in which:

– 10 main questions related to the topic to understand about:

– Bank using behavior

– Customer satisfaction & future intention

– Approach to customers

– 8 questions related to respondents information.


Key Findings of this survey:


Key Finding Generally 


1Bank Using Behavior•Most popular banks are Vietcombank, Agribank, Vietinbank, BIDV, DongA Bank, Techcombank, Sacombank

•More than 60% of people use basic services such as money transfer/receive and bank card

•More men make insurance investment or use bank loans compare to women, while women tend to use saving accounts more than men
2Customer Satisfaction & Future Intention•Around 70% of people are satisfied with the services of their most frequently used banks, and they are very likely to continue using or introduce to others•People rate their likelihood to continue using or introduce to others the current bank at an average 4 point out of 5
3Approach to Customers•72% of people know their current bank via their friend/ relatives

•Bank location, Bank staffs attitude and Interest rate are the top criteria that consumers consider when choosing a bank 

•Women are more affected by word of mouth than men since many women know bank information via School/ workplace and relative/ friend sources compared to men

Internal report for Banking in Vietnam 2016 is available from here


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2016 Oct 01
Job Fair at Dai Hoc Quoc Gia Ha Noi

We are very excited to announce that B&Company will be participating in a job fair event at Dai Hoc Quoc Gia Ha Noi on 12th November (Sat), 2016. We look forward to meeting talented students.
The details are as follows
[Date] 12th November 2016
[Time] 14:00 to 18:00
[Place] So 2 Pham Van Dong, Cau Gia
(Vu Dinh Lien Hall at Dai Hoc Quoc Gia Ha Noi)
[Participants] Japanese companies in Vietnam
[Contact] Mr. Sugiyama(Email:
You can also see this on our Facebook page
We look forward to your message

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2016 Mar 01
Introducing the release of new B&Company’s e-newsletter

Since the establishment in 1997, B&Company has been committed to helping businesses in Japan and Vietnamto tackle their significant issues and seek for directions to develop their business opportunities with our best services in market research and business consultancy. Persisting with that commitment, we are now pleased to announce the release of a new monthly e-newsletter as one more effective way we can provide you with more timely and relevant information you need to make smart decisions to benefit your business.
In each issue, we hope you will find helpful information from our most updated market researches and reports, assistance with necessary market knowledge.
To subscribe, please kindly fill in the form here with your contact information. Thanks for your attention!

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2016 Mar 01
JETRO introducing Vietnam Food Service Industry report

This March, Japan External Trade Organization (JETRO Vietnam) has released the report capturing the full landscape of food service industry in Vietnam with the purpose to advance this dynamic market. Under JETRO’s request, the research was conducted by B&Company Vietnam, thoroughly covering from legal procedures for new entrants to current market trends, potential opportunities as well as challenges, and full insight into Vietnamese dining behaviors.


For the full report, please follow this link on JETRO’s website (Japanese version only), or click “Download” button below for our English version of the survey result for Vietnamese dining-out habits.


For futher inquiries, please kindly contact us via email:


B&Company, Inc.:

a: 101-0032 2F, Decom Building, 2-17-6 Iwamoto-cho, Chiyoda-ku, Tokyo

t: 81-3-5829-4006 | f: 81-3-5829-4009


B&Company Vietnam:

Hanoi Office: 3F, TH Building, 1 Do Hanh Str., Hai Ba Trung District

t: 84-4-3978-5165 | f: 84-4-3978-5180

HCM City Office: 2F, Indochina Park Tower, 4 Nguyen Dinh Chieu Str., District 1

t: 84-8-3910-3913 | f: 84-8-3910-3921

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2016 Jan 19
B&Company delivering the research result of housing finance at JICA Vietnam Housing Finance Seminar (18th Jan ’16).

On 18th January, B&Company was honored to deliver the preliminary presentation at JICA and Mitsubishi UFJ Group’s Vietnam Housing Finance Seminar on our recent consumer finance research. The survey, which was implemented earlier this January in Hanoi and Da Nang by B&Company, aimed to acquire consumers’ behavior in housing finance sector and measure the possibility of housing finance for average-income citizens.

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2015 Sep 01
[ITpro EXPO 2015] Tokyo ITpro EXPO 2015

As a partner of Nikkei BP, a well-known journalism brand in Japan, B&Company is proud to be the connecting bridge between Vietnamese companies and ITPro, one of the largest annual IT Exhibitions in Japan since 2009.
ITpro EXPO, hosted by Nikkei BP, is one of the largest events for IT industry in Japan. It is a comprehensive tradeshow on the application of information technology in corporations.
The ITpro EXPO 2014 attracted 318 companies with 783 booths, not only Japanese IT enterprises but also many foreign enterprises such as Hewlett Packard, HDE, Fujitsu, Microsoft, EMC, Kaspersky, Unisys, Amazon, Oracle, Fire Eye, NTT Communication, NTT Data, SAP, etc. In 2014, ITPro EXPO attracted more than 275 journalists during the 3-day event (excluding Nikkei BP’s journalists).
Vietnam Pavilion was established in 2012 to promote Vietnam Information and Communication Technology (ICT) as well as support business development and cooperation with Japanese companies. Vietnam Pavilion 2014 welcomed the attendance of 12 Vietnamese companies
Opportunities for participants to Vietnam Pavilion:

  • A PR article appear on magazine “Nikkei computer” [i]
  • A great discount for registration fee
  • Find potential customers and partners
  • Business development opportunities in Japanese market
  • Get the latest technology, industry trends and developments

B&Company Vietnam is happy to bring this opportunity to Vietnamese companies to participate in one of the most prestigious IT Exhibitions in Japan – ITPro 2015.
Time: Sep. 30th (Wed.) ~ Oct. 2th (Fri.), 2015
Venue: Tokyo Big Sight (East Hall 4-6), Conference Hall, Tokyo
Deadline: July 24th 2015
For further information about ITpro EXPO 2015:
Person in charge

  Ms. Phương – Project coordinator
Mobile: +84 979724991
Ms. Trang – Japan Desk Support
Mobile: +84 938 399 558


  • [i] (“Nikkei computer”, which issues 40,000 circulars monthly, is very famous in IT field in Japan, engages widely from organizers to businessmen with subscribers are mostly high-positioned system managers)
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2015 Jan 01
Vietnam Television Service Report 2014

1. What is highlighted in this issue?

  • In addition to the comprehensive analysis of the market itself, the issue covers a section of Vietnam Television Service Background that have significant impacts on the industry.
  • B&Company also analyzes how the digital infrastructure and demographic features in Vietnam will likely create change the landscape of Television Service Industry in the next few years and various opportunities of foreign investment and sales in each portion of Television Service’s value chain: TV content, TV channel, TV broadcaster.
  • B&Company’s analysis guides new entrants to acknowledge market entry model of each above portion. Finally, important lists which are consolidated for this report will offer contact points and TV content database of the industry.

2. Further information

This report was developed in the period of December, 2014. This report aims to inform the reader insights of market landscape and trends in the coming years. The currency conversion rate used for the report is 1 USD=21,400 VND.

As the first Japanese market research firm in Vietnam, we understand business context and win customers’ trust by providing:


  • Top Tier Problem Solving
  • Quality Assurance
  • Language Barrier Free
  • Local Specialization


Should you require any queries or any further information, please do not hesitate to contact us for further assistance via email or telephone (84) 4 3978 5165 or (84) 8 3910 3913.

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2015 Jan 01
Brands Asia Vietnam Report 2014

1.      Project Overview

The cross-regional “Brand Asia 2014” project is led by Nikkei BP Consulting aiming to evaluate among different region, major brands’ overall strengths, measure image trends, analyze customers’ perceptions and other factors that has influence on brands’ performances. It was conducted in 27 large cities of 12 Asia countries from December 2013 to January 2014 by 3 data collection methods: Internet survey, Street catch and Telephone. Within 100 researched brands, 60 global brands are commonly selected for 12 countries and divided into 10 industries: 1)IT/Electronic (IT/Electronic), 2) Food/Drink, 3) Internet-related, 4) Sporting good (Sporting), 5) Automaker, 6) fast-moving consumer goods (FMCG), 7) Restaurant, 8) Finance, 9) Clothing/Fashion items (Clothing) and 10) Diversified. The rest 40 local brands are differently selected by particular country (some of them may be international brands).

2.      Key report issues

“Brand Asia Vietnam 2014” report analyzes data collected from “Brand Asia 2014” project serving 2 main objectives:

– To analyze, evaluates and compares average industry strength and brand strength of major industries and brands in Vietnam and different country groups on various factors including performance, brand awareness, image, quality and most popular media channels.

– To present the results and analysis in the manner which support and facilitate marketing, investment as well as other insight research activities about brand strengths and characteristics.

3.      Key findings

a.      Industry awareness highly differentiates between developed group (Group A) and developing group (Group B)

Country group is classified based on national economic indicator GDP per capita. Group A includes Taiwan, Korea, Japan and Singapore. Group B incudes Myanmar, India, Vietnam, Indonesia, Thailand, China, Malaysia and Turkey. From the result, brands in Group A generally have far better brand awareness then they do in Group B especially in Restaurant and Clothing industries. Brand awareness in Vietnam is significantly lower than other countries in Group B in which Finance and Clothing are two industries showing widest gaps.

b.      TV is the most popular channel to advertise products in researched countries

TV continues to be the most important advertising and media source providing customers with information about most of researched brands and industries in not only Vietnam but also other researched countries. While website is a second popular advertising channel in half number of researched countries, it ranks third in Vietnam. However, this channel as well as SNS (Social Network Service) is increasing its importance to brands’ marketing strategies due to rapid growth in access rate of young users thus promising a new customer approaching method.

c.       Foreign brands seem to continue their dominance in Vietnam

Foreign brands continue to dominate the market with 8 brands in top 10 while there are only 2 representatives from the local group. Despite score loss, Honda increases 1 position from 2013 and become leading brand with highest overall score. Apple and Microsoft have made giant step to position in top ten overall score list in 2014. The two local brands suffered serious ranking declined when Vinamilk fails to maintain its presence in top three and Trung Nguyen decrease its position to bottom stage

4.      Table content

1.About The Project and Report
2.Industry analysis
2.1.Difference by country groups
2.2.Difference between Vietnam & Other developing countries
2.3.Industry in Vietnam
3.Brands in Vietnam

4.      Further Information

This report is completed on March, 2015 that covers information of the previous year. As the first Japanese market research firm in Vietnam, we understand business context and win customers’ trust by providing:

  • Top Tier Problem Solving
  • Quality Assurance
  • Language Barrier Free
  • Local Specialization

To purchase the full report, please register and specify your requirements at here, or contact us via (84) 4 3978 5165 or (84) 8 3910 391

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